Jim and Kristine learn of the death of the father of SEO, Bruce Clay while discussing industry announcements. Bruce is thought to be the first person to make a professional service out of improving a website to achieve better search engine results. Bruce built an agency that spanned the world with offices serving every continent except Antarctica. A staple speaker, panelist, presenter, exhibitor, and sponsor on the SEO conference circuit, Bruce's development of and support for the search marketing community helped turn a cottage industry into a multi-billion dollar a year big business. Along the way, he took a handful of a few hundred foundlings and taught us how to do the business of this business. What SEO is today is directly because of the work and career of Bruce Clay. RIP and thank you Bruce. You're going to be missed by so many.

In other news, Google rolled out a June 2026 Spam Update that lasted only slightly longer than the entire show did. News it ended was released just after we finished recording.

- Google Search Console's reporting feature is fixed

- Google says it can spot spam using Sentence Bert or as we intend to refer to it, Sbert

- Google's John Mueller answers questions about SEO for AI Agents

- Gemini has made the Chrome browser less secure as Chrome retools itself or an agentic web. Hackers have recently demonstrated they can seize a Chrome browser using Gemini.

- The US government is facing lawsuits for disallowing access to Claud Fable5 and Mythos5 models to anyone but US born citizens

- The FCC is killing the $2billion program that made Internet available to many schools and public libraries

- Anthropic accuses Alibaba of outright copying it, in pursuit of a building a model to rival Mythos.

- Investors are showing hesitance with an AI sector unable to show how it will ever turn a profit

- The Tokenopocalypse has hit large scale consultancy Accenture which, having blown through a year's worth of AI spend in three months, is scrambling to limit staff use of AI

- About a third of Fintech websites are invisible to AI crawlers due to their dependence on real time data display.

- Google's John Mueller confirms the outcomes of site migrations are often impossible to fully predict ahead of time.

- Microsoft has added another 365days to the Windows10 extended update program because nearly 25% of all computers in the world continue to run Windows10

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