2026-06-22 Update From Anne: This conversation with Hunter Peterson was recorded before the bankruptcy court bidding process discussed in the interview had concluded. Since then, plans have changed - Hunter and his team are now focused on building a brand-new airline rather than acquiring an existing one.

One thing I've learned from talking with entrepreneurs over the years is that the path to success is rarely a straight line. Sometimes the most exciting opportunities come from adapting, pivoting, and embracing a new vision. I'm so excited to see where this next chapter takes him, and I'm super grateful he shared his journey with us. I'm looking forward to welcoming him back to the podcast and hearing how things progress. Enjoy the episode!

From the VO booth to billions of impressions! In this extraordinary episode of the VO Boss Podcast, Anne Ganguzza sits down with voice actor, content producer, and creative entrepreneur Hunter Peterson. Hunter breaks down his viral movement, Spirit 2.0 (Let's Buy Spirit), which has captured 19.5 billion impressions and evolved into a legitimate corporate contender in bankruptcy court.

Discover how Hunter applied the core mechanics of voice acting, content strategy, and digital storytelling to mobilize an army of investors. He shares the raw, chaotic realities of real-time entrepreneurial pivots, navigating intense SEC regulations, overcoming massive public missteps, and why human accountability is the ultimate secret weapon to beating traditional private equity.

What you'll learn in this episode:

The precise viral content math Hunter used to test his record-breaking videos.
Why Hunter went from hating Spirit Airlines to leading a movement to buy it.
The chilling complexities of purchasing an Airline Operating Certificate (AOC) out of bankruptcy.
Why you don't need a flawless plan to launch a successful business.