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David Westin
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David Westin
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David Westin
This is Wall Street Week. I'm David Westin bringing you stories of capitalism. This time, capitalism Japanese style. This is an ancient land with imperial dynasty stretching back over a thousand years. Apollo Global Management invited us along as it convened a meeting of its 200 partners from around the world to see firsthand the investment opportunities it sees in Japan today, a world that has not traditionally been associated with risk. We're going to talk with Mark Rowan, the head of Apollo, as well as the leaders of Sony, Panasonic Automotive and and the Tokyo Stock Exchange. But we start with the story of choroku. That's a Japanese term meaning falling behind. In 1980s, Japanese industry was the envy of the world in a variety of sectors such as automotive, electronics and steel. As a result, asset values went up, particularly here in Tokyo, where real estate values went sky high, supported by patient capital that did not demand a lot of returns. The 1990s, though, saw that asset bubble burst, and when the Japanese government and Japanese banks did not step in aggressively, the they took what was a lost decade and turned it into a lost three decades.
Mark Rowan
Most people's expectation of Japan or business mindset of Japan is 30 years of stagnation.
Hiroki Totoki
I think, you know, we call the lost ages during decades and we do not have substantial growth in Japan.
Eiji Ueda
Japan faced the deflation for very, very long time.
Hiromi Yamaji
Japan has been, you know, suffering from deflation for more than two decades.
David Westin
In the late 80s, Japan's economy grew by as much as 6.7% a year only to have that growth plummet for most of the next 30 years hovering between 0 and 2% and contracting during the great financial crisis and the COVID pandemic, relegating what had been the third largest economy in the world to number four. As Germany surged past the Nikkei stock market went 334 years without setting new highs. Japanese government bond yields turned negative and stayed there for years. But all that could now be changing as Japan emerges from those lost decades.
Mark Rowan
What a lovely day in Tokyo.
David Westin
Mark Rowan is CEO of Apollo Global Management.
Mark Rowan
This is a savings culture and holding onto your cash or leaving your money into JGBs for the past 30 years has been fine because there's been no inflation. In fact there's been deflation. All of a sudden you have closer to 3% inflation. You have interest rates up for the first time. And that savings is going to be deployed productively. And now some of it has to go toward retirement. They will want better solutions for retirement but some of it is just going to keep up with purchase price and purchasing power. I think about what's happening in Japan and, and in Japan they're going through generational change and it's generational change in corporate governance. It's in interest rates, it's in government policy. And in many ways they are the first of the western democracies to face real aging retirement and high levels of government debt. And what's happening here is totally different than people's expectation because most people's expectation of Japan or business, business mindset of Japan is 30 years of stagnation and that is so dynamic here today.
David Westin
The thing that got things going again for Japan was ironically adversity. As supply chains came under stress from the COVID shutdown and a war in Ukraine put pressure on energy prices. A big problem for a country dependent on oil from abroad.
Eiji Ueda
With the supply chain breakdown, corporate has executes to transfer the price to the retail. So now the CPI started to suddenly which has been 01 negative for a very long time, suddenly went up to almost 3%. If she can get 2 third, that's a bond.
David Westin
Eiji Wada is head of Asia Pacific for Apollo.
Eiji Ueda
Everybody has to think differently. So with the differential environment, cash has been the king. But with the inflation at close to 3%, cash is not the right assets to own. It's actually the worst assets to own. So that has to put the pressure on a lot of people to think about things differently.
David Westin
Even before the return of inflation, those responsible for Japanese markets were thinking differently, starting with Prime Minister Abe's call for market reform back in 2015.
Maria Solis
And it's true that for maybe a good decade, Japan did struggle in finding its way out of that banking crisis.
David Westin
Marea Solis is director of the center for Asia Policy Studies at the Brookings Institution and author of Japan's Quiet Leadership.
Maria Solis
But the fact is that we have overused the image of the last decades because this has not been a period where Japan has stood still. And people refer to this period as 30 years. And a lot has happened in the economy, in the politics, in international projection of Japan that actually shows that undercurrents of change have repositioned where Japan stands today. Some areas, actually, there was a lot of progress, I think, in the area of corporate governance. You do see important changes there. I also believe that the notion of womenomics, the idea that Japan needed to create conditions for women not to have to choose between a career and a family, raising a family, those also were very, very positive. So much so that Japan actually has a very high level of female labor participation.
David Westin
As much as Prime Minister Abe may have laid the groundwork for reform, the state of the economy did not demand the changes he wanted for that. They needed 3% inflation to kick in.
Maria Solis
Well, it has changed everything. It has changed the politics, it has changed the main economic challenges that the country faces, and I think in many ways has redirected areas where reform is necessary.
David Westin
Now inflation has returned and there's a new Prime Minister in town, one who's just won a landslide victory and seeks to take Abenomics reform to a new level.
Hiromi Yamaji
So many significant changes are happening in the Japanese, not only Japanese market, but also Japanese society.
David Westin
Hiromi Yamaji is group CEO of the Japan Exchange Group, which oversees the Tokyo and Osaka stock exchanges. What was the role of government, the Japanese government, in the reforms?
Hiromi Yamaji
I think, you know, since the Prime Minister Abe supported our governance reform back in 2015, I think all the successors of Mr. Abe, like Mr. Suga, Mr. Kishida, Mr. Ishiba, and the current Ms. Takaichi, all of them were quite big supporters of governance reform to. Because all of them were convinced that growth of the private sector is essential for the growth of entire Japanese economy.
David Westin
Since taking over the TSE in 2021, Yamaji has implemented a series of reforms to encourage Japanese companies to become more profitable and more accountable. Your reforms of the markets has various aspects to it including price to book ratio and interlocking ownership of equity and independent directors. What are the most important ones?
Hiromi Yamaji
I to transform the mindset of the management of the companies. That's very important and also probably the most challenging thing. And PBR is just kind of a financial indicator to just gauge how much you progressed. But I think a fundamental challenge is to transform the mindset of the management.
David Westin
Not all minds are willing to be transformed. Have you had some management changes in order to respond to the Well, I
Hiromi Yamaji
think at least once a year we've analyzed the current situation of the Japanese market or Japanese companies and we are not the entity to assess the progress. The global investors is the people who assess how much progress we've made. And last year most recent one, we did a analysis of a current situation in December last year Based upon the 400 global investors domestic and overseas.
David Westin
If the markets are any judge, Yamagi's efforts are bearing fruit.
Hiromi Yamaji
Last year was a record high more than we have 5,100 Mondays and the total amount was 35 trillion yen. Both of them are record high. And that means that the buyer side seeking for say more growth or Asian needs for growth and the seller side is trying to reorganize their business portfolio.
Eiji Ueda
Tokyo Stock Exchange pushing the corporate to create more efficiency in capital usage for corporates and ROE has been very very low. And more than 50% of the company listed in Japan has been trading below the book value value. So they are pushing for all capital efficiency and they need to explain the reason why they trading below the book.
David Westin
The Japanese push for higher returns in response to reflation comes against the backdrop of a long term challenge that's increasingly common in major economies around the world need a rapidly aging workforce.
Eiji Ueda
Population between age 4014 to 65 hit the peak in 1990. And since then because society started aging people spend less. So always demand shrink faster than supply. So the country faces long term deflation and low growth.
Mark Rowan
I think we're looking at things that are structural that are going to take place over the next five to 10 years. The need for Japan to provide for its aging population and to deal with its aging population. The need for Japan to finance what it needs to finance and the opportunity that Japan has.
David Westin
Japan responded to the challenges of its aging workforce by adding workers from groups that had been on the Sidelines?
Maria Solis
Well, this is clearly one of the most serious challenges because the sheer drop in the level of a population, the absolute numbers, but also the graying of the population. The other one is of course to bring in women into the workforce, to bring in the elderly, who in Japan tend to be still very active, and to make sure that you can, as much as possible, maximize labor participation.
David Westin
But there is a limit to how many women, elderly and foreign workers Japan can bring into the workforce. What does reform of capital markets do to help that problem?
Hiromi Yamaji
I think, you know, the corporate governance reform said that we'd like to see more active female workers in the workforce and also more senior persons are working really in Japan now. The labor force increased in Japan, but obviously a female job participation as well as a senior member's job participation, there's a ceiling. I think we don't expect too much from those new forces coming in. So I think Japanese companies have been making huge investment into automation or digitalization, AI usage. I think those are very important to enhance productivity even though our population has been shrinking and also is going to shrink in the future.
David Westin
What are the large long term capital means that companies say, I need to have this for a long period of time.
Mark Rowan
This is manufacturing, this is energy, this is AI and data. This is infrastructure. These are the big buckets that we're looking at. And the scale just of the infrastructure market, or as I said, just of the AI, data energy market as one package is beyond anything we can comprehend. This is measured in trillions. Sometimes I joke and I say we're about to spend every dollar since the invention of fire and that's what we're doing. We are as a world going to issue more debt, access more capital in 2026 than ever before. I think this is ultimately about growing the pie. I think the Japanese were very defensive for a long period of time with good reason given what was happening in the home market. I think there's a new swagger
David Westin
coming up. Matchmaking between abundant capital and abundant capital needs. The opportunities that presents for companies like Apollo.
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David Westin
This is a story about henkaku. That's a Japanese term meaning fundamental reform. We've come to Japan to see how and why it is changing the way it does business, changing what it expects from its corporations and changing what it expects in its investments not just for the sake of change, but in order to raise the capital needed to invest in productivity. Over the last three decades, Japan fell from second to fourth in the ranking of world economies as it struggles to climb back up the leaderboard. It is focused on investment. In this case trillions of dollars worth.55%
Eiji Ueda
of the assets sits in cash historically and the corporate has been accumulating a lot of cash on balance sheet because they want to be safe and they want to be sustainable and the cash is the safest assets for them to own. So even though the rate of the lowest in the world, the ratio of the cash on balance sheets among the older culprits was the highest in the world.
David Westin
That must be a lot of cash.
Eiji Ueda
It is. The retail asset is 2,000 trillion yen. So that's a lot of cash.
David Westin
While almost 55% of household financial assets in Japan sat in cash and deposits in 2022, a figure far higher than the US or Europe, by 2024, that number had inched lower to around 50% and the percentage of assets in equity markets had crept up to 14%. The head of the Tokyo and Osaka stock exchanges, Hiromi Yamaji, says that many Japanese companies are starting to use that cash to change the way they do business.
Hiromi Yamaji
Japanese companies are quite receptive for new development of technologies like AI. I think Japanese companies are already adopters of new technologies, but at the same time, how do we take advantage of those new technologies that you know, you have to be quite serious, how to utilize in what kind of areas. So now we are still in the very early stage, but I think Japanese companies are quite receptive to those new ideas.
Eiji Ueda
Japan is, I think, well positioned for the industrial renaissance, the energy shift, supply chain breakdown, and they need to rebuild it. AI changes. There are a lot of big themes going on where companies need a lot of capex and the size of the new finance needs is growing so fast. That big demand for the capex will create a lot of demand for new finances which the load of capital can shift to.
David Westin
Japan may have a big need for investment. It may have the capital that's needed, but are its financial institutions in a position to direct the capital to where it is needed and at scale?
Mark Rowan
Japan is like, I would say like many economies. If you think about the structure of the Japanese market, it is primarily two financial products, bank debt and equity.
David Westin
Apollo CEO Mark Rowan sees his company as providing a much needed third way to finance the capital investment Japan needs.
Mark Rowan
The equity market in the context of the world is actually quite small. Although it is the second largest equity market in the world, but it is roughly the size of Nvidia. Just to put things in perspective, there's not the well developed kind of corporate bond market that exists throughout the US and so I think what we're watching, not just in Japan, but around the world, is corporate CFOs. Corporate treasurers now understand that there are three types of finance. Things that are really highly rated and short. You want to be with your banks. There's no better provider equity. Very, very expensive public markets for plain vanilla, very, very good execution. Everything else comes to the private market. The largest part of the private market today is investment grade. It is these large companies who have these transformational opportunities who want to match long dated investments. And most of what we're doing is long dated with long dated capital. And that is not what the banking system does well. That is not what the public markets do well. And so you're seeing this extraordinary growth in the US We've seen it in lots of ways. Meta's financing last year at some 30 billion. In Europe we've seen the Europeans, who also have structural issues vis a vis capital availability, really embrace private finance. In Japan we're seeing the beginnings of that. The work we've done with Sony, the work we've done with smbc, the work we've done in financing buy now, pay later. Japanese companies is beginning to open up in the minds of CFOs and treasurers that there's just another alternative.
David Westin
It's not that private credit firms like Apollo seek to replace Japanese banks. Apollo's team says that it can supplement what the banks do.
Eiji Ueda
The public credit market is very, very small. I think there's only 60 trillion yen outstanding on the corporate bond market. Compared to the size of the finance, it's been quite small. So a lot of finance has been done by banks who is basically private credit. So I think there is a demand for longer dated capital and also complex capital because the bank can provide cheaper and short term finance. And with the huge capex needs, they need longer term more complex finance structure where the private capital markets can solve the problem for it.
Mark Rowan
We will start to establish private as just another alternative for every CFO and every treasurer and by the way, in partnership with the Japanese banking system. Because at the end of the day we don't do what the banks do, we don't provide advice, we don't provide hedging derivatives, M and A, any other service. That's the purview of the banking system. We provide a piece of capital that is in very short supply in Japan, investment grade, long dated to finance what they need.
Hiromi Yamaji
It's growing gradually and I think it's on a good alternative investment vehicle. I mean alternative funding vehicle from the viewpoint of the companies. As you said, used to be banks were the main creditors. But in these days because of the banking industry has so many restrictions, capital restrictions kind of things. And so their capability to provide lending to a private sector is getting to a limited amount. So I think private credit can play a bigger role in Japan as well.
David Westin
Firms like Apollo Global Advisors may see an important opportunity in the newly evolving Japanese markets. But are Japanese investors and companies receptive to adding private market alternatives to their means of financing? As you go out into the Japanese market, what resistance do you get to These new forms of investment vehicles, I
Mark Rowan
don't think it's resistance. I think, again, just like in the wealth market, this is about education. In many instances, we are not going to Japanese corporates directly. We're going with their longtime banker. In some instances, particularly when Japanese companies are financing overseas, we'll deal with them directly. Our team here is unbelievable. From our chairman, Tanaka San, to the head of our Asian business, Oeda San, these are very well known, very substantive individuals who have been at the cutting edge of finance for a very long time. The weight we have put here, the intellectual capital we've put here, is second to none. I think we're at the beginning of a trend, but I think this is going to be just a fascinating market for any number of reasons.
David Westin
I have never seen a business strategy or an investment that doesn't have some downside risk. So what are the possible downside risks to this bright new future that you see?
Mark Rowan
Well, look, the downside risks are the same risks that exist around the world. So for me, the way I describe it is in my business career, most of the time, or I'd say 95% of the outcomes are between two sidelines. And sometimes we like what's on the playing field, and sometimes we don't. Sometimes the economy is better or worse, sometimes the capital markets are better or worse, valuations better or worse. But we know how to navigate those things. And the chance of an outside the sidelines outcome was small and unpredictable. That's my normal setup. Today I only think 70, 75% of the outcomes are between the two sidelines. And what's between the two sidelines is amazing. Capital cycle growth, employment, inflation coming down on a worldwide basis, lots of opportunity. But we can ignore that there is an increased risk of an out of the box, out of expected outcome. And it's of a magnitude that investors, people like us, need to pay attention to that. And yes, there's always the credit cycle. I don't think that's what we're talking about. I think we're talking about geopolitics. I think we're talking about government deficits. I think we're talking about rates up and rates down. And so for the first time in a very long time, we are trying to address outcomes that perhaps could occur outside of what we normally see in front of us.
David Westin
But absent one of those outside the sidelines events, Rowan sees his firm as well positioned for a bright future in Japan.
Mark Rowan
When I look at our toolkit, our toolkit starts with retirement services. We have been here any number of years. We are a very large reinsurance player to the Japanese market and we are creating products for Japanese retirees. Second, we're a provider of capital to industry, whether it's Sony or SMBC or others. Third, we are in the buyout business here. This is one of the best buyout businesses here. You've met with some of our portfolio companies or companies we've had an investment in here. It is a very robust market and a very interesting market. The capital coming off the sidelines from households is looking for better rates of return now that they are facing 3% inflation. And I expect this to be a very promising wealth market where people want safe yield, they want defensive equity, they want the kinds of things that have been available institutionally around the world for a long time that are now available as wealth products.
David Westin
Coming up, the challenges and opportunities of changing things, shaking things up in the Japanese C suite.
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Mark Rowan
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David Westin
This is a story about Gisen. That's a Japanese term meaning putting theory into practice. Japan is changing the way it does business so it can have the most money it needs to invest in productivity. What does that mean for Japanese corporations? The way they are structured and the way they finance those investments.
Mark Rowan
There is a real corporate revolution going on. The notion of every company needing a plan to get above one times book and essentially using shame as a tool for reform has been very very effective.
Hiromi Yamaji
Management has the best position to formulate a plan how to improve it improve the current situation company itself has to drive how to transform the company.
David Westin
The combination of a reflating economy and market reforms in Japan are reverberating through corporate boardrooms and C suites, causing CEOs to rethink everything from how they finance their businesses to what businesses they want to have in their port portfolio. Are we seeing yet the effects of the reforms? Are CEOs acting differently, more actively?
Maria Solis
Well, I do think we're seeing changes. I think that we begin to see more diverse boards and we begin to see perhaps the taking more of opportunities.
David Westin
Maria Solis is a Japan expert at the Brookings Institution.
Maria Solis
I believe that this could be a good moment I think to think about new wave of investment investments. I think one of the challenges source of frustration is that corporate Japan has been very risk averse. This might be a way in which begin to see an appetite for, you know, taking on more investment.
David Westin
Japanese companies willingness to rethink how they do business may extend even to whether they want to be listed on the Tokyo Stock Exchange.
Hiromi Yamaji
The number of delisting used to be only a 50 company delisted. Now last year was 125 company delisted and now this year 2026 already 16 announced DList. So I Think a number of companies are scrutinizing whether the keep listing is the best way for them to pursue growth.
David Westin
As the head of the company overseeing both the Tokyo and Osaka stock exchanges, Hiromi Yamaji leaves it up to individual companies to decide their best path for growth. But since taking over, he has also implemented reforms that require disclosure and explanation of firm strategies to become more profitable.
Hiromi Yamaji
Used to be Japanese companies didn't spin off any operations last year, only the half six months. Last year we had 280 carve outs spin offs. So you know that means that they are quite serious, the Acera side is quite serious to reorganize their business portfolio. But at the same time they are realistic enough that they recognize that they are not a good owner. I think that's a good sign.
David Westin
One of those carve outs came in 2024 when Panasonic holdings sold a majority interest in Panasonic Automotive Systems to Apollo Global Management. Shares of Panasonic holdings have been on a tear ever since, up more than 70% since the deal was completed. Masashi Nagayasu is CEO of Panasonic Automotive now focused on the transition from automobiles as driving experience to a mobility experience. Something he calls joy in motion.
Masashi Nagayasu
The value of the car is shifting from driving performance into the mobility experience which people are having in the car space. But individual person having a different sense of comfort like temperature as well. So we use our technologies and also AI enhanced technologies to fit to a personalization and make individual person make it more comfortable in the car.
David Westin
Nagayasu says carve outs like Panasonic Automotives can bring with them a new focus on a more specific business.
Masashi Nagayasu
Panasonic is conglomerated company and they have diversified business models and they have decided that automotive sector is not the focus. So on the other hand, partnering with Polo we can really 100% commit to automotive sectors failed. So this is rather positive for us to really stick to that strategy.
Hiromi Yamaji
The purpose of the spin off is that probably that particular the owner of the spin off operation believes that they are not the best choice from the viewpoint of the business itself. In other words, there might be better partner for them and so that they believe there are maybe a PE funds which owns other operations related to this particular business. I think those are many different kind of ways thinking. But I think it's important from the viewpoint of the company that they believe they are not a good owner of that particular company and also they are not the best owner to stimulate the growth of this particular business. I think, you know, Japanese companies started Thinking many different kind of ways. And that's good for the, for the entire economy.
David Westin
In addition to focus, Nagayasu says a firm like Apollo can also bring its particular expertise in working closely with management.
Masashi Nagayasu
So the way of the style Apollo is, he's asking us is discipline. I take it in a very positive way with fewer Panasonic Group constraints. So I don't want to say the freedom, but we really can focus on what we need to do.
David Westin
What sorts of profit goals or targets do you have for Panasonic Automotive?
Masashi Nagayasu
We are not disclosing much of numbers. However, you know, our most important KPI right now is E minus C EBITDA minus capex. We are aiming to triple this E minus C number from in 27 compared to 2024. And so far since, you know, partnership started with Apollo, partnership has been started and the number is showing in a positive way. And also looking ahead the short term midterm goal. We are quite advanced in this situation right now.
David Westin
Carve outs may help bring more discipline to companies like Panasonic Automotive. But there are other transformations in Japanese business that require injection of patient capital into existing companies. Transformations like the one ongoing at Sony under CEO Hiroki Totoki. Moving from manufacturing the electronics on which the world consumes entertainment to producing the entertainment itself.
Hiroki Totoki
Sony has already got a great reputation in the area of consumer electronics. But at the same time digitalization has happened and things move from the analog to digital in terms of the technology and in digital era generally it's particularly different from the difficult to differentiate the, you know, the products from the others in the area of the consumer electronics. And then it's really difficult to, you know, compete with the other players. And that environment invite new entrant to the industry first from Korea and followed by China. And particularly China, as you understand, they have enormous domestic market backed by that market. They try to export their products. The consumer electricity area now need a massive scale and competition field comes to volume and price and unfortunately it's very hard to maintain that volume in a Sony group.
David Westin
How does the Sony transformation fit together with the broader transformation? Does it affect how you're transforming Sony that the entire industry is changing?
Hiroki Totoki
We forced to change because, you know, when I came back from a subsidiary to headquarter and that was 2013, that was a very severe time and the financial performance is very bad and many good people were left company.
David Westin
It's been a big change for Sony to branch out from its traditional position in consumer electronics. But it's already well into that transition around A decade ago Entertainment made up only 30% of its revenue. By 2024 it had grown to 60% percent of the company. Let's talk about the creative side. As I understand it, it's more than half of the business for Sony at this point. What are the component parts of that that you rely on?
Hiroki Totoki
That's including game and music and motion pictures and three these entertainment business and more than 60% of revenue now.
David Westin
And of those three, which is the largest one? Is it gaming?
Hiroki Totoki
Gaming.
David Westin
So tell me about the gaming business
Hiroki Totoki
we are always talking about. PlayStation should be a best place to play from users perspective and at the same time best play to publish. Because we have a great relationship with a bunch of third party game publishers and of course we have great studios as a first party.
David Westin
Sony's major games include international blockbusters like God of War, Ghost of Tsushima and Helldivers. But as successful as they've been, Totoki san prefers to supervise rather than be a gamer himself.
Hiroki Totoki
I'm good at thinking about the business model and including financial and also think about the top down approach. Which industry is suitable, which we have in Sony, which field we can capable to compete with the other companies. That kind of way of thinking is very helpful to develop my career.
David Westin
Do you personally consume Sony creative product whether it's games or films or music?
Hiroki Totoki
I love music and TV dramas and music but I cannot play games to be virals. I can play but very, you know,
David Westin
the primitive level and Sony is a major producer of the music and film that Totoki san loves.
Hiroki Totoki
We are doing good business in the film and of course you know some films are volatile but you know they try to avoid such volatility and we developed the portfolio to make a film and sometimes we do deal with big distributors such as Netflix.
David Westin
Anime is something many of us identify with Japan as almost uniquely Japan. Has it gone global?
Hiroki Totoki
Yes, now definitely thanks to the streaming big streaming platform now anime is simultaneously distribute, you know, at the same time worldwide basis. That helps you know the anime global hits as a law and you know that enable to mitigate the piracy risk as well.
David Westin
As part of its push toward content, Sony has made major investments in music catalogs building on its traditional strength. And that's where Apollo came in.
Hiroki Totoki
It's quite important because you know each capital resources have a different risk appetite as well as a different time horizon. And as we diversify our business and we need to acquire many asset classes and we can find out the best fit of the capital investment and asset class.
David Westin
Is that why you entered a relationship with Apollo for music catalog because you needed a long term time horizon.
Hiroki Totoki
Exactly. And the music capital is relatively low risk and low return. You know the asset class and that really fit to the you know the like private credit and you know need a long time horizon as a capital and as such that's a great example.
David Westin
It turns out that Totoki san has a long time horizon in his music tastes as well. His favorite artist is a British rock band from the 90s, one that's recently gotten back together and one that over the years has worked with Sony in distributing some of their records. Do you have a favorite artist?
Hiroki Totoki
I actually joined the concert of the Oasis in Tokyo and they have a dome concert two days and I really enjoy and it's after 20 years they had concerts in Japan and a lot of fun are there and of course I heard all day's music as well and it's really great fun.
David Westin
From automotive to anime, Japanese corporate leaders are changing the way they do business and finding new ways to capitalize those changes with the help of firms like Apollo. Coming up, is Japan truly different? We take a fresh look at what we thought we knew about Japanese culture.
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David Westin
This is a story about bunka. That's a Japanese term for culture. The Japanese have developed their unique culture over a thousand years. It's a culture that has informed the way Japan does business. Now Japan is pursuing a new economic strategy. Peter Drucker famously said that culture eats strategy for breakfast. So what will happen as Japan's new economic strategy comes up against its ancient culture? The economic growth of Japan has been the most spectacular in recent history, a fine example of what a system of free economy can accomplish with wise planning, determination and hard work. Many of us have an image in our minds of Japanese business traditions, like the groups of interrelated companies known as keiretsus and the lifestyles of the salaried employees who worked at them.
Maria Solis
Undercurrents of change have repositioned where Japan stands today.
David Westin
Maria Solis of the Brookings Institution says the image of the salaryman was always a bit overdone.
Maria Solis
The traditional image we have of the Japanese employee, the salaryman, is, you know, applied really to just a segment of the working population. The idea that people would stay in the same job all their careers and that there was this steady progression and that they would be extremely loyal to their company, they would not be seeking for opportunities. But many other workers in Japan who operated, who were employed by smaller companies never had that level of predictability. We believe that something like 38 to 40% of all employees in Japan are in this category of non regular workers. The corporations and the government have also tried to bring more flexibility to employment practices, and we begin to see that many employees now are doing These lateral changes and they do not expect to stay in the same corporation all of their careers. So I think that that's adding again more dynamism to the Japanese labor market.
Hiromi Yamaji
The culture is changing.
David Westin
Hiromi Yamaji of the Tokyo Stock Exchange politely suggests that, that the idea of the salaryman is at the very least out of date. There was the salaryman that we all talked about when you had a long term job, fairly quiet, not a lot of raises, but it was a lot of stability. This is a different world.
Hiromi Yamaji
Well, yes, that's a kind of stereotype, kind of image of the Japanese workers. But it's amazingly, since 2015 or 16, about one out of three new freshmen to the companies are thinking to leave the company to join the startups is one of the most popular jobs. The university students to choose used to be like bureaucrats or consultants or investment banks, those kind of things. But nowadays number of students or, you know, the freshman is trying to leave the current company and join the new startups.
David Westin
And large Japanese companies are relying more on those startups attracting new college grads. Companies like Masashi Nagayasu's Panasonic Automotive, our
Masashi Nagayasu
business model or profit model need to be also changed. So we need to have more capability to partner with many kind of industrial or automotive industry related sectors, including startup companies.
David Westin
Even as Panasonic Automotive changes the way it does business and with whom it works to preserve the best of the larger Panasonic culture. A culture established by the founder of its predecessor company, Konosuke Matsushita.
Masashi Nagayasu
At the same time, Kei Matsushita is our own company's founder. This is no change forever. And Panasonic is almost 110 years history. But Panasonic Automotive has 80 years history. So we still put importance on our founders, you know, philosophy in our mind and this is our backbone. This won't change. But otherwise we can change.
David Westin
One of the things you're changing is the name of the company.
Masashi Nagayasu
Oh yes.
David Westin
How do employees at Panasonic Automotive respond to changing the company? Because Panasonic's an iconic name.
Masashi Nagayasu
Yeah, yeah, yeah. You know, you know, I've been working for Panasonic for 42 years. Yeah, you know. Yeah, yes, exactly. Some people expressing, how to say, a kind of nostalgic, you know, feelings. Right. And first response from them are not very positive, frankly, some of them. But however, to speed up the process of transforming our company and of course profitability growth strategy, we need to show evidence to the employees. I do believe they will change the mindset to a positive way. So that's why I have to show the result to the employee to make it everyone the positive way. We will speed up the process of the transform ourselves to fit to the market at global basis. So our customers response are quite positive.
David Westin
Over at Sony, CEO Hiroki Totoki has a similar goal of communication with employees as he continues his company's transformation. What you're describing is a very different Sony from what it was 20 years ago. How do you bring along Sony employees to this new world?
Hiroki Totoki
That's a great question. And you know, even the portfolio shift is the right thing from the investor's point of view. And the other business has been done by the people. And if you look down to the ground, people are very committed to the current business and current job. And to shift the job and business domain is not really important. But as a CEO, most important thing is how to persuade with rationale this is the right thing we have to do. That kind of communication is quite important to the employee. We have to transform the entire Sunni, otherwise we can survive. And you know, sometimes the transformation is very severe, but we have to do
David Westin
that over and above the experiences of individual Japanese company leaders and the experiences of Japanese workers. There's a larger cultural question whether the conservatism seen in Japanese markets and investors is imprinted or whether it has been the result of macroeconomic forces which have changed. Eiji Ueda of Apollo observed the back and forth between economics and culture during his years at Goldman Sachs and National Pension Fund GPIF. For 30 years or so, Japan has been perceived as sort of low risk, low return.
Eiji Ueda
Yes.
David Westin
As you say, cash is king.
Eiji Ueda
Yeah.
David Westin
And it's been thought maybe that's part of the Japanese culture. Is that not right? The Japanese are not inherently conservative.
Eiji Ueda
I don't think so. Because when I started in my career, GDP was growing, you know, high single digit and the 10 year yield was 6%. So I don't think this is the cultural things. People basically make a rational decision with the macro environment because the cash is the best assets to own compared to the others. And now things are different. So I think if people make a rational decision, economically rational decisions, I think people are open for various ideas on the new finance space.
Mark Rowan
There's nothing like 3% inflation to get people to think differently. And we have our work cut out for us, as do some of the other large providers of private market investment opportunities. But this is about education. This is not about whether they will move. They are going to move. The Japanese institutions are moving. And so it's just a rate of change. And now we're seeing an inflection point in that rate of change, spurred on by higher inflation.
David Westin
That does it for us here on Wall Street Week. Coming to you from Tokyo, I'm David Westin. See you next week for more stories of capitalism.
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Wall Street Week – “Fan Favorite: Japan’s New Horizon”
Host: David Westin/Bloomberg
Aired: April 3, 2026
In this special episode, David Westin explores the economic evolution of Japan, chronicling its journey from the “lost decades” of stagnation to a resurgence positioned on fundamental reforms, generational shifts, and changing approaches to business and investment. Through conversations with top business leaders including Mark Rowan (Apollo Global Management), Hiromi Yamaji (Japan Exchange Group), Eiji Ueda (Apollo), Maria Solis (Brookings Institution), and CEOs from global Japanese giants like Sony and Panasonic Automotive, listeners are given a comprehensive look at how Japan’s economy, business governance, capital markets, and culture are being transformed for a new era.
“Most people's expectation of Japan or business mindset of Japan is 30 years of stagnation... that is so dynamic here today.”
—Mark Rowan, Apollo Global Management (03:59, 05:04)
“With the inflation at close to 3%, cash is not the right asset to own. It’s actually the worst asset to own.”
—Eiji Ueda (05:52)
“We have overused the image of the lost decades... undercurrents of change have repositioned where Japan stands today.”
—Maria Solis, Brookings (06:39)
“I think a fundamental challenge is to transform the mindset of the management of the companies.”
—Hiromi Yamaji (09:17)
“Japanese companies have been making huge investment into automation or digitalization, AI usage. I think those are very important to enhance productivity...”
—Hiromi Yamaji (12:51)
“Japanese companies are quite receptive for new development of technologies like AI... at the same time, how do we take advantage of those new technologies...”
—Hiromi Yamaji (18:40)
“The equity market... is actually quite small... There's not the well-developed kind of corporate bond market that exists throughout the US... we're watching... corporate CFOs... now understand that there are three types of finance.”
—Mark Rowan (20:20)
“Private credit can play a bigger role in Japan as well.”
—Hiromi Yamaji (23:14)
“The chance of an outside-the-sidelines outcome was small and unpredictable... Today I only think 70, 75% of the outcomes are between the two sidelines... we can’t ignore that there is an increased risk of an out-of-the-box, out-of-expected outcome.”
—Mark Rowan (25:02)
“The number of delisting used to be only 50 companies... Now last year was 125 companies delisted... companies are scrutinizing whether to keep listing.”
—Hiromi Yamaji (32:09)
“Partnering with Apollo we can really 100% commit to automotive sectors field. So this is rather positive for us to really stick to that strategy.”
—Masashi Nagayasu, Panasonic Automotive (34:37)
“...each capital resource has a different risk appetite as well as a different time horizon... as we diversify our business... we can find out the best fit of the capital investment and asset class.”
—Hiroki Totoki, Sony (42:45)
“About one out of three new freshmen to the companies are thinking to leave the company to join the startups... that’s a kind of stereotype, kind of image of Japanese workers.”
—Hiromi Yamaji (49:47)
“Panasonic is almost 110 years history. But Panasonic Automotive has 80 years history... this is our backbone. This won’t change. But otherwise we can change.”
—Masashi Nagayasu (51:14)
“Most important thing is how to persuade with rationale this is the right thing we have to do... sometimes the transformation is very severe, but we have to do.”
—Hiroki Totoki (53:21)
“I don’t think this is the cultural thing... people basically make a rational decision with the macro environment... If people make a rational decision, economically rational decisions, I think people are open for various ideas...”
—Eiji Ueda (54:56)
Japan stands on the cusp of a new economic era. After thirty years of low growth and deflation, the return of inflation—plus hard-earned reforms—is driving deep changes in the nation’s markets, business practice, and even culture. Firms like Apollo are at the forefront of deploying patient, long-dated capital, while Japanese corporates are rethinking everything from listing status to global partnerships and digital transformation. The old stereotypes of stagnation and risk aversion are rapidly being overturned by a dynamic, pragmatic, and forward-thinking Japan—a nation now viewed as a model for advanced economies confronting demographic, financial, and technological disruption.
Useful for anyone wanting to understand Japan’s modern economic transformation, its challenges, and the multi-layered cultural and corporate shifts now underway.