In this special edition of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell is joined by Sam Rahimi, VP of Earned & Owned Media at AdCelerant, to discuss how AI is solving one of the hardest problems in marketing: turning data into concrete action.

Marketers have never had a shortage of dashboards, reports, or performance metrics. The challenge has always been knowing what to do next. Which locations need attention? Which competitors are gaining ground? Where should teams really invest their time, budget, and resources?

That’s where a new generation of AI-powered intelligence tools is changing the game.

Drawing on his experience helping agencies and publishers support thousands of local businesses, Sam shares how AdCelerant is using Scout MCP to surface competitive insights, prioritize the right opportunities, and make faster, more informed decisions for clients at scale.

The episode breaks down:

How marketers can shift from collecting data to generating actionable recommendations
How AI helps with prioritization and resourcing
Why combining performance data, competitive insights, and AI-powered analysis creates a new operating model for marketers
How Scout MCP changes the marketer's workflow

The future of marketing isn't about having more data. It's about having the right intelligence at the right moment — and being able to act on it immediately.

If you're a marketing leader, agency, publisher, or local business strategist looking to move beyond reporting and toward real-time decision-making, this episode offers a practical look at how AI and competitive intelligence are changing the way visibility is managed.