Podcast
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Hosted by I Hear Everything · EN
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
370episodes
Episodes
Newest firstAll episodes
First thing to do if you're starting SEO from scratch
Yesterday00:01:42Summary ready80% of businesses starting SEO focus on content before technical foundations. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses turn Google and AI search into measurable revenue through fundamentals-first strategies. She discusses why technical SEO should precede on-page optimization, how meta descriptions have regained importance in AI search environments, and her framework for tracking conversions over vanity metrics like traffic volume.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe thing we appreciate most about modern search engines
2d ago00:02:02Summary readyTechnical SEO remains the critical foundation despite AI transformation. Jade Pruett, founder of Hello SEO, helps small businesses achieve measurable revenue growth by combining fundamental SEO practices with modern AI optimization strategies. She discusses why indexation and crawlability must precede advanced tactics, how meta description optimization has evolved beyond traditional character limits, and why conversion tracking trumps vanity metrics like traffic volume in today's personalized search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryMost overrated SEO tactic right now
3d ago00:01:37Summary ready73% of SEO professionals still rely on outdated ranking metrics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses convert both Google and AI search into measurable revenue through fundamental optimization practices. The discussion covers why meta descriptions and titles should prioritize straightforward clarity over character limits, how conversion attribution from organic traffic remains the most reliable KPI while LLM-sourced traffic data proves unreliable, and why technical SEO foundations must precede content optimization to ensure proper indexation and crawlability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne SEO tactic people need to stop overcomplicating
4d ago00:01:37Summary ready70% of SEO professionals overcomplicate basic optimization tactics despite fundamentals driving majority results. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses convert both Google and AI search into measurable revenue through simplified approaches. The discussion covers why meta descriptions and titles don't need complex character limits or outdated formatting rules, how AI search delivers higher-qualified leads through enhanced personalization, and why conversion tracking trumps traffic metrics in modern search measurement.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryMeasuring SEO impact beyond rankings and traffic
5d ago00:39:08Summary readyEnterprise SEO teams struggle to balance AI optimization with foundational tactics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency that helps small businesses convert both Google and AI search into measurable revenue through strategic fundamentals. The discussion covers why meta descriptions and titles should prioritize clarity over character limits, how conversion tracking trumps traffic metrics in the AI era, and why technical SEO provides the strongest foundation for modern search visibility across all platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne skillset that everyone in the industry needs to master
1w ago00:01:43Summary ready85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere through reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-focused metrics to share of voice and citation tracking, implementing systematic change management processes for stakeholder buy-in on new measurement frameworks, and developing meta-thinking skills to navigate AI transformation without losing strategic focus.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe biggest misconception about AI search
1w ago00:01:36Summary ready85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the shift from evergreen content to mini-products and research, implementing share of voice metrics over absolute measurements, and building systematic approaches to test AI-driven opportunities before full investment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryPrioritizing AI over traditional search?
1w ago00:01:36Summary ready85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, shares how enterprise teams are winning visibility in AI-driven search environments. The discussion covers transitioning from traffic-focused metrics to share-of-voice measurements, implementing capacity-based budget allocation over output-driven spending, and developing meta-thinking skills to navigate constant industry transformation while building authority beyond owned domains.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne metric that every organic marketer should add to their dashboard
2w ago00:01:38Summary ready85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the critical shift from absolute metrics to relative share-of-voice measurements, the framework for testing AI visibility assumptions before over-investing, and why meta-thinking skills become essential when automation capabilities can distract from strategic priorities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryMeasurement & Attribution in Zero-Click
2w ago00:34:03Summary ready85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere—in reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-based metrics to share of voice and citation tracking, implementing capacity-based budget allocation instead of output-driven spending, and building influence through mini-products and thought leadership rather than traditional evergreen content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Summary