Are you looking to take control of your financial destiny as a voiceover artist and business owner? In this insightful episode of the VO BOSS Podcast, Bosses Anne Ganguzza and the lovely Danielle Famble delve into the critical importance of understanding your hourly rate across all your income streams. They share practical strategies for calculating your worth, optimizing your schedule, and confidently negotiating your fees to build a thriving and sustainable voiceover business.

00:03 - Speaker 1 (Announcement)

There's a voice revolution going on between podcasts, smart speakers, voice assistants, social audio. All these things are here to stay and there's more to come. What VO BOSS recognizes are the shifts in the industry, and they always get experts on to explain what's next and how talents can stand out.

00:25 - Anne (Host)

Hi, guys, Anne Ganguzza here. Are you looking to discover true happiness and fulfillment? My coaching services are here to help you find joy, overcome challenges, and live your best life. Let's take that first step towards happiness today. Visit anneganguzza.com to get started.

00:45 - Speaker 3 (Announcement)

It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO BOSS. Now let's welcome your host, Anne Ganguzza.

01:04 - Anne (Host)

Hey, hey everyone. Welcome to the VO BOSS Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am here again with the lovely Danielle Famble. Hey.

01:15 - Danielle (Guest)

Anne, so happy to be back. How are you?

01:18 - Anne (Host)

Oh, I'm doing good, Danielle. What are we talking about this morning? I have no clue.

01:24 - Danielle (Guest)

Honestly, same. I really have no clue, but we look good and we are here to talk about money, so we can figure it out.

01:32 - Anne (Host)

There we go. Well, you know, it's so interesting because if I don't schedule it in my calendar, right, it just, at this point, my calendar, I live by my calendar. I know I've mentioned that to you before, like, literally hourly. I schedule my time hourly, and it's funny because sometimes I have my students that want to get in coaching sessions with me and they get frustrated because my schedule is booked up, but if I don't put it on my schedule, like, it just doesn't get done.

01:57

And interestingly enough, my schedule has a lot to do with the hours I work and the amount of money I make per hour, and I think that it's so important because I can only schedule my coaching services for a certain amount of time a week.

02:12 - Danielle (Guest)

Right.

02:12 - Anne (Host)

Because at other times, I have to make sure I'm allocating that to my other income streams, right, and so I think it's always important to know, as a voice talent and as a business owner, what is your time worth per hour? Like, what is your hourly rate? How much money are you making per hour? Because that can tell you like, oh, I should spend a certain amount of time coaching and a certain amount doing voiceover, hopefully, because that's the value that we don't know. Like, that's not standard, we can't depend on that. There we go.

02:39 - Danielle (Guest)

When you know, like, your hourly rate, like what you're charging for, what you're bringing in, then you actually can figure out how you can grow it. So maybe you grow it by increasing your rate, or maybe you grow it by shifting your focus in those higher hourly buckets. So if it's a different genre or things that you're doing, maybe your day job pays you more per hour than a particular side hustle that you have.

03:02 - Anne (Host)

Oh, good point, yeah.

03:02 - Danielle (Guest)

You know how to spend your time. I am also very guilty of being the person who always needs to look at my calendar to figure out what I'm doing, because if it is not on my calendar, it's probably not getting done and probably got lost somewhere in the shuffle. But yeah, I mean, knowing how much your time is worth and how much you should be getting paid for working an hour is so helpful to be able to financially plan for what it is that you're wanting to do and how much money you're trying to bring in.

03:33 - Anne (Host)

Yeah, and as we entered into this podcast, going, hmm, what are we going to talk about? Had I not scheduled that time into deciding? Here's my schedule, right? So I need to schedule time to prepare my schedule, or to prepare, like, the topics we're talking about. Luckily, though, Danielle, you're just so easy to talk to. We can figure it out on the fly.

03:50

We can just spin off on, yeah, which is really good. But yeah, I found that it's so important. What are your highest paying income streams? Right, and so for me, voiceover, right, voiceover, depending, but what type of voiceover, right, exactly, it can be genre specific.

04:04

So that would be like voiceover commercial, right, it's the shortest amount of time that pays the highest. Next in line voiceover wise might be medical narration, right, because I have a higher rate. But then you've got to figure out, well, what's the frequency? Now, wouldn't it be great? I think a lot of times when people first get into this industry, they think, oh yeah, I want to do commercial work because I get paid the most doing that, or whatever it might be. But it's not every day that you're booking eight national commercials, if only, so you have to figure out the frequency at which that happens.

04:35 - Speaker 3 (Announcement)

Yeah.

04:35 - Anne (Host)

And then schedule accordingly. Like, what do I get paid per hour coaching? What do I get paid per hour doing a demo? So I think that really understanding what your time is worth on an hourly basis and then being able to assemble, right, the optimal schedule that can get you the most.

04:53 - Danielle (Guest)

And also building in times when maybe you're not going for the most amount of money in that time.

05:00 - Anne (Host)

Maybe you're building in rest that I tend to like forget about. It's funny because I will forget to schedule or block a day, like, after a day of travel, right? Because I know that after a day of travel, my time clock is going to be all screwed up, especially in a creative sort of a way. I mean, yes, if a client says to me, can you do a voiceover right now? Yeah, I'll do everything I can to do that. However, getting that rest in so that I can mentally refresh to be the very best version and be more efficient with my time, yes, is absolutely something that you need to take into consideration is scheduling that time and scheduling, believe it or not, travel time. I'm always forgetting about travel time, especially when you have calendar systems that work for you. You can build in your buffer. Like, in between students, I build in a buffer of 10 minutes because, God forbid, once in a while I have to go to the bathroom.

06:20 - Danielle (Guest)

Or like drink a little bit of water, or stand up, or like walk around. You know, you got to be a human being.

06:26 - Anne (Host)

Yeah, exactly. So you have to schedule that time. But I found that I've had to do that and I'm always like, these days it's when I forgot to schedule in time to do this or travel time, or I forgot to schedule a few minutes for me to get back from Pilates class, right? Now, I've actually scheduled time for my health, which I think is so important. My Friday mornings I take two Pilates classes in a row and I can't start my day until a certain time.

06:52 - Danielle (Guest)

Two in a row is wild, and good for you, because, well, one's a stretch class. One is a stretch class.

06:58 - Anne (Host)

So I start off with like an actual Pilates class and the other is a Pilates stretch class, but it's stretching, by the way, can be very painful.

07:04 - Danielle (Guest)

It's really important. It's really important, as you get older, you have to move your body and stretch your body.

07:09 - Anne (Host)

And it's a workout too.

07:10 - Danielle (Guest)

Yeah, that's a hack, by the way, for those of y'all listening, make sure as you're getting older, don't forget to stretch.

07:17 - Anne (Host)

Yeah, I think it's so important that you do physical things and you're physically fit to be your best in the booth too, because that requires mental and physical, believe it or not. I mean, especially when I talk. We've got to talk with our hands, we've got to be in the scene, and so there's a physical element to it. And darn it all, if these booths don't get hot for the most part, unless you've got that booth that has that quiet air conditioning system, which is like, I think that's something that we all as voice actors are like, ah, it's like, if only we could have, you know, and I have a nice ventilation system.

07:50

However, depending on the type of voiceover that I'm doing, I work in a certain size space and I talk, right, and that's energy that's creating, and there has to be an exhaust, right, and if you have an exhaust, then that's like a hole that external noises can come in. So there's always that delicate balance. But I digressed on that tangent. But being fit, I don't get as hot, so it helps me because I can maintain. That's a whole other podcast. But being fit can help you in all aspects of your business.

08:22 - Danielle (Guest)

That's a really important point, because this year I, due to health circumstances, made sure to buffer my time and put into my calendar more time for physical fitness, for going out, ...

Knowing Your Worth