What do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum.

In this episode, you'll learn:

A candid look at our first acquisition: why profits are up even as revenue struggles.
The big pivot: Why we're shifting from fixing a brand to buying a new one.
Building an engine for acquisitions: Our strategy for finding on-market and off-market deals.
The "Shark Tank" Effect: Navigating sellers' unrealistic valuation expectations.
Key takeaways on momentum, creative deal structuring, and what really drives a successful business.

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