Wake Up to Wealth: Unleashing Entrepreneurial Success with Spring Bengtzen

Host: Brandon Brittingham
Guest: Spring Bengtzen
Release Date: October 3, 2025

Episode Overview

In this vibrant, insight-packed episode, Brandon Brittingham sits down with powerhouse entrepreneur and real estate leader Spring Bengtzen for a masterclass in scaling businesses, building iconic events, strategic personal branding, and taking bold leaps in entrepreneurship. Spring shares the raw, real stories behind her rapid success—revealing the mindset, methods, and tactical marketing moves that catapulted her from local real estate leader to one of the top event hosts and network builders in the country.

Key Discussion Points & Insights

1. Spring’s Background and Entrepreneurial Journey

• Introduction (02:07-02:20):
  Spring introduces herself as a real estate team owner in Utah, running ancillary businesses (mortgage, title, coaching), leading a blended family of five, and living a life she loves.
• Quote:
  "On the business front, life is rad...and I just love my life, so it's great." — Spring (02:20)

2. The Power of Events for Business Growth

• Launching Iconic Events (03:51-11:39):
  • Spring describes starting her event journey after being challenged by a mentor to use events for agent attraction.
  • Her first large event, "Real Estate Spring Break" in Mexico, was a huge, sold-out success—achieved by "saying yes first, then figuring it out" and obsessively focusing on attendee experience.
  • Spring’s formula: Meet attendees' six human needs (love, connection, certainty, uncertainty, growth, contribution).
  • She recounts the ups and downs: following the Mexico triumph, a less impressive, underwhelming San Diego venue led to tears—but the event itself still delivered value due to her commitment to experience.
• Quotes:
  "Sometimes you say yes, and then you're like, oh shit, I gotta figure this out. That was one of those moments..." — Spring (06:02)
  "The key to all my events...you want to approach every single event with the six human needs." — Spring (08:27)

3. Marketing Mastery: Consistency & Authenticity

• Volume & Value (13:48-18:51):
  • Consistent, purposeful marketing is central to both event and business growth.
  • Spring’s approach is both value-centric and high-frequency; she leverages social media as the ultimate stage for daily messaging, not simply for vanity posts.
  • The exponential growth of her events—from 149 to over 660 attendees in four years—proves the compound effect of relentless, intentional marketing.
• Quotes:
  "In business, social media either consumes you or you create it. I'm gonna go create..." — Spring (16:08)
  "The way you can look at it is you literally have a stadium of however many followers you have every single day that you get to say your message to." — Spring (16:23)

4. Realness Over Perfection in Branding

• Raw & Relatable Wins (18:51-21:17):
  • Spring addresses imposter syndrome and the tendency to over-curate social media, especially for women.
  • Gen AI makes posts prettier but less human; she prefers authenticity, often sharing spontaneous, unfiltered moments—whether climbing mountains or working late.
  • People want to connect with people, not personas.
• Quotes:
  "AI has made it to where everybody's become Shakespeare...nobody wants that shit. They want to actually, like, people buy people." — Spring (19:38)
  "I'm actually going to go and just be really raw and like, whip out my phone and be like, tell my message instead of it being typed, because at least you know it's me..." — Spring (20:30)

5. The Unseen Work Behind "Overnight" Success

• Outworking the Highlights Reel (21:43-24:50):
  • Both Brandon and Spring stress that scaling to higher levels requires intense, consistent effort.
  • The "work less" myth circulating among gurus is called out; both are candid about loving the grind and truthfully sharing how much effort is required.
• Quotes:
  "You're gonna scale a business and work less?...I'm saying this because a lot of shit on the Internet now and the gurus are like, oh, build your business so you can stop. And it's like, yeah, I don't know about that one." — Brandon (22:07)
  "My work is part of my lifestyle...I love the growth and I believe I'm creating an impact. And so I'm all in..." — Spring (24:47)

6. Taking Initiative & Shooting Your Shot

• Network-building (25:29-29:43):
  • Spring and Brandon underscore the massive value of directness and decisive action when meeting new people and forming collaborations.
  • Spring shares her philosophy on learning through others’ experience and fast-tracking growth by modeling, coaching, and hiring experts.
• Quotes:
  "Never be scared to shoot your shot...your ability to execute." — Brandon (25:57)
  "You are your number one asset. Like, you have to be willing to invest in you..." — Spring (28:17)

7. Decisiveness & Execution as Entrepreneurial Superpowers

• Don’t Dither—Decide and Build (29:43-31:35):
  • Success means making fast decisions, accepting accountability, and then executing relentlessly.
  • Spring’s mantra: "Make a decision and then make it right."
• Quotes:
  "Make a decision and then make it right..." — Spring (30:47)

8. Letting Go of Good for Great: The Leap from Real to eXp

• Global Pivot (31:35-38:06):
  • Spring shares her boldest move: leaving a massive, seven-figure revenue share organization at Real (about 3,500 agents) to join eXp.
  • The decision was rooted in listening to her own drive for impact and creative entrepreneurship—she was inspired by the book "10x is Easier Than 2x."
  • The clincher was finding a platform that valued her as a partner, not just as a contributor, and gave her freedom to build businesses her way.
• Quotes:
  "Sometimes I'm like, I got some cajones." — Spring (32:33)
  "The lesson is to bet on yourself. If, if you're not going to bet on yourself, then how can you expect somebody else to bet on you?" — Spring (38:56)

9. Defining Wealth & The Power of Proximity

• Waking Up to Wealth (40:18-41:28):
  • To Spring, wealth is freedom: time, financial, mental, and emotional.
  • Key advice: Surround yourself with people living at the next level. Your “zip code” (relationships/environment) shapes your destiny; exposure to new norms and standards will elevate your own.
• Quotes:
  "Wealth means freedom to me. Waking up to wealth is freedom." — Spring (40:18)
  "Once you change your environment...if he can do it, I can do it. And it’s that simple." — Spring (41:28)

Notable Quotes & Memorable Moments

• "Sometimes you say yes, and then you're like, oh shit, I gotta figure this out." — Spring (06:02)
• "You are your number one asset. If you think other people...want to invest in you...you have to be willing to invest in yourself." — Spring (28:17)
• "Make a decision and then make it right." — Spring (30:47)
• "Sometimes I'm like, I got some cajones." — Spring (32:33)
• "It wasn’t because I got in early. It was because I did the effing work." — Spring (36:36)
• "The lesson is to bet on yourself." — Spring (38:56)
• "Wealth means freedom to me. Waking up to wealth is freedom." — Spring (40:18)

Timestamps for Key Segments

• Spring’s Introduction: 02:07-03:01
• Origin Story of Events: 03:51-11:39
• Event Marketing & Consistency: 13:48-18:51
• Authenticity on Social Media: 18:51-21:27
• Real Talk on Hard Work: 21:43-24:50
• Initiative and "Shooting Your Shot": 25:29-29:43
• Decisiveness & Execution: 29:43-31:35
• The Real-to-eXp Leap Story: 31:35-38:06
• Defining Wealth and Environment: 40:18-41:28

Where to Find Spring Bengtzen

• Instagram: @realspringbee
• Website: springbee.com

For listeners seeking actionable wealth-building wisdom, entrepreneurial courage, and a blueprint for real results, this episode is a must-listen. Spring’s story is a testament to betting on yourself, executing relentlessly, and always thinking bigger.