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In this episode, we take the road behind the scenes. Vivek Madani graciously walks through his journey and the highs & lows of successfully launching one of India’s biggest brand ventures in web3.

It is also a classic entrepreneurial story of moving fast, keeping customers at the center of your mission, and creating something that adds meaningful value for both the brand partners and Flipkart’s loyal customer group. Highlights:

* The Firedrops Story: Making a case for web3 at Flipkart

* Building the team: fighting timelines, and learning fast from mistakes

* Creating a collaborative environment that adds value for all stakeholders: customers, brand partners, and Flipkart’s grand vision

* Vivek’s web3 vision: how a mature web3 ecosystem will empower consumers to to derive more value from their brand loyalty

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit web3thoughtandaction.substack.com