Podcast
Wayfind Marketing Live
Hosted by Wayfind Marketing · EN
Marketing can feel overwhelming. Wayfinding in this business is an art and it takes experience and creativity to stay on track. Join us on Fridays for Wayfind Marketing Live, a podcast by StoryBrand Certified Guide and owner of Wayfind Marketing, Steve Phipps, and co-host AnnieLaurie Walters, as they share ideas about how to make marketing easier for small businesses and nonprofits. Learn more about our company at http://wayfindmarketing.com.
10episodes
Episodes
Newest firstAll episodes
Ep. 37: Navigating Opportunity with Diane Smith, Executive Director at Spreading Sunshine
Nov 23, 202000:32:35Tap to summarizeIn our current series on Wayfind Marketing Live, we've talked with several business owners about their experiences navigating the unpredictable waters of 2020, but on Friday we turn our attention to the nonprofit arena. Nonprofits that generally rely on fundraising events have had to think through creative ways to continue raising awareness and financial support through virtual means. This is a challenge that our friends at Spreading Sunshine have taken head-on. We are proud to welcome our friend Diane Smith, Executive Director of Spreading Sunshine, to the show this week. Spreading Sunshine is a Memphis-based nonprofit that serves chronically ill children and their families by providing practical, spiritual, and emotional support during a child's extended hospital stay. In this episode, we talk with Diane about what it's been like to navigate the ongoing demands of support-raising, as well as, continuing to serve this high-risk population in the midst of the pandemic. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 36: Navigating Opportunity with Noel Fenderson
Nov 16, 202000:30:17Tap to summarizeFaith and business don't often mix. Yet on this week's show, we will hear from Noel Fenderson who does just that. As Partner at My Town Properties, Noel has built multiple multi-million dollar companies—as well as two nonprofits—and he's done it all with the bigger mission of knowing God and making him known through it all. Listen as Noel shares some of the lessons he's learned and how we each have a bigger purpose in leading and serving others through our work. Catch Wayfind Marketing Live on Fridays at 12 pm, CST, on Facebook, LinkedIn, YouTube, or on our website at wayfindmarketing.com/live.
Transcribe →Ep. 35: Navigating Opportunity With Robby Yates
Nov 6, 202000:31:32Tap to summarizeImagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to the pandemic. I'd like you to meet Robby Yates who been living this all year. Robby started The Follow App in 2019 and planned to launch it this year when COVID struck. In this episode of Wayfind Marketing Live, Robby shares what it's been like developing and launching the app this year and how he's been able to shift his strategy to stay relevant in a Zoom-soaked world. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021
Oct 30, 202000:31:35Tap to summarizeDid you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live, we continue our series on Navigating Opportunity by sharing the five storytelling principles you can act on right away to set your marketing on a successful course in 2021. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 33 - Navigating Opportunity with Trevor Roberts, Managing Partner at Cross & Crown
Oct 26, 202000:30:29Tap to summarizeAre you taking advantage of all the opportunities to market your business online? With more people working remotely, the potential for profitability in digital marketing is skyrocketing. From new ways to use video in your marketing strategy to changes in content marketing and search engine optimization, we could all be doing more, but what is the best next step for your business? In this episode of Wayfind Marketing Live, we are joined by one of our long time friends in the marketing industry, Trevor Roberts. Trevor is the managing partner of Cross & Crown, a design and digital marketing firm in south-central Pennsylvania serving small to medium-sized businesses and nonprofits with all manner of digital marketing collateral and strategy. Trevor joins us to share more about how he's led his company through the craziness of this year and some big wins they've helped orchestrate for their clients in the digital marketing space. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 32 - Navigating Opportunity with Carolyn Michael-Banks
Oct 16, 202000:29:01Tap to summarizeThe tourism industry has been rocked by COVID-19, yet one small business owner has found a way to keep pressing forward through these challenging times. In this episode of Wayfind Marketing Live, we're joined by Carolyn Michael-Banks, owner and operator of A Tour of Possibilities. As the only touring company in Memphis offering regularly scheduled African American History tours, Carolyn is navigating opportunities to pivot her business in creative ways. She shares about the adjustments she's made and the unexpected opportunities she's discovered along the way. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 31: Navigating Opportunity
Oct 4, 202000:24:06Tap to summarizeThis year has presented us all with a myriad of challenges no one could have planned for or predicted. Amidst the uncertainty, one thing is sure—we will never be the same. But what if, in the midst of it all, there was an unexpected opportunity? As we round the corner into Q4, let's flip the switch on the negative narrative of 2020 and focus on the opportunities set before us. These opportunities may not be obvious, but if you look closely you may discover untapped potential and profitability in places you never expected. In this episode, we continue our new series: Navigating Opportunity. Over the next several weeks we'll be interviewing business owners who are successfully navigating these challenging times and making the most of unexpected opportunities to grow their businesses. We are so excited to bring you these stories and hope that you will be inspired and encouraged to press on as you plan for the new year. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 30: Finding Opportunity in the Midst of a Pandemic
Sep 25, 202000:31:52Tap to summarizeA lot of people are ready to throw in the towel on 2020, and understandably so. No one would argue that this year has not gone as planned for anyone. But what if some of these unexpected detours could actually become pathways to profitability? It takes a great deal of optimism and courage to take the road less traveled, but we know a team of entrepreneurs who did just that. Despite the pandemic, they saw an opportunity, counted the cost, took the risk, and their businesses—and their lives—are better for it. And best of all, they're making other people's lives better, too. In this episode of Wayfind Marketing Live, Trey Stafford and Bob Willumsen of 217 Solutions share the lessons they've learned that you can apply to your business as we all look to make the most of an otherwise difficult year. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 29 - How to Make Marketing Easier, Faster, and More Productive
Sep 18, 202000:27:02Tap to summarizeMarketing your business may feel like a heavy lift, but it doesn't have to be a struggle. We want to help make marketing easier for you, so in this episode, we reveal our favorite tips, tools, and marketing hacks that can save you time and relieve some of the burdens you may be experiencing. If you've ever felt like there must be an easier way to do marketing, we can help! Show Notes: Content Tools: Co-Schedule Headline Analyzer https://coschedule.com/headline-analyzer StoryChief https://storychief.io/ Leadpages https://www.leadpages.com/ Buffer https://buffer.com/ Active Campaign https://www.activecampaign.com/ Mailchimp https://mailchimp.com/ Rev https://www.rev.com/ Adobe Spark https://spark.adobe.com/ Canva https://www.canva.com/ Get Stencil https://getstencil.com/ Grammarly https://www.grammarly.com/ Productivity: Evernote https://evernote.com/ Hoth PPC ROI Calculator https://www.thehoth.com/ppc-roi-calculator/ Google Analytics https://analytics.google.com/ Pomodoro Timer https://pomofocus.io/ Boomerang for Gmail https://www.boomeranggmail.com/ Misc. Zapier https://zapier.com/ Appsumo https://appsumo.com/ Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.
Transcribe →Ep. 28: Part Two—How to Write Blog Posts That Win More Leads
Sep 13, 202000:32:21Tap to summarizeEver wonder why some blog posts seem to generate a ton of interest while others go unnoticed? There is actually a formula to writing blog posts that can win more leads for your business, and we are sharing the specifics of how to do it in this episode of Wayfind Marketing Live. If you're ready to start writing but aren't sure how to organize your thoughts, watch for ideas to help you get the words from your brain to the screen. Join us for Wayfind Marketing Live on Fridays at noon, CDT on YouTube, LinkedIn, Facebook, or on our website at wayfindmarketing.com/live.
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