Wake Up to Wealth Podcast Summary

Episode: Unpacking Success- Real Estate Insights with Justin and Ibrahim
Release Date: February 19, 2025
Host: Brandon Brittingham
Guests: Justin Haber and Abraham Hussein

Introduction

In this episode of the Wake Up to Wealth podcast, host Brandon Brittingham welcomes two seasoned real estate experts, Justin Haber and Abraham Hussein. Together, they delve deep into the principles and strategies that have fueled their success in the real estate industry. The conversation covers a range of topics from mindset and community building to branding, marketing, and the importance of consistency.

Mindset for Success

Justin Haber's Philosophy
Justin emphasizes the critical role of mindset in achieving success. Drawing from his diverse background in soccer and law, he shares, “Success is not an option. The failure is not an option.” (01:20)

He believes in striving for perfection and maintaining an unwavering commitment to his goals. Justin’s competitive spirit is encapsulated in his belief that “if I'm doing something, it will have to work out.” (01:20)

Abraham Hussein's Perspective
Abraham builds on this by highlighting the importance of both mindset and tactical actions in business growth. He prompts Justin to elaborate on the practical steps that complement their success.

Building Community and Relationships

Cultivating a Strong Community
Justin identifies himself as a “culture creator and greatness extractor,” placing immense value on building long-term, meaningful relationships within his team and broader community (02:21). He believes that fostering a supportive environment where individuals feel proud to be part of the community is paramount.

Emotional Equity in Team Growth
Justin discusses the concept of emotional equity—the bond between team members and leadership—as a cornerstone for team loyalty and internal referrals. “Emotional equity is the bond between the people that you will mutually speaking get in business with and you as a leadership.” (13:16). This approach has enabled his team to grow organically through internal referrals rather than direct recruitment.

Consistent Activities of Top Agents

Adhering to the Basics
Justin asserts that successful agents never deviate from the core principles that have proven effective over two decades. “We never deviate from the basics.” (05:26).

Key Traits of Top Producers
He outlines three essential traits:

1. Consistency: Maintaining regular activities, such as prospecting for a minimum of two hours daily.
2. Focus: Staying committed amidst distractions to ensure sustained productivity.
3. Mastery through Teaching: Top agents not only excel in their roles but also mentor others, reinforcing their own expertise (07:02).

Justin elaborates on how consistency, often seen as mundane, is the backbone of predictable income and sustained success. “Doing the boring, mundane stuff is what really drives a business.” (03:33)

Emotional Equity and Team Growth

Building a Large Team with Strong Bonds
Justin shares that building a large team is less about direct recruitment and more about nurturing relationships that lead to internal referrals. “Every single one of them came through somebody else on the team.” (13:16). This strategy ensures that team members are intrinsically motivated to contribute to the collective success.

Understanding ‘Why’ in Team Expansion
He emphasizes the importance of understanding the personal motivations behind growing a team. “Why do you want to build a team?” (15:34). For Justin, the drive is to make a real impact and leave a legacy, ensuring that each team member’s growth translates into meaningful improvements in their lives and those around them.

Branding and Marketing Strategies

Leveraging Personal and Team Brands
Justin discusses the evolution of his branding strategy from solely focusing on SEO to building a comprehensive personal brand. “I've built one of the biggest personal brands in the marketplace in real estate.” (19:53).

He highlights the importance of consistent, multi-channel marketing efforts, including TV, radio, billboards, and digital platforms, to achieve extensive market penetration. Justin’s approach ensures that his team’s agents benefit from a strong brand presence without having to individually invest heavily in marketing.

Walking Billboards Concept
A key strategy Justin employs is turning his team members into “walking billboards.” Their behavior and interactions outside the office serve as constant, organic promotion for the brand. “Focus on the individual that works in the company to be walking billboards for the brand.” (20:14)

Investing in Your Business

Reinvesting Commissions
Justin underscores the importance of reinvesting earnings back into the business. “Invest back into your business, minimum 25% of your commissions.” (27:36). This reinvestment fuels marketing efforts, system improvements, and ultimately drives more substantial growth.

Long-Term Investment in Marketing Assets
He shares his experience with building and maintaining high-traffic websites, viewing them as valuable assets. Despite initial setbacks, such as losing significant traffic due to poor SEO practices by external vendors, Justin remained committed to building robust marketing channels. “Building a brand is something that takes time.” (26:35)

Customer Service and Referrals

Exceptional Customer Service as a Growth Driver
Both Justin and Abraham emphasize that outstanding customer service leads to high referral rates. Justin mentions, “When you do a good job for you, I'm going to get everybody in your family, your cousin, your brother, whatever.” (36:07).

Lifetime Client Relationships
Abraham highlights the value of nurturing long-term relationships, noting that satisfied clients lead to multiple transactions and extensive referrals over time. “Your income does not become seasonal.” (38:52). This approach ensures a steady stream of business regardless of market fluctuations.

Advice for Struggling Agents

Consistency Over Instant Gratification
Abraham advises agents facing challenges to focus on consistent daily activities rather than seeking immediate results. “Do two things every single day over a long period of time, you have more business than you can ever imagine.” (39:35).

Database Management and Value Addition
He suggests leveraging existing databases by regularly communicating and adding value through personalized interactions. “If you can learn to communicate to your database, add value, send emails out of value, talking about the real estate market, be consistent in your database.” (39:35).

Embracing the Long Game
Both Justin and Abraham stress the importance of perseverance. Justin shares his own journey of overcoming initial failures by maintaining a mindset where “Failure is not an option.” (42:10). Abraham echoes this sentiment, recounting his early struggles and how persistence led to substantial growth in subsequent years.

Collaboration and Networking

Learning from Peers and Mentors
Justin emphasizes the importance of surrounding oneself with successful individuals and learning from their experiences. “Connect with people that have gone where you want to go, learn from them, be a sponge.” (45:14). He credits valuable business transformations to collaborations initiated at conferences and networking events.

Continuous Improvement through Feedback
He advocates for a culture of continuous improvement by regularly seeking and implementing feedback from peers. This iterative process ensures that strategies remain effective and adaptable to changing market conditions.

Conclusion

The episode wraps up with Brandon thanking Justin and Abraham for their invaluable insights. The discussion reinforces the importance of a strong mindset, consistent effort, strategic branding, exceptional customer service, and the power of relationships in building a successful and sustainable real estate business. Agents and listeners are encouraged to adopt these principles to transform their financial futures and achieve long-term success.

Notable Quotes

• Justin Haber (01:20): “Success is not an option. The failure is not an option.”
• Justin Haber (05:26): “We never deviate from the basics.”
• Justin Haber (13:16): “Emotional equity is the bond between the people that you will mutually speaking get in business with and you as a leadership.”
• Justin Haber (19:53): “I've built one of the biggest personal brands in the marketplace in real estate.”
• Justin Haber (27:36): “Invest back into your business, minimum 25% of your commissions.”
• Abraham Hussein (39:35): “Do two things every single day over a long period of time, you have more business than you can ever imagine.”
• Justin Haber (42:10): “Failure is not an option.”
• Justin Haber (45:14): “Connect with people that have gone where you want to go, learn from them, be a sponge.”

Timestamps Reference

• <a id="timestamp1"></a>[01:20]
• <a id="timestamp2"></a>[02:21]
• <a id="timestamp3"></a>[13:16]
• <a id="timestamp4"></a>[05:26]
• <a id="timestamp5"></a>[07:02]
• <a id="timestamp6"></a>[03:33]
• <a id="timestamp7"></a>[13:16]
• <a id="timestamp8"></a>[15:34]
• <a id="timestamp9"></a>[19:53]
• <a id="timestamp10"></a>[20:14]
• <a id="timestamp11"></a>[27:36]
• <a id="timestamp12"></a>[26:35]
• <a id="timestamp13"></a>[36:07]
• <a id="timestamp14"></a>[38:52]
• <a id="timestamp15"></a>[39:35]
• <a id="timestamp16"></a>[42:10]
• <a id="timestamp17"></a>[45:14]

Note: This summary aims to encapsulate all key discussions and insights from the episode, providing actionable advice and inspiration for listeners aiming to achieve financial independence and success in real estate.