In this episode of the "We Bought a Brand" podcast the guys discuss their journey with Dr. Barry's, their acquired supplement brand. The team explores:

February revenue update: $23,000 on Amazon and $2,500 on Shopify with profits around $2,000
Their growth strategy of reinvesting all profits back into the business rather than taking cash out
Challenges with their main product, Reflux Essentials, including customer education and expectations
Discussion about potentially adding a third product to their lineup (possibly Total Liver)
Travis's experimental approach to Google and Facebook ad spending
The team's manufacturing concerns, including looking for suppliers with lower minimum order quantities (MOQs)
A hypothetical exercise: what they would do if they needed to grow the brand to $1 million in revenue
Their different approaches: Travis focusing on Amazon optimization and new product launches, while Deacon would leverage his Shopify and influencer marketing strengths
The estimated cost ($40,000-$50,000) and opportunity costs of scaling versus waiting for their next acquisition

The episode highlights the team's complementary skills, their strategic approach to growth, and how they balance current operations with future acquisition plans.

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Should We Add a Third Product? Balancing Growth with Future Acquisitions