Podcast
Wave Makers
Hosted by BIGWAVE · EN
Running an agency can be thrilling, fun, and hugely profitable. It can also be maddening, isolating, and endlessly stressful. And then there’s the rest of us that are somewhere in the middle.
The Wave Makers podcast is a platform to help agency owners share their stories, remember why they do what they do, dig into what makes their business unique, and talk about what the future holds for them and their (overworked) teams.
Hosted by Doug Crisona.
6episodes
Episodes
Newest firstAll episodes
The Agile Agency Model
Jul 800:39:13Tap to summarizeHost Doug Crisona sits down with Kaitlyn Merola, founder of Möve Marketing. Kaitlyn shares how her agency helps B2B startups build scalable marketing engines without the bloated retainers. From launching a points-based pricing model to integrating AI and launching a new PR offering, she reveals how Möve stays agile, client-focused, and ahead of the curve. A fresh take on running a modern, growth-minded agency.
Transcribe →Reinventing the Agency Concept
Jun 2500:43:26Tap to summarizeHost Doug Crisona sits down with Jamie Read, CEO of BriteBirch Collective.Jamie talks redefining the agency model by ditching rigid structures andembracing a flexible, freelancer-powered collective. He shares his insights on howdecentralization creates more effective teams, why traditional agencies strugglewith collaboration, and how AI is reshaping marketing.
Transcribe →Building A Killer Agency
Feb 27, 202500:54:55Tap to summarizeHost Doug Crisona sits down with Chad Hason, Co-founder and CEO of AgencyAtlas, to explore his unconventional path to building a thriving marketing agency.Chad shares insights on brand strategy, AI’s role in shaping marketing, and theevolution of agency models. He also discusses the challenges of entrepreneurship,lessons learned from the cannabis industry, and why agility and authenticitymatter in today’s competitive landscape.
Transcribe →Turning Chaos into Opportunity
Feb 13, 202500:49:50Tap to summarizeHost Doug Crisona sits down with Chris Gillen, CEO of A Closer Look, as he shares his journey from asset protection to transforming customer experiences. Learn how mystery shopping is evolving, why customer feedback is vital, and how exceptional service drives loyalty and revenue.
Transcribe →Clients, Culture, and Core Values
Dec 5, 202400:42:26Tap to summarizeHost Doug Crisona sits down with Lyndsey Maddox, CEO of Digital Third Coast, asshe shares her journey from theater major to leading a top digital marketingagency.Discover how she builds lasting client relationships, fosters a thriving team culture,and leverages data-driven strategies in SEO and paid media.Lyndsey also tackles the role of AI in marketing, debunks industry myths, andreveals why measurable impact is key to success. Perfect for marketers andagency leaders alike!
Transcribe →Scaling Creativity Without Burnout
Dec 5, 202400:51:22Tap to summarizeHost Doug Crisona sits down with Jeff Dack, CEO of Funday, as he shares how he’stransforming creative agencies by ditching timesheets, fostering trust, andprioritizing fun.Learn about his entrepreneurial leap, building a remote-first culture, and creatingimpactful work with clients across North America. From leadership lessons toproduction efficiency, this episode is packed with insights for modern marketersand agency leaders alike.
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