In this episode, we tackle the unexpected challenges of running a brand on Amazon and the strategies we're using to turn setbacks into opportunities for growth. Whether you're an entrepreneur, marketer, or just curious about the behind-the-scenes of building a business, this episode is packed with actionable insights, real talk, and a $30,000 question that could change everything. Here's what you'll discover:

The impact of bad reviews: How a drop in star ratings can tank performance metrics and what we’re doing about it.
Price cuts and profit margins: Why we made a bold move to lower our price—and how it’s paying off in unexpected ways.
Facebook ads vs. Amazon traffic: How we’re leveraging off-Amazon strategies to create a ripple effect across the business.
The perpetual sales machine: Why we’re putting some strategies on autopilot and redirecting our focus.
The $30,000 question: What we’d do with a sudden influx of capital—and how it’s shaping our long-term strategy.

This episode is all about resilience, creativity, and making data-driven decisions to grow a brand. Don’t miss the part where we reveal the secret strategy we’re testing next! Tune in and find out how we’re navigating the highs and lows of entrepreneurship to keep the momentum going.

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What Happened When We Cut Our Price 25%