← Wake Up to Wealth
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- [00:03]
A
This is Wake up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now, here's your host, Brandon Brittingham.
- [00:18]
B
What's up, everybody? I am here today. I'm super excited because I'm happy to be in your studio today.
- [00:23]
C
Come on, man.
- [00:25]
B
I'm here with Trapped Wall Street Trapper. And, man, I'm excited. I'm excited because, you know, all the stuff you've been doing, but I'm super excited to have you on the show today, and thank you for taking your time with me.
- [00:39]
C
Yeah, man. Yeah, man. I just, you know, when I first met you, man, you was opening, just sharing information with me, seeing what you could do to help. So, you know, anytime I can bring any value to whatever you got going on, man, I'm here, man. So I appreciate you for having me. For sure, man.
- [00:55]
B
Thank you, man. Yeah, so I don't want to talk about success right away. Okay. I want to just because, like, what I always kind of go to is, like, people will see somebody see you on social media, they'll see me on social media, and they think, you know, it happened, we woke up and we were successful.
- [01:15]
C
Yeah.
- [01:15]
B
And I also. I've just seen over the years, some of the most successful people I've ever met. It was because of the adversity they had gone through. Right. So if you wouldn't mind, because what you've done is remarkable, but I really want people to hear, like, what happened to get you to this point.
- [01:36]
C
So I always say that you can't negotiate, like, the necessary. Right. The adversity is needed to add seasoning to your life. You know what I'm saying? So, just born and raised in New Orleans. I saw my mama get shot when I was about 9. She survived. At 13, my mom went to prison. My grandmother passed away. So I was homeless for a couple years. At 16, I went to prison for attempt murder. And that's when I learned about the stock market. While I was in prison, this guy I met him, that he told me, he was just like, man, y'all playing the wrong game, bro. You know what I'm saying? And then from there, it wasn't that he told me about the stock market. He just said, wealthy people do three things. They know how to stop working for money, learn how to let their money work for them so they can buy back their time and give value to people. And then he said the number three ways to build wealth was invest in stocks, create a business, buy real estate. And I was about maybe 18 when he told me that. And then. So the rest of my time in prison, I really spent a lot of time just learning about the stock market because I felt like, you know, just being a dude from the hood, man, black, like, I ain't see success, right? You know, the only successful people I saw was really, like, the hustlers. You know what I'm saying? So that's kind of what I looked up to. I was too short to play football, basketball, right? So I was like, all right, this is my way out. And I think during that time, man, you really don't put too much value on your life, you know, you just won't survive. And, you know, we get equipped with the tools to survive, but not the tools to be successful. Successful. And so in prison, I just had time to study the game, and it made sense to me. The market literally was a reflection of the streets. Same thing. Product, service, marketing, branding, supply, demand. And I was like, oh, I get that.
- [03:40]
B
Right.
- [03:41]
C
It's the same thing. And so my idea was initially, I could use my street money, clean it in the stock market, and I'll be all right.
- [03:53]
B
Sure.
- [03:53]
C
You know, you always try to think about how you can outsmart the game. You never think about getting out the game. It's just, how can I outsmart the game? And so I came home and I was, you know, telling my homies about it. Like, bro, like, we were in Polo and we wearing Timberlands. Like, that's owned by a company called VFC Corp. We. We Infinity. That's owned by Louis Vuitton at Hennessy. We Nike. Like, we drink, you know, Hennessy. So all that's owned by certain companies. And I was like, bro, like, yo, we could really own this. And then the idea of ownership started, like, clicking in my head. Like, the only way to be wealthy is you gotta own some shit. And so that was it. It just clicked for me. But then around 2014, I had caught another charge in 2012, and they kicked my door, and they got 10 pounds of weed, $10,000, a 223, a 40 extended clip, and 100x pills. And so I was just like, all right, it's over with for me now. I got blessed. They kicked in the door with no search warrant, and I got found out guilty because of the fruit of a poisonous tree. And that means anything. You come in my house and you don't have a legal right to be there. Everything is null and void.
- [05:13]
B
Sure.
- [05:14]
C
So that was a like, ah. But shit, I still didn't want to give up the street So I was like, all right, I'm broke. So I went to just robbing dope dealers. That was the new lick. That was the new cause again, it may sound weird, but you never think of getting out the street. Cause it's all you really know is what you feel comfortable with, Right? And it's hard to tell somebody who from the street, from that magnitude where I was to go get a job. Cause I felt like that was the next thing to prison to me. You know what I'm saying?
- [05:45]
B
Of course.
- [05:47]
C
And so me and my homie got in the situation and I almost got killed. And then I told my homie, like, bruh, that's a rap. Like, I ain't doing this no more. I done already did time. I don't know. I done got shot, I done almost got killed. I done got found not guilty. Ain't nothing else for me to do in the streets but go back to prison or get killed. And, you know, I was like, nah, bro, I don't wanna do that. So I gave him whatever we made from that. And I just started working. And I just said at least I could just go in on the stock market, right? So that was about 2014. So from 2014 to maybe 2018, I just took it really, really serious. Started talking about it on Instagram from a friend of mine, was like, now you need to teach people on Instagram. I didn't think nobody wanted to hear about it, right. Nobody want to hear about no damn stocks. You know that when we doing Instagram, man, we show off and we.
- [06:41]
B
Yeah.
- [06:42]
C
So got on the gram, started talking about it, and people started gravitating to it. Pandemic hit. Everybody was inside. Everybody wanted to learn how to make money.
- [06:50]
B
Yeah.
- [06:51]
C
And people had been rocking with me. And then it just got. It just started growing from there, man. Wound up doing the Ellen show, wound up doing a breakfast club, wound up doing Sweat in the Morning. All of that came from me just consistently putting in work. And then initially I had my first million dollar trade. And so, you know, it kind of just consistently just taking over the market, but also just being transparent. Like really showing people the wins and the losses and not a lifestyle, but that was a byproduct of where I was from. Like, where I was from. You hesitant about showing lifestyle style in New Orleans because you become dinner.
- [07:32]
B
Yeah.
- [07:32]
C
You know what I'm saying? You become the thing that everybody won't eat. Cause so many people starving. And so the lifestyle thing never was for me, it was just showing people that. And so Bruh here we are now, bruh. You know, some years in the game and, man, it's just. I find so much joy in that and seeing people make money, because that's the goal. Like, this could be the ticket to your freedom for me. So that's why I'm just all in on it, bro.
- [07:59]
B
So you prompted two questions. I'm gonna ask you the first one. Yep. So a lot of people when it comes to social media, and I tell people all the time how powerful it is, but a lot of people, we're so manipulated by instant gratification. Right. So you started and, you know, how were you posting once a day? What were you doing? And like, when did you see traction? Because it wasn't the first fucking day you went on social media. And I mean, now your shit is crazy, right? So. But there was a gap in between. And how long was that gap?
- [08:37]
C
So one of the things I did was in the streets taught me this was always before you go into anybody hood and hustle, you gotta pay attention to, like, who the hustlers are, who the robbers are, who the Jaggers are. Excuse me, who hustling what? And so what I saw on Instagram was there was a bunch of pages that had information, but nobody would show their face.
- [08:59]
B
No face. Yeah.
- [09:00]
C
Nobody was talking, nobody was going live. So I was like, you know what? I'm going to go live every day.
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B
Yeah.
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C
I had a friend of mine that knew how to work Canva, and so I would tell her what I wanted to put on it.
- [09:14]
B
Right, Right.
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C
So she would go make the Canva little things for me. I'll give her like five or six ideas and she'll make them for me. And it wasn't the best, but I would use them and then I would write down what I wanted them to be in them, and then I would go live and talk about it. And so probably that first year, again, you start the page with no followers, right?
- [09:35]
B
Yeah.
- [09:35]
C
So that first year, I think I gained about maybe 15,000 followers, which.
- [09:40]
B
That's still.
- [09:41]
C
Yeah, that was rapid.
- [09:42]
B
That's still a lot.
- [09:43]
C
That was a lot. I think that first year I gained about 15,000 followers, but I was going live, like in the morning. So I would do stuff like when the bell, when the opening bell come on for the market, I would go live.
- [09:54]
B
So you were consistent every.
- [09:57]
C
That was it. Every day I would post and then I would go live. When the market opened, it would be called opening bail with trap. And then I would. I would use, like, what they use on cnbc. It would be at lunchtime, I'll go lunch money with trap.
- [10:11]
B
It was more than once a day.
- [10:12]
C
Yeah. It was lunch money with trap. Yeah. And then at the end of the day, it'd be closing bail with trap. And then sometimes 2:00 in the morning, I show people me researching the company.
- [10:21]
B
Yeah.
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C
So I just was doing what none of the other pages was doing.
- [10:24]
B
Right.
- [10:25]
C
They had information and their graphics looked amazing.
- [10:29]
B
But it was a faceless page.
- [10:30]
C
But it was a faceless page. So now people asking questions. And another thing I would do is I would go to people's pages that had all the followers and I would go answer every question in the comments.
- [10:40]
B
That's smart.
- [10:41]
C
All day. That's all I did.
- [10:43]
B
Yeah.
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C
I had done quit the job.
- [10:45]
B
Yeah.
- [10:46]
C
So I was like, this is what I'm doing. So I would just answer all the questions in the comments. I had a list of like 15 pages from CNBC on down. Bloomberg, you know, the faceless pages. I mean, everybody comments all day. And then the name was Wall Street Trapper. So it kind of was like a good name.
- [11:03]
B
Yeah, it stuck out.
- [11:04]
C
Yeah, it stuck out. So that was. That was at least that first year was just grind work.
- [11:09]
B
Yeah.
- [11:09]
C
All grind work. And still to this day, I follow the same method because people still don't go live.
- [11:14]
B
So you just one thing, you just said that a lot of people in the journey of being an entrepreneur, where I think people up is they get away. Like what you just said is such a valuable piece of advice. You didn't stop what worked.
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C
No.
- [11:30]
B
You found that at work and kept doing it. For some reason, most entrepreneurs, including myself, I've done it. You do something that works really well and then we feel that we got to change it and you didn't. And that's worked really well. But one of the things that you said for everybody listening to this is like you put in the grind, you put in the work. You were consistent. The hardest thing for any human being to be is consistent.
- [11:52]
C
Yeah. And I wonder why that is. Because if you really want something, you know, the goal is to always just outwork everybody.
- [12:00]
B
Right.
- [12:01]
C
Right. But in your consistencies, you gotta be paying attention.
- [12:06]
B
Yeah.
- [12:06]
C
Cause you can consistently be doing the wrong shit facts. You know what I'm saying? That's why you ain't getting no. No movement.
- [12:13]
B
Right.
- [12:13]
C
If I'm consistently working out the wrong way, you know, not eating, and I ain't gonna see no results. Right. So for me, and I think, I think my greatest advantage is because I'm from The streets, bro. I'm not gonna lie. Because the streets always make you pay attention. Like, you always on alert, you always on guard. And you know somebody is always gonna take you out. Somebody coming on a block, trying to outgrown you or outwork you. So for me, it was like, I'm not going to let nobody go live more than me. Like, I would do stuff like a company will have an earnings call. I would go live listening to the earnings call and break down what's being said in the call. Because I know that, I knew that the average person, they don't understand that.
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B
Yeah, yeah.
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C
You know what I'm saying? So I would do it with cnbc. I watch the cnbc. I know the average person don't understand what's going on. But guess what? If I get on there and I'm starting breaking down what's going on? It's like, oh, that makes sense to me.
- [13:10]
B
Yeah. So, I mean, another key, you know, serious gem you gave is, you know, you. So when did you start, like offering something to your audience to buy? Was that right away?
- [13:22]
C
Nah, I waited a year.
- [13:23]
B
So for everybody listening to this, that's why I asked that question.
- [13:26]
C
Yeah.
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B
So you gave value away for a year?
- [13:29]
C
For a year.
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B
A year straight. Just gave value. Yep.
- [13:31]
C
I thought so.
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B
You just. I'm just gonna deposit a fuck ton of education to the market, then I'm gonna come back and ask for the sale.
- [13:37]
C
It's like the streets got sample packs.
- [13:39]
B
Yeah. But most people would not be willing to do that for that long.
- [13:44]
C
Yeah, A year. A year. And then when I did drop some, it was an E book.
- [13:48]
B
The shit went crazy.
- [13:49]
C
It went crazy. And I still didn't understand. Again, I didn't even understand how the Internet thing worked.
- [13:55]
B
Right.
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C
You know what I'm saying? So I had an ebook with a PayPal link attached to it. I had an ebook with the PayPal link attached to it. But I did that for a year straight.
- [14:09]
B
But you sold a rack of them.
- [14:10]
C
I sold a lot of them. And then before I even dropped the course, I dropped four ebooks.
- [14:14]
B
Right.
- [14:15]
C
And then I. Here's the crazy part. There's evolution. I had dropped four eBooks. Wall street trap 101, Wall street trap 102, Wall street trap 103. And then pay me in equity. And then I was like, all right, now let me take it to another level. I still didn't have the course idea in my mind.
- [14:33]
B
Right.
- [14:33]
C
It was get all four ebooks in a fun phone call with me for $297.
- [14:39]
B
Damn. Back in the day. Did people get that? What did you give that away?
- [14:44]
C
I was doing 10 calls a day, bro. I promise you, you gave away a lot of value. I promise you. I was doing 10 calls a day.
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B
So if you're listening and you got one of those calls, you got a fucking deal.
- [14:55]
C
What? And here's the thing. I still have people with me. They'll tell I've been with you since the phone calls, right?
- [15:01]
B
Yeah. Cause they stay with you. Cause you gave them so much value.
- [15:03]
C
Yeah, they like Robbie with you. I'm talking about real phone number. Yeah, real phone number. And then zoom jumped off. So it was okay. Phone number and a zoom call put.
- [15:14]
B
You on the zoom. Yeah.
- [15:15]
C
So you had all.
- [15:18]
B
That's wild.
- [15:18]
C
So that was my. That was it. Like that was. And I was doing eight, mind you. I had stopped working. Cause in my heart I'm a hustle hustler.
- [15:27]
B
Cause you still had another job.
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C
Yeah, I was doing, I was doing ironwork and welding.
- [15:31]
B
Got it, got it.
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C
So I stopped doing that. I said, I ain't doing this no more. I gotta do this right here. And to me in my mind, man, just talking on the phone with people is that ain't hard as going to work 12 hours. I was working 10, 12 hours a day.
- [15:44]
B
No doubt about it. Seven days a week. You're doing something you love.
- [15:48]
C
I was excited. So now I was going live saying DM me the word phone call and I'll send you a PayPal link. Mind you, I didn't know how this was working. I'm sending you a PayPal link. You pay the 297.
- [16:03]
B
I didn't get on the phone with me.
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C
I send you the four ebooks. It's me manually. And then I don't know nothing about how this thing go. But all I know was I'm doing $1,000 a day.
- [16:14]
B
The thing that's remarkable about that is most people would eat with. So overthink that whole process, they would never get started. And I think that what's crazy about that is you just said, fuck it, I'm gonna do it.
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C
I'm all in.
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B
And then so that just built this just, you know, you built this ground shell of an audience and gave away so much value that then it's like they'll buy anything you put out because you've already overdelivered on so much value on everything.
- [16:44]
C
And that was the whole for me. And here's the crazy part. It's supposed to be a one hour.
- [16:48]
B
Phone Call you was going over an.
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C
Hour, probably going two hours.
- [16:51]
B
Yeah.
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C
I got another call. Let me on top of you. Catch me while I got two hours between the call. You might get a three hour phone call out of me for 297. You got four ebooks and you like, bruh.
- [17:02]
B
Yeah.
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C
When you dropping this? And so I met a friend of mine that said he was like, you need to stop doing the phone calls. He said the next like 20 phone calls you do write down the questions that they have you is on a zoom. And then you create a course behind it.
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B
Behind it. Yeah.
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C
And then that becomes what you do. And if you still want to do the phone call now you charge $1,000. You know, the number is different. So I was like, all right, cool. And so I did that for a while. And I didn't do the phone call. I wanted to over deliver.
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B
Right.
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C
So I started charging $2,500 for one day with me.
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B
Jesus.
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C
So I would fly out to you.
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B
That's cheap.
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C
All I know was I ain't working and I ain't hustling no more.
- [17:48]
B
Right.
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C
So it was $2,500. It was called Meet the Plug.
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B
Right?
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C
It was called Meet the Plug. And I was doing like three of those a month.
- [18:01]
B
Right.
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C
Man, I felt like I was winning.
- [18:03]
B
Right. Of course. Yeah.
- [18:04]
C
I'm winning. So I was. I was. It would cost. It would be $2,500 plus the hotel fee.
- [18:12]
B
Right.
- [18:12]
C
I would book my own flight. And so I would.
- [18:15]
B
So you Weren't even netting 2,500?
- [18:17]
C
Nope.
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B
Right?
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C
Nope. So it probably was netting depending on the flight. Depending. Like the first I went was California.
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B
Yeah. That shit wasn't cheap.
- [18:23]
C
That was not a cheap. Yeah. And I was staying in. I wasn't staying in no big dog hotel.
- [18:29]
B
Right. Yeah.
- [18:29]
C
You know what I'm saying? So it was like, all right. But you was getting a whole eight hour day out of me. We started like, we started at 9:30 when the market came on. And we would leave when the market go off. That was my day. That was the day predicated. 9:30 to 4:30. 4:00 when the market go off. That was the day. That was the session. We would do a little lunch, but we would go eat lunch together.
- [18:49]
B
Yeah.
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C
And I would treat the lunch.
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B
Jesus.
- [18:53]
C
But in my mind, man, I'm winning.
- [18:55]
B
Yeah. Well, the following you built by doing that. Money can't buy it, marketing can't buy it. Do you know what I mean? Yep.
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C
And people would. And I would go live. I would ask the Person, like, could I go live for a little bit?
- [19:11]
B
Yeah.
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C
And I would go live while I'm doing the one on one for, like, maybe 30 minutes.
- [19:15]
B
Right. That's content gold. Yeah.
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C
That's how. Man, look, y'all won't get one of these. DM me the word.
- [19:23]
B
Right. And get signed up.
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C
The plug.
- [19:24]
B
Yep.
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C
And at the end of the day, I'll send them a PayPal link with a calendar invite. PayPal loved you. They were loving me. That's all I knew. But I tell people all the time, what you don't know is not a reason for you not to do something.
- [19:42]
B
Facts.
- [19:43]
C
You know what I'm saying? Like, I didn't know how to maneuver around, but I knew if I kept it simple, eventually I'll grow into it. I'll bring somebody in that can show me. Okay. No, let's do this.
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B
I mean, just do that. You went out and did it.
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C
I just went and did it.
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B
You didn't overthink, and that's probably a good part of your genius.
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C
Yeah.
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B
You know what I mean?
- [20:00]
C
Yeah. I think people always overthink stuff.
- [20:02]
B
Yeah.
- [20:03]
C
Yeah.
- [20:03]
B
Something. You just listening to you. I'm gonna go off script a little bit.
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C
Come on, man.
- [20:09]
B
I just want to ask this question because this is something that I'm a huge believer in. So at any time in your journey of what you went through, did you ever feel somebody, a higher power, whatever you believe in, was trying to tell you, bro, you're meant for something else. That's why I'm putting this shit in front of you.
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C
Yeah.
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B
To stop.
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C
Right? Yeah. So I believe in God.
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B
Did you have a turning point where you found that?
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C
Yeah. So I always believed in God because a lot of stuff that I been through, I felt like if it was just me, I would have been. Messed it up.
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B
Sure.
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C
Right. And the ability. And I'll be honest, I didn't think that I was smart enough to connect the two. Like the stock market and like the streets. Like, who does that? And so I always.
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B
Which is genius, by the way.
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C
Yeah.
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B
Marketing.
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C
And if I was to say I did it by myself, I'd be like, nah, bro, I ain't had that.
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B
Right.
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C
But I know that when I think, when I look back and look at all the stuff I overcame, I was like, nah, I didn't. I had to go through all of that to get here. Facts like, this is what makes it relatable. And so even when I look at the market, I always say there's nobody that makes it relatable to that class of people that still wants to be wealthy, that wants to retire. Right, Right. And the market is just not designed to speak to those people. It's designed to sell them a 401k. It's designed to give them an annuity plan.
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B
No doubt.
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C
It's designed to, hey, get on this Social Security. That's the way the market is designed. And so I was like, nah, I can. I just gotta keep learning. But I can also put it in a way that they can understand. And I just think that was the gift God gave me.
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B
Yeah.
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C
The ability to navigate through the minutia of, you know, the jargon, and be like, nope, here's just what you need.
- [22:06]
B
So what's crazy about that is when you think about it like this. Right. So this is what I believe. This is. I say this on stage almost every time I speak, is that I believe there's certain people in this world that are chosen ones. You're one of them. I'm one of them.
- [22:19]
C
Right.
- [22:19]
B
Thank you, brother. So you. We. And you get put through more shit.
- [22:23]
C
Yeah.
- [22:24]
B
Because it's. For us, it's the classroom to teach other people how to get through it. So if you think about it, because you came from the streets and you were exposed to stocks, that's how you were able to parallel it.
- [22:36]
C
Yeah.
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B
You know what I mean?
- [22:37]
C
Yeah.
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B
And think about it. If you hadn't gone through that, you wouldn't have been able to make the connection.
- [22:42]
C
No, for sure.
- [22:43]
B
And that's why you've for sure been chosen.
- [22:47]
C
Yeah. I know for a fact that that is the relatability factor.
- [22:53]
B
Facts, for sure.
- [22:54]
C
And so I always tell my team, like, yo, this is who we are.
- [22:58]
B
Yeah.
- [22:59]
C
Like, authenticity is our superpower.
- [23:01]
B
Yep.
- [23:02]
C
You know what I'm saying?
- [23:03]
B
Absolutely.
- [23:03]
C
It's our superpower. We don't have to be. We don't have to do. And I think the thing about that, too, is now I go against everything that traditional finance teaches.
- [23:13]
B
Yeah. Wall street, for sure.
- [23:15]
C
I go.
- [23:15]
B
Yeah. Which is great.
- [23:17]
C
Yeah. I go against everything that. And because it just started making me understand, like, all right, wealth doesn't care, like, what color you are.
- [23:28]
B
That's correct.
- [23:29]
C
Right. But poverty don't care either.
- [23:32]
B
What we just talking about before we got on here, money's the equalizer.
- [23:35]
C
Money, and it's the equalizer. And I was like, you know what? But let me take away. Let me show you for a fact. And it's seeing my mama get shot, not finishing school, not knowing my father going to prison, but yet here I am. You can still be successful 100%. Right. And I was like, all right. And so something came to my mind, and I looked at it, and they said when I started looking at the most successful people in the world, they all broke the blueprint. They don't follow the blueprint that is set for people. Right. You gotta be an outlier.
- [24:10]
B
Right.
- [24:10]
C
You gotta be willing to say, nope, I'm gonna get out the line, and I'm gonna go over here. I'm gonna go down this path that not many people go down, but it's gonna be some adversity. But if I can get past that, it's some gangster shit on the other side of the.
- [24:23]
B
For real.
- [24:23]
C
You know what I'm saying? And so for me, I'm like, nah, I won't just. I won't go meet the adversity. Because if I play it safe, if I stay here, I'm gonna keep. I'm gonna keep allowing them to feed me and giving them permission to starve me.
- [24:36]
B
100.
- [24:36]
C
Right. And I never wanted that. So it was. Now, how do I get people to adapt to that belief system?
- [24:44]
B
So someone who's listening to this and the stock market scares them.
- [24:49]
C
Yeah.
- [24:49]
B
They're like, fuck, I don't know what to do.
- [24:51]
C
Yeah.
- [24:52]
B
Give them a piece of advice. You know, they're starting out. Obviously they need to come learn from you.
- [24:57]
C
That's for sure.
- [24:59]
B
But.
- [24:59]
C
Sure.
- [25:00]
B
But how about the person that's like, shit, man, I'm scared to even buy the course from your education because I'm just scared of it in general.
- [25:06]
C
Yep. What would you say? So one of the things is. So we do a show every Tuesday called Trapping Tuesday. And I think that show is free if you're listening. Three hours.
- [25:17]
B
Yeah.
- [25:18]
C
Every two. We just hit our 100 episodes.
- [25:19]
B
Yeah. Congratulations, man.
- [25:21]
C
That was big. Right. But just to get in the game, I want you to have some type of education on it. And the reason why is because the game don't got no feelings.
- [25:32]
B
Sure.
- [25:33]
C
It don't care if it's your rent money, it don't care if it's your education money. It's not going to give it back to you. Right. So I never want nobody to just jump in. I want you to go listen to something, to somebody, preferably me, that can. I always say, anybody that listens to me, I let them borrow my confidence.
- [25:53]
B
Sure.
- [25:54]
C
Because confidence, like just how we say money, is the great equalizer.
- [25:59]
B
Yeah.
- [25:59]
C
Confidence will be second to that.
- [26:01]
B
Yeah.
- [26:01]
C
Because when you're confident about something, you disregard the option of losing. Right. And there's so many. There's so much data inside of the loss. Your confidence makes you say, what did I learn from that? Oh, I'm about to get. That's how I am. Like, I lost $120,000 that put me in position to go make a million dollars. So for anybody that.
- [26:23]
B
Hold on, say that again.
- [26:24]
C
There's dad and a loss. I had to lose 120,000 to go make a million. Facts you cannot expect to gain without embracing the loss.
- [26:34]
B
Absolutely.
- [26:35]
C
You can't negotiate the necessary.
- [26:36]
B
Yep.
- [26:37]
C
Right. And what happens is the losses allow you to build that capacity up to go to the next level.
- [26:43]
B
Yeah, Right.
- [26:44]
C
So for me, anybody like, I'm not gonna tell nobody, just jump straight in. I need you to get educated. Because once you get educated, there's not a move you cannot make, right?
- [26:53]
B
Absolutely.
- [26:54]
C
There's not a move you cannot make. Like I can tell you, yeah, go buy Apple, go buy Microsoft, go. But you wouldn't know why you buying it.
- [27:00]
B
Right.
- [27:01]
C
And I'm not a believer in buy what you use because you can buy. I use AT&T. I wouldn't dare buy that stock. I wouldn't touch it with a ten foot pole.
- [27:12]
B
Right.
- [27:12]
C
You know what I'm saying? I wear Nikes, but I wouldn't buy Nike stock. Right, right. Stock just plummeted today, 18%. Why? Because the company said we are losing our customer base. Verbatim.
- [27:23]
B
Yeah.
- [27:23]
C
Right. So I'm not a person that's going to tell you, yeah, just buy what you use. No, go get educated. And you understand that what you use is where your understanding level is. And it doesn't have to be the company you use, but it can be that industry. So like I don't like Nike, but I understand like Deckers, I understand Lululemon, I understand these new up and coming companies that's outperforming Nike. I don't eat McDonald's, but I understand the fast food area. But guess what? I like Chipotle, I like Cava. They outperforming McDonald's and all these other fab. So it's not so much of investing in what you use. Invest in what you understand. That's the pivot.
- [28:04]
B
Got it?
- [28:04]
C
You know what I'm saying? Yeah, that's the pivot.
- [28:07]
B
So I end the show every time the same way I ask everybody the same question. So I name the show Waking up to Wealth. You've already learned it. You've been taught about money. Wrong. That's why I named it Waking up to wealth because I bring Smart people on here like you teach people about money better. Come on. So your answer can be whatever it is to you. Okay, but what does waking up to wealth mean to you?
- [28:31]
C
Waking up to freedom. Because there was a time in my life where every day I woke up in a cell, and I wasn't always in prison.
- [28:41]
B
Damn, that's powerful.
- [28:43]
C
You feel me?
- [28:43]
B
Yes, I do.
- [28:44]
C
Yeah. You feel me? And so I was confined to whatever construct based on my ignorance.
- [28:52]
B
Right.
- [28:53]
C
You know what I'm saying? You can only go as far as you have the wisdom to move. And so waking up to wealth means, man, I'm waking up to freedom. And that means I've acquired a certain type of wisdom that allows me to have full control of my life facts. So that's. For me, waking up to wealth would be straight up. Waking up to free.
- [29:10]
B
Well, man, I cannot thank you enough. I mean, the amount of wisdom and shit you dropped.
- [29:15]
C
Oh, man, thank you, brother.
- [29:17]
B
This one might hit 100,000 down.
- [29:19]
C
Come on, man.
- [29:22]
B
I really appreciate you taking the time with me. I know you're a busy man anytime. A lot of people gave a lot of value out of what you dropped today.
- [29:28]
C
Thank you, brother. I appreciate y'all, man. Thank you, brother.
- [29:33]
A
Thanks so much for tuning into this episode of Wake up to Wealth. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcasts. This way, you'll get updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us. Until next time.