The Entrepreneur's Blueprint- Scaling Success & Actionable Steps with Desi Williams

Summary

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Wake Up to Wealth

Episode: The Entrepreneur's Blueprint – Scaling Success & Actionable Steps with Desi Williams

Host: Brandon Brittingham

Guest: Desi Williams

Date: March 13, 2026

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Episode Overview

In this energizing episode, Brandon Brittingham sits down with powerhouse real estate entrepreneur Desi Williams. Desi shares the actionable blueprint that’s taken her from hustling solo agent and mom of five to the helm of a thriving sales and investment business. The conversation covers rapid decision-making, non-negotiables, the compounding returns of consistency, scaling through hiring, mindset around money, and practical investment steps. If you want to unlock peak productivity, balance family with ambitious goals, and truly “wake up to wealth,” this episode is loaded with wisdom.

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Key Discussion Points & Insights

1. Intro & Desi Williams’ Backstory

[02:19 – 04:38]

• Brandon introduces Desi as an unstoppable implementer, recounting how they met after a speaking event where Desi immediately sought coaching.
• Desi shares her background:
  • Mom of five (ages 6–16)
  • Personally sold 160 homes last year, leads a small team of 4 that closed nearly 300 homes (32% market share in their area)
  • Runs a significant real estate investment operation, including flips, holds, rentals, and a major commercial rehab.

2. Decision-Making & Entrepreneurial Superpowers

[03:25 – 03:51]

• Desi on rapid decision-making:

  “If you know you're going to do something, you don't need to spend a bunch of time just thinking about doing it... If all I have to do is this to get this result, like, let's just do it.” – Desi [03:25]

3. Systems, Non-Negotiables & Schedule Management

[04:51 – 06:57]

• Time-blocking and ruthlessness with schedule is key to balancing business and five kids.
• Daily non-negotiable: 20 conversations every day (originating from advice that 100 conversations per week leads to $100K/year).
• Protected family time:

  “People work around my schedule. I put in my schedule when I’m going to be spending time with my kids... That time is sacred.” – Desi [05:47]

4. Burnout, Boundaries, and Increased Profits

[07:17 – 09:18]

• Desi describes initially being “on call” for clients, sacrificing family, and reaching burnout.
• Transformation came from setting boundaries, raising commissions, and charging new fees.
• Immediate result: 3x income growth and more family time.

  “It was... the universe just magnetically sent people our way.” – Desi [09:19]

5. Power of Proximity & Big Thinking

[09:39 – 12:47]

• Both Brandon and Desi stress the value of ‘getting in the room’ with high-level thinkers.
• Cost of admission is dwarfed by compounding returns and time compression (e.g., learning about transaction fees at mastermind led to big profit jumps).
• Mindset expansion:

  “When you get in these rooms with people who are making millions... you’re like, oh shit. I could do way more and I’m thinking way too small.” – Desi [11:58]

6. Evolving Money Mindset

[12:47 – 13:29]

• Surrounding herself with positive, wealthy people changed how Desi relates to money.

  “I kind of felt like money was gross. I didn’t want to be rich. ... Having more money isn’t just impacting your life. You’re able to bless so many other people’s lives with the money that you make.” – Desi [12:47]

7. Delegation, Hiring House Managers, and Saying ‘No’

[14:03 – 16:56]

• Delegation frees up highest-value time (Desi hired a nanny/house manager plus executive assistant).
• Lower expectations: “They don’t have to be perfect, just good enough.”
• Brandon underscores hiring for where you’re going, not where you are.

  “The best decision you can ever make is hire for where you’re going because you’ll grow into it.” – Brandon [15:34]

8. Time Audit for Ultimate Productivity

[16:56 – 17:42]

• Desi’s practical exercise: track two weeks’ worth of tasks, highlight all that could be delegated, and either reassign or hire for those.
• Built cash reserve for new hires—test for 3 months, then evaluate ROI and fit.

9. Real Estate Investment: Building Wealth Beyond Sales

[17:42 – 22:23]

• Desi: “It’s crazy to me that so many people in our industry don’t invest in real estate.”

• Current portfolio: 24 residential units, multiple commercial buildings, partnerships in multifamily.

• First deal: 8-plex bought for $250k, now worth ~$1.5M, rents 3x higher than purchase.

  “What we found is most of the worst case scenarios you dream up in your head never even happen.” – Desi [21:02]

• Scaling flips: Started DIY, shifted to hiring out work for better profits and sanity (“No fun till the house is done” motto).

10. Greatest Failure & Best Advice

[23:14 – 23:58]

• Biggest failure: Hiring for today, not the future (settling for C-players, fear of higher salaries hindered scaling).

• Top advice:

  “There’s no magic bullet. You’ve just got to show up and do the boring shit every day consistently over time... that’s what’s going to compound into big results.” – Desi [23:41]

• Brandon echoes that all top performers he’s coached or interviewed cite consistency as the “magic door.”

11. Teaching the Blueprint

[25:13 – 26:31]

• Desi now coaches agents via a comprehensive 20-module course. Offers live coaching and self-study; conveys all the systems she uses in her production and investment businesses.
• Focused on helping agents build teams and profitability without sacrificing happiness or balance.

12. Branding, Social Media & Authenticity

[27:54 – 30:48]

• Brandon lauds Desi’s relentless social media branding as a key differentiator.
• Consistency and authenticity are central:

  “It’s just that same consistency piece. And I think being authentic is really important too... I just write what I feel and what I’m thinking and I don’t even put it into chat GPT.” – Desi [28:27]

• Authentic, “imperfect” posts foster genuine connection and trust.
• Desi admits to fears around content but pushes through—doesn’t overthink or review her own videos.

13. Final Rapid-Fire Q&A

[31:03 – 32:17]

• Where to find Desi: Instagram – “the real Des C. Williams.”
• Desi’s definition of waking up to wealth:

  “To me, it means freedom to do what I want, when I want, with who I want.” – Desi [32:09]

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Notable Quotes & Memorable Moments

• On non-negotiables:

  “I’m gonna have 20 conversations every day, no matter what.” – Desi [05:47]

• On mindset shift:

  “The more money I make, the more people I can help.” – Desi [13:29]

• On investing:

  “If you buy real estate and just hold it, you’re going to be all right. ...Time is undefeated when it comes to real estate.” – Brandon [21:12]

• On team-building pitfalls:

  “Our biggest failure is... hiring for where we're at, not where we're going.” – Desi [23:14]

• On the ‘magic door’:

  “There is no magic door. The magic door is consistency, for sure.” – Brandon [24:42]

• On authenticity in branding:

  “People want to see you show up as you, and the less scripted, the more authentic it feels.” – Brandon [30:48]

• On overcoming content fear:

  “To be honest, I don’t even like, watch any of the videos I post. I film them... you get one shot and then we post it and it’s good enough.” – Desi [29:23]

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Timestamps for Key Segments

• Desi’s intro & backstory: [02:19–04:38]
• Systems & schedule management: [04:51–06:57]
• Boundaries and burnout: [07:17–09:18]
• Proximity & big thinking: [09:39–12:47]
• Delegation & hiring: [14:03–16:56]
• Investment journey: [17:42–22:23]
• Greatest failure & advice: [23:14–23:58]
• Branding & authenticity: [27:54–30:48]
• Desi’s definition of wealth: [32:09]

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Final Takeaways

This episode is a “blueprint” not just for entrepreneurs in real estate, but for anyone seeking to scale their impact without sacrificing their life. Desi Williams proves you can blend family, high-volume business, and wealth creation—by implementing systems, fiercely protecting priorities, hiring for your dreams, investing in yourself and assets, and showing up day after day. As she and Brandon both emphasize, “consistency is the magic door.”

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Transcript

[A]

This is Wake up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Briningham. Hey. This next segment is brought to you by my good friends at Rocketly AI that is Rocket League AI. If you're in the real estate business, especially investment side investors, and you need a platform that can run your real estate business and talk to leads through AI when you're not able to talk to them and can qualify and get to all the leads you can't get to. Plus it has a amazing piece of technology with it called Lead Detector that helps get all the people that come to your site and not opt in to opt in to turn into a lead. These are my good friends at RocketLead AI. I'm part of this company as well. I use it to run my real estate business, my real estate investment business. Go check them out again, Rocket League AI. And thank you guys for sponsoring the segment. Hey, what's up, everybody? We are back with another episode of Wake up to Wealth. And I cannot thank you guys enough. I know I say this every show, but the show just keeps getting bigger. We're 120,000 downloads last episode consistently making us one of the number one shows in the United States. We're typically top five in investing and we've been top 20, top 25, top 50 in business. Thank you guys so much. If you're a first time listener, like, subscribe, leave us a good review. We appreciate everyone's support. The support that you guys have helped with this show has made us one of the top shows actually in the world now, which is still pretty fucking wild to say that. So I thank you guys so much. And as a result, we have no corporate sponsors, we have nobody telling us what to do. So I can come bring people on that are my friends that I get to do business with. Like today we've got Desiree Williams on with us. I call her Desi. She's one of my favorite people in this world and we get the privilege of having her on with us today. How you doing?

[B]

Hey, good. Thanks for having me on.

[A]

So what's kind of cool is I'll tell you guys a back, like just a quick backstory, you know, entrepreneur. I love, I just love hanging around and being around entrepreneurs. And what was cool is I spoke at an event last year, spring break in Utah, and she was in the crowd and she immediately contacted me, I think it was the day after. And she just said, hey, I want you to make me better on stage. And, you know, very few people that I've coached implement the way that she does. And it was pretty cool to. We've. We've had a relationship for a while now, her and her husband, so I've gotten to understand their world, but the. How fast she pulls the trigger and implements. And I think that's a testament to really good entrepreneurs just in general is their ability to make a quick decision. Is that something that you, like, always had or like, is. Did you. I mean, where did that come from? Because you were like. I was like, yeah, this is what it costs to hire me. And you're like, let's go.

[B]

Yeah. I mean, I think that's one of my superpowers. And is it something you're born with or something you acquire over time? I think it's just something I was born with, and it's blessed my life a lot because if you know you're going to do something, you don't need to spend a bunch of time just thinking about doing it or weighing out the different options. It's like, this is my end game. This is going to get me those results. Like, let's go. If all I have to do is this, to get this result, like, let's just do it.

[A]

Yeah. And give everybody a. Just kind of a, you know, an idea of who you are, what you do, what your business looks like, just so. So they have an idea.

[B]

Cool. So I am a mom of five. I've got five kids, 16 down to six. They're all sandwiched in there. About every two years, I sell 160 homes a year on my own. I run a small team. My team of four sold almost 300 homes last year in our market, and that's about a 32% market share. And then on the side, we also do some investments. We do flips, holds, wholesale rentals, and so we're also finishing a giant commercial building right now. That's been a fun project I hope to never do again.

[A]

Yeah, yeah. So how. I mean, that's. That's wild. How do you manage five children and run a business, like, with that amount of productivity?

[B]

So I think the key is getting at least 800 milligrams of caffeine a day. Like, if you're not drinking enough at that level, then there's no way you're going to be able to get everything done that you need to. No, I mean, so I didn't start off selling 160 homes. Right. And I didn't start off with five kids all at once. So I Think as you grow, as you learn, you kind of increase your capacity on what you can do. But the thing that's the most important to me is having my systems dialed. So I've got my time blocking, my transaction management, my CRM and my calendar. And those three things are kind of what makes it so that I'm able to do the volume that I'm able to do and still have time with my kids.

[A]

Yeah. So does that come down to like, do you have non negotiables? Like, are you ruthless with your schedule? Like, what? Just give us, give us context. What does that look like?

[B]

Yeah. So my non negotiable is I'm gonna have 20 conversations every day, no matter what. And it was probably about four years ago. Someone's like, if you just have 100 conversations a week, then you're gonna make a hundred grand. And I was like, okay, I can have 100 conversations a week. And I just like locked that into my brain. Like, if that's all I have to do, make a hundred grand, that's what I'm going to do. And what I didn't realize at the time is those hundred conversations compound into something bigger. And so like Alex Hero's like, it's not one silver bullet, It's a thousand silver BBs or whatever. Like, I'm just putting these little deposits into my bank every day. And it's compounded over time where now my prospecting looks less like me reaching out to people and more like people calling me. And so I would say that's one of my non negotiables. And then my other non negotiable is people work around my schedule. I put in my schedule when I'm going to be spending time with my kids. And I don't mess around with that time. Like, that time is sacred. That time is important to me. And I found that when I do those two things, everything else just kind of falls into place.

[A]

Got it. Which probably keeps you having a solid relationship with your husband too, because you have non negotiables around that. So it's not like you're just burning it on both ends, but then you don't have time for a relationship. Right. Because I've had the privilege of spending time around you too. And that's kind of what I. I see and feel.

[B]

Yeah. And it wasn't always that way. So when I first got into the business, I was like, you know, I've just got to grind so hard. I've got to force my way to the top. Like, I work and work. And work. And when a client calls, I drop whatever I'm doing and I just go meet them. No matter what time of day it is, no matter what else I have planned, my daughter's birthday can wait. Like, we're taking care of this client. And I think that's something that I've learned over the years, is when you transition out of that force mentality and get more into the flow state and you protect that time, you set those boundaries, everything else works out, and your marriage can be better, your relationship with your kids is better, and your relationship with your clients is better because you don't resent them for taking you away from what's really important to you.

[A]

Yeah. It's funny you say this. I was actually having this conversation with somebody the other day, is somebody that I was coaching, and I was like, you are still so conditioned to the necessity, what you just talked about, which, as entrepreneurs, like, we all go through the necessity stage, and you don't put boundaries up. And. And actually, when I started putting boundaries up and I started just hustling for the fact of hustling, I actually started making more money, which is wild. It's like you think you're going to make less when you. But you actually make more because then everybody treats you and respects you as a professional. And it's kind of like my. I've seen this in many things in my life. I raised my speaker fee, I raised my coaching fee. You know, know, I raised my commission. I raised what I charged in projects, and I got busier. Yeah, right. It's like, did you. Did you have that same kind of epith. Epiphany. Does it. Did that happen with you as well?

[B]

Yeah, same thing. So I got to a point where I was like, I'm actually going to quit. Like, I'm so burnout. I hate my life. I make all money, and it sucks because I never get. Never get to do anything with my family.

[A]

Yeah.

[B]

So then we made those changes. We started setting the boundaries, we increased our commission, we started charging a transaction fee. And it was. The universe just magnetically sent people our way. And we're probably 3x where we were at that point. And I've got more time to spend doing the things that I love. It's so crazy.

[A]

That's funny how that works. Another thing that I know that you believe in because we're in similar rooms. And, man, I just wish more people would understand this. And I'm saying this for a reason, because if you're listening to this, you understand the, the, the power of proximity and getting in the right room, right? And talk about that because so, so many times I've just seen, right, like all of us eagles fly together, we all hang with each other, right? And I've just seen so many times where people's like, oh man, that's expensive. This is expensive. That's expensive. But every time I got in a room where I was around people like you, you know, shit just got better. Like everything just got better. Time compressed. I'm hanging out with people who think like me, like talk. You believe in that because we're in some of the same rooms. Talk about that for a second.

[B]

So here's the deal. Like people like you and me, we could figure it out on our own. It might take us a while. Or we could pay the money to get in rooms with people who've already figured it out. And you can go further, faster. And so if you look at just the cost, you can't really look at how that compounds over time. And like the time compression, it saves so much money in the long run. Like at one event we went to, they talked about the transaction fee. We hadn't been charging that well, 500 bucks over 300 transactions. I mean, that huge bump to our bottom line. Right, right. It didn't cost us anything to implement that. So just that 10x whatever I paid to be in that room. And I think what people also don't realize is it's not just who are leading the rooms, it's the relationships that you build when you're in those rooms with those people. And you just have people who you can reach out to for help and you have people that you can help and everyone just works together to go further, faster.

[A]

How, how, how big of a springboard or effect do you think it's. It's had on your progression and where you are now?

[B]

Well, so I'm in a small town, right? And so making a hundred grand, like I mentioned earlier, that was like the dream. I was like, if I could just make a hundred thousand dol. But when you get in these rooms with people who are making, you know, millions.

[A]

Seven. Yeah, seven, eight figures.

[B]

Yeah, it's like, oh shit. Like I could do way more and I'm thinking way too small. And so not only does it impress the time that it's going to take you to do something, but it also expands your mind so that you can think what's possible.

[A]

Yeah, it's funny, it's like the, the perspective shift that you have as the investor is like we all remember, dude, if I could just make a hundred dollars, oh my God, like, everything's gonna change in my life. And then you make it and you're like, man, not that much really changed. And then you go, the first time you get in a room where somebody's like, dude, I made a million dollars this month. And you're like, holy, I'm thinking too small, right? It just gives you a completely different perspective change, right?

[B]

Yeah, it totally helps you understand what's actually possible. And you know, I think before too, I had this relationship with money where I kind of felt like money was gross. I didn't want to be rich. I always hated rich people. And when you're in rooms with these people, you see the good that money can do. And having more money isn't just impacting your life. You're able to bless so many other people's lives with the money that you make. And so it changed my whole relationship with money. And I think that's another thing that kind of attracted more money to me is it's like, oh, I'm open to money because I know the good that I can do. The more money I make, the more people I can help.

[A]

That's a great point. I'm glad you brought that up. That's, that's, that's an amazing point. So another thing too is right, like, so someone who's listening to this entrepreneur, maybe a mom, you know, how, how do you balance? And I know you talked about non negotiables, but you got a lot of shit going on. You know, how do you, for, for, you know, maybe the mom that's listening that they're, they're grinding, they're trying to make it happen. They're juggling a bunch of. They got children. Like, how, how have you made this work?

[B]

So I used to think that I had to do everything on my own. And I used to think that nobody else could do my laundry. I'm the only person who can do all these tasks that I have to do all day. And what I learned is sometimes it's okay to hire and it's okay to delegate so that you can spend time doing the most important tasks. And with that delegation comes a lowering of expectations. Sometimes you just have to get somebody in the seat who's going to do a good enough job. They're not going to be perfect, they're not going to be you, they're not going to do it your way. But if you get the same result, it doesn't really matter which road you take. To get there, as long as you get to the destination, then that's got to be good enough. So now I have a nanny and she's amazing. She does the picking up of the house, she does the laundry, she does the meal prep, she does the grocery shopping, the car cleaning. All the stuff that I can do, I'm good at doing it, I don't mind doing it. But all the stuff that takes me away from my kids. So when I get home at 3:30, I just get to spend time with the kids and enjoy it and I don't have to worry about all the other things. The other thing that's been really helpful is I have an executive assistant who manages my calendar and she protects my calendar. She makes sure that I'm not adding things to it because I love to say yes to people. I'm a people pleaser. Like I'll always say yes even when I want to. Say I have kind of a gatekeeper who's like, yeah, she's not going to be able to make that. So I'd say the house manager has been my best hire. And then the second best is my executive assistant has been great.

[A]

That's all. I'm, I'm glad you mentioned that. And what I will tell you guys from experience and just listen to this. The mistake people make unfortunately sometimes is maybe you're listening to this and you're like, I mean I'm just not at a point where my business is that maybe I can afford it. And I will tell you, the best decision you can ever make is hire for where you're going because you'll grow into it. Don't hire for where you're at. And you know, I can personally, I can't convince my fiance to get the house manager. Maybe you can do that for me. But you know, the, the best hire that I ever made years ago was an executive assistant and thank God I did. And then now, you know, we've elevated her up and her daughter's now my executive assistant. So I kind of have two, right. But like my productivity, like literally i3x overnight, like I was selling a little bit over a hundred homes and you know, I went to north of 300 in a year just because I put the right person around me. So I'm glad you mentioned that because the, we typically as entrepreneurs are our own biggest bottleneck. And when you can get out of like your genius is not paperwork and shit like that, right. It's being in front of the client and dealing with that. And if you're Listening to this. I'm mentioning this for a reason, is because you need to figure out what your genius is and get the shit off you. That's not. Because that's how you scale.

[B]

And one of the ways that I did that was through time auditing. So I took two weeks where I just tracked every activity I was doing.

[A]

Yeah.

[B]

Increments. And then I highlighted all the ones in red that I should not be doing. And then I was like, who could do all this stuff? And I found that most of it was stuff at the house. And so I'm like, well, I need somebody. And I like put it into chatbots. Who's this person? They're like, oh, it's a house manager. These are their duties. And I'm like, perfect. And I was scared to make that higher because I didn't want to commit to a salary that I couldn't afford.

[A]

Sure.

[B]

And so what I did was I just started saving money out of every paycheck. And when I got to a three month salary, that's when I made the hire. Because if he wasn't giving me back more time or making me more money in that three month, then it's cool. Like you can just cut them and it's like it never happened.

[A]

Yeah. I'm glad you mentioned the, this powerful exercise you just said. And if you're listening, like, don't let that go over your head. The, the time audit, like, we can be in entrepreneurs in general, especially in real estate, you can be busy but not productive and you could be doing a bunch of dumb shit that doesn't equate to anything. But you're busy. Right. So I'm glad you mentioned the time audit. Another thing that you and your husband believe in, which obviously is one of the whole premises of the show, is investing. Right. We were just chatting for a few minutes before of some of the stuff that you're going on, you know, on the investment side, like, just talk a little bit about, like, you guys have a portfolio, right. Of stuff you own. Like, I just, I want you to shed light on that because I just. So many people in our industry just miss that boat. Yeah.

[B]

It's crazy to me that so many people in our industry don't invest in real estate just because we have access to everything. Like, we are to do it and we're giving it to other investors. All these deals we're finding, like, why aren't you capitalizing on those deals yourself? So we've got a portfolio of 24 residential units and then we've Got a big commercial building where we've got multiple spaces in there and then two other commercial buildings that we rent out. And then we've partnered on a couple multi families.

[A]

You're in a family with me?

[B]

Yeah, yeah, we are, yeah.

[A]

So that's really, that's really, really cool. And so people that are intimidating by like. So you say 24 doors and the other things you mentioned, like a lot of people that intimidates them. Right. So like just kind of walk me through, like, you know, how did you get over the intimidation factor of like, we just got to go buy one. Right. And then we just kept going, like just walk, walk, walk us through that.

[B]

So the first one we bought was an eight plex and we were so scared. It was $200,000 and it was. The units were renting for 400 bucks a unit. Hold on.

[A]

It was 250 for an aplex?

[B]

Yes.

[A]

That sounds like a good deal to me.

[B]

Well, it was a great deal. And I had it and watching it and then I had a client who wanted to go see it and so I showed it to him and he kind of wanted to buy it, but he was scared and I was like, well, what if we just like partner on it and then both of us have half the risk and going back, I would never partner on it again. Because now you get half the reward.

[A]

Right. You gave up too much equity.

[B]

Yeah, but we're renting Those units for 1200 a door now and it cash flows like crazy. But we just had to take the first step. We just had to just jump in and not be scared. And so I think you can analyze deals all day. In the end, you just have to take that step and trust that it's going to work out.

[A]

And what is that building conservatively, do you think worth now?

[B]

Like, I'd say probably 1.5, maybe more. Eight somewhere in there.

[A]

Yeah. And how long ago did you buy it?

[B]

It was six years ago.

[A]

But still, I mean, think about that. Like six years goes by in a flash. You pay 250 for a building that's worth at least a million over what you paid for it, conservatively and probably. And like you said, 250 at the time was probably expensive. You're scared of it.

[B]

Yeah, we're like, what if the tenants all move out? What if, you know, and you can go through what ifs all day. But what we found is most of the worst case scenarios you dream up in your head never even happen.

[A]

Yeah, 100%. And I always say this time is Undefeated when it comes to real estate. If you buy real estate and just hold it, you're going to be all right. So that's cool. I didn't know your first deal was an aplex.

[B]

Yeah, yeah, it's been fun. It's been easier. And then we've gotten into flipping. So the first flip we bought was a client had to sell it. He was in foreclosure, and he had to kind of sell it quick. And we were like, well, if we list it, I don't know if we'll be able to sell before the bank forecloses on you.

[A]

Right.

[B]

So we just bought it. We did all the work ourselves, our kids. The motto was no fun till the house is done. And every day after school, we'd be there working on it till midnight. I remember one time we had the toilet in the hallway because we were redoing the bathroom, my little boy went and peed in it. Just.

[A]

No.

[B]

But they hated it. We hated it because they were whining and crying. And so then what we realized is if we buy it good enough, we don't have to do any of the work. We can sub it all out and make way more money and have our time back. So we were doing like one to two a year, and now we're up to where we're. Our goal is four a month, and we're doing about two a month right now.

[A]

Hopefully I had. Hopefully I had a little bit of influence on that. Yeah. That's awesome. That's. That's really awesome. So, you know, you've done a lot of cool shit. So someone that's listening to this, you know, to get to where you. You. You are now. And obviously you've. It's a lot of different things, and you've shared some of it. But if you could give somebody, like, a piece of advice that's listened to this of. You've. You've obviously scaled several businesses to a pretty high level in a fairly short period of time. Like, what do you think is. Is one of the biggest. I'm gonna ask you two questions. What do you think is one of the biggest failures. Your failures you had? Because I think we learned more from a failure than a win. And then what do you think is like a bit like a kind of an anchor piece of advice you would give somebody that's listening to this?

[B]

Yeah. So our biggest failure is something you touched on earlier. And it's hiring for where we're at, not where we're going. And so we've been hiring C players when really an A player to get us to the next level. But we've been scared to commit to that higher salary and so hiring to where we're going is something that we should have done a lot sooner.

[A]

Got it.

[B]

And then my one. Oh, go ahead.

[A]

No, go ahead.

[B]

Well, I was just going to say my one piece of advice to someone is there's no magic bullet. Like, you've just got to show up and do the boring shit every day consistently over time, and that's what's going to compound into big results. So showing up when you don't feel like it.

[A]

So it's so. It's so funny you say that. I think every single guest I've ever had on this show, like, and I've had everybody from huge C, like, they. There's always this component of consistency that I just think that it's so fucking overlooked and people underestimate the consistency standpoint of all of it. Like, it's. I think you, you are one of the most consistent people that, you know, I've had the privilege of coaching. But so many people just miss them. Like, they think it's, you know. Well, Brandon, when I, when I coach with you, you're going to show me the magic door and it's like, no, I'm going to give you the blueprint. But there is no magic door. The magic door is consistency for sure.

[B]

It's like almost too easy that they think it doesn't work. It's kind of like when I'm like, how do I get ripped? They're like, oh, you just have to work out and eat healthy. And it's like, no, there's got to out. It's like, that's not what's working.

[A]

Yeah. It's funny you say that because I was, you know, it's the, it's the same thing. It's like the, the gym conversation. It's like the gym industry is whatever it is in the billions. But the take this pill to lose fat is like 5x that because everybody just wants the shortcut.

[B]

Yep.

[A]

So another thing I, I'd. Before we wrap, I'd love for you to touch on. You've been working on something cool where you are kind of packaging and teaching your model of. Of how you've been successful and efficient as an agent. Correct.

[B]

Yeah. Yeah.

[A]

So share, share that with my audience.

[B]

All right. So we know exactly what it takes to be successful in this market. I think that's one of our. Something different that we do than other coaches. You know, a lot of coaches out there. Like, well, 10 years ago, I was selling 100 houses, and it's like, I'm in the is with you, and this is exactly what we're doing to win in today's market. And so we've got it broken down into 20 modules, and then we've got a couple different options where there's some live coaching or they can just do the modules. But it's our exact blueprint for all of our businesses, Our investing, our selling, our production team. So I have a power production team that helps me do my 160 deals, and it's exactly how to hire, exactly how to build that out, and how to maintain profitability. Because I think most agents want to get out of the business and have their team sell. But we've talked to multiple team leaders where, you know, they're doing 10 million GCI and their paycheck's 100 grand a year.

[A]

Yeah. That's wild. I. You know what I would say. And I said this. And I said this on a. On a clip that was on the Internet. And I had so many people reach out to me about this. It's like, don't build the business you don't want. Right? And just because you heard this person or that person or whatever, the. Like, me personally, if I don't touch a certain amount of transactions a month, I will not be happy. It has nothing to do with money. It's the fact that that's the. That keeps me alive, Right? Like, that's. I'm a fucking salesperson, man. I need the fucking ball. Right? And it's like, so many people are like, it was like this badge of honor, and I'm not trying to give anybody shit, but, like, it was like this badge of honor to get out of production, and if that's what you want, that's okay, but if you don't want to, don't fucking do it.

[B]

Yeah, right.

[A]

Like, don't do it. Build the business that you want. And, like, for me, I'm not going out and chasing, you know, deals. I'm going out and chasing the deals I want.

[B]

Yep.

[A]

And so many people in our industry aren't. Right. They got out of production, and they hate it, and now they feel stuck. They feel like they're in purgatory. And don't do that.

[B]

Yeah, don't do that. Do what makes you happy. Create a life you love.

[A]

Another thing, too. And then we'll go to the final question. You're a huge believer. Just because I see all your. And so many People overlook this and don't brand their self and don't market. I mean, you fucking brand nonstop. Like your shit is just. I mean, every time I go on social media, like I'm seeing multiple things in my feed of different marketing that you're doing. Again, this is like the simplest thing you can do in your business, yet so many people don't do it. Like, what has it done for you?

[B]

It's been huge and it's just that same consistency piece. And I think being authentic is really important too, because we live in a world of AI and now everyone's, you know, comment underneath their post, all AI and it's like I just write what I feel and what I'm thinking and I don't even put it into chat GPT. But I think that authentic piece is something that'll set people apart and it'll make people want to work with you over working with somebody else. But I think this, the best thing that it's done for me is when I meet people in person, they already feel like they know me. They like, they trust me. And if they don't like what I'm posting, then guess what? They're not meeting with me. So I'm not wasting time with a bunch of people who aren't my people.

[A]

Yep. Yep. 100. And did you ever have a fear? Like, did you have a fear of marketing? Did you have a fear of what am I going to sound like, what am I going to look like? Because I think that's what most people go into.

[B]

Yes. So to be honest, I don't even like, watch any of the videos I post. I film them. My, my videographers. Like, we should redo that. I'm like, no, it's good enough. I called it like the one shot Nancy. Like, you get one shot and then we post it and it's good enough. It's authentic, it's real, and it doesn't have to be perfect. You just got to get the point across. But yeah, I think everyone watches their stuff and is like, oh my gosh, I look like an idiot, or I hate the way my voice sounds or oh, my hair looks stupid. But like, they're not judging you that hard. Like, you're judging yourself way harder than anybody else is looking at you well.

[A]

And if you show up and you're flawed as a human being, everyone is. And I think, actually I think people vibe with that because it's like, you know, there was, there was times when I really started doing social media marketing where we would spend all this money on this high production. And it looked perfect, and it was scripted and visually awesome. And then we would put it out there and it would get decent engagement. And then I'd walk around my house, selfie and shaved in two weeks. Right. Just coming out of the gym. And that shit went viral.

[B]

Yeah.

[A]

And it was off the cuff. Right. I was just saying. I was saying what was coming in my head. It wasn't scripted or anything. And I think to your point, it's. People want to see you show up as you, and the less scripted, the more authentic it feels and the more they're going to vibe with you for sure.

[B]

And I know, like, for me, people are like, if Desi can do it, then anybody can, because I'm a disaster. Like, you see me with my five kids running all over, and I mean, I think it just gives them that confidence. Like, if. If that girl can do it, like, I got this.

[A]

So how can people find you that are listening to the show?

[B]

Find me on Instagram. It's, I think the real Des C. Williams, I think is what it is.

[A]

Got it. You're not going to ask them to invest in crypto, right? Maybe they know it's you.

[B]

Maybe get on WhatsApp and we'll. We'll do a Zoom on WhatsApp.

[A]

So, yeah, last question. We built this show specifically because most of us were not taught about money. Right. Like, you had the conversation earlier about your family of, you know, you were taught to not necessarily like money. You know, I was really never educated or taught about money. The conversations around money from my family were make it, save it. And when I got in the right rooms, I realized that's not what wealthy people do. So we call this show Wake up to Wealth. Because my whole thing is to expose people to a different understanding of money through really cool people like you. So I'm going to ask you, like I ask everybody at the end of every show, what does waking up to wealth mean to you?

[B]

To me, it means freedom to do what I want, when I want, with who I want.

[A]

Easy enough. That doesn't need an explanation. Well, I want to thank you so much for coming on here today. I know you're busy and you got a lot going on, so I appreciate your time. You guys, give her a, like, give her a follow. Check out her social media. She does all kinds of cool shit. If you're an agent out there listening to this or a team leader, check out some of the stuff that they're doing on the training side. This is somebody that I've had the privilege of coaching for a long time that I trust, believe in know she's legit. You guys know I wouldn't bring anybody on here that I personally don't have a relationship with or know their business. So I want to say thank you for coming and pouring into my audience today. And again, thank you so much.

[B]

I appreciate it. Thanks for the opportunity.

[A]

Hey everybody. This next segment is brought to you by my good friends at Accruity. Now, if you run a business, most business owners neglect their back office and they don't even know where to go or who to trust when it comes to their financials or a CPA or tax taxes. That's where Accruity comes in. You can trust them, they can give you advice and they understand the back office. Listen, you're not running a business correctly if you don't have a hold of this. And it's really hard to trust people that are out there. And most CPAs frankly work for the IRS and don't work for you. That's not the case with Accruity. Check my good friends out at Accruity for any needs that you have when it comes to helping with your back office, getting your book straight, getting your taxes correct, and they guide you and give you advice, which most firms don't. So check out my guys at Accruity. Tell them I sent you. Thanks so much for tuning into this episode of Wake up to Wealth. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. This way we'll get updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us. Until next time.