LinkedIn is rolling out a "Seems Like AI Slop" button. It's a way to flag the low-quality, computer-written posts filling your feed. I recap what AI slop actually is, why LinkedIn is killing its own "Enhance with AI" button in the same breath, and why the toothpaste is already out of the tube. The real point: slop isn't a style problem, it's a trust problem. It dilutes your brand. You can build a business in a few clicks now, but you can't build a brand that way. The greatest leverage in business is media and attention, and slop is the fastest way to squander it. Use AI as a tool, not a crutch. Write it yourself first, let AI tighten it, and always vibe check before you publish.

Timestamps

(0:06) — LinkedIn's new "Seems Like AI Slop" button, and what AI slop does to your brand

(0:51) — The post that started this, and zero-click content → LinkedIn post

(1:51) — LinkedIn kills its own "Enhance with AI" button

(3:51) — Zombie metaphor: "Your AI-written posts are already dead. Nobody wants to bite into it, because it's not alive."

(4:21) — The toothpaste is out of the tube: YouTube, AI labels, and trust

(5:36) — Remember the good internet?

(6:51) — Enshittification and the ad-driven web

(7:51) — Build a business in a few clicks. You can't build a brand that way.

(8:21) — Apple's most valuable asset is its brand — AI can't build that

(9:06) — Too late? The sun setting on LinkedIn (the TechCrunch quote)

(10:06) — One LinkedIn post away from a million-dollar deal

(12:06) — Collisions are opportunities. Third spaces, and following smart people.

(13:06) — Use the button responsibly (don't dock your frenemies)

(15:06) — Every network is fighting slop now — why LinkedIn's decline cuts deepest

(16:06) — The greatest leverage in business: media AKA attention

(16:51) — Use AI as a tool, not a crutch (grab the .md file from the last episode)

Links mentioned

My LinkedIn post about the "seems like AI" button
TechCrunch: LinkedIn adds a button to report AI-generated slop
Cory Doctorow book: Enshittification: Why Everything Suddenly Got Worse and What to Do About It
Tom Goodwin on LinkedIn (worth a follow for marketing, branding, advertising)
Related episode and post: Naval Ravikant's Four Levers in Business (labor, capital, code, media)

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