Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Hosted by I Hear Everything · EN
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
407episodes
Episodes
Newest firstAll episodes
How agents need to be managed for the purpose of SEO
3d ago00:02:01Summary readyAgent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight spanning SEO, PPC, and AI search to the question of how marketers should manage autonomous agents. The conversation examines treating agents as proxies for human intent rather than standalone technology, separating genuine capability from current overhype, and why slow industry adoption creates both risk and competitive opportunity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe most important thing you need to focus on is this...
4d ago00:01:53Summary readyAgentic AI is reshaping how search marketing work gets executed. Danny Goodwin, Editorial Director of Search Engine Land and SMX, shapes editorial coverage and conference programming across SEO, PPC, and AI search at one of the industry's leading search marketing platforms. Goodwin frames AI agents as proxies that act on a person's behalf, requiring governance approaches that treat them as accountable extensions of marketing teams rather than autonomous tools. He also separates genuine agentic capability from current market overhype, offering a measured view on what actually threatens Google's position—and what doesn't.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWill AI search completely take over the traditional search experience?
5d ago00:01:55Summary readyAI search hype outpaces measurable disruption to Google's dominance. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage spanning SEO, PPC, and AI search to separate signal from noise in the future of search. The conversation examines AI agents as proxy actors operating on behalf of users, the governance frameworks required to manage agentic search behavior, and why the industry's slow adoption cycles create both risk and strategic opportunity for enterprise practitioners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummarySMX’s Future of Search Predictions
6d ago00:48:34Summary readyAI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage across SEO, PPC, and AI search to separate signal from noise in the future-of-search conversation. He reframes AI agents as functional extensions of human intent rather than autonomous replacements, examines the governance questions enterprise teams face as agents take over multi-step workflows, and addresses why the search industry's tendency toward slow adoption creates both risk and opportunity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryStart here to rebuild your career from scratch tomorrow
1w ago00:01:31Summary readyMost SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding strategy he'd execute if starting from zero today. The conversation covers self-application of SEO skill sets as a competitive differentiator, ranking for your own name to validate expertise, and recognizing entrepreneurial opportunities in search software before the market matures.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne mistake people make when trying to build a personal brand in SEO
1w ago00:01:36Summary readyBuilding a personal brand in SEO doesn't require a massive following. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO veteran from Workday, Stripe, and Anaplan, shares how he ranked a prospective employer #1 for a target term in 24 hours to land contract work during a two-year unemployment stint. The conversation covers applying SEO skills to your own name for searchability, refreshing existing content with declarative subheadings and quick facts to win in both LLMs and traditional SERPs, and shifting reporting away from traffic toward a durable metrics stack as AI reshapes search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWhat SEO factor have you noticed hitting more than before?
1w ago00:01:24Summary readyContent freshness now outranks new content production for AI visibility. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO veteran behind growth at Workday, Stripe, and Anaplan, shares how he ranked a company number one for a target term within 24 hours. The conversation covers building a metric stack beyond traffic to insulate reporting from AI Overview erosion, restructuring existing content with declarative subheadings and quick-fact modules to win across both LLMs and traditional SERPs, and applying SEO discipline to personal brand visibility as a career differentiator.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne thing SEO professionals should stop worrying about right now
2w ago00:01:28Summary readyOrganic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader behind growth at Workday, Stripe, and Anaplan, explains why traffic should no longer anchor your reporting and what to track instead. The conversation covers building a metrics stack around indexation, crawlability, and impressions rather than subjective ranking visibility; executing content refreshes that restructure pages with declarative subheadings and quick-fact blocks to win in both LLMs and traditional SERPs; and applying T-shaped, search-everywhere skills across social, video, and Reddit to match how AI surfaces sources.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe biggest SEO skill becoming more valuable because of AI
2w ago00:01:41Summary readyAI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader who drove growth at Workday, Stripe, and Anaplan, explains why the T-shaped marketer has become the industry's most valuable profile. The conversation covers building a metric stack that moves beyond traffic dependence, executing content refreshes structured for both traditional rankings and LLM extraction through declarative subheadings and quick facts, and applying your own SEO skill set to personal brand visibility as a career differentiator.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryRebuilding Your Career After a Layoff in SEO
2w ago00:41:09Summary readyLayoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at Workday, Stripe, and Anaplan, spent two years rebuilding after a startup layoff—landing his next role by ranking a target keyword number one within 24 hours during an interview. He breaks down using your own SEO skill set to build a personal brand and rank for your name, the over-deliver interview approach that makes you memorable to recruiters long after the initial conversation, and a content refresh strategy that pairs SERP-driven optimization tools with AEO factors like declarative headings to win in both traditional rankings and LLM results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Summary