Podcast
We Fixed It, You're Welcome
Hosted by We Fixed It, You're Welcome · EN
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!
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Episodes
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Dry January: The Business of Not Drinking
Jan 2000:49:48Summary readySeason 3 kicks off with a timely and culture-shifting question: Is Dry January actually good for business, or is it a self-inflicted economic slowdown?Every January, millions of people across the U.S. and the world voluntarily press pause on alcohol. What started as a small UK health initiative has become a global behavioral shift, with nearly 1 in 5 adults now participating and overall alcohol consumption at its lowest level in nearly 90 years.But this is not just a personal wellness trend. It’s a market disruption.In this episode, our panel explores how Dry January impacts bars, restaurants, beverage brands, corporate culture, and consumer behavior. We break down whether this movement is just a temporary reset that snaps back in February or a signal of a much deeper shift toward mindful consumption, wellness, and long-term habit change.From inventory planning and staffing challenges to the rise of non-alcoholic beverages, sober-curious culture, and experience-driven hospitality, the conversation reframes Dry January as not just a month, but a strategic testing ground for the future of food, beverage, and social culture.Key Topics & TakeawaysWhy alcohol consumption is at a 90-year low and what that signalsIs Dry January a meaningful reset or just behavioral whiplash?The business impact of 20% of customers disappearing for a monthHow Gen Z and wellness culture are reshaping social drinking normsWhy “mindful consumption” is becoming mainstreamThe rise of non-alcoholic, zero-proof, and better-for-you beveragesHow bars and restaurants should rethink menus, experiences, and inventoryUsing January as an R&D lab instead of a dead monthCorporate culture, team bonding, and moving beyond “happy hour culture”The danger of over-indexing on one month instead of building evergreen optionsStrategic Business Ideas ExploredTreating Dry January as a season, not a stuntDesigning non-alcoholic experiences that feel premium, not like an afterthoughtUsing January to test new menus, pairings, formats, and partnershipsDiversifying revenue beyond alcohol without alienating core customersReframing internal culture toward wellness, inclusion, and balanceBuilding experiences around activities, not just drinkingAvoiding the January 1st / January 30th consumer behavior whiplashWho This Episode Is ForConsumer brand marketers and strategistsOperators dealing with seasonality and demand swingsHR and culture leaders rethinking workplace social normsFood & beverage brand leadersBar, restaurant, and hospitality ownersAnyone interested in how wellness trends reshape entire industriesThe Big Question This Episode AnswersIs Dry January something businesses should fight, ignore, or design for?Final TakeDry January is not the problem.Ignoring the long-term shift in consumer behavior is.Subscribe for more deep dives where we fix big business problems with fresh perspectives.• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryREPLAY: How Much Are Our Fixes Worth? Let's Find Out Together!
Jan 1300:28:10Summary readyIn this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.What’s the actual value of “fixing” a struggling company?Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.Expect insights on:Why Southwest’s baggage fees could still work without killing loyalty?How Party City could have survived with community-driven retail?What Jaguar missed in its EV pivot and how to reclaim brand trust?This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.Listen, learn, and maybe rethink how YOU approach business pivots.We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains.Chapters0:00 – Welcome to We Fixed It, You’re Welcome1:20 – Meet our guest: Lukas Sundahl2:40 – How we quantify “fixes”4:20 – Case Study 1: Southwest Airlines8:00 – Case Study 2: Party City14:40 – Case Study 3: Jaguar18:20 – The power of the pivot23:00 – Why grounding fixes in real companies works25:45 – Closing thoughts & where to find LukasKey Themes:The financial impact of strategic pivotsBrand loyalty vs revenue growthThe “power of the pivot” in corporate turnaroundsWhy storytelling + numbers matter in fixing companiesKey Pull Quote“The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas SundahlSubscribe for more deep dives where we fix big business problems with fresh perspectives.Links:• Website - www.wefixeditpod.com• Follow us on:Instagram: @wefixeditpodLinkedIn: https://www.linkedin.com/company/wefixeditpodYouTube: @wefixeditpodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryREPLAY: Jaguar’s EV Rebrand — How to Fix a Luxury Icon
Jan 600:47:44Summary readyJaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.📌 Topics Covered:Jaguar EV rebrand failure explainedWhy the marketing campaign missed the markThe danger of abandoning brand heritageHow to merge tradition with EV innovationStrategies to win back luxury car buyersIf you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryREPLAY: American Eagle: Jeans, Genes, and Controversy
Dec 3000:53:02Summary readyIn this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.https://wefixeditpod.com/A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryCrowdsourced Fixes Vol. 2
Dec 2300:42:28Summary readyIn this episode, our panelists discuss crowd-sourced fixes that were submitted to our show, an end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences. We explore the implications of changes in loyalty programs like Carnival's, emphasizing the importance of communication and customer engagement. The conversation also touches on innovative ideas for Amazon's delivery services and Uber's potential loyalty tiers, highlighting the need for personalization and enhanced customer experiences. The episode wraps up with reflections on the season and gratitude towards listeners.TakeawaysThe holiday season is a time for reflection and engagement with listeners.Crowd-sourced fixes provide valuable insights into customer expectations.Effective communication is crucial when changing loyalty programs.Phased approaches can ease customer transitions during program changes.Personalization in loyalty programs can enhance customer satisfaction.Delaying shipping for registries can address space and timing issues for customers.Innovative delivery solutions can improve customer convenience.Uber's loyalty program could benefit from tiered rewards and personalization.Partnerships with local businesses can enhance service offerings.The importance of accountability and corporate responsibility in customer relations.Chapters00:00 Holiday Traditions and Listener Engagement00:59 Crowd-Sourced Fix: Carnival Rewards Program14:10 Crowd-Sourced Fix: Amazon Baby Registries23:09 Exploring Loyalty Programs and Customer Expectations23:35 Rethinking Postal Services: Innovative Partnerships31:12 Amazon's Delivery Ambitions: A New Era for Logistics35:20 Uber Loyalty Programs: Enhancing Customer ExperienceSubscribe for more deep dives where we fix big business problems with fresh perspectives.• Website – www.wefixeditpod.com• Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPodIf you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends!Keep listening to find out how we fix companies and put them back better than we found them.DisclaimerA quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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