What’s the one note that can turn a good song into an undeniable one?

According to Pusha T and Malice, Pharrell Williams had the answer: “Stick to the pattern.”

This clip breaks down the creative discipline, structure, and pattern-based approach that defined Clipse’s album and why it felt like solving a Rubik’s Cube when it finally clicked.

We Sound Crazy is your backstage pass to all things music and culture.

Special thanks to our We Sound Crazy team!

Director: Aaron Walton

Camera Op: Michael Johnson, Bryan Williams, Aaron Kirkland, Aaron Walton

Editing: Lamont Baldwin

Sound Mixer: Michael "Roux" Johnson

Producer: Aaron Walton

Show Producer/Remixer: Michael "Roux" Johnson

Assistant: Brittany Guydon

Photography: Aaron Kirkland

Graphic Design: Ivan Rattliff

Thank you to all of our listeners, as well as our partners at Visit Music City.

Special thanks to Clipse!

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