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- [00:00]
Brandon Hudson
Foreign.
- [00:03]
Brandon Briningham
This is Wake up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Briningham. Hey, what's up, everybody? We are back with another episode of Wake up to Wealth. And today we're gonna do a little bit different. You know, we really try to always bring you informative guests and talk about subjects around wealth and things of that n nature. And today I want to do it a little bit different because if you've ever hear me speak on stage or if you've ever been in a room with me, you know, you know, I like to be authentic. I like to be raw and. And I just like to tell people the truth. And I've got my good friend Brandon Hudson here today who works with me. What's up, brother?
- [00:51]
Brandon Hudson
How you doing, man?
- [00:52]
Brandon Briningham
And, you know, we're. We're gonna do a series that's a little bit different where we're just gonna really just kind of have a real conversation with you guys about entrepreneurship and different things, because I think there's a lot of things that need to be said. And so we're into a couple shows like this, and it's going to be. We're going to get off the chain a little bit. So I'm just, you know, forewarning you guys. It's going to be a little bit different.
- [01:14]
Brandon Hudson
Parental advisory.
- [01:16]
Brandon Briningham
So the, you know, one thing I want to start out and talk about today is, you know, entrepreneurship as a whole. Right? So, you know, social media, I just want to have an honest conversation about this. So if you're out there and you're listening to this, you know, entrepreneurship is fucking hard. And social media will have you believe it is for everyone. Everyone can be successful. It's not difficult. And one of the things I just want to kind of talk to you guys today about is just the reality of entrepreneurship. And do I. Yeah, I believe inherently most people can be successful, but I believe an honest conversation needs to take place today about what it actually fucking takes. Right. And, you know, you've seen this firsthand, Brandon, for context, coaches, MMA fighters, been an MMA fighter himself, but also hires recruits, trains coaches, salespeople within my organization. And. And, you know, there's only so much room at the top, and there's a reason why there's the 99 and the hundred or there's the 99% and there's the 1%. And yeah, I'm calling you out if you're listening to this. The reality of it is, is the amount of Work, obsession, grind. It takes to get to the 1%. Most are just not built for that. Like, you're just not built for it. And, you know, can you find it? Yes. But in reality, Brandon, can. Can attest to this. We've had so many people that have come into our environment. I'm willing to do whatever. I'm willing to grind. Yeah, dog. I want the money. I want this. The minute they get punched in the face, they fold. Right? Same thing in the. In the gym, right? But you see social media and you see the highlight reels, right? We're not posting our failures. And so everyone thinks this is easy. It is the hardest fucking thing you will ever fucking do. But the rewards and the spoils of war, so to speak, are worth it. But, motherfucker, you got to be built for that journey and you got to understand what the fuck you're signing up for.
- [03:28]
Brandon Hudson
Yeah, dude, like, one of the words that I hate or phrases I hate the most is financial freedom. Because, no, there's no. There's no such thing as financial freedom, right? There's every. There's always a bigger table in Vegas. There's always a bigger room. There's always, you know, there's always somebody. Absolutely.
- [03:43]
Brandon Briningham
Yeah.
- [03:43]
Brandon Hudson
So financial freedom is a. Is a word that you get. You hear all the time. And when I'm recruiting people and talking to people, that's the first thing they want to say. I wanted to break the generational curse and have generational wealth and financial freedom and all these terms that just get loosely put out there. And then they watch social media and they watch people that they watch the end result, the cars, and they don't have no clue. They have no clue about the process. And the biggest thing that I'm always digging deep on is trying to find, like, why the fuck do you want to do this? This is not like people think they start your own businesses and going entrepreneurship journeys for like a better time or a better schedule, more time on their plate and all that. And it's the. The last thing in the world that you're going to get. You know, you're. We're never off.
- [04:29]
Brandon Briningham
No. And so let's look. Let's look at this as a sports analogy, right? Is this is what people never really look at. And if you look at the best athletes in the world, right, like 80% of the time, they're getting their ass kicked, they're training their nutrition, they're losing games, they're getting injured, right? For if you look at some of the greatest athletes in the World, over the life of their career, right, they won one championship, two championships, you know, Jordan Colby, five and six, right? Brady, exception with, you know, six or seven, however many he's won, but he played for 20 years, right? And you know, so, so like if you equate it to an athlete, like most of the time you're going to get your ass kicked and you're going to get your ass kicked every day, day in and day out for that, you know, small amount of moments where you actually feel like you're winning right now, that makes it worth it. But the don't understand the process and the beating that you got to take to get there. And no one talks about this enough. Like everybody talks about the good, which is great, but no one talks about like, all right, you, most people are just not really built to do like you have to be so obsessed. You, there's in your life you're going to sacrifice. There's a period of time where you're going to miss. You know, there's no going out, it's no doing any of that. Stupid. The most successful people that I know are so fucking obsessed with what they do that that is the only focus they have in their life. And that's what you got to understand. And if you're not willing to do it, sit the fuck down. Because you're not built to be an entrepreneur.
- [06:16]
Brandon Hudson
Well, there's no, there's no, there's no shame in tapping out. You know what I mean? Just, just tap out and say you're not for it. Those athletes that you mentioned, right, like all of them faced incredible adversity. Right. Like Jordan was cut from his high school team. Brady was like, you know, down the line on the draft pick.
- [06:32]
Brandon Briningham
The last person drafted.
- [06:34]
Brandon Hudson
Yep. Kobe actually had, I read a statistic on him. He actually had like the most missed shots.
- [06:40]
Brandon Briningham
Yeah.
- [06:40]
Brandon Hudson
So you know, you got a 50 shooting percentage, right. That's. Nobody looks at that fact. They look at the ones that he make and all the other. And you know, the difference between those guys and, and other high performing entrepreneurs and, and people that are obsessed is, is they don't back down from adversity. Right. We see so many people that the first time they get slapped around in a deal, they up. I have so many people coming to our general in general, I have so many people coming to my gym. Wanted to be a fighter, right. It's the first thing everybody says, I want to be a fighter. I want to be a fighter. And they swear that they're going to get in here and, and I mean, I got people that I've trained and have moved on, and I watched them just for one thing that pisses me off. I watch how these guys just hold pads for, for a new fighter. Right. And what people don't understand is in that world, there's so many intricacies when you're holding pads. Yeah. And I don't like holding pads. Right. But I know how to. And, and the holding pad side of it is, is are we just holding pads and let people fucking throw hands and just shots and just feel good? Are we looking them out the way they're sitting down with their punches or their hands up, they bring it back to their face or their chin down. These boring ass, redundant ass things that you have to do in order to be successful in that world. That I'll watch these videos and like, you'll see these guys just up constantly posting this shit and celebrating it, like on social media, like, everybody's winning. And then the average person sees that shit, like, I need to go hit pads. I want to be a fighter. I want to jump into the cage now, do this shit. And they have no clue. Like, dude, the, the, that you see in the cage, the fight, the blood and all that, that's probably the easiest part of that whole process that they have to go through.
- [08:11]
Brandon Briningham
So the other thing too is that one of the things that's frustrating for me is what I want everybody to understand and get is if you're going to be successful as an entrepreneur, you got to learn how to be consistent. It is probably the easiest thing to do and the hardest thing to do, and it's what people are not willing to do. And so, like, all right, so you want to be an entrepreneur. How successful do you want to be? Well, you want financial freedom? Well, if you want to do something special, you got to be consistent for years at a time. The same shit day in, day out, non sexy, mundane shit, Right? I got a good friend of mine, Heath Evans, won a Super bowl with the Patriots, played with Brady. And he said Brady used to show up an hour or two before practice. This is after he was multiple Super, super bowl champ. And he would run, he would run air routes with the receivers. You know anything about football as much. The most elementary thing to do, like, motherfuckers are like, oh, I want this and I want that, but you're not willing to do the work every single day, Put in the work every single day, day in and day out, on the days you don't feel like it, when you've got to be consistent and you don't want to do it. And your friends are going out, they're having a beer. This one's going here, there, this one's going there. And you're looking at social media and all this, and that's what people are not willing to do. Look, there is no, there is no substitute for being consistent. There is no substitute for doing the work. And you know, people, oh, I want to figure, I want to get in this. I'm going to figure out how to work smarter.
- [09:47]
Brandon Hudson
Cool.
- [09:47]
Brandon Briningham
But you forgot work is part of.
- [09:49]
Brandon Hudson
The equation, the most important part, Right.
- [09:52]
Brandon Briningham
And so it's like, you know, so many people just have this unreal, like, reality. If, if you look at like people who've done anything of significance in the world, they, they just worked and they put in the work and they were consistent day in and day out. The other thing too is what you got to understand is if you want to do this and you want to do something in significance, you're going to feel like you're losing a lot.
- [10:20]
Brandon Hudson
Yeah.
- [10:21]
Brandon Briningham
And you're going to be misunderstood and people are going to think you're crazy and you're probably going to lose some friends and you're probably going to alienate yourself from your family. Do you know why? No one understands the level of work that it takes. So when you understand and you lock in, you alienate yourself from other people because they're not willing to do it. Their insecurities will be projected onto you because you're doing the shit that you're. They want to get there, they don't want to do the work. The process is how you get there. There is no fucking substitute.
- [10:52]
Brandon Hudson
No. It's a lonely, lonely island you're on when you're an entrepreneur. Because in the beginning, everybody's rooting for you and proud of you and happy for you and they've got you and you're the underdog, right. And then all of a sudden you're in the thick of things. Yeah. And you're in the thick of things, Right. And then the minute you start becoming a threat or the minute you start posing a little bit of difference differences than the rest, then all of a sudden, you know, here comes a little subliminal hay and a little shots. I don't know what you're doing, all that. Right? And then, and then all of a sudden at the end, you know, you hear about it. Oh, we knew you could do it the whole time. But in that, in the trenches time frame, dude, you are so Lonely. Right. You're so lonely because no one understands you. No one is going, you know, you're. You're pouring into so much and so many people. No one gets it right. And then the reciprocation of the expectation, whether it be just, hey, support me in my journey, or, you know, I'm giving you all this knowledge, all this mentorship, all these resources, just do the work. When you get that let down on the reciprocation side of it, it just pushes you even farther, farther in that lonely, lonely road. And most people can't get over that, Brandon. Most people. And when we're talking about the entrepreneur journey, they stop there. Well, they give up there.
- [12:02]
Brandon Briningham
Yeah, they stop. And people care so much about other people's opinions of them. Understand that if you want to be successful at anything, you got to not give a. What other people say. If you're in anything where you deal with the customer, you know, what you care about, what does your customer say? Obsess about what your customer says because that's where you make your money. Everybody else, them.
- [12:25]
Brandon Hudson
Yep. And. And that includes sometimes the closest people to you. You know what I mean? Because, you know, look, a real leader. A real leader has to lead everybody. They can't just lead their businesses. They can't just lead their families. Right. There are so many people that are. Are leaders, and then there's so many people that are leaders amongst leaders. Right. And there's a very few amount of individuals that are leaders amongst leaders because they understand that I have to lead my organization just as well and just as equival. I lead my household just as equivalent to how I lead my friendships and all of the things that I have in the. In the spokes on the wheel that I have in my life. I've got to be a leader to everybody. I can't be a leader in my comfort zone and the things that I'm just good at. And that's the difference. Right. We see it all the time. You know, you see people, you see, you know, realtors, you see brokerages, you see, in any industry.
- [13:10]
Brandon Briningham
Yeah.
- [13:10]
Brandon Hudson
Where they're just leading what they're used to, their little organization, their little cave, the things that they're doing or bigger cave. But then when you talk about their personal life or you talk about other things, they're falling flat on their ass because they don't. They don't transmute those values that they have in business, or they don't transmute those skills that they need to, or they fail when they're all Lonely. And they take that in and they start thinking that the world is against them. You have to step up and understand the bigger picture when it comes to all of leadership is that it's just not where you're at, at your place of genius, that you're a leader. You're a leader in every single aspect of your life because all eyes are on you. Right. And the minute you start getting pushed around and knocked around, then that's where your leadership skills are really going to come to surface and we're going to see like what you're really made of. You know, another thing really pisses me off, back to your point, is people that want to try and vet the wheel, reinvent the wheel. Right. They want to come in.
- [14:01]
Brandon Briningham
Well, in general, everybody over complicates everything when to be successful. It's actually simplicity.
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Brandon Hudson
Yeah. Very simple.
- [14:13]
Brandon Briningham
Yeah.
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Brandon Hudson
Like follow the blueprint.
- [14:14]
Brandon Briningham
Yeah.
- [14:14]
Brandon Hudson
Like people want to come into something, they're new and they're all excited in that first six months. And then after that first six months, they get pushed around a little bit. It's not what they thought. They have to do the work.
- [14:23]
Brandon Briningham
Well, part of it is they want to reinvent the wheel because they don't believe the simplicity is showing up, doing the work and you know, have, you know, your daily habits. And this goes kind of to what you were saying, right? Around your health and wellness, around your relationships with the people you love, around your relationships with your family, all spill into how successful you will be in business as well. And the reality of it is is that most people just can't understand and you just got to be consistent. And your daily habits, it's the you don't want to do. And then the other thing you have to understand is human beings, we, we are, we are creatures of comfort. If you want to be successful as an entrepreneur, you want to be successful at anything, you're going to be super uncomfortable all the time. And you know, for me personally, there's plenty of times when man, like I'm standing in it and I'm like, man, you know, I'm, I'm at a level 10 in my fear, I'm at a level 10 in my anxiety. And then I just revert back to like this is what it's supposed to feel like.
- [15:28]
Brandon Hudson
Well, and that also helps you go from when you had those thousand dollar problems to fifty thousand dollar problems to be able to make problems, same problems. But now you're expanding your comfort zone and now you got million dollar problems because you had to get through those Thousands. And through those 50 thousands, which attributes to the fear and to the uncomfort and all the things when you got kicked in the face and things like that, that it doesn't stop, by the way. No, yeah. No, yeah.
- [15:50]
Brandon Briningham
I mean, like, if you're listening to this and you're an entrepreneur, understand that like the highest level of pain you can tolerate is going to be proportionate to the amount of money that you will make. And the, the reality of it is if you stay in comfortability, I know it's cliche, but you're not going to go anywhere, you're not going to do anything of any significance. You're going to feel uncomfortable all the time. If you're doing anything of any, any significance, if you're pushing forward in any area of your life, you're going to fucking feel uncomfortable, you're going to feel alone, you're going to feel isolated. But at the end of the day, you probably will do shit. If you accept this and you understand it and you can take the punches in the face and keep going, you're probably going to do shit that no one in your friend group has ever done, no one in your family has ever done is generationally changing and challenging shit. And it is hard. But on the surface, like, if you look at what it takes every single day, it's not as hard as what people think. But where people fall down is they're just not willing to do it every day. Then they're just not willing to do it when shit gets uncomfortable or they get punched in the face. However, they will go on the Internet or go on social media and post motivational text and quotes like, I'm out here, I'm grinding, you see me? But the reality of it is the minute something goes south, you ain't willing to do it. Look, you're a liar. Like at the end of the day, if you, if you, if you work for an organization or you lead people and, and you say that I'm willing to do this and the first sign that goes wrong, you're not willing to do it, you're full of.
- [17:31]
Brandon Hudson
Yeah, the first thing you can tell when somebody's lying is once you're, you think you're going to make this immense wealth all 40 hours a week, get out of here. Well, you're not going to make six figures or more at 40 hours a week.
- [17:43]
Brandon Briningham
And listen, if you, there's nothing wrong with that. If you want to work 40 hours a week, your level of comfort and happiness is fine.
- [17:52]
Brandon Hudson
But don't be Posting these motivational quotes, trapping Dog. You're not trapping.
- [17:57]
Brandon Briningham
The flip side of that is it's very hard for you to build anything special or do anything of significance if for a certain part of your life, you don't sacrifice a lot and put in way more than four. Like, I'm be real with you guys. I've slept in the office multiple times. Like, I've worked till 12 o'clock in the morning, seven days. I've gone years without a vacation. Like, you might. That might sound harsh to you, right?
- [18:22]
Brandon Hudson
But the reality here on Sundays. Yeah, we were here this past Sunday. It was what, holiday week? Holiday week. Holiday. And you're here Sunday.
- [18:32]
Brandon Briningham
Yeah. But the thing is, is that it's not just. It's not. The thing is when. When you think in abundance. Right. The mistake people also make too, is, yes, it's got to be about money. But the thing is, when you make it just about money, you make decisions based around running that are up because you're making decisions in scarcity. See, I'm not working on Sundays and not going on vacation because I need the money. I'm doing it because I love building what I'm building. So for me, it's the enjoyment. It is vacation. Right. And again, I'm not. Listen, this is my version of it. Y'all can have whatever version of these you want. But I will tell you, the people that have coached me, mentored me, trained me, taught me to be better, this is how they operate.
- [19:15]
Brandon Hudson
And they're insane.
- [19:16]
Brandon Briningham
Yeah, they're insane.
- [19:17]
Brandon Hudson
I'm insane. They have a level of insanity to us that separates us from the rest.
- [19:21]
Brandon Briningham
Yeah.
- [19:21]
Brandon Hudson
And if you're not willing to go out here and do things that are different from every body in your circle, you're not really, truly here to change the world or change your world. Right. Yeah. So. And. And one of the things that you've said, and I love this is, you know, entrepreneurship is about how much pain you're willing to tolerate.
- [19:37]
Brandon Briningham
100.
- [19:38]
Brandon Hudson
If you think it's just about money. And that's your main why you'll lose. And you've got a scarcity mindset. No, excuse me, you've got a limited belief system. It is a scarcity mindset. You're right. But I meant to say you got a limited belief system on that because now you're limiting yourself to just money. Money's a tool. Money leverages you to be able to do the things like setting up your family and so forth.
- [20:00]
Brandon Briningham
And when you chase it, it runs.
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Brandon Hudson
You know, What? Do you know what we never hear anybody talk about anymore? We never hear anybody talk about how my daddy's daddy, daddy used to do this and used to do that. Yeah, that's the thing that's gone. You know, if you're seasoned like you and I and you were at the, the family functions or the, you know, sitting around my mom and pop, pop, you would always hear things about your daddy's daddy. And in some households you would see a picture of your great, great, great grandfather or something. And there's a lot of people that talk about this, but there's always that one person that changes the whole dynamic for a success, made the choices and so forth. And for, for me, right, Something that's very important for me is, is legacy. Right. I love money and I love success and I love all the things that come with it. But leaving a legacy behind. And I'm not talking about no monument built or no, no name after, you know, of a street or a highway. I'm talking about, I, I want to leave so much digital content. I want to have so many, so much impact on my family and the people that I care about that I sat there and I changed that for generations to come. Now, four generations later is when they up the money, statistically speaking, they say I want four or five generations to have a picture of me in their, their household. Do you understand? The flex and the power play that is to be able to be the only Hudson that sat here and did that. And then, and then all of my grandkids and all of my kin can sit there and revert back to my digital content that I've got forever that'll be there for. They'll be able to see and look how I did it and they'll be able to refer to me. Those are the reasons why I'm able and willing to wake up on a Sunday, go to work sick, do 20 or do 14, 15 hour days, just push myself to the limits. Because that why right there trumps money, vacations, anything else that you can never.
- [21:45]
Brandon Briningham
Put a price on it's purpose. And that's the other thing too is that back to your point, like if you want to be an entrepreneur and you want to be successful, one of the things that needs to drive you is purpose. Whether that's leading other people, whether that's building something special, whatever it is, you're proving everybody wrong. Yeah, proving everybody wrong.
- [22:03]
Brandon Hudson
That's a good purpose to start breaking.
- [22:04]
Brandon Briningham
The generational wealth curse of your family. You've got, you've got to walk in and live in purpose and. Because when shit gets tough and, you know, another thing that I'll say is if you. If you're an entrepreneur and you walk and you live in purpose and you're being consistent, a lot of times you are closer than you think. Right. You're closer than you think to the breakthrough. And the other thing, too, is that it just takes time. We just. None of us want anything to take time. We want it to be fast. Right? So the thing is, if you're out there and you're listening to this, you're paying attention to this, you're probably closer than you think. You just got to hold on for the breakthrough. And then what happens is momentum, right?
- [22:48]
Brandon Hudson
Yep.
- [22:48]
Brandon Briningham
Momentum starts to happen. Do you know what I mean? And it starts to snowball and starts to go your way. And the thing is, what, you don't realize it, like, sometimes. I had something happen yesterday, and it was pretty cool. You know, we're with EXP now, and I had a bunch of people that I've been talking to say yes to join our organization. So we came here in September, and we're in January. They didn't come because I've been talking to them since September. You know why they came? Choices that I made ten plus years ago.
- [23:27]
Brandon Hudson
Yep.
- [23:28]
Brandon Briningham
Right. And so when I was home last night and I was sitting down taking a. Because sometimes that's where the best ideas come from, right?
- [23:35]
Brandon Hudson
Yeah. You're lying.
- [23:36]
Brandon Briningham
And. And I'm sitting there and I'm thinking, and I'm like, you know, that is a combination of decisions that happened 10 years ago. This is a body of work that happened that started 10 years ago. And a lot of people, you're not willing to hold on for 10 years. Right. And in the spectrum of things, 10 years is not a long time.
- [23:57]
Brandon Hudson
No.
- [23:57]
Brandon Briningham
And especially to build something special, to walk in your purpose and to build a wet. To build a legacy. But I thought about that last night and I said, you know, you know, obviously I've had a ton of wins in between that, but it was like, you know, I would. It just. Everything hit at the same time, and it just. It just took me back to. We're always closer than we think. We just don't necessarily realize it because you're standing in it. You're getting kicked in the dick every day, and you don't feel like you're making progress when in. In reality, you're making way more progress than. Than what you are. You're just not seeing.
- [24:32]
Brandon Hudson
Yeah.
- [24:32]
Brandon Briningham
I mean, you're not seeing, you're not necessarily seeing it every day.
- [24:35]
Brandon Hudson
Well, it, it, I equate that to the fight world, man. Like Brazilian Jiu jitsu, for instance, is one of the greatest and, and shittiest sports to ever be part of.
- [24:42]
Brandon Briningham
Absolutely.
- [24:43]
Brandon Hudson
Because you're in it and it's, it changes everything. But what happens is when you show up every single day, you know, five, six days a week, you know, you're doing training sessions, you're learning the same material, you're learning new material, all the above, you're getting smashed, you're smashing people. You don't see your improvements. Right. That's why, that's why you know, say what you want. That's why the striping system is done and the belting system is done. The way it is pretty uniform across the board is, is because your instructor will recognize things that, decisions you're making, ways that your body's moving, things that you're not doing. He doesn't give. He or she doesn't give a about how many people get tapped in a training session. They're noticing the little things that when you're in the thick of things, you have no clue. Some of the biggest promotions that I've gotten in jiu jitsu came from nights I got my ass handed to me 100 and I'm like, I don't deserve this right now. This is a pity stripe. But it was like, no. And as I gotten more versed into the game and been in the business longer, I've understood that they weren't looking at how this guy tapped me. They were looking about how he set up the tap three or four or five moves before he got the tap right and how I positioned and forced him to pivot on those different things. To your point of 10 years ago, with decisions that you were making, that's what that added up to be. And I know personally things that you've done that no one knows about that have added to that decision making process, added to that integrity and character building that most people will never know about. But again, it adds those layers and adds the shield and the badges to, to your uniform because, you know, you make one good decision here, you make another good decision here, you build off that momentum. Right? And you know, I always take it back to the fight game. Win momentum is you. When you're, when you have the momentum, when you have the juice, you have to double down harder than you ever heard.
- [26:27]
Brandon Briningham
No, dude, Dude. So going back to the comfortability, how many times have we seen this? And I've Seen this. A salesperson will go on a run and then they stop.
- [26:38]
Brandon Hudson
Go on vacation.
- [26:39]
Brandon Briningham
Yeah. Or they. Again, look, nothing wrong with going on vacation, but they, they or they stop the habits and the daily activity that got them there because they think that they, they think that they're smarter than, than their daily activities.
- [26:52]
Brandon Hudson
Well, the worst person to take advice from is a person who just got a million dollars. Right, Right. Because once that person gets a million dollars, they, they, they, they back up and stop doing the things that got them a million dollars.
- [27:02]
Brandon Briningham
You, you went, you loot. I'm sorry. You learned so much more from the loss than the wins. Because, you know, sometimes wins can be a lousy teacher because you could have win, you could have been right place, right time, you could have been subject to the market, whatever the case is. But the, you will win when you're on the good side of the market from your habits. You'll also win on the good side of the market, like, or on the bad side of the market because of your habits. It's. But it doesn't go both ways. If you got bad habits, you can win in a good market, and anything you're doing, you're not going to win in a bad market. But if you got good habits, you're going to win in both. And that's what people don't understand.
- [27:44]
Brandon Hudson
No. And in the fight business, like for gyms, right. So what a lot of guys and gals don't realize is, is you're gonna, you're gonna have that hat of a room full of lions, the fighters, the ones that are winning, the ones that are champions. Right. And you don't get to keep that hat. That hat passes from gym to gym to gym to gym to the course of business through the course of the fight world. Right. And what happens is, is some people that get the hat, right, what happened, they, they, they think that the hat is special and that they got the hat because they're special, not because of all the work they did 10 years ago or all the, the deposits they made daily and all the things that they were working hard toward. They think that all of a sudden, sudden that they're separate from everybody else for that moment. You are, but you just have the hat where everything's working, everything's clicking, people are winning, people are doing their thing. What you do with the hat is what's going to matter for the longevity of your business and for the longevity of what people see you doing with your business. Yep. So when you're winning and when you're doubling down. And when you're on that momentum, that's when you've got to really go all in on what works and not go outside of what is different. Doesn't mean you can't make some different choices or different investments or strategies. Of course, every level has its own devils, but at the end of the day, don't fall back from what got you there when you had that momentum, double down the momentum, because the hat's going to pass and then the hat's going to go to somewhere else. And some people take the hat and they think it's all about them and they're the king and the current queen and that's the, that's the demise of their business. They can never recover from that. But the momentum is big, man. Like, we see so many people that, that come in here and you know, in the sales world, world, and you know, they, they have a great few months, you know, and, and all of a sudden they just forget and, and they forget about the pipeline. Yeah, they get sloppy on their business and stuff like that. And, and it's mind boggling to me. And I think it's because, honestly, I think it's because people really, I think in a way you have to go through that, but, but you have to go through that within reason, right? Like, you have to have a level of that where you, you experience it so that you know what broke feels like again after you've made money. But at the same time, you know, you have to have the good mentorship and the good examples in front of you to sit here and say, look, motherfucker, this ain't gonna last. You know, winter's coming. You know what I mean? Winter's coming. You know, just like, you know, so many other industries. Winter's coming. So you better stack away your chitlins and stack away your now so that you're gonna be all right.
- [30:00]
Brandon Briningham
Well, in, in your hat, it's just, you know, you stack your habits, don't change your habits and, and that's where. And the other thing too is I will say that, you know, mindset is cliche too. But look, if you don't have a mindset of you see the positive in every situation and you don't play the victim. You know, victimhood, especially because of social media is so prevalent and it's like, no, motherfucker, you're not the victim. You choose to be the victim. And I can't tell you how many times. Just as another tidbit, I would, I would suggest everyone get in Masterminds pay coaches, get people that are ahead of you to call you on your. And tell you when you're being a. And give you the blueprint to help you walk through it. But a lot of times, and if you're out there and you're listening to this and you have someone that holds you accountable instead of being a victim, you should take the. Accountability is the highest form of love. And if someone holds you accountable, that means they care about you and they're trying to make you better. And if you take, if you take the other side, you become the victim in that situation. You'll never progress and you'll, you'll never grow. And a mentality if you don't see the. Instead of why is this happening to me? Why is this happening for me? If you don't have this, this mindset, this positive outlook of like, look, somebody's, you know, something's trying to show me something. I have to learn from this. If you don't have a. If you notice negative people always have bad shit happen to them because I think that they manifest that into their life. Manifestation of thought is, is fucking real. And if you don't have a positive mindset and attack every day with a positive mindset and look at everything through that lens, you're going to get your fucking ass handed to you. You get your ass handed to you anyway. You just. It's your choice what lens you see it through. But when you sit around and you become the fucking victim, that's some fucking bullshit. And I promise you will not progress looking. And guess what? People that are in your life that play the victim, cut them off, get rid of them.
- [31:59]
Brandon Hudson
I'm going to tell you another form of victimhood that people don't think about is, is when you hang around people that do nothing but yes man and yes, yes ma'am, you, y. You're. You're actually running from those people that'll be straightforward with you. And we know some people that whenever somebody all of a sudden is straightforward with them, they get cut off. Right. If you're constantly seeking the people around you to sit here and yes man, you and agree with you all the time. I think that's a form of victimhood in itself because you're not really putting yourself into a vulnerable position to be able to be accountability. And then here's the other thing about people that are willing to call you out on your right. You don't get to keep them. Yeah, great people, special people that come along in your life. You don't get to keep. You don't got a fucking. There's an expiration date on that relationship. There's a time and place where they're going to move on or other things are going to happen or acts of God are going to happen, where those people are no longer in your life, you better fucking hold on to those people and accept every single fucking conversation that you get with them, good, bad, or indifferent. You know, and, and I'll tell you something even farther than that. Appreciate the mistakes that those people make.
- [33:07]
Brandon Briningham
Yeah. So you don't have to make them.
- [33:08]
Brandon Hudson
Yeah. The mentors and the people that hold you accountable, they're gonna not make. They're. Nobody's perfect. They're gonna make mistakes, too. You know, the, the, the part of the victimhood in this, in this society and this culture we live in is, is the minute, you know, somebody does something wrong, everybody's so quick to be a, a, a jury on social media or a jury inside the gospel groups, and they just dismiss people. Yo, none of us are perfect. We're all going to make mistakes. Those that are sitting here holding you accountable and having those hard conversations with you and telling you the shit that your little yes mans won't, you know, those are the motherfuckers that, yo, you got to stay next to through thick and thin, ride out the storm, and hold on to the people so much because they are not going to be here forever.
- [33:46]
Brandon Briningham
Well, in the best capital in the world is relationship capital. And another thing in the entrepreneurship world that I see where people up all the time is they will up a relationship over a small amount of money because they feel that that's going to get them ahead when they could have made millions of dollars off that relationship. Man, I can't tell you. There's been so many situations in my world where someone did something like that to me and they thought that they made a little bit of money here and it cost them so much money in the long run. By the way, I want, I want you guys to know something. The, the top of the mountain that we're all sitting on is small. So, like, if you want to get there and you try to do it the wrong way by scamming, by getting over, we're not letting you up there. You get up there, we're gonna kick you the. Off the mountain. So just, you know, some of the things too, as you're growing as an entrepreneur, the bridge you burn, you might have to cross back over that motherfucker.
- [34:52]
Brandon Hudson
And your reputation will catch up with.
- [34:54]
Brandon Briningham
You and people Forget that.
- [34:55]
Brandon Hudson
Yep. Your reputation will catch up. People will not forget you over them or over somebody they knew. And the minute you. Because look, when you come into that circle, when you come to the top and hey, that's a guarded circle.
- [35:08]
Brandon Briningham
Not to cut you off on this, but what people don't get or understand is you might get away with it for a certain period of time. But guess what? In the, in the world of entrepreneurship, when you get to the bigger stages and the more we all know each other.
- [35:26]
Brandon Hudson
Yep.
- [35:26]
Brandon Briningham
Right. I just literally had a situation yesterday where I'm not gonna say any names, but someone cost themselves a job at a, at a C suite, a really big company because of their reputation. You know why? Because I got called for a character reference. And one. You know, I'm not petty. I was just honest.
- [35:50]
Brandon Hudson
Yep.
- [35:51]
Brandon Briningham
And I said, hey, I had a situation with that person where over a small amount of money, they in my opinion, made the wrong choice. And here's why. When the long term relationship. So that's their thinking. So I got a phone call back and he said we didn't hire him. Life changing job, by the way. That person probably will never know that that conversation came up. But the thing is, what you don't think about is it might take you longer than you want. If you're not scamming people and you're not getting over people, but the long term gain you have for reputation and your name being solid and being golden and having relationship capital where right now, in just about every single industry in this country, I could call the top dog or one of the top dogs, get advice. Right. Ask them to invest in a deal with me. Ask them to hop in a call, pour into my people, whatever is years of relationship capital that I built without people, that's hundreds of millions of dollars that that's worth. But I could have burnt bridges, a hundred thousand, half a million million, whatever in deals and people over and lost that relationship and the wrong thinks, that's the way to get ahead. But I'm telling you, that will burn you every time.
- [37:05]
Brandon Hudson
One thing I've noticed with you, you know, in the, in the time we've done business together and worked with you is your ability to build relationships is like no other.
- [37:14]
Brandon Briningham
Yeah.
- [37:14]
Brandon Hudson
And what I think, what I know is, is the reason being is because you're very transparent, you're very straightforward and you're, you're one of these dude. And people underestimate this so much is the truth is always the easiest route to anywhere. When, when you're telling the Truth different. It's gold, man. And so many business owners and entrepreneurs want to dance around the truth. They dance around the truth of their clients. They dance around the truth with their employees. They dance around the truth with investors. They want to dance around the truth and try to. It. Look, sometimes the truth might not be the most favorable outcome to just to, to convey to someone, but because the truth was there and it was transparent, and even if it had holes in it, a person will do business and give you a shot because they say, okay, cool. Well, these are the awesome, and these are the challenges we can overcome. But so many people want to paint this lily white picture, and you're not one of those, you're one of those guys that try to sell it. Yeah.
- [38:09]
Brandon Briningham
They try to, they try to sell you a dream that's not real, and then it damages their integrity.
- [38:14]
Brandon Hudson
Yeah. And they wonder why, like, nobody wants to do business with them in the end. And look, you're gonna rip off a handful of people, then you're gonna rip off and scam another handful, but eventually, like you said, it's gonna catch up with you, dude. And, and that's why I'm big on dude. Like, I, I stay in my own lane. I don't focus on trying to get, you know, I've been at a lot of meetings and, and, and rooms and tables and stuff like that, that for the time that I was there, I didn't, you know, it wasn't my time to be there, but I just, you know, I got the chance to be a fly on the wall. I got the chance to be in the seat, stay in my own lane. You know, I don't need to be the loudmouth at the table. I, I have no problem with taking over a room and running my mouth and all that, but right at that moment, I'm playing my, my position and playing my part and staying true to myself because that shit's going to pay off in the, in the end. Yeah.
- [38:58]
Brandon Briningham
And I, you understand this, and so many people don't understand this, and we're going to wrap it with, with this thought. Another, you know, relationship capital in the entrepreneurship world, I just think relationship capital in general is, is just the way that you get ahead. You know, where people fuck up is they don't understand what a relationship means. And what a relationship means is if you go into a relationship because you want to take. That's not a relationship. Right. And so many people I see will get in these rooms that you and I have been in or, or they try to get to someone that I'm friends with and they just want to take.
- [39:40]
Brandon Hudson
Yep.
- [39:41]
Brandon Briningham
And you will lose a relationship is I'm willing to give with no expectation of return. And it's not of, I did this for you, so motherfucker, you got to do this for me. That's not it. That's not. You know, people ask me all the time, dude, you're friends with like the CEO of this and that. And, and you can get these guys on the phone how. Because my relationship with them was not based on what they could do for me. My relationship with them was based on I'm coming to this relationship to give value to you. Right. And then natural reciprocity, they give value back. But if you, if you get in a room and you want to take and you're in any room we're in, we're kicking you the out, number one. And you're gonna lose long term. Relate. Get into the room. You can never lose. Pouring value into a marketplace, pouring value into relationships, pouring value into anything you do and not expecting anything in return when everything's got to be transactional. That's not a relationship. That's transaction. Right. Do you know what I mean? That's what a transaction is. It's not. It's, hey, you do this for me, I do this for you. There's an exchange somehow.
- [40:53]
Brandon Hudson
And that's business. Like business is the same way. Business is not about transactions and relationships.
- [40:58]
Brandon Briningham
Two different things.
- [40:58]
Brandon Hudson
100. And business is not just transactional. It's about relationship. It's about giving. I'm giving you a service. I'm giving you a product. I'm giving you what I have have to offer in hopes that I can gain, give you value so that you'll repeat business with me, that you will pass my referral along so you will, you know, give me a good review, whatever the case may be. It's all about giving. And it's funny you said, you know those people that go into those rooms, we see them all the time. And they'll go into the room and they try to pitch every single person they can be in there.
- [41:27]
Brandon Briningham
And by the way, just so you know, if you're listening to this, we. We spot you right away and you.
- [41:32]
Brandon Hudson
Don'T have another chance.
- [41:32]
Brandon Briningham
Yeah.
- [41:33]
Brandon Hudson
Once you're spotted and you're kicked out of that room, you don't get back in.
- [41:36]
Brandon Briningham
You think you're slick and all this kind of. We know, we know. And we're all. We're having a conversation that night about. Yeah, that's not one of he or she is not one of us. And we kick you out of the room, you idiot.
- [41:49]
Brandon Hudson
You don't get back in. Yeah, that's it. Like, you've lost your chance because you're so thirsty. It's kind of like dudes sending chicks dick pics. And you know, he's like, this is gonna be the way that I'm gonna get her.
- [41:59]
Brandon Briningham
Right?
- [42:00]
Brandon Hudson
Like, come on, guy. Or, or, you know, they, they slide in the DMS as if, you know, their DMs aren't flooded. Anyway. Yeah. Oh my gosh. The worst. You know, I, I, I could tell you about story, but I sit back at the gym all the time and I just hear countless stories of similar guys like, like that that are so thirsty they can't help themselves, but going for the kill. And, and everybody talks about them and.
- [42:20]
Brandon Briningham
And bro, listen, the, that you do not. And I'm, you know, we're not here to get in your business, but how you treat your spouse, how you treat your family, like you will be judged for that in the entrepreneurship world too. Like, if I get around somebody and they cheat on their spouse, I don't want to do business with you because you're not honest. You don't have integrity. If I get around you, you don't give a about your kids. You don't give a about taking care of your health. I don't want to do business with you because that's who you are. That's your character. And how you do one thing is how you do everything.
- [42:51]
Brandon Hudson
So, you know, I'm sorry I'm different. I do judge you and I am in your business, you know, I want to know every thing about you. No, I'm saying I want everything about you. I would know what you do want to do business. Yeah, I don't want, I don't want any, I don't want leaky, any leaky ships. So, you know, at the end of the day, how you do your life and govern your house is your business. But at the same time, you know.
- [43:10]
Brandon Briningham
Me, a business with, if I'm gonna be in business with you, it's not your business. I want to know.
- [43:14]
Brandon Hudson
You know, I heard a couple entrepreneurs talking on a podcast and, and it's a high level one. And what he does is when he goes to get into business with people, you know, or hire him or bring them on, he, he, he tells them up front in an interview, he's like, hey, I'm gonna do it. We're gonna hire a private investigator and we're gonna see, you know, we're talking about billions. Yeah. He said, hey, and you're welcome to do it on me as well, but we're gonna do a private investigator just to kind of see what's going on. And then what happens, he said, is when they get to the. Once the report comes back, they don't judge him, but they have a conversation with him because, hey, he might have it wrong and we can have a conversation with him, but that's a deter that's going to determine if they're going to be in business with you or not. That's pretty, pretty dope. I like that one.
- [43:53]
Brandon Briningham
So obviously, if you guys stayed with us for this episode, you, you know, this is a little bit different than we used to do, but that we're used to doing. But I think some of these honest conversations have to have. So, you know, kind of, kind of in wrapping up, like, you're probably closer than you think. But also, if you want to be an entrepreneur, you need to understand what it takes and you got to put in the work and you just got to stop being a little bitch and you got to stop playing the victim and understand that relationship capital is the best capital that you can ever have and understand that relationships are two sided. And I think everybody has a propensity to be successful. I think very few have the ability to put in the work to do it.
- [44:33]
Brandon Hudson
I agree. I think it's. It's just a matter of choose your hard, man. And, you know, you can go choose your hard for somebody else. You can go choose your hard for, you know, however many years or decades. But you, you take your time and you actually double down and lock in for 10 years or 20 years, and then it matches you. A lifetime of wealth, it was all worth it, you know, but you got to go all in, man. Man can't be a.
- [44:55]
Brandon Briningham
That's right. Well, hey, we appreciate y'all tuning in, hearing us run our mouse and talk about entrepreneurship. It was fun.
- [45:02]
Brandon Hudson
Yeah, yeah, yeah, Absolutely.
- [45:03]
Brandon Briningham
So, hey, thank you guys always for tuning in. Listen and support the show. We stay ranked top five in the US and investing. We've been number one multiple times. Seeing the top three most of the time. So can't say thank you guys enough. Hey, this show is a prime example of this. I was being a little about doing the show. Get it out there. We're almost to a million downloads in less than a year. So stop. Stop being a and do the thing. Appreciate y'all.
- [45:28]
Brandon Hudson
Thank you.
- [45:34]
Brandon Briningham
Thanks so much for tuning in to this episode of Wake up to Wealth. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. This way you'll get updates as new episodes become available.
- [45:46]
Brandon Hudson
And if you feel feel so inclined.
- [45:47]
Brandon Briningham
Please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us. Until next time.