Can a podcast become one of the most valuable marketing assets your business ever builds? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with entrepreneur and digital platform builder Nathan Gwilliam, founder of Pod Up, to discuss how podcasting has evolved into a powerful growth strategy for entrepreneurs and CEOs. Patrick explores why podcasting has become such an effective way to build authority, develop relationships with influential people, and expand a company’s reach. Nathan shares insights from building large digital platforms that have reached hundreds of millions of users and explains why podcasting is no longer just about recording audio. Today, it is a full content marketing system that can generate social media content, blogs, video clips, and long-term audience growth.

Throughout the conversation, Nathan explains why many business owners struggle to launch a podcast and why most podcasts fail within their first few episodes. He breaks down the concept of “pod fade,” the common gap between effort and results that causes entrepreneurs to quit too early. Nathan also reveals how modern tools and systems can dramatically simplify podcast production, helping founders focus on what matters most: showing up, sharing their expertise, and building meaningful connections with their audience. For entrepreneurs looking to grow their influence, attract new opportunities, and build an audience they truly own, this episode delivers practical strategies and a compelling look at how podcasting can become a long-term business asset.

Key Takeaways:

Why podcasting has become one of the most powerful marketing strategies for entrepreneurs
The real reason most podcasts fail within the first 5 to 10 episodes
How CEOs can use podcasts to build authority and expand their professional network
Why inviting ideal clients to be podcast guests can create new business opportunities
How a single podcast episode can be repurposed into 8 to 12 pieces of content
The importance of owning your audience through email lists and your own website
How podcasting can become a long term revenue generating asset for entrepreneurs
The role of “passion marketing” in creating content your audience truly cares about

Learn More About Nathan:

https://whywebelieve.com/
https://podcastingsecrets.com/
https://podup.com/

Resources:

Visit www.vitalstrategies.com to download FREE resources

Listen to the podcast on your favorite app: Vital Wealth Strategies Podcast | Tax & Financial Strategies for Entrepreneurs

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Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/

Credits:

122 | The Content Strategy That Can 10X Your Reach with Nathan Gwilliam