← Wake Up to Wealth
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- [00:03]
Brandon Briningham
This is Wake up to Wealth, a podcast dedicated to helping you change the way you think about wealth. And now here's your host, Brandon Briningham.
- [00:18]
Hey.
- [00:19]
Carson Hurlein
This next segment is brought to you by a lead vendor that we use. Lead Zolo and Leadzolo runs ads to target and attract motivated sellers in desired locations. And you only pay for each lead you receive. The sellers know they are signing up to receive a cash offer on their home. If you want more information, go to leadzolo.com wakeup to wealth.
- [00:42]
Brandon Briningham
Hey everybody, we are back again. Thank you guys so much. Another episode of Wake up to wealth and I can't thank you guys enough. We're north of a million plus downloads in a very short period of time. Because of your guys support, we are averaging 60 to 70,000 downloads per episode and YouTube is really picking up and we are still number one to number five consistently on the investing side of Apple. So I really appreciate all of the listeners and everything that you guys do to continue to help this show grow. And I get to have really cool people come on the show like our guest today. And it's because of the support that you guys consistently have with this show. Thank you guys so much. Never dreamed I'd have a top five podcast in investing in the United States and I never thought I'd get the number one. And guys, when we get every time we get number one, we leapfrog Dave Ramsey. So really appreciate that and thank you guys again. Moving on today. We have a guest today that I'm super excited about. And you know, you guys know I don't believe in coincidences and it's really cool the network that you have. I've heard this guy's name from two people that I really respect and, and have a lot of respect for and have done a lot of business with and that's John Sheplak and Devin Denofa. So on the show today we've got Nick Sansone and Nick has got a pretty cool story. I do my research on on everybody before I get them on here. Right. And got to hear from from both Devin and John. I'm gonna let you tell the story today but you've got a really good, really cool story and you do a lot of cool things. But one thing that I just picked up for from looking at all of your stuff and again, thanks for being here today is.
- [02:31]
Nick Sansone
Thanks for having me.
- [02:33]
Brandon Briningham
You are our top five in the nation in commercial real estate development.
- [02:38]
Nick Sansone
Yes, we are. Based on the amount of square feet that you have under construction. So that's how it's measured. So we're trying to get to number one. I think last year we were at four, and I think this year at three.
- [02:53]
Brandon Briningham
Yeah, I mean, that is no small feat. I've done development myself and involved in a ton of different facets of real estate. Like how. How does that happen? How do you get there? That's a loaded question.
- [03:07]
Nick Sansone
But that is a loaded question, man. You know, you. You touched on it, you know, relationships and proximity. It's real estate. And I think like many businesses, it's a relationship business. And so you have to get people to trust you and people to like you in order to produce and to have opportunities presented in front of you. And so for us, it's just networking. You know, we've been in the business a long time, 68 years now. So fortunately, we have a good name in the business and a good reputation, and we plan to keep it that way. And so it's networking, creating relationships with brokers, development partners around the country, and sticking to your values, being a good person as you do deals, and then you get repeat opportunities.
- [04:04]
Brandon Briningham
So, you know, did you ever, you know, was it on the vision board? I mean, did it exist in your mind? I mean, did you ever think you. You guys would be where you are today?
- [04:15]
Nick Sansone
Yeah, you know, that's a good question. Our business, I have to say it, because it's everything to our company, was started by our father. My dad passed in 2020 and he was a man that came from very humble beginnings. So he's the guy. It's not myself, it's not my brothers, it's. He's the guy that came from essentially nothing. I don't like to say came from nothing because he always attributes his success to the love that he had by his parents. But he came from very humble economic conditions and very little education and worked his way up really based on keeping his word and outworking his competition. And so I going to answer your question indirectly. I would ask my father, dad, how did you come from nothing, do what you did, build up a business with a great reputation? And his answer was the love that he had from his father gave him the belief that he needed it himself, that no matter what, he was going to be successful. Our father raised us. I'm one of eight kids, youngest of eight, and I work with two of my brothers. At one time there was five of us. A couple of them have retired in that. But it's myself and two brothers, equal owners in the firm. And, you know, our father raised us with the mentality of, there's nothing wrong with going into a business that was started by, by somebody, but if you don't take that opportunity and grow a tenfold, 20 fold, 30 fold, then you're going to have a problem looking yourself in the mirror. And so for us, I think we've always had a belief that we'll succeed. We did not have it like up on a vision board. Hey, we're going to be the number one developer. We had a belief in ourself. And I'll tell you what we did is we took some chances because we pivoted from retail, which is what my father pray, primarily developed retail shopping centers. And we pivoted because we saw what was going on with E commerce, all the online shopping back 10 years ago. Yeah, we're like, man, we got to get into industrial. And so we took a shot. We pivoted on that. Didn't know much about industrial, but we knew that we'd succeed. It's just, you got to have a, A no quit mentality that when you go in to start something, no matter how many bumps, no matter how many obstacles come your way, they're just learning lessons. And then you, you redirect. And so along the path, as we started doing it, we started saying, man, we're, we're ramping up. Holy crap.
- [07:01]
Brandon Briningham
We're.
- [07:02]
Nick Sansone
We're top, you know, top 15. This article came out. We were feet. We were top 15 or something. We couldn't believe it. So that's when we said, hey, heck, heck with it. Let's go for number one.
- [07:12]
Brandon Briningham
So that is. And there's so much gold in that answer. So one of the things.
- [07:17]
Nick Sansone
Wrong answer.
- [07:18]
Brandon Briningham
No. It was no, it's great. It's. It's. Man, there's so much to unpack there. Right. When you're, when you are a entrepreneur, no matter what, let's say you're very successful. Like, you guys were. What I see entrepreneurs get stuck is that their identity is so tied to the thing that made them successful, and then that gets tied to their ego and then they don't pivot like you guys did. Right. Because. Which I've had this challenge myself at times of pivoting into. Right. I was the number one real estate agent right. In my state and, you know, huge top five in the US and then I was like, hey, man, I don't want to go out and sell 400 houses. And there's nothing wrong with this, but I don't want to go out and sell 400 houses for the rest of my life, but my identity and ego was so tied to that, it was hard for me to pivot. So you guys saw something, right? Like if you wouldn't mind, like think about that back in the, in, in that decision making process, like, because I think you said no quit mentality, which is another thing, right? You had fear, you probably had doubt. You're going into something that's uncomfortable. Like what helped you establish and it's worked out, but what helped you kind of establish that? What was the mindset around that?
- [08:35]
Nick Sansone
Yeah, it's a great question and I totally relate to what you're talking about. You succeeded in an industry and your ego was tied to that and it's tough to shift, you know. And again though, I give credit back to how we were raised and our dad would always talk about in the real estate business and I think this is for any business that you can't get complacent, that it's a thinking man's business. So right now we're succeeding in industrial, correct?
- [09:05]
Brandon Briningham
Yeah.
- [09:06]
Nick Sansone
In our minds we're looking ahead at what's the next trend, what happens when distribution slows down. So you've always got to be thinking about reinventing and recreating and if you stop, you're going to get passed up. And some people might be like, well, gosh, I mean, when do you just sit back and relax and enjoy the moment? It is enjoying the moment. That's part of, you know, that's living and learning and recreating is one of the most enjoyable things that you can do in life. Frankly, I think it's the whole reason we're here is to live, learn and recreate. So for us, when you asked about the mindset, it's a personal ethos on literally how we were raised and we're still doing it today. You know, industrial is a great business, but look, everything that's happening with AI and meta, right? Well, those are data centers, those are power sources. So we're getting into the data center business. You know, we, we always have to be looking at what's coming next so you can stay ahead. And if you don't do it, you're going to get passed out.
- [10:11]
Brandon Briningham
Yeah, that's a great answer. Hey everybody, let me tell you about my good friend, Carson Hurlein. The Wake up to wealth podcast is proud to be sponsored by Carson. Carson helped me build my family banking system.
- [10:26]
Carson Hurlein
What I've seen Carson do for people, it gives them back their peace of mind.
- [10:31]
Brandon Briningham
If you want to get your mind and your money right Email my good friend carson@carsonthemoneymultiplier.com to learn how you can become your own bank today. Like I have. So you pivoted to industrial. Aside from relationships and the things you talked about. Right. There's. You guys have got to be just monster operators. I mean, you just can't get to the level you're at without being that right. What do you think? And it could be a core value. It could be how you guys run your companies. Like, what do you think has helped you kind of. I mean, because it's got to be operational excellence. You don't get to the level you guys are at without some level of operational excellence. What do you think is one or two things that's running in the background that you could give advice to people listening of like, hey, besides the relationship, besides the lineage, you know, here's in the trenches day to day that I know makes us successful. This is why we run the way we run.
- [11:33]
Nick Sansone
Yeah. You know, I think it's, it's a good question. I think it's a few things. Obviously, if you're in the real estate business and you want to do anything, frankly, in any industry, whatever you want to do, you got to know your skill set, right? There's a lot of people though out there that are good at something or know a skill set. You can go to school and learn about real estate and you do a few deals and start to collect a skill set. But for us, whenever we are underwriting an opportunity or looking at a real estate deal, and it's a deal that we want to go out and get partners on, or we want to go to a lender and get lending on, you have to know your opportunity inside and out. You have to have studied that. You've got to roll up your sleeves and really understand the numbers in real estate. You've got to understand the market that you're in. You've got to understand the supply and demand, the demographics, the trends, the consumer spending in the area, why you like it, the problems about the deal that you already are thinking about solving. So you really have to look at the opportunity not just from the four corners, but all angles that you can think of and then some. Okay, that's the, that's the nitty gritty. Beyond that, from the standpoint of personalization and core values, you know, we very much pride ourselves on keeping things old school with the personal touch. It's a family business now. We've got a large, you know, 250 plus associates and offices around the country in that. But to maintain that personalization, I'll give you an example. We don't close on any piece of real estate unless somebody on our team has gone there, seen it and touched it. You know, we're old school with that. We grew up where after church on a Sunday, we'd go drive the shopping centers with our dad. He'd drive them and we get out of the car and pick up cigarette butts and trash and everything else and watch him doing it when he was in his 60s, you know, and so it's that old school mentality. It's that personal touch. It's. There's no substitute for the hard work. And the last thing I'll tell you is leaving. You mentioned it earlier, leaving the egos at the door and teamwork. There's no I. Collectively, we are a team. And the collective is bigger than any one individual. So what we are trying to do is we are trying to get a successful development, not just for us, but for the community that we're in, for the jobs that we're going to be supporting. So our reason is outside ourselves and the purpose of what we're doing is bigger than any one individual.
- [14:14]
Brandon Briningham
I love that one of the things you said in there, which I think was great. So number one, if you guys didn't catch this, he just literally gave you his how he. How he underwrites a deal, which was gold. But one of the things you said, I always say to people, real estate, the underwriting is all math, right? Like it's math. It's a math equation. But the one thing you said that I don't hear a lot of people say enough is what are the problems with the deal? Right? And you know, we. I don't know about you, but I'm a deal junkie. I, um, I love deals. I love being in the middle of deals. I love the hunt of the deal. I love the underwriting of the deal. I love everything. And I can tell you there's been times when I let emotion get in the way and ignored the problems. Thank thankfully it was stuff I could recover from. But I learned a hard lesson you just mentioned and I'd love for you just to dig in on that a little bit because I don't think it gets talked about enough of, hey, what are the problems of the deal? Like, are we looking at this? Are we paying attention to this?
- [15:22]
Nick Sansone
Well, you hit on, frankly, the key piece of everything I said, because that piece that you're talking about is the piece we focus on the most when it comes to an opportunity, when you think about most people, when an opportunity is presented to them, usually the person presenting it is going to tell you all the reasons why they should do it and why it's great.
- [15:47]
Brandon Briningham
You know, hey, I got to say a sidebar on this commercial brokers, I'm going to take a shot at you. You love to tell me what it can be, not what it is today, right?
- [15:58]
Nick Sansone
And so, you know, look, I totally understand having a great opportunity and being fired up for, but I talked about, or I don't know if I talked about it earlier, but trust is so critical in this business. And so one, when you address the issues with your opportunity, because every single deal has risk. So when you dive into that risk and you lead with that and you talk about, hey, I just want you to know these are some of the concerns that I have. You know, there's some concerns with the soil. There could be some deep mines in there. But let me tell you what we're doing about it to mitigate that. And so first of all, when you do that, the person on the other end is going to be like, man, I trust these guys. But secondly, you're going to show credibility. It's like our dad used to always say. My brother Jim always tells the story. He went in my dad with a problem. My father said, okay, you got the problem, then what's the solution? He didn't have one. And in not so nice words, he got kicked out of my father's office. So the idea of that is whenever you got a problem, have a solution with it. And it builds trust. People like it. But as is important, you're going to mitigate the risk of your real estate deal, because real estate is hedging your risk. It's, it's a risky business. From interest rates to things that you think are going to happen that end up not happening, which happens most of the time, the stuff you don't think is going to happen, that ends up happening. So you got to account for that. So when you focus on the problems and then focus on the solutions of those problems, and then do everything and you can to avoid those problems from actually happening, you're starting in the right place with your deal.
- [17:39]
Brandon Briningham
Another thing that I love to talk about on this show with high level entrepreneurs like yourself is on social media. And just in general, we all see the highlight reel and rarely does someone come on social media or anything and say, hey, this is the stuff that went wrong, right? If you wouldn't mind, if you could just share it could be one situation, one lesson, anything. Something went wrong, and it was like, damn, that was a good lesson. And here is the lesson. Here's what I learned in. Because I think we. I think we. We learn way more in the losses than the wins.
- [18:20]
Nick Sansone
Well, I can give you a couple. But one quick one is we can. It's human nature to get complacent when things are going really well. And the advice that I would give to other people based on our own experience is, if you're running a company or you're running your own real estate deal or you're running your own bank account is watch those numbers. When money's coming in and revenue's coming in and everything's going great, man, it is easy to take your eye off the ball. And we had a situation with our company where we had a gentleman that was keeping track of our numbers, and profits looked incredible. We had developments going all over the country. Things were rolling. This was pre. This was. No, I'm sorry. This was post Covid. Because things really exploded. Post Covid. Yeah. And to say a mistake was made in the bookkeeping is an understatement. We're talking about millions of dollars off. And we realized the mistake late into the year. And we went from thinking that our operating business was just going to crush it to literally overnight, seeing that we actually might not have enough cash and operations to support overhead. And the reason that happened is we took our eye off the ball and we stopped paying attention to the numbers, and we were out there doing development deals all over the place. Now our development business is separate from our operating company, our operating companies and service business. But the lesson now, we ended up. We ended up working out of it. But you know what we did? We started having a weekly meeting on the cash in the bank and on the projected revenue coming in. And so to anybody that's out there from a lesson learned is don't get complacent with your numbers. And especially when things are going great. I don't mean to sound like a pessimist.
- [20:38]
Brandon Briningham
I agree with you.
- [20:39]
Nick Sansone
You got to be looking around the corner for the next issue that's going to be coming, because that's the way the world works. When things are really smooth and then you're in a nice valley, there's a mountain coming again. And it's just how it is. It's peaks and valleys. And that was a. That was a big deal for us. The second one, very quickly, for anyone, it's real estate. Make sure to check your soil. We we thought we were geniuses. We found a half a million square foot industrial building that was off market, brand new. Like oh my God, brand new in a park where it was, the whole park was 100% leased. But far this building, like my God, there's tenants everywhere wanting to get in this park. I have no idea why these developers develop this and now they want to get out of it. Hell, we're going to step in, we get under contract, we didn't do the proper soil testing, which is Geotech environmental reports. After we closed on it, we realized the entire floor of the warehouse is cracking and moving. Okay. Not going to get a tenant. Yeah. And, and when you have soil issues, especially in a building that's already built and your floor is cracking, the remediation for that is crazy expense. So we ended up actually coming out. All right. Because our underwriting on the deal was so doggone conservative, we, we got out of it. Okay, but if you're in the development business, man, spend the money to get a geotech report, an environmental report. Talk to your civil and just do it. Because man, if you find out soil issues down the road, it's an expensive problem. Correct?
- [22:14]
Brandon Briningham
Yeah, yeah, that's man, what a good lesson to go through. Not a fun lesson, but a couple of good lessons that you went through.
- [22:23]
Nick Sansone
Yeah, that was early on with us. I think that was our second industrial deal. We really thought we were brilliant until we got humbled and realized we didn't know what we were doing. You live and learn.
- [22:35]
Carson Hurlein
Hey, this next segment is brought to you by my good friends at Rocket League AI.
- [22:40]
Brandon Briningham
That is Rocket League AI.
- [22:42]
Carson Hurlein
If you're in the real estate business, especially investment side, and you need a platform that can run your real estate business and talk to leads through AI when you're not able to talk to them and can quote, qualify and get to all the leads you can't get to. Plus it has a amazing piece of technology with it called Lead Detector that helps get all the people that come to your site and not opt in to opt in to turn into a lead. These are my good friends at Rocket League AI. I'm part of this company as well. I use it to run my real estate business, my real estate investment business. Go check them out again. Rocket League AI.
- [23:18]
Brandon Briningham
And thank you guys for sponsoring this segment. So I every show I always ask the same question at the end, which I'll ask you and it can be whatever you want it to be, right? It's your version of this. So I created this show, you know, we Grow up a lot of times, maybe in your situation it was a little bit different, but in a lot of situations, we're taught wrong about money. Right. And so I created this show, Wake up to wealth, because I wanted people to understand investing in money differently. And a lot of times we've been taught wrong about it. So one thing that I would ask you, which I ask every guest at the end, is, what does waking up to wealth mean to you? And it can be anything. It's your version.
- [24:09]
Nick Sansone
Quickly when you say they think wrong on it, how soak. Sum that up for me in a few seconds.
- [24:14]
Carson Hurlein
Yeah.
- [24:15]
Brandon Briningham
So, for instance, what I was told and digressing a little bit, my grandparents to me were. Was your father to you, right? Yeah. Instilling the belief in me of I could be anything, I could be an entrepreneur, I could be successful. But the one thing that they taught me about money was go make money, save money. That's how you're going to get ahead. And the first time I got in a room with really wealthy people, the first thing they told me is, you will not save your way to wealth. You need to learn how to invest. You need to understand money. You need to understand how to move money. You need to understand how to make money work for you when you're sleeping. And that was. Thankfully, I was taught that young, but not, in my opinion, young enough. So that's one of my missions in life, is to teach people how to get wealthy and make them understand money.
- [25:12]
Nick Sansone
Yeah, well, you know, money, to me, it's an exchange of energy. You know, a person is often a service, and someone else is offering it by way of value through dollars. And so in our history, we have learned that you've got to spend it to make it. You've got to take the chances and go for it. And some people say, well, why do you do all of that and why is it. Thank you. Why is it so important? And I can tell you that financial abundance opens so many opportunities for one to have a fulfilled life. And when I mean fulfilled, I'm not talking about cars and boats and planes and all of that. I'm talking about the impact one can make. Certainly any individual at any time, regardless of their economic status, can make an impact. But if you're abundant and you've got finances coming in, there's a lot you can do with that. And so I like to shift the psychology around money, because sometimes it can be associated with negative. I think money's a beautiful thing. It opens up doors, it creates relationships, and it allows you to make change in the world if that's something you're motivated for. And if you've got a family, it allows you to provide for them, to provide for an education, to provide a life without so many stresses. And so I think with money, the attitude needs to shift for those that are struggling with it and realize it's a wonderful, beautiful thing. Look, you're not going to attract something that you have a negative viewpoint on. And so that would be my thoughts around the dollar.
- [26:55]
Brandon Briningham
Man, that was powerful stuff, man. It's always, it's always a pleasure when I get somebody to come sharing to my audience that is has done things that you've done and experienced the level of success you've had, but also is willing to share, you know, the good, the bad, and the ugly. So I really want to say thank you. I appreciate you being on the show today. How can people find you on social media or anything like that?
- [27:30]
Nick Sansone
Yeah, it's just, just my name, Nick G. Sansone. So you can find me on social under that. You know, it's easy way to find me, but I appreciate you having me on, Brandon. And congratulations to your success, man, with your podcast. When you were talking about those stats at the beginning, that's, that's really impressive. And I love how you keep it lean and mean and you get right to the heart of issues. You know, that's a skill, too, to be able to ask the questions. That gets right to the meat of it for your viewers. So no surprise, you've got the momentum that you have. Congrats.
- [28:02]
Brandon Briningham
Thank you, brother. Well, I appreciate you being here. And listeners, if you find Nick on social media and thank him for his time. And thank you so much for being with us today.
- [28:12]
Nick Sansone
Appreciate you, my man.
- [28:17]
Carson Hurlein
Hey, this next segment is brought to you by my good friend Brandon Brooks at Rockstar, our capital development group. Now, these are one of the only people I trust outside of my fund that I would recommend for you to put money in. Now, what these guys have is an insane track record of investing in land and giving their investors massive returns. And I've never heard of them losing money for their investors. So if you're out there and you want another option to invest passively, this is someone that I trust and this is someone that I would recommend, recommend the Rockstar Capital Group and my good friend Brandon Rooks. If you want more information from them, go to www.rockstarcapitalfund.com or check out my buddy Brandon Brooks online.
- [29:04]
Brandon Briningham
Thanks so much for tuning into this episode of Wake up to wealth. We sure do appreciate it. If you haven't done so already, make sure you're subscribed to the show wherever you consume podcast. This way we'll get updates as new episodes become available. And if you feel so inclined, please leave us a review on Apple Podcast and tell your friends about the show. It is how new people find us. Until next time.