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Brandon Brittingham
This is Wake up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Briningham.
Brandon Hudson
Welcome to Champ Talk with Brandon Hudson. I am your host, Brandon Hudson, and we are back with another episode. Real quick, guys, if you get value out of this episode, you like it, you know somebody that would please, like, comment, share, send it to them, give us a rating or some sort of review so that we have an opportunity to kind of get in front of more people and let everybody see this, because that's how we, you know, we kind of get our visibility and get seen. This episode of Champ Talker Brandon Hudson is brought to you by the Maryland and Delaware group of EXP Realty. Listen, if you guys are looking to get into real estate, looking to join exp, Join our team, doesn't matter if you're here locally or wherever, message me. Let's have a conversation. Love to kind of show you what we do and how we do it very well. And that's a beautiful segue into. My guest that I have the honor to bring on is Mr. Maryland, Delaware group himself, Brandon Brittingham. How you doing, brother?
Brandon Brittingham
Good, brother. Thank you. Thanks. I appreciate, uh, you inviting me on today.
Brandon Hudson
Absolutely. So real quick, I'm gonna get. Not that, not most people listen, don't know, but I'm give you a little, you know, quick introduction. Brandon has been in real estate for a little bit over 20 years. He's won all of the awards, been the who is who. If you know him, if you look him up, got a top five, sometimes number one, sometimes number three podcast, you know, wake up the wealth on Spotify. Coaches. Apple.
Brandon Brittingham
It's on Spotify too, but Apple's the big play.
Brandon Hudson
Okay? Apple. Excuse me. All over the place, man. If you've seen the social media, see my social media. You know, we've been working together for almost five years now that spawned from the last time I had him on Champ Talk, which was a. A totally different version of the both of us and just the immense amount of growth and. And it's kind of one of them situations where, like, you know, you're paying your dues, you're paying your dues, you're paying your dudes, you're paying your dues, and all of a sudden that spigot just turns on and, and just lights up. And I think in the past five years, at least from my perspective, that's what I've really seen with where your growth is, you know, the impact you've had on The. The country, the. The real estate industry and so forth. So, you know, without getting into all that, you can look up all that. But that's kind of the introductory of. Of who he is. What I wanted to get you on here today was, is talk about some of the stuff that like, really pushed you to. To do some of those things and, and go so hard, you know, from the outside perspective. You know, they might see the. They might see the videos, they might see the Lambo, they might see some of the jewels and all that stuff and think that real estate's easier, think that investing's easy and stuff like that.
Brandon Brittingham
Being an entre. Entrepreneurs. Easy.
Brandon Hudson
Yeah, yeah. What I want to go way back, right. Way back from when you first started. When you first started real estate, it was roughly around the 08 crash in that. @ that time frame. And we didn't have social media, we didn't have any kind of digital marketing or anything like that. We had a phone book and a room. What, what was it in those early days that pushed you to. To kind of make the choice into saying something's got to change in real estate?
Brandon Brittingham
So I think a couple things. I think a lot of people know this. I was initially in the fashion industry, and I started my first business when I was about 18 years old. I worked for these guys that own stuff all over the country. I worked for them in their stores in New York, and then I worked for them in stores in Philly. And all the stores that I ran were the most profitable because they were, you know, urban gear, Jordans, things like that. And, you know, I was at the age of. I knew kind of what was trendy in the streets and what, you know, all the kids were wearing and what was popular. And then there's big, baggy white tees. Yeah, yeah. God sakes. I look at pictures of myself back then, I'm like, what the. Luckily, I'm wearing a dress. And so I went on vacation to Miami and I was like, man, there's money down here, but they don't have access. Is this before, like the Internet, like, marketing Amazon? I don't even know if, you know, somebody could fact check me on this. I don't know If Amazon existed in 08. Maybe it did.
Brandon Hudson
He was probably in that garage.
Brandon Brittingham
Yeah. They were selling books, the, you know, online digital. Well, online retail wasn't huge then. Right. It was still very, very much brick and mortar boutiques. Yeah. So I convinced these guys that I was partners with. We opened a store in Miami and then we opened a store in the Keys. And so, you know, we catered to a younger demographic. And then outside of the dope boys, right, you know, my biggest buyers were rich kids, you know, and sometimes their. Their dad or mom would come in, and the wealthiest people that I met in my stores were all in real estate. And so then I proceeded to. I opened up a men's suit store. And again, back then, this is the competitive advantage of. Prior to the Internet, I had some good connections where I had connections in Italy, you could come in, get tailored up, we'd send your stuff to Italy, get you a really, really cool suit that you couldn't get anywhere. You know, now you can. You can freaking do the shit with your phone, get tailored, and they send it right to your doorstop. But back then, you couldn't. And so then, you know, I'd have guys come in, drop two, three, four grand, and I mean, dude, this is 20, 20 plus years ago. I mean, $4,000 for a suit back then was a lot of money. Unheard of, right? And I mean, you really had to be wealthy. And so.
Brandon Hudson
And you were doing this in Florida? Yeah, yeah, yeah.
Brandon Brittingham
And then we expanded. We had stuff all over the country. Vegas, New York, and then, you know, to. To kind of round that out. That started to get me very intrigued into real estate. And then I saw the changes that were coming in the digital. The digital landscape. And so I sold all my stores because I was like, if I'm Nike or if I'm Jordan, and I put my stuff online and I could sell direct to the consumer. Why do we need brick and mortar anymore, right? Or why would I not just open my own brick and mortar? So I kind of saw the writing on the wall. And then I was like, there's so many people. You know, I was young and I was making really good money, and I was like, there's so many people that are so far ahead on the Internet thing. Rather than try to figure that out, I sold all my stuff and I said, I'm going to get into real estate, right? And so. But my intention was only to get into real estate, to be an investor. Had nothing to do with ever being an agent. Now I came from, you know, I knew a bunch of my customers. Customers. I had a bunch of celebrity customers. So back then too, you couldn't go in Versace or Gucci, and you were 6 foot 8, defensive lineman and buy anything. Right, right, right. So shout out Dapper Dan. Was. Was close with Dapper Dan. He used to custom make the Dapper Dan. The Dapper Yeah, Harlem Dapper Dan. Look him up. Used to get really cool stuff from him, get stuff custom made. And then, you know, we had agreements with some of the big houses where I could get stuff custom made. So I had a lot of celebrity clients.
Brandon Hudson
So.
Brandon Brittingham
But. So the point I'm making is I came from this very intimate. You know, someone comes and gets tailored pursuit. You know, you kind of get to know them, you get to know what they want, you know, that kind of thing. You got it. If I'm. If I'm selling you a $4,000 tailored suit, there has to be a high level of customer service. Right.
Brandon Hudson
And relationship.
Brandon Brittingham
And so. So I. I sold my stores, I took the money, and I started buying investment real estate. And, man, not to paint everybody in real estate with the. With the same brush, but you've seen it, and we talk about all the time. You know, the first couple transactions I had, I was like, if this is considered good, then I need to be doing this because they. The people that I dealt with in my first couple transactions, it was terrible.
Brandon Hudson
And this is on just the investment side, correct? Yeah.
Brandon Brittingham
I was just trying to buy a couple of properties, and it was just like, man, this is horrible. This is just. It was a terrible interaction. And so then I got my license, and, you know, I came from. You know, even though the Internet was not big then we were just learning about it from a sales and marketing standpoint. But I had sales and marketing pretty dialed in because that's why my. My stores were so successful. And. And I was like, dude, they don't market, they don't sell, they don't work. And again, not everybody's the same. I'm just saying this was my experience coming into real estate and the office that I worked in. And so then that's when I was like, man, I could really do some damage even as an agent, even though I had not gotten in it to be an agent, because I was just like, the playing field is archaic.
Brandon Hudson
And so we can paint a better picture. The timing of this was, you know, not what real estate is today. You know, this was a very. Here's a phone book. Good luck, kid.
Brandon Brittingham
No training. No training, no support. Yeah.
Brandon Hudson
Yeah. So, like, you're literally. You get your license, you're sold on this idea that real estate is the way. This. The way to wealth. Yeah, you're probably, if I'm not mistaken, because this is what I've seen in. In on the recruiting side is, you know, you're sold all these promises and all these. We can do this, we can do that. And then, and then when you got into the office that you were at, what, the landscaping, you know, I know, but for, for our listeners, what was the landscape like when. What was the office like? What did you have your own office?
Brandon Brittingham
You know, they throw you in a pit and basically there's no training, no support, no nothing. And it's just basically like, good luck.
Brandon Hudson
It's like a call center type of call. Yeah.
Brandon Brittingham
Hopefully you survive.
Brandon Hudson
Yeah.
Brandon Brittingham
Yeah.
Brandon Hudson
And then you quickly saw how, you know what I mean, where you could, I guess, utilize your relationship businesses and customer service, your relationship skills and your customer service skills in high end fashion, urban fashion stores across the country into, hey, I'm going to deal with somebody's largest transaction of the house. We're going to go ahead and be more of a concierge to them and take care of our, our, our clients and market as well. What was the, what, what was the time? The, the, the, the pivot, the, the moment that stuff shifted for you in those, those early days of your career that kind of catapulted you to the direction you went into now?
Brandon Brittingham
Yeah. So I think it is the journey that every entrepreneur has is it was actually the breaking point of when I wanted to quit. So, you know, if you're listening to this, a lot of times you're closer than you think. And the pain that you're willing to take and tolerate is directly tied to how successful you're going to be. So the first year that I had in real estate, if you're listening to this and you're starting out in any business, I don't give a shit what the Internet says or what social media says. Your first year, you are going to get your fucking ass kicked. You're probably going to lose money, you're probably going to lose sleep, you're going to have a shit ton of stress. Um, it's just statistically everything is. The odds are against you. You're trying to learn so much in the first year while trying to make a living. And so I'll tell you guys, my first year I made $18,000 in real estate. Couldn't afford to pay my bills. Right. This is coming from. I was making hundreds of thousands of dollars a year doing what I was doing prior. Right.
Brandon Hudson
And having fun.
Brandon Brittingham
And having fun. Yeah. And probably a little too much, but so, you know, to be, to be honest with you, I had not felt that level of failure and I needed to. Right. And it sucked, but I needed to. And I remember coming home and having a Conversation with my girlfriend. And she was like, dude, as long as I've known you, you never quitted anything. And. And she's like, you're better than. And again, not to compare myself against somebody else. She's like, you're better than everybody else in that office as far as your willingness to work, your willingness to serve the customer, your knowledge of sales and marketing. She's like, it's just going to take you time.
Brandon Hudson
And I know this is not to cut you off, but I know this is coming from. Not a space of, hey, I'm your boo boo. Let me pump you up. But I know how hard she works now.
Brandon Brittingham
She's savage.
Brandon Hudson
Yeah. So it was observation.
Brandon Brittingham
No. And it was like, yo, get your fucking sad face. Like, stop being a fudgeing bitch. Like, I'm, you know, the man that I know is not a bitch. You're savage. Find the fucking savage. Right?
Brandon Hudson
I love that, man. Because, you know, and I know you're in the middle of something, but, dude, you know my gym story, and everybody knows that I was at the other. Another gym and supposed to buy it. Got fired, did the walk of shame, came home with the sad face and. And my savage wife. Girlfriend at the time, that was probably.
Brandon Brittingham
The best thing they ever happened to you.
Brandon Hudson
Yep. She was like, dude, you're not. That's not the brand of Hudson. I know. And then ultimately, here we are, and, you know, the gym in my studio, so.
Brandon Brittingham
Yeah.
Brandon Hudson
But anyway, that was your breaking point, right?
Brandon Brittingham
Yeah, same. And so, you know, again, I think that, you know, I say this a lot on stage. The dramas and the traumas that we go through in the classroom, for us to teach other people how to go through it, I believe there's certain people in this world that are chosen ones. And more shit's gonna get put on you. Look, if you choose, I don't know what the statistic is, but if you choose to be a business owner, and you're a business owner that is successful, you're in the minority. Right. So understand how hard that is. Right. And that's what a lot of people miss. And I think a lot of things, too. You know, I think the biz, the big misconception and where people kind of fuck up and fall down is like, you know, they think it's going to be easy. And the first sign of things being hard, they just. They tap the fuck out. Because most human beings want to be comfortable, and I get that. But if you want to do anything of substance or anything great in your life, like, it's going to be difficult and it's going to be hard. And I think that that was a great lesson for me because the other thing is, it doesn't stop. So, like, Once you reach 1, 1 level of success and you're like, man, we made it right? We got to this mountaintop. Well, now it's another one. Well, guess what? Your problems got three to four to five times harder. Just the proportionate money that you make is exponentially more. But the shit gets harder. Yeah, it gets way harder. So it's never like it's going to be easy. It's.
Brandon Hudson
The problems are way more. There's way more stakes. It.
Brandon Brittingham
Yeah, like, I, I'm fascinated with people who are successful. Like, you know, Elon Musk, you know, some of the sound bites, whether you love them or hate them, you know, he was talking about, you know, one of the times at Tesla they were up against the company's about to be bankrupt, and he's like, dude, I slept in the office. He's like, I worked 100 hours a week. I did. And look, everybody has a different level of that, but I'm just saying, I mean, this is the richest guy in the world, you know, he's always either the richest guy or fighting to be the richest guy in the world. Again, not all about money, but at the end of the day, if you want to do anything special or of substance in your life, it's going to be difficult. It's going to be hard.
Brandon Hudson
So that, that leads me into that second year. You know, you, you got humbled the first year. You know, a lot of people don't know that. A lot of people think it was, you know, whatever. And then that second year, you know, you, you, you pulled your bootstraps up, you know what I mean? You went to work. What was that? You went through these pains and things like that. You know what, what was that year like? You know what? How many. I mean, I know you slept in office, right?
Brandon Brittingham
Yeah. So. So 08. So. 08. So 09 did really well. And then 2010, the guy who brought me in real estate and my business partner, somebody that was like a big brother to me, committed suicide. Yeah, right. And we were still kind of in the recession. And so my point is just going back to the same thing. Here we go. I see some light, I start to do really, really well. And then my business partner that I owned a bunch of shit with kills himself. Yeah, right.
Brandon Hudson
And you guys weren't just business part. You were, you were.
Brandon Brittingham
No, dude, it was, he was like my brother. And so again, here I am again. Like, you know, and so I will tell you, another pivot right there. And thank God I learned this early, is instead of being the, you know, instead of letting shit spin out of control, you know, maybe going to a substance abuse or. Or doing stupid shit, I just was like, man, I cannot be the victim, right? And I don't know, obviously I believe in a higher power. I know you do too. I didn't know what the lesson was at the time. Do you know what I mean? I know it now, but at the time I didn't know it, but I just looked at it like, as hard as this is to swallow, there's a lesson in this. And I got one or two choices. The one choice is I can take all the things that he taught me and gave me and honor his legacy and become way more successful, where I can go the opposite direction and let it destroy me and crawl into the cave of depression and, oh, why me? And this and that. And I'm not saying I didn't grieve, because I did for a long time and it still fucks with me, but at the same time, I chose not to be a victim. And in any situation, I choose not to be a victim.
Brandon Hudson
Yeah, I can see the level of how that affected you. Just the minute you started talking about the choice that you had to make from going through victimhood or honoring his legacy, your whole facial expression changed, the whole demeanor change. Obviously that was something deeper. And there was. Than surface level. And there was a lot. It wasn't just the passing, but there was also. There was responsibilities that were left in your lap and there was duties that left and it was a battle. And then you went on to.
Brandon Brittingham
Let me say something on that. Yeah, man, I will tell you, man, I was having this. Like, it's now it is so apparent to me. And like, this is millions of dollars. Like, millions. Like, this is. If you're listening to this, like, listen to what I'm about to say. Relationship capital is worth so much more than you trying to win on a deal or take or. So I was left with a lot of responsibilities. We owned a bunch of real estate. We had a bunch of debt. Shit was really bad. I could have filed bankruptcy. I could have said fuck you to the banks. I could have said fuck you.
Brandon Hudson
Some of it wasn't even yours, right?
Brandon Brittingham
And so. So I didn't. Right. And it was the most expensive thing I've ever done, is kept my word, right? Cost me the most fucking money of anything. But so now those relationships, right, I can borrow money from any bank, I can get any bank president on the phone. There's relationships that I formed in that where they saw my character of he's not running from the problem and everybody else is and he's not willing to go back on his word. And there's so many situations in life now where I've done that over and over again where maybe, maybe I didn't get the better end of the deal because I stayed in integrity or I did what I said I was going to do but in the long run I fudgeing like hundred x because that relationship paid me forever. You know what I mean?
Brandon Hudson
Absolutely.
Brandon Brittingham
And man people fuck this up all the time. They, they're so short sighted and they don't play the long game and they try to get into relationship and take and they don't understand. I mean you were talking about this the other day. Look at the top of the mountain, there's only so much room. And look we're already here motherfucker. And so you trying to come up here and you want some fucking bullshit of stealing, lying, cheating, whatever. We're not going to let you in the club like it's just not going to happen. And that's where people fuck up. They don't understand the relationship capital of what a long term relationship can pay you and where you can grow and make money with people who you trust and, and look somebody might be whatever at a company today, right? And you them and they become the CEO or they become a CEO of somebody you got to do business with. They don't forget that or they become the gatekeeper of somebody. And here's the thing, you don't even think about it or it's off your radar. And then all. And it's happened so many times in my life. Somebody burnt a bridge with me and then they gotta come back and try to cross it and I don't give em a fucking pass. Do you know what I mean? Anytime, not, not once. But on the flip side, right? And you've experienced that every major brand in on real estate I can get, I can get the CEO on the phone just about every major company in the United States that is related to shit that I do. I have a relationship with the person who owns it. I can get them on the phone, they'd show up for a webinar, they'd show up to speak for me, anything. Because, because it's, it's, it's reciprocal. We do shit without asking for anything. Return that's relationship capital.
Brandon Hudson
I want to unpack that real quick because I, I want our listeners and viewers to fucking hear what you just said. This was in, this was in 2010, 2011, you know, this was in the 08 crisis.
Brandon Brittingham
Yeah.
Brandon Hudson
Where everybody could easily and had, I mean, I don't want to say had the right, but had the option and was a viable option to say, hey, this is too much for me. I'm tapping out. I'm filing bankruptcy. I'm not paying you, I can't pay you. The burden is too much. And what you chose to do is you chose to sit here and honor those commitments, pay your dues, pay people off, keep your integrity, keep your word. Not even knowing what was on the other side of that. Just knowing what you had to go home and sleep and face at nighttime and knowing that the next day when you wake up tomorrow, you know what the community, you know what your peers, you know what the people around you would say about you, regardless if you tapped out or not, which so many people do. And you're so right. So many people lose the importance and lose the, the, the. They're nearsighted on the fact of, dude, if I just help so many people and keep my word and do the right thing, it will pay off in the end because I will have to cross some path, some road, somewhere, shape or way, some way, shape or form. I will have to money again that.
Brandon Brittingham
Well, you think you, you think you won't, but you will. 100 and another thing on keeping your word, which is really, it frustrates me sometimes is the thing like somebody thinks, well, I said I call you a five. And then I did. Like, it's, it starts there, the little, the like, if you, if you don't keep your word over certain things, how you do one thing is how you do everything. It shows up in other areas of your life. And your word and your integrity is everything. And if you discount it, dude, you, you, you will. You might get far enough for a certain period of time, but it won't last. Yeah, it's short term. Short term money.
Brandon Hudson
Yeah, that's. That, that's, that's definitely going to be a real. That's going to pop up. You're going to hear that again because that is, is, is a golden nugget.
Brandon Brittingham
Like, like I'll tell you so many times, bro, like somebody will reach out to me, right, and they'll hey man, I want to coach with you, blah, blah, and then not on honor their word or I want to invest with you And I, like, I don't. I'm not petty. I don't go out of my way. But then I've seen this happen. They pop up and they want to get in a mastermind that I run or something else. And I'm like, nope, they're not one of us. They didn't keep their word. And look, here's the thing. It's not even about the money. Like, just say, hey, man, I don't have the money, or this is not convenient or this or whatever. Just, you know, you don't need a flag. Then. Then I'll respect you.
Brandon Hudson
Yep.
Brandon Brittingham
But don't give somebody your word and then backtrack. That's just not. That's not how you do shit. It's not how you do business.
Brandon Hudson
And I've witnessed you have and see that and experience that on many different levels, you know, and that is a core value of yours. It's like, dude, keep your fucking word. And you're not alone. Like you said, the people sitting at the top of the. And feel that way.
Brandon Brittingham
And here's the thing. The people that have kept their word with me have made millions of dollars.
Brandon Hudson
Funny how that works, right?
Brandon Brittingham
So it's like. So it's like the people that you burnt your bridge. Let's say it was over a $20,000 coaching deal.
Brandon Hudson
Yeah.
Brandon Brittingham
Right. Not a lot of money. Right. But you burnt the bridge over $20,000 coaching deal that potentially you could end up being my business partner. I got multiple coaching clients of mine who'd been my business partner. Made millions of dollars together. Made millions of dollars, you know, built companies worth eight figures. Right. Bought shit together, you know, sat courtside of games together. Like you. And here's the thing. I won't give you a second chance.
Brandon Hudson
Yeah.
Brandon Brittingham
Ever.
Brandon Hudson
I know. That's how you are.
Brandon Brittingham
Yeah.
Brandon Hudson
Yeah. It's in the gym space, too. A lot of guys and gals ask me, why do I, you know, push my coaches to build their own brands? You know, they're like, they'll leave you one day. Well, just because they leave you doesn't necessarily mean it has to be on bad terms.
Brandon Brittingham
No. 100%.
Brandon Hudson
It doesn't mean we can't collaborate, and in the future, we can't do anything else. It's just everybody has that stigma of, you know, It's. It's us versus them, and it never works out.
Brandon Brittingham
100%.
Brandon Hudson
Moving. Moving forward. I want to talk about this and I want to touch on it because this is one of the most impressive and horrible things you had to go through. But there was a time where, you know, you had found yourself knocking on death's door.
Brandon Brittingham
Yeah.
Brandon Hudson
And you were in the trenches of business. You were, you know, I don't know all the details, but shit was flying around you left and right. Can you talk about that a little bit? And what happened there? And you know what I mean?
Brandon Brittingham
Yeah. So I had multiple autoimmune diseases, disorders, which I still. I'm around it, but I still have that. I still have to live a certain way as far as eating, working out, you know, that kind of thing. I don't drink alcohol. You know what I mean? I prioritize sleep. Like, the thing is, people will see my social media and be like, man, you're a grinder. You're this, you're that. And yeah, that's. That. That is definitely true. But I also set my life up years ago to be able to live the life I want to live now. Right. But, yeah, dude, it was wild, man. I mean, I woke up, you know, was in the best physical shape of my life. And after a workout one night, and I woke up in the morning, I couldn't walk. And I got to the hospital and they said, you're about 18, 16 to 18 minutes between, you would have been in complete liver and kidney failure. You probably would have died. Like, you literally probably would have died. And they didn't know. They know at the time, like, when I was in the hospital, they were like, I don't know. Like, we don't know if you're ever going to walk again. We don't know. We don't know. Like, we don't know. And so it was fucking scary. It was. It was wild. And again. So the cool thing about that. There's nothing cool about it, but going back to the thing I dealt with with Marshall is I had adopted that mentality of not being a victim. Do you know what I mean? And so, as crazy as this sounds, the amount of clarity and focus I got out of that situation, dude, it made me a fucking monster.
Brandon Hudson
The Marshall situation or the.
Brandon Brittingham
Well. Well, the health situation?
Brandon Hudson
The health situation.
Brandon Brittingham
Because the. I had never. As human beings, I don't. I don't think we understand or grasp time very well. Meaning how much time you have. How much time I have.
Brandon Hudson
I'd agree to that.
Brandon Brittingham
Right. So there's a clock running right now that you and I can't see. Right. And we don't know number might get called tomorrow, might get called tonight. You know, might be. We might live to a hundred. Do you know What I mean? And so I never understood time through that lens until I dealt with that. And so I remember sitting. I was sitting in the hospital, you know, and, you know, number one, we didn't know if I was going to walk again. We know if I was going. Just. It was a lot of. A lot of shit. And it is a. It's a humbling experience when you're facing your own mortality. And I just remember being in the hospital and I just said, you know, I know I can get through this, number one, but when I do, I'm gonna fucking leave it on the field every day. Right. I'm not going to hang out with motherfuckers I don't want to hang out with. I'm not going to do shit. My life, I don't want to do. I'm going to live how I want. I'm going to enjoy my life on my terms, and I'm not going to. I am not going to waste time anymore. And to the end, and up until that point in my life, I didn't look at it through that lens. And again, that's why I'm not going to give you a second chance. I don't. I don't believe that I have time to. Right. I believe my time is spent in walking in my purpose and doing and. And having relationships. I want to have a relationship with somebody like you versus some fuck motherfucker that's on some bullshit. And so when you, when you hear the. You know, you're only as strong as your mindset. That's real. Because they were like, you ain't getting out of here anytime soon. And I was like, well, what do I got to do to get out of here? And then like, you got to walk from the back now, Grant. I couldn't physically walk.
Brandon Hudson
Right.
Brandon Brittingham
I had lost motor function below my legs. Right.
Brandon Hudson
Yeah.
Brandon Brittingham
Couldn't physically walk. And then I was pissing black. Yeah. Yeah, it was.
Brandon Hudson
What was that?
Brandon Brittingham
I was in. I was in rhabdomyolysis, which was. But. But it was caused by underlying autoimmune conditions that we didn't know.
Brandon Hudson
Yeah.
Brandon Brittingham
At the time. Right. And completely separate. Not to go down the rabbit hole, but I will just tell you guys, from dealing with this, our medical system, and nothing against people that are. That are trying to do the. The best they can in our medical system. Our medical system is up. If you're going through any major thing, do your own research, be your own advocate. Because I cured and healed myself. Myself. Right. I had to research and figure it out myself. And to this day, look, we're shooting this in Brandon gym after I just got done working out for an hour, I was told that I could never physically work out again because of my condition, with the side effect that I could die from one workout.
Brandon Hudson
And if anybody goes back on your social media and looks back four years, five years, I mean, you've done a completely complete transformation. And then that just didn't go with your, you know, the appearance. But I mean, the way that you eat, I mean, you had a freaking meal today that, you know what I mean, was prepared, ready to go on time. It's, it's, it's remarkable. I, I, I wanted to. And, and, and by the way, I'm.
Brandon Brittingham
Hey, let me, let me, let me go back to that really quick.
Brandon Hudson
Yeah.
Brandon Brittingham
So, so again, I, because this is so important. So, so, so I'm sitting in the hospital and I'm dealing with all that. And again, that's a very easy place for you to be. Victimhood. And look, I was like, the only way that I beat this shit that they're telling me is if I beat it mentally, if I beat it mentally, then I can beat it physically.
Brandon Hudson
Damn right you can do what I mean, will yourself to heal.
Brandon Brittingham
And so, you know, and so, so I was sitting there and I mean, like, if you're listening to this and you're sitting in the worst situation you've ever been in, I've been there more than one time, right? Like, more than once. And, and look, don't get me wrong. Was I emotional? Absolutely. You know what I mean? Was I scared that I was going to die? Absolutely. But the other side of that was there's so many people that depended on me, my family, you know, all that shit. And I was just like, man, I can't, like, for, for, for the people around you. If you're any type of level success or you want to be successful, the people around you look at you for inspiration, look at you for leadership. And I was like, man, my family can't see me give up. Right? And, well, and the other thing, you know, I was super close to my grandparents, and I was like, dude, I damn sure ain't gonna die before my grandparents. Right?
Brandon Hudson
Right.
Brandon Brittingham
Because it would devastate them so mentally, like, I don't know to this day how I did it, but I walked the up out of that hospital in a couple of days. Right? And they still, to this day don't, they were like, we don't understand, like, we don't understand how you did this. And I Was like, I don't give a. You gave. You told me if I can walk, I'm out. I can walk. I'm out of this because, because again, our medical system. And look, don't get me wrong, they saved my life.
Brandon Hudson
Sure.
Brandon Brittingham
Like, like there was a doctor, he unfortunately is not alive anymore. His name, by the name of Dr. Iggy. He saved my life. Right? He saved my life. And no question about it, he saved my life.
Brandon Hudson
And the medical field is flawed, but it's also, It's a necessity.
Brandon Brittingham
There's some good people in it.
Brandon Hudson
Yeah, but what I'm hearing you say is, is your absolute mindset and the preparation leading up to that moment of saying, I'm not gonna fucking die before my grandparents. I'm gonna walk out of this fucking hospital. You willed yourself to heal.
Brandon Brittingham
And here's the thing, I was like, if I'm gonna die, I don't wanna die in this month, so let me the fuck out.
Brandon Hudson
So that's an incredible story, dude. And what I. Why I ask these questions, you know what I mean? Because, you know, I know and a lot. Everybody knows how successful you've become. And you're on. On your way too, because you're, you're always climbing another mountain, you know, and, and these stories, you know, your friends, your family, people care and, and know you. They. They know about these stories, you know what I mean? But the, the lining of the way, the things that you had to go through and you did, you know, you went from making very good money, having a good life, you know, living in fucking Miami, going across the country, to humbling yourself, making $18,000 in a field that, you know what I mean? You had massive uncertainty in. You willed your way through that. And you sat here and, and you said you weren't going to be a victim there. You said you were going to be a victor. You went through. Got busy, started working. And then you, you go through the crisis of your business partner, your friend, you know, with, with his passing, you. You decided that day you weren't going to be a victim. You willed your way through that. You made a choice that day to be. Hold your values in place, your integrity in place. And then you get sick. And these are just the big things. There's millions and countless things that have been popping up and, you know, hitting you and striking your knees throughout the course. But these things are where people, most people, Most people in the quest of success, most people that want to be successful, they. They will use those moments to define them as why they can't and you use those moments to define you as why you will. And you overcame the adversity and all those moments prepared you to get into the next phase and the next season of your life and where that was going. And I want our people to hear like, how important it is that when you do have these mom moments, these, these impossible odds, Human beings are resilient as we can get through some impossible things, some incredible things with our, with our minds and with our determination and the lack of victimhood, right? So that pushes us into the now, right? And one of the things that I really admire and, and I think is incredible about you, Brandon, is and, and you know this, I've told you your face. I, I don't give a fuck about your money, I don't give a fuck about the shit you do. I respect what you've accomplished, but the character, the human that you are, right? You know, I've told people when I was, you know, we, we did the podcast last time and, and you have this ability to spot talent. And you've said this on stage about me and you said, hey, I'm gonna give this guy, I want this guy to work for our organization. And I didn't know nothing about it. And here we are. And quickly I knew that your culture and that office was where I needed to be. Cause it aligned with me and the things I was doing. I was already in leadership space. But then for, for a solid year, I was like, this can't be. You know, most people aren't like this, right? Most people aren't, aren't who they say they are. There's always a hidden clause. There's always something behind. I looked for the chink in your, your armor. Looked at the chink in Rich's armor. Your partner. I, I, I was waiting for, you know, the, the, the, the, the curtain to fall and it never happened. And it, it just in that year, year and a half, I just, you got more buy in for me and more buy in for me and, and the things you said, you know, applied and helped and there were so many great things to come. But then someone who's been through the things that you've been through, right, you have this incredible ability to predict the future. You have this incredible ability to be very efficient, right? And you have this incredible ability to connect pieces and people with relationship building and things like that. There's a whole other side of you that, that I've seen that that really is, is why I love you so much, man, is your heart. I've seen you do some incredible things. And I know you probably don't want me to talk about this, but you said not everything was good to go. But I've seen you do some things, man, that no one has to do when it comes to the people you care about. Yeah, you know, you, you.
Brandon Brittingham
Well, I, I think to that, I think again, a couple things I don't, you know, we don't, we don't go out and talk about it because I think, you know, you do it, you do it because you care, not because you want the publicity.
Brandon Hudson
Absolutely.
Brandon Brittingham
And I think it goes back to. Again, as crazy as this sounds, having a near death experience was one of the best things that ever happened to me because it's, it goes back to the. Give the people the flowers while they're alive, the people that you really care about and that are special in your life. You know what I mean? Like where, where I was faced with, where, you know, I had. When Marshall committed suicide when I was young, then I almost died shortly after that. Um, I just looked at the lens of time very differently. So it's like if I really care about this person. And by the way, if you're listening to this, people that work for you that give a shit about your organization, they give a shit about you, that go above and beyond, that is very rare. So when you find those motherfuckers, you keep them and you take care of them and actually care about them. That's where it stems from, of, you know, what? If this person means a lot to me in my organization, but they never got to experience really how much that I did care about them. It would devastate me if something happened to them and they didn't know. So my thing is, it's always like, oh, we gotta wait for a special occasion, or we gotta wait for this, we gotta wait for that. Like, if, if somebody that is rocking with you because. And they're loyal, it's so rare, you should reward them. Because there's a handful of people in your life, you're gonna experience like that, right? It's gonna be very few and far between. And so for me, that's kind of where it's, that's kind of where it stems from is because it's so weird because this duality of like, if I'm competing with you, I want to burn your fucking village down. And like, if I'm on the other end of the deal, I want the best end of the deal. But then it's from the standpoint of it's for the People I care about in my family and the people that I'm leading. But that. That's. It's a timing thing, man. We. We none of us know. It's. It's like, if you're listening to this, right, I think there's 168 hours in a week. 160. 168 hours. Well, like, if. If I came to you tomorrow and I said, hey, you got 168 hours left, you would probably spend your week different. And then the other thing, too, back to the hospital. Thing is, I know this is going to sound weird, but I was thinking when I was in the hospital, I was like, at the time, I was financially secure and I was in a good spot, but I was like, thinking, one night, I'm like, man, what if tomorrow's my last day? I was like, I would trade everything just to have one more, right? And then I was thinking, like, if someone came in and said, I can give you this drink to give you an extra day, but I'm not going to tell you what day you get back. Right. And then I go back to a day where I around and wasted time and hung out with somebody I didn't want to do, you know, want to. Or hang out with a dipshit or. You know what I'm saying?
Brandon Hudson
Yeah.
Brandon Brittingham
Like, you know, I'm thinking of three.
Brandon Hudson
Of them right now.
Brandon Brittingham
Yeah. And so then I started. I started. I just started looking at it through that lens, and it's like, you don't know how much time you have. You don't know the people around you, how much time they have. So why, you know, why not let them know that you care about them and take care of them and then just leave it on the fucking field, man? Yeah, like, leave it on the field every day. Because, you know, I mean, I can say to you wholeheartedly, I want to live. I want to live a long life, but I'm. I'm at a point in my life where, like, a lot of the shit that I've wanted to do, I've accomplished it. I've taken care of the people around me I wanted to take care of. And I know I leave it on the field every day. And I mean, that's a pretty. That's peace of mind. Money can't buy.
Brandon Hudson
Yes, sir. I wish we had an hour because, I mean, this feels like this podcast flew by. And I only think that we scratch the surface, but we don't. So I'd be remiss if I didn't Ask a couple of quick questions. One of the questions I want to ask is because if you chose, and I don't mean to be in your business and put it out there, but if you chose to not have to work because you fucking still, every day, you're still the first one there, last one to leave. So, guys and gals on our team, you hear me say that weekends, weekends, holidays, you know, we met last Sunday. I mean, this is how you do it, right? You know your purpose, you know your, your space of genius, and you live it out. But if you wanted to, and I'm not saying you could afford to live the life that you do today, but if you wanted to, you could choose not to work as hard as you.
Brandon Brittingham
Do now, oh, 100. I certainly could work a lot less.
Brandon Hudson
So why at this point? Why and what is it all for?
Brandon Brittingham
So it's a couple of things, right? I think it's funny, go back to the Elon Musk, Jeff Bezos. Like, if you take the richest people in the world, they didn't need to keep working a long time ago, right? Once I really believe this, I believe everybody has the opportunity to get the freedom, and financial freedom is overused. But freedom meaning once you get to basic needs met, right, you can afford the house you want, you can afford the car you want, you can go on vacations, you got money in the bank. Like, you have that level of comfortability, that's where, if you're lucky enough to get there, that's where most people will stop, right? And, and, but there's not. And listen, there's nothing wrong with that because everybody's different. But what I'm saying is, is that for me, it was about money to a point, which was basic needs. Beyond that, it is, I believe my purpose is obviously, I believe I've been given a gift to speak on stage, right? And so that's part of it. And part of speaking on stage is being in the trenches every day and having the real shit to share with people. And I also believe that part of my purpose is to develop and as many human beings as I can to be successful. And I really like building shit. It's fun, it's exciting to me. And to be quite honest with you, the more challenging it is, the better. I don't know how to do anything else, right? And again, this is just the way that I'm wired. Like, I'll go on vacation and I'm out for two or three days, man, and I need to get punched in the face again. Like, I Need to get back in the ring, you better work. And again, that might not sound cool to you, but here's the thing that I think a lot of people don't know or understand. You're not walking in your purpose, so you don't have that same level of love, of commitment. And it could be anything. You could want to do a dog rescue, you could want to be a fighter, whatever it is. A lot of people are floundering because they're not walking in their purpose. I know what mine is. Do you know what I mean? And the money becomes a byproduct of it and how we keep score. But, you know, I get to do a lot of really cool shit. You know what I mean? And I get to do a lot of really cool shit every day. I get to meet and be busy in business, in relationships with a lot of really cool people. And, you know, if you're a builder, you never want to stop building. And there's always another mountain to climb. So that. That's kind of. And again, I. I think the competitive side in me. The competitive side in me is also the. All the people over the years that told me I was crazy or you can't do this. And again, if you're listening to this, I think this is cool. This is something you should understand if you want to be really successful. When you're passionate about something, there's gonna be a long time where you're gonna be misunderstood, you're gonna be lonely, you're gonna be alienated, and then those motherfuckers gonna ask you for a job. Do you know what I mean? And if you want to do anything of any significance, like, you're just gonna be misunderstood, man. And. And people are gonna think you're crazy. They're gonna say, if. If you're repeatedly being told your idea sucks, you're probably onto something.
Brandon Hudson
Facts.
Brandon Brittingham
Do you know what I mean? And you should never let someone else's limitation of where they can't grow to affect your ability, because that's just their own inadequacies, you know, projecting on you. And so I think part of it, too, is also the challenge of proving people wrong.
Brandon Hudson
Damn right.
Brandon Brittingham
You know what I mean? And I don't know. It's just. To me, it is coming from a poor family that didn't have anything, breaking the generational wealth curse of our family, and then just not having a ceiling. And it's like, well, what can we do next? How many more lives can we impact? How many more people can we make wealthy? How Much more cool shit can we do? And that's the shit that is. That's what's exciting. That's what gets me up out of bed every day.
Brandon Hudson
That's awesome. That's awesome. That's a great answer, man. Wrapping up. You know, we would be foolish if we didn't put a. Put an elevator pitch or a shameless plug or some sort of. You know, we on EXP now. Been with exp for, for. For half a year. Over half a year now. It's been a great venture. Maybe not even that long.
Brandon Brittingham
September.
Brandon Hudson
And you're not even, you know, you're not even selling real estate. Like a lot of people have the misconception that you're selling real estate. Like you're way beyond that and been beyond that for. For quite some time.
Brandon Brittingham
And by the way, if you are, there's nothing wrong with that. That's where I started.
Brandon Hudson
Yeah. I mean we're talking about two decades in the game. You know, we're talking about an innovator here. Right? And where I'm. Where I'm getting at is, is now. You know, you're raising money, you're investing money, you're speaking on stages, you're coaching the best of the best. I witnessed this. People. People don't know and realize it around here, but I've watched and I see who. The rooms that you speak in, the people you're next to, the people you're coaching, you know, these are other moguls and other people, real big people that are around you that are getting knowledge and stuff like that. You provide. But you're raising capital. You know what I mean? Constantly deploying capital. Constantly. We've got a lot of silos over there, you know, where can they find you? What? What, what can they. You know, anybody listen to this that wants to potentially is interested or something like that. Where would it.
Brandon Brittingham
So wake. Wake up to wealth podcast. A lot of good stuff there be mentioned. We've hit number one a few times. Leapfrog and Dave Ramsey and I don't have $10 million budget a year. We. We've done it on a shoestring budget. Mailbox money B on Instagram, Brandon Brittingham on Facebook. That's where you can find me.
Brandon Hudson
Awesome. Awesome. Well, man, I. Listen, dude, and I'm not saying this for any other reason because you know how I am. I'll tell you straight up, dude. I just love you, man.
Brandon Brittingham
Love you too.
Brandon Hudson
I think that. I think that God puts people in our lives for a reason. And I think that We've crossed.
Brandon Brittingham
Hold on. We got no Diddy, by the way.
Brandon Hudson
No Diddy. Yeah, yeah, Paul's right. But I think that, you know, God or whoever you pray to, whatever you're into, you know, that's who I connect with, puts people in our lives. And, you know, you've left a big impact on my life. And it's been more of the example and the ability to hold. Hold fast on that example that you set.
Brandon Brittingham
Hey, you just made me think of something. The other thing too, when you.
Brandon Hudson
This guy can't even take his flowers, you know, he's so good.
Brandon Brittingham
No, no, no, because you got. You got me. You got me in the mode of thinking.
Brandon Hudson
I love it, though. I'm just.
Brandon Brittingham
It's so impressive when, when you. What you just said is the other thing. The why is. I say to myself a lot. My internal conversation, which, by the way, the conversation you have with yourself is the most important one every day. But one of the things that I say to myself a lot, and I didn't always know or understand this, you know what I mean? I came to it. But I've been given a lot of these gifts to be the example. Right. So that's important to me just based on, like, what you said.
Brandon Hudson
Sure.
Brandon Brittingham
When you ask why, well, do I need to be in the office at 8:00 on a Sunday morning? I don't. But if someone else shows up at that time and sees me there, then they're gonna say, man, that motherfucker got a Lambo Bentley range in the warehouse and he's here 8 o'clock. It's not material. I'm just saying.
Brandon Hudson
Yep.
Brandon Brittingham
You know what I mean? And then they see it. And then they see, man, he's crazy and crushed the stages, but he has a coach to teach him how to beg. All these things, man, brain is so fucking busy. He still shows up, goes to the gym, he still eats clean, he's still drinking water, he's not going out, he's not drinking. By me being the example, then that also impacts everybody else. And that's why I can't stop 100%.
Brandon Hudson
And that's the thing, man, that I've learned so much, you know, rocking with you and, you know, you've done a lot for me, and, and that's great. And greatly appreciate and I hope I reciprocate that. But more importantly, man, it's. It's the example that you've set, it's the efficiency that you are and. And your word, man, it's just. It's cool to see from our hometown and, and, you know, peers and, and traveling amongst different circles, that level of integrity and that level example and, you know, I'm just excited for what you got to come and excited for what you always unpack and you we've got announcements coming up this week and next month and I mean, there's always something new.
Brandon Brittingham
It's a wild ride we're getting ready to be on. It really is with this exc ride.
Brandon Hudson
Damn right it is. Well, thank you for being on here, brother. You guys know the links. Check him out. Mailbox money. Be on Instagram, wake up to wealth. You know, like, and subscribe. Listen to it. You know, he's got a book out on Amazon prime or excuse Amazon on Amazon. You know what I mean? That you can get. There's so many things this guy's done. Check him out on social media, man. He's, he's, he's a fire you want to be next to. But that'll do it with this episode of Champ Talk with Brandon Hudson. Guys, again, if you've gotten value out of this, please comment. Like, subscribe. Leave a review, send it to your friends, send it to your granny. Give it to somebody. We, we'd love to hear your feedback and, and, and thank you guys for, for tuning in. What are you doing today to become a champion?
Brandon Brittingham
Thanks, brother. Thanks so much for tuning into this episode of Wake up to Wealth. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcast. This way you'll get updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us. Until next time.
Wake Up to Wealth Podcast Summary Episode: "Building Success Through Struggle: Brandon Brittingham on Real Estate, Integrity, and Wealth" Host: Brandon Brittingham | Guest: Brandon Hudson Release Date: April 9, 2025
In this compelling episode of the Wake Up to Wealth podcast, host Brandon Brittingham sits down with Brandon Hudson for an in-depth conversation about overcoming adversity, maintaining integrity, and building wealth through real estate and entrepreneurship. The discussion delves into Brandon Brittingham's extensive experience in the real estate industry, his entrepreneurial ventures, and the personal struggles that shaped his path to success.
Brandon Brittingham begins by sharing his entrepreneurial journey, which started in the fashion industry. At 18, he launched a successful business running high-end urban gear stores across major cities like New York, Philadelphia, Miami, and the Keys. His keen sense of trends and exceptional customer service made his stores highly profitable. However, with the rise of digital marketing and online retail, Brittingham foresaw the decline of brick-and-mortar stores. Consequently, he made the strategic decision to shift his focus to real estate investment, initially aiming to become an investor rather than an agent.
[03:17] Brandon Brittingham: "I saw the writing on the wall. If businesses like Nike or Jordan were moving online, why not apply the same model to real estate?"
Transitioning to real estate was not smooth for Brittingham. He recounts his first year in the industry, which was marked by significant struggles, including making only $18,000—far below his previous earnings in fashion. The lack of training and support in his new real estate office compounded his difficulties, leading him to confront the harsh realities of a new industry.
[10:42] Brandon Brittingham: "Your first year, you're going to get your fucking ass kicked. You're probably going to lose money, you're probably going to lose sleep."
Brittingham's journey took a tumultuous turn in 2010 when his business partner and close friend committed suicide during the recession. This tragic event forced him to confront his vulnerability and resilience. Instead of succumbing to despair, he chose to honor his partner's legacy by doubling down on his commitment to integrity and hard work.
[16:28] Brandon Brittingham: "I chose not to be a victim. I chose to honor his legacy and become way more successful."
A recurring theme in the conversation is the paramount importance of integrity and maintaining strong relationships. Brittingham emphasizes that keeping one's word and building trust with clients and partners can yield long-term benefits far exceeding short-term gains. His unwavering commitment to honesty and reliability has allowed him to cultivate valuable relationships with bank executives and industry leaders.
[19:54] Brandon Brittingham: "Relationship capital is worth so much more than trying to win on a deal or take."
Midway through the episode, Brittingham shares a harrowing personal health crisis where he developed rhabdomyolysis, an acute kidney injury caused by underlying autoimmune conditions. This near-death experience was a pivotal moment that reshaped his perspective on life and business. Determined not to become a victim, he used this ordeal to reinforce his commitment to living purposefully and maintaining his rigorous standards of health and discipline.
[26:00] Brandon Brittingham: "I'm gonna live how I want. I'm gonna enjoy my life on my terms, and I'm not going to waste time anymore."
Brittingham underscores the critical role of mindset in overcoming challenges. He advocates for a resilient attitude, where setbacks are viewed as opportunities for growth rather than insurmountable obstacles. This mental fortitude has been instrumental in his ability to navigate both personal tragedies and professional setbacks.
[31:35] Brandon Brittingham: "The only way that I beat this shit that they're telling me is if I beat it mentally, if I beat it mentally, then I can beat it physically."
While financial independence is a significant motivator for Brittingham, he expresses that his true purpose lies in helping others achieve success. His passion for speaking on stages, coaching, and building impactful relationships drives him beyond the pursuit of money. This altruistic focus ensures that his endeavors are not only profitable but also meaningful.
[42:07] Brandon Brittingham: "I believe my purpose is obviously, I believe I've been given a gift to speak on stage... a lot of really cool shit every day."
Brittingham maintains a strict policy on integrity, refusing to rekindle relationships with those who have broken promises or failed to uphold their commitments. This selective approach ensures that his network remains strong and trustworthy, fostering an environment where lasting success can flourish.
[24:39] Brandon Brittingham: "The people that have kept their word with me have made millions of dollars."
As the conversation wraps up, Brittingham discusses his ongoing commitment to personal growth and his dedication to helping others achieve financial freedom. He reflects on the lessons learned from his struggles and the importance of staying true to one's values. The episode concludes with both brands expressing mutual respect and admiration, highlighting the profound impact of their shared experiences.
[48:44] Brandon Brittingham: "By being the example, that also impacts everybody else. And that's why I can't stop 100%."
Resilience in Adversity: Overcoming initial failures and personal tragedies through unwavering determination and a strong mindset.
Integrity and Relationships: Building long-term success by maintaining honesty, keeping promises, and valuing relationship capital over short-term gains.
Purpose-Driven Success: Pursuing endeavors that align with one's passion and purpose leads to more meaningful and sustainable success.
Selective Networking: Maintaining a trustworthy and reliable network by severing ties with those who do not uphold commitments.
Brandon Hudson [01:13]: "Real estate's easier, think that investing's easy and stuff like that."
Brandon Brittingham [10:42]: "Your first year, you're going to get your fucking ass kicked."
Brandon Brittingham [24:39]: "The people that have kept their word with me have made millions of dollars."
Brandon Brittingham [31:35]: "The only way that I beat this shit that they're telling me is if I beat it mentally, then I can beat it physically."
For more insights and actionable strategies on building wealth and achieving financial independence, tune into the Wake Up to Wealth podcast with Brandon Brittingham.