Host Natalie Pearce sits down with Harriet Hastings, the innovative founder of Biscuiteers—a luxury biscuit-gifting brand that transformed the food gifting space.

Harriet shares how her entrepreneurial leap came after stepping away from a successful career in publishing and PR, seeking greater control and flexibility as a mother of four. Starting Biscuiteers in her husband’s catering kitchen, Harriet spotted a gap in the market for stylish, personalised gifts and turned it into a business now icing nearly three million biscuits each year.

Key insights include:

The power of storytelling and organic PR in building a brand.
How Harriet strategically leveraged corporate partnerships with global brands like Dior, Cartier, and Emma Bridgewater.
Her experience navigating challenges in manufacturing, scaling operations, and managing multi-channel sales strategies.
Advocacy for female founders through her initiative “Buy Women Built,” tackling systemic funding issues and championing women-led businesses.

Hosted by Natalie Pearce.

Visit www.virginstartup.org to find out about how you can start-up and thrive. You can access Start Up Loan funding and free Business Advice to get your new business off the ground.

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The podcast is produced by Goldfish for Virgin StartUp.

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The Jump is produced by Goldfish Studio. Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.