A (3:20)

Yeah. Before we jump into that. So unless you live under a rock and you don't know who Dan Martell is, like not saying this because you're on the show, like seriously, buy back your time is probably one of the best business books ever written. And if you guys have not read this book, I, I would highly suggest I read it multiple times. You guys all know I have a large coaching business. I get a lot of my clients to read this book. I usually read it now about twice a year and I've found kind of little nuggets that I missed. And I actually saw Dan speak. I was actually speaking at an event that Dan was speaking at. I didn't run into him at the same time. I honestly didn't know who he was. This was a couple years ago and I was in the crowd listening and he said some really profound things and then he mentioned the books and then I went and read it and I was like, there was a lot of principles in the book that we all know and understand and we've heard, but it was the first time I saw somebody kind of almost operationalize it, almost like an engineer. But it wasn't overly confusing and very easy to follow and it made a massive impact on my life and it made a massive impact on my businesses. And I will tell you, my staff hates this, but one of the things that I did from reading that book is I will not ever respond to a damn email. My staff all runs and handles my email. But just little simple, which is probably giving some people anxiety listening to this, but little simple things that I picked up from that book that gave me so much of my time back and made me so much more efficient. So I just wanted to give that plug because if you've not read that book, you should. I promise you it's a game changing book and it, it's profoundly changed my life and a lot of entrepreneurs that are out there. It's, it's been, it's awesome. So read it if you haven't. So jumping in AI is a Hot Topic. It's, it's sexy. A lot of people don't understand. Some people do. I, I just. If you were to give us a 30,000 foot view and you said this is where I really think it's going to change the game and this is what's coming. Cause I think there's a lot of people that talk about it but don't maybe really understand it at probably a level that you do if you would just give. Because I think some people are in fear, they're scared. And I think there's a lot of people that are trying to take advantage of this that don't really know what they're doing. Just give us your 30,000 foot view.

B (5:50)

Yeah, so I'll kind of give the 30,000 foot view of where it's at right now because there's a lot of, there's a lot of hype right now and people are kind of getting. I definitely see where people don't understand like what it's capable of now, but I also kind of talk about where it's going at a high level. So right now the best way to think of AI is in its current form it's fully a tool. So it's very. And what it's very good at doing is essentially taking out all of the repeatable, boring manual steps that any person is able to do. So there's that phrase, kind of the classic1 with AI right now that AI isn't going to take your job, somebody using AI will take your job. I think that's, that is very much true. But I also think there's a bit of, there's a little, there's a lot of scare and kind of, I would say, negativity around AI that is going to just wipe out a ton of people and nobody's going to know what to do with themselves. What we've been really seeing right now is it's just shifting what people are spending their focus and time on. So the best example I can give is a receptionist because we have a couple of tools that we have in our portfolio that focus on like voice AI and handling incoming calls. If you're a receptionist, instead of basically fielding 40 calls in a day where someone's calling in, just ask what your hours of operation are or to call in and ask like basic questions that they should have looked up on Google or online, AI is going to handle that now. So if you are actually doing receptionist tasks, you can now focus on the more higher leverage, higher value ones in terms of actually dealing with clients. Actually Scheduling stuff and doing more high value tasks as opposed to the mundane ones. Same thing from like a sales perspective. If you're in sales, instead of spending half your day or the majority of your time doing prospecting, AI can do the prospecting for you now. So Instead of being 80% prospecting, 20% closing, you can now shift that to where you're going. 80% closing, 20% prospecting. So really what AI is doing is it's shifting what people's focuses are in their jobs and roles. So that way each person is able to do higher leverage tasks, which ends at turning B level talent into A level talent, C level talent into B level talent. So really what if you're thinking of this? If you're someone who's either working at a job right now or if you employ a bunch of people, just start really thinking and looking into what are the high value things people do and just making sure that they're actually good at doing those. Because people are going to start doing more of those in the coming months and again into, into kind of like the next year and then where everything is going though. And kind of what we've really been seeing is that right now AI is a tool. Coming up in the next year to 18 months, you're really gonna start seeing AI actually be a team member inside an organization. So there'll be specific. So right now a person still has to essentially direct an AI tool or an AI system to take a task. Coming up in the next little while, it's just gonna be living inside of your, either your Slack, your Gmail. If you have Zoom meetings, it's gonna sit inside there. If you have. I think what's going to be really common is everyone's going to be wearing AI kind of pins that are always listening. And what's going to happen is you're going to have now a system that is able to take action on what's happening around you and it's going to act more like a team member. So if I'm sitting here with if we're having a conversation right now and I go, hey, actually can you send me the transcript after this or can you send me the call notes instead of me having to go click a couple of buttons and make that action happen, it'll just automatically happen. So the way to start thinking about it is the skills everybody needs to get good at, whether you're an employee or an employer. And is actually very funny. Similar to buy back your time. I know, like the email analogy is a good one because sometimes people have a really hard time letting go of just that task of them being good at their email. You have to start assuming that you have to get really comfortable at letting go of all the menial, repetitive tasks and assume that AI is actually better at it than you are and that if you do those things, you are the bottleneck. So you need to start getting very comfortable at knowing how to delegate, knowing how to direct different tools, different systems, so that way you can be as effective yourself as possible. So at a very, very, very, very high level, that's kind of the current state of the union. And then also where everything's looking to go. And happy to go into more detail in terms of like some actual specifics on that, but that's kind of the broad strokes overview.

A (10:13)

Yeah. Thank you. No, we will. So another thing is. So I kind of the analogy that I'll give you. Right. Is a lot of people come to me and when they, they want to go on this journey of investing in real estate.

B (10:26)

Yeah.

A (10:27)

And they are overwhelmed of, oh my God, where do I even start? I see this very similar in AI is. Is people are just like, I've sat at conferences and someone gets on stage and they start talking about AI and people are just like, this is overwhelming. I don't know what to do. So I'm a believer of you need to adopt and you need to understand and you need to be ahead of this. Right. But I think there's a portion of people who are sitting in fear or in overwhelm. So you know business owners that are listening to this, entrepreneurs, what would you give them as advice? Because they got to start, right. What would you say? What do you do to start? Hey, this next segment is brought to you by my good friends at Rocket League AI. That is Rocket League AI. If you're in the real estate business, especially investment side, and you need a platform that can run your real estate business and talk to leads through AI when you're not able to talk to them and can qualify and get to all the leads you can't get to. Plus it has a amazing piece of technology with it called Lead the Team detector that helps get all the people that come to your site and not opt in to opt in to turn into a lead. These are my good friends at RocketLead AI. I'm part of this company as well. I use it to run my real estate business, my real estate investment business. Go check them out again. Rocketly AI. And thank you guys for sponsoring the segment.

B (12:03)

I would say start with the lowest hanging fruit and the lowest hanging fruit right now is the beautiful thing about AI is that it's really good at figuring out where it can actually help you. So what I always kind of tell people, actually this is the same process we use internally is take your task list. This is the first thing. Look at your task list for the week, look at your task list for the day. One of the rules we have with every new hire that comes in is obviously get your stuff done. So get everything done. But you can't at the end of the day actually check something off that list unless you've looked at how can AI help solve this. So an example is we. Every business has an expense management like issue. People spend money, they don't keep track of the receipts. It's a mess. So one of the things that I know, one of the kind of the new analysts on our team that I had him basically do is look and say, hey, I need you to solve this problem. So at first he's going into my inbox, he's finding the receipts for all the different things, sending them to the whatever the account is that deals with all of that. Eventually though, he starts looking and says, okay, what I can actually do is let's go to the source of each one of the receipts that we know come in constantly because there's about 15 of them. And let's just figure out, okay, how can I actually just get AI to read the inbox, figure out which emails of those are coming in, extract the. Because it wasn't as simple as just set up an email forward for those addresses. Because some would come in and say, hey, your receipt is ready to. But you have to go into the tool and then download the PDF and send it over. So he's like, all right, let's just set up a quick little automation that can read all the emails that come through. If it needs to go grab it, it can go into the account, grab the email, send it over. And now that task is, I would say plus or minus 90% automated, where there's the odd email that'll sneak or the odd receipt that'll sneak through. But a simple way is just look at the list that you have and then start asking AI on it. So the way that he got to that, to that solution is he just said, hey, here's the task that I have. How would he went into ChatGPT, he went into Claude, whatever one you want to use, Gemini Grok, any of the big major kind of chat tools, and just said, hey, here's my task. How would you automate this and AI basically gave him the roadmap. It took him probably three, four hours. He followed the process, got it built out and then so the low hanging fruit is just find the simple things that have high uptake. And so an easy one that I tell everybody is if you're not using meeting transcribers or tools like Otter Fathom, Fireflies, really doesn't matter which one it is, if you're not capturing every conversation you're talking about, you're missing out on a treasure trove of information. So start there and then just look at what you need to do, ask ChatGPT how you can actually automate them and then just start following the process and what you'll see is at first it's going to feel really slow. At first it's going to feel like, hey, this one minute task took me three hours to set up an automation for that kind of exchange doesn't work out. But when you start to stack these things, time over time, over time over time, you'll look back after a month, month and a half and you're like, holy crap. Half of the manual little annoying things are no longer tasks that you have to deal with. So that's probably the easiest way, I would say, for everybody to kind of jump into it. And then if you have questions or if you want to know how you can go that next level deeper, just start asking AI even deeper. Like there's this thing that everybody in our organization has called a master prompt. And essentially what it is is you just ask Chat, GPT or CLAUDE to help you build a master prompt. You sit down at your computer for about 45 minutes to an hour and a half, tell it everything about your role, everything about your business, all of the processes, everything about yourself, even as an individual, and then start asking questions on how can I use AI to make my life easier, Find the bottlenecks that I'm dealing with and you'll be amazed at how many areas that you think can't be automated, actually can be automated, and how simple the steps are to actually get that done.

A (16:18)

That was awesome. And that, I mean, that's simple, right? It's like you broke people from the. You know, a lot of people get overwhelmed with this, but that, I think you gave a very, very simple kind of thread of how to figure this out. So thank you for that. On the portfolio side, the portfolio companies that you guys are looking at, like you're obviously seeing a lot of cool stuff like what in your world, like right now is getting you excited? Like, you're seeing stuff and you're like, oh, my God, this is the future. Like, what. What's getting you excited right now?

B (16:49)

Ooh. So, yeah, in terms of the products that we're seeing, really, like, our main focus is everything that could solve a real problem right now. So we're not looking at the crazy, hardcore, like, sexy tech stuff. But what I will say in terms of, like, one of the things that gets me most excited is I have a bit of a hot take, but I think typing is going to kind of go the way of handwriting in the next two to three years. I know, like, I'm kind of sitting like, the office I'm in right now has, like glass walls on all sides except for the one behind me. And everybody can kind of see me. I'm just literally talking 247 to my computer. So what I'm starting to notice is that a lot of these AI tools are building in voice functionality, or there's tools that will let you turn any input field on your computer into a voice chat, AI powered voice chat service. There's one, I have no affiliation to this, but there's a couple other ones called like, Whisper, another a Whisper Flow, another called Super Whisper. Definitely recommend those because I don't know about you, but I can talk way faster than I can type. So if I can just talk all my typing, it goes way better. But even still, we're starting to see, like, more and more and more products are not having users use like a click and type interaction. It's all voice interaction and just seeing the really cool use cases people are coming up with, with how we actually interact with the product, only talking to it and just, it feels like magic where you, you sign up for an account, you open up, a voice agent will kind of pop up, talk to you for 15 minutes, and then all the things that you want to have happen are already done on the back end. So by the time you're done that 15 minutes, everything is ready to go and you finish it. You're like, holy crap, that was sweet. I didn't have to do anything except just basically say what I wanted to get accomplished. And that's one of the things that we're looking really forward to here is just in basically every niche and every product and every interaction. I think more and more and more Voice is going to be the kind of new user interface. And that's a pretty exciting thing that we've been noticing that's very different from how we've basically interacted with computers. For the last. Since they've been around. And that's kind of where in the next year and a half I mentioned before, it's going to be more like a teammate. We're just going to be talking to these tools. We're not going to be pointing and clicking, typing, just talking, you know, saying.

A (19:12)

That, listening to you. I don't think that's a hot take. I think you're right because if you think about. With AI almost being a stream of consciousness anyway and you when just sitting here thinking through this, sometimes texting somebody is faster, but you don't necessarily get the context where I could call somebody in five minutes and solve the problem versus 19 different text messages that don't have context. I actually think you're on to something with that because you're right. And if you think about even typing, how inefficient that is versus talking and talking is the stream of consciousness that. I don't know. I don't know that that's a hot take. I think you're actually right.

B (19:59)

It's funny, I talk with some people and they're like, oh no, no, no. We're going to be typing them like, well, it's actually a, It's a better interface as well because you kind of hit the nail on the head. But we've been know. Well, it's not a crazy thing once you actually think about it, but people like to blab more than they'll type. Typing is kind of. You're going to find the path of least resistance. If you ever see an online form, if it says, tell me how you found out about us today, you're going to type.

A (20:22)

It's quick. Yeah.

B (20:23)

Few words as possible. Whereas if it's a voice interaction, how do you hear about it? Well, actually I heard about it from like Brandon on his podcast. And all of a sudden in the same 25 seconds, you got 10x the context. And so that is definitely where the world is going. So if anybody out there is like shy talking to computers, start to build that muscle now because it's coming.

A (20:45)

Yeah, yeah, no, I think you're right. I would agree with you on that 100%. Now if you look at the AI landscape, if you. And again, this is a prediction, we're not going to hold you to it, just your opinion. Just because you're so versed in it. What do you think? Like what industries or jobs or. And you mentioned the secretary thing, which I think you're spot on. But what do you see? Like is there one industry or Anything in particular you see AI massively changing.

B (21:12)

Yeah. So the biggest one that I see massively changing. And again, it's not necessarily an industry, it's more of an overall task, but just data entry in general. I think if your job right now is predominantly entering data, whatever form factor that ends up being, or moving data from one place to another, that activity is probably going to be a hundred percent, well, it will be 100% automated in the next little while. So that's what I'm kind of saying. Every job has like multiple components to it. Like even I have data entry in the things I do. Whether it's weekly reporting, whether it's note taking, all this stuff. You have to start really building the muscle of thinking, okay, when I am not data entering, where is my, like, what is the valuable task that I do once I enter the data and really start to focus on honing in and mastering that skill? Because that's what you're going to be spending the majority of your time doing. If you're an employee or if you're somebody who is employing people, that's what people are going to be spending their time doing. Because AI is just phenomenal at data entry. It's really good at also moving data from one place to another. So that is probably the biggest thing where if you do that and that is the sole thing you do, you definitely got to start thinking, okay, where is the valuable task beyond that?

A (22:30)

I'm going to ask you more of an entrepreneur question on this. So obviously you guys look at investing or helping companies as far as on your portfolio side, right? So when obviously product is one thing, but does it go beyond product as well? Like is it founder, is it fit? Like how do you guys evaluate and say ultimately yes, this is one we'd like to pursue?

B (22:59)

Yeah. So we have this, we have this phrase or this concept called founder market fit. Before it used to be product market fit and that is still very much a thing. Like your product needs to solve a problem for the customer that you're selling to, but the people who are going to be the most successful. So if you're an entrepreneur and you want to look to start something or take advantage of AI, the number one skill you can have is what we call founder market fit. And that is how well do you actually understand a problem or an industry and know how to fix the problem. So if you have a hyper specific skill set, you can find a way to use AI to make that skill to make that problem go away a lot faster. We've spoken with founders who I remember we didn't end up doing a deal with this one company, but they had effectively figured out how to take shipping bills of lading, use AI to scan them, read all the information for inventory purchases that they had for. We're talking massive industrial sized manufacturing invoices, take all that information, move it from the paper into their tracking and inventory system in basically 25 seconds. And that one thing was saving them seven and a half hours worth of manual back and forth time in terms of like doing inventory counts.

A (24:13)

Yeah.

B (24:14)

And they're charging a metric crap ton for that piece of software and other manufacturing companies because they knew that problem so well and it's such a specific problem that historically made no sense to build a piece of software for. Because why would you build a, why would you go and get the money, take the time, build the thing for such a specific problem. But right now the winners in this next, in this next AI age are going to be the people who know the problems, understand what the solution needs to be and can communicate that effectively to an AI system in order to get the product actually built out. So that way it's valuable for everyone in the process. So the skill, if you're an entrepreneur listening, you need to be get very, very good at problem identification and understanding the root cause of it. And that's basically the biggest thing we look for is like we could have an awesome founder that's super technical, super skilled, but if they don't radically understand the market, customer and problem they're solving, it's pretty tough to look to move forward because they might not be the person to solve that thing right now.

A (25:18)

Got it. I'm fascinated by just high performers and entrepreneurs of how they think. And I've been fortunate to have a lot of really cool people on the show. I'd love to ask you your take on, you know, you said you spoke to what 3,000 plus was the number you said earlier? Some founders this year?

B (25:39)

Yeah, we've evaluated about 3,500 and I think I spoke indirectly with 750 plus, more or less.

A (25:46)

Yeah, yeah. So let me ask you a question. In your personal opinion is for the founders that you've seen successful take product out of it, Right. Have you? I would imagine that over the course of you doing this and over the course of you being an entrepreneur, you've seen like the same traits in these successful founders. If you wouldn't mind, I'd love to hear your take on one or two things you've seen consistently of like. Right. Because what I find is when I get in the room with high performers, in any of the masterminds or any of the things that we're in, there's so much commonality and then I can trace it and say, oh my gosh, we are so aligned on these one or two things. I'd love your take on that.

B (26:34)

Probably the biggest one I would say is just a reckless default action. So the founders that I get the most excited to talk to are the ones that I'm like, okay, they saw something and they said, screw it, I'm just gonna go attack it. And they weren't really waiting for permission is the biggest thing.

A (26:55)

So love it.

B (26:56)

They just, they don't accept that the world is the way it is right now, and that's the way it's always going to be. They said, screw it, let's go attack it, get after it. That's probably, I would say out of everything, there's a bunch of other ancillary points, but that is just the biggest one right now is just not accepting that this is the way it will always be, attacking it, and basically just saying screw it to all the barriers in their way.

A (27:21)

I think that's good enough. I mean, and I would agree with you on that. Massive action, you know, pretty much crushes everything else. So, yeah, I, I would 100% agree with you on that. Two more questions and then we'll wrap. And again, I appreciate so much your time. What if you could also just kind of share, you know, maybe one. You don't necessarily got to name the company, but what, what's something that you're working on right now that you're like super, super excited about?

B (27:48)

I mean, yeah, absolutely. One of the ones that super excited about that we're working on is it kind of goes back to the voice, but it goes back to voice for customer facing as well. All of these voice agents that are coming out right now, the ability also for these agents and these tools to have long term memory is pretty fascinating. So you can have one interaction. And I've even seen this where there's some companies where say I call one restaurant, right, and I place an order at one place. If I call another restaurant that happens to be using the same product, it will actually remember my number. It can remember all the information. It can remember what I've ordered in other places and have that context built out across my life. So now, as an end consumer, this is a pretty cool experience because I don't have to remember things the system is remembering for me. And it's pretty crazy. Like, yeah, there's a couple of the companies that we're working with that are exploring this, like, context or this memory across multiple channels. And it's kind of hard to wrap your brain around initially, but when you see it in action and when you talk with or when you interact with one business and you interact with another one and it remembers the questions that you asked, the other one kind of feels like we're living 30 years in the future. So, like, that's one of the things right now where both from a business use case as well as from a consumer use case. It just makes the whole experience 10x better.

A (29:16)

Yeah, that's pretty wild. So, final question I always ask everyone at the end of the show, what does waking up to wealth mean to you? But I'm going to ask you a little bit different just because you're so far ahead on your knowledge on AI. What I'd love for you to answer is, how do you think AI is going to help people wake up to wealth?

B (29:40)

Yeah, the best way I can do it. I mean, we kind of have this saying that everybody kind of in, like all of our organizations lives by which is try and live in, try and live in the future you want now. And so I really think waking up to, well, that's what I do every single day is like, where do I want to be? I mean, we've got all our goals, visions, everything else kind of plastered all over the place in our offices. So it's pretty hard not to envision yourself in that reality. But I think the way AI is going to do it right now is it's going to help people focus on doing the things they actually want to do. So if you don't like doing something about your current job or if there's a portion of your business that you don't like doing, AI is going to help you wake up one day and that is no longer going to be something you dislike doing because you're going to be able to put all your focus on the things you actually enjoy doing. And I think that's a pretty special thing where, yeah, you can get caught up in all, like, the doom and gloom of everything. But if you go into it with that frame being like, hey, I can actually focus on what I want to do, that's a pretty special place because now there's no, you don't have to have that irky feeling waking up being like, oh, shoot, today I gotta go do whatever it is. I got to go do payroll. I got to go do scheduling. I got to go do team management in this respect, or I got to go put together all this extra documentation or organizing a bunch of things. The thing you want to do is the thing you can do. And I think that's how AI is going to help everyone wake up to wealth, is that you're just focused on what gives you energy and what makes you feel fulfilled. And that's a pretty special place. And that's a world I want to live in.

A (31:19)

Great answer. So anybody that's listening, feel free if you want to share your Instagram, your handles, anything, how people can get in touch with you. Look you up.

B (31:31)

Yeah, the easiest way to get in touch with me. And actually one thing as well, I kind of mentioned it earlier on, but if anybody wants some prompts that I use to kind of build my master prompts for how I can ask AI to get full breakdowns on kind of how to automate certain tasks, feel free to just shoot me a message on Instagram. My handle is Coop underscore doggy dog. So. Well, maybe, maybe Brian, if you could put that in the show notes, that'd be awesome. But yeah, free to give me a follow and if you want me to give you the prompts, just DM me the word prompts and I can. I've got a little page I can shoot on over to you.

A (32:06)

Yeah, and he's a fellow dog lover like me. So you guys know I've rescued a bunch of dogs. He's got a Frenchie and I've got three. So if you're listening, you want a dog, go rescue1.

B (32:16)

Yeah, 100%.

A (32:17)

Hey, I just want to say, dude, thank you. You, you are a treasure trove of information and you gave perspective that probably a lot of people on this show have not heard yet, especially in context. AI, this is somebody that's really doing it and has receipts. This isn't someone trying to sell you something as a guru just to get your money on AI. This is somebody that's really doing it and knows it and understands it. Again, buy back your time. If you've not read that, you need to read it and check it out. I cannot thank you enough for taking the time to pour into our listeners today, man. Thank you so much.

B (32:49)

Thank you, Brandon. This is super fun.

A (32:53)

Hey, this next segment is brought to you by my good friends I Am a Comeback. We did an episode with Mark Jenison. Now, listen, not something a lot of people like to talk about, but it's a real thing. If you're struggling with alcohol and you're a high performer. I am a comeback can help you. These guys are my friends. I've been been to their events. I've been inside their community. I do a lot of business with a lot of people. Mark has transformed a ton of people's lives. If you're in a situation where you need help, reach out to my good friends at I Am a comeback and that's Iama comeback.com mention the show. Mention you're a friend of the show. These guys will take good care of you and they do it for all the high performers that need this help. They've transferred a ton of lives. They're who I trust and Mark is a good friend. So check them out@iamacomback.com. Thanks so much for tuning into this episode of Wake up to Wealth. We sure do appreciate it. If you haven't done so already, make sure you're still subscribe to the show wherever you consume podcast. This way we'll get updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us. Until next time.