Most important thing for your brand and marketing as AI content comes in, especially the abundance of AI slop coming in 2026 to 2028. Do you sound like everyone else or do you have an opinion that sets you apart?

Watch this episode on YouTube or Spotify.

Good marketing: You're not meant to be for everyone. You're for a certain audience.

Analogy: you go to a nightclub and there's a strict ripped bouncer at the door. He's burly. He's a little scary. He'll cut your fake ID with a scissors right in front of you... People wait in line because they desire the specific experience inside. It's their favorite kind of music. They will wait to get in and pay more to get in. Your marketing paints a picture of what's in the club.

Chapters:

(01:28) The uncanny valley of AI content

(02:50) Marketing succeeds when you have a point of view

(03:17) Nightclub analogy

(05:40) Brand is a promise

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