Ever feel like you’re doing “all the right things”—sending emails, following up, staying consistent—but still not seeing real traction? In this episode of Brian’s special week-long solo series, he reveals what he believes is the ultimate growth unlock that most entrepreneurs completely miss: unconventional follow-ups. Drawing from real stories across his businesses—from goofy green screen proposal videos to personalized video messages and unexpected outreach—Brian shows how breaking the mold in your follow-ups can be the difference between being ignored and being unforgettable.

✨ Why This Matters for You

If you’re getting some traction but not converting it into real growth, this is your missing link:

Most businesses don’t fail from lack of attention—they fail from lack of effective follow-up.
In a world flooded with AI-generated messages, standing out is easier than ever… if you’re willing to be different.
Thoughtful, human follow-ups build trust faster than any marketing funnel.
The businesses that win aren’t the loudest—they’re the most memorable.

📝 Key Takeaways

Outreach Gets Attention—Follow-Ups Drive Growth. You can generate leads all day, but if you’re not following up effectively, you’re leaving massive opportunities on the table.
Pattern Interrupts Win. Whether it’s a funny video, a voice memo, or something unexpected, breaking the norm is what gets people to actually pay attention.
Personalization Beats Automation. While everyone else is scaling generic messages, the real advantage comes from making people feel seen, heard, and understood.
Use Tools to Be More Human, Not Less. Tools like Bonjoro allow you to send quick, personalized video messages at scale—without losing authenticity.
Follow Up Based on Behavior. The goldmine isn’t just leads—it’s the people who almost convert. Clicked but didn’t buy? That’s your opportunity.
Do Things That Don’t Scale. Sending a custom video, voice memo, or even a small gift might not scale—but it’s exactly what builds a business worth scaling.

🚀 Put It Into Action

Start implementing unconventional follow-ups today:

Identify your “almost yes” audience (clicked, engaged, replied—but didn’t convert).
Replace one generic follow-up this week with something unexpected (video, voice memo, personalized message).
Use context—reference something specific about them to show you’re paying attention.
Experiment with different formats: Instagram voice notes, selfie videos, even physical mail.
Challenge yourself: send 5 unconventional follow-ups this week and track the responses.

🔗 Stay Connected

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