Podcast
Wedding Pro Academy
Hosted by Nicole Salmoiraghi · EN
A Wedding Business Podcast - Tips and tricks to, grow and sustain a amazingly successful wedding business in a way that's is fun and gives you tons of freedom.
31episodes
Episodes
Newest firstAll episodes
🎙 Episode 69: Building a Wedding Biz in 2026 & Branding
6d ago00:29:13Tap to summarize🎙 Episode 69: Building a Wedding Biz in 2026 & Branding You asked, we're answering - Nicole picked out 12 questions around building a wedding business & branding and has gone deep on these in this weeks episode. Questions like...What did you do in your first year that actually brought in clients? If you were starting over in 2026 with no reputation, what would you focus on?What mistakes did you make early on that cost you time & money?What marketing strategy consistently worked best over the years? —🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?Inside Wedding Pro Academy, you'll learn my SEO strategy plus leave with a clear, actionable plan to help you become the go-to expert in the wedding industry.Learn more here 👉 https://weddingproacademy.com 💍
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Stop Selling: What to Do When a Couple Hesitates
2w ago00:16:36Tap to summarize🎙 Episode 68: Stop Selling: What to Do When a Couple HesitatesIf you keep getting ghosted after sales calls, you get "thank you so much, we'll be in touch” but then you never hear from them again - even when they clearly need your help - this episode is for you.I’m walking you through a real-life client case study of a wedding planner who kept facing objections from a bride who seemed interested—but was actually hesitant, uncertain, and overwhelmed - and how to address Brides like this.We’re talking about why objections are rarely about what couples say they’re about, how to stop rushing into your packages and pricing, and what actually happens when you step into your authority as the expert instead of acting like a salesperson trying to convince someone to book.I’m also diving into the power of curiosity during consultations, how to uncover what’s really holding couples back, and why guiding someone toward clarity is far more effective than giving a sales pitch. Because most couples don’t need more information—they need someone who can help them see the bigger picture and make confident decisions.If you’ve ever struggled with hesitant inquiries, ghosted leads, or couples who say they “need more time,” this episode will completely change the way you approach sales calls.—🚀 Ready to stop second-guessing yourself on sales calls and start booking aligned couples with confidence?Inside Wedding Pro Academy, I teach you how to lead consultations like an expert, handle objections naturally, communicate your value clearly, and build a wedding business that feels profitable, sustainable, and aligned. I only open enrollment a few times a year.Learn more here 👉 https://weddingproacademy.com 💍
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The Skills No One Talks About That Actually Build a Profitable Wedding Business
3w ago00:22:05Tap to summarize🎙 Episode 67: The Skills No One Talks About That Actually Build a Profitable Wedding BusinessWhy does your business feel harder than it “should”.? Why does it feels slow and frustrating - like everyone else has made it and you're still struggling?Today we break down why things feel hard, and what skill sets you MUST develop in order to sustain a lucrative, stable wedding business. I’m breaking down the real skills no one talks about—like messaging that makes people inquire, sales that feel natural and confident, pricing for profit (not just bookings), showing up consistently when results are slow, and managing your mindset so you don’t quit before everything starts working. I’m also talking about the gap between expectation vs. reality in this industry, why shortcuts won’t build a sustainable business, and what it actually takes to create long-term success.Listen in, it’s a good one!—🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence? Inside Wedding Pro Academy, I teach you not just what to do—but how to think, sell, and show up as the expert so you can build a profitable wedding business that actually lasts. I only open enrollment a few times a year.Learn more here 👉 https://weddingproacademy.com 💍
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21 Wedding Business Mistakes Preventing You From Booking More Weddings
4w ago00:28:56Tap to summarize🎙 Episode 66: 21 Wedding Business Mistakes Preventing You From Booking More WeddingsAre small mistakes quietly costing you bookings?Why aren’t couples inquiring—even when your work is good?What actually builds trust with couples (and what instantly turns them away)?Are you unintentionally making your business harder than it needs to be?What separates booked-out planners from the ones constantly chasing inquiries?In this episode, I’m breaking down 21 of the most common mistakes I see wedding pros making that directly impact their ability to book more weddings. From not showing up professionally and lacking reviews, to overcomplicating your offer, hiding your pricing, and failing to position yourself as the expert—the little things that matter more than you think. Listen in, it’s a good one!—🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence? Inside Wedding Pro Academy, I teach you exactly how to simplify your offer, show up like an expert, and create a business that consistently attracts and converts your ideal couples.I only open enrollment a few times a year.Learn more here 👉 https://weddingproacademy.com 💍
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Stop Being Tested: Why Couples Actually Want You to Take the Lead
Apr 1700:20:01Tap to summarize🎙 Episode 65: Stop Being Tested: Why Couples Actually Want You to Take the LeadDoes it feel like couples are testing you on sales calls—or are they looking for guidance?Why does confidence matter more than having all the “right” answers?How does leading a consult turn into more bookings?What happens when you don’t take charge as a wedding planner? How does confidence directly impact the wedding day experience? What should you do when things go wrong—like a rain plan situation?In this episode, we’re breaking down why couples don’t actually want to quiz you—they want to be guided. I’m sharing how leading your consults builds instant trust, how confidence helps you book more weddings and position yourself as a high-value vendor, plus a real story from a recent wedding where I had to pivot quickly due to rain—and why taking charge completely changed the outcome. We’ll also talk about trusting your gut, stepping into authority, and why your confidence is one of the most valuable things you bring to your couples. Listen in, it’s a good one!—🚀 Ready to take your wedding business to the next level?Learn how to define your lane, attract aligned couples, and build a thriving business inside my Wedding Business Masterclass 👉 www.WeddingProAcademy.com📸 Follow me on Instagram!Behind-the-scenes tips, mindset pep talks, and tons of value for wedding pros.https://www.instagram.com/wedding.pro.academy/
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Part 2 - Questions New Wedding Biz Owners Are Too Embarrassed to Ask a 6-Figure Owner
Mar 2000:28:18Tap to summarize🎙 Episode 64: Part 2 -Questions New Wedding Biz Owners Are Too Embarrassed to Ask a 6-Figure OwnerHow do I confidently talk about my pricing?What should I say on a sales call with a couple?How do I close more bookings without feeling pushy?What mistakes make couples lose confidence in a vendor?Can you build a six-figure wedding business without working every weekend?In this episode we go deep into sales calls, pricing questions, what it takes to build trust and confidence with new couples, how to become a vendor that closes new couples on a call with a 80-90% booking rate ... This is just a taste of the questions I cover in this episode. There's even a section at the end diving deep into questions on what it takes to build a business with kids. Listen in, its a good one!—🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?Inside Wedding Pro Academy, I teach this entire SEO strategy (and so much more) in my masterclass — plus a clear, actionable plan to help you become the go-to expert in your market.I only open enrollment a few times a year.Doors close April 15. Sign up before March 22 and you’ll get early access + $500 off.Learn more here 👉 https://weddingproacademy.com 💍
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10 Questions New Wedding Biz Owners Are Too Embarrassed to Ask a 6-Figure Owner
Mar 1300:24:39Tap to summarize🎙 Episode 63: 10 Questions New Wedding Biz Owners Are Too Embarrassed to Ask a 6-Figure OwnerWhy am I not getting inquiries even though my work is good?How do I get couples to trust me if I’m still new?How do I stand out in such a saturated wedding market?What should a wedding website include to actually convert inquiries?How do newer vendors compete with vendors who have years of reviews?This is just a taste of the questions I cover in this episode. It's a juicy one, don't miss it!—🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?Inside Wedding Pro Academy, I teach this entire SEO strategy (and so much more) in my masterclass — plus a clear, actionable plan to help you become the go-to expert in your market.I only open enrollment a few times a year.Doors close April 15. Sign up before March 22 and you’ll get early access + $500 off.Learn more here 👉 https://weddingproacademy.com 💍
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5 Things You Need to Get Your Website Ranked on Page 1 of Google in 2026
Mar 600:36:19Tap to summarize🎙 Episode 62: 5 Things You Need to Get Your Website Ranked on Page 1 of Google in 2026If your website isn’t booking… If your rankings dropped… If you feel like you’re doing everything and Google still isn’t rewarding you…You’re not alone.In this episode, I’m sharing the wake-up call that changed everything for me — when my website dropped from spot 1 to spot 11.Here’s the truth: SEO isn’t broken. The rules just evolved.“In 2026, Google only cares about a few things — and most wedding pros are missing them.”Inside this episode, I’m breaking down the 5 things Google actually needs from your wedding business website — and how to fix what’s quietly costing you bookings.“SEO isn’t about tricks. It’s about clarity, authority, and consistency.”Learn ✨ 3 simple action steps✨ you can implement immediately to get ranked on Page 1—🚀 Ready for a step-by-step roadmap to build authority, book consistently, and grow your wedding business with confidence?Inside Wedding Pro Academy, I teach this entire SEO strategy (and so much more) in my masterclass — plus a clear, actionable plan to help you become the go-to expert in your market.I only open enrollment a few times a year.Doors close April 15. Sign up before March 22 and you’ll get early access + $500 off.Learn more here 👉 https://weddingproacademy.com 💍
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Stop Waiting to Feel Ready — How Fast Decisions Create Fast Growth
Feb 1300:26:29Tap to summarize🎙 Episode 61: Stop Waiting to Feel Ready — How Fast Decisions Create Fast GrowthIf you’re waiting for the perfect time, more confidence, or “one more booking” before you make a move in your wedding business… this episode is for you.Most wedding pros don’t fail because they make bad decisions. They stay stuck because they don’t make any decisions at all.Endless researching. Constantly tweaking your website or pricing. Waiting to niche down, raise rates, hire help, or launch the idea you can’t stop thinking about.Perfection feels productive — but it’s just fear slowing you down.In this episode, I’m sharing why business rewards movement, not certainty — plus the story of a major shift I made in my own wedding business that felt risky but completely changed everything (without hurting my income).🎧 Inside the episode: ✨ Why indecision is more expensive than a wrong move ✨ How fast decisions create momentum, clarity and growth ✨ The real cost of waiting to feel “ready” ✨ A simple 3-step framework to make aligned decisions quickly ✨ The mindset shift that builds real momentumYou don’t need the perfect decision. You need a decision you’re willing to commit to.If you’ve been feeling stuck, this episode will help you trust yourself, move forward, and build momentum — starting now. 💍🚀 Ready for a clear roadmap to book more weddings and grow with confidence? Learn more about Wedding Pro Academy here 👉 https://weddingproacademy.com
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Wedding Business Homepage — 5 Tips to Book More Couples
Feb 600:27:50Tap to summarize🎙 Episode 60: Wedding Business Homepage — 5 Tips to Book More CouplesYou can be incredibly talented, experienced, and have a professionally designed website… and still struggle with inconsistent inquiries.In today’s episode, we’re breaking down what’s actually happening when an engaged couple lands on your homepage — and why they decide in just seconds whether they trust you enough to reach out. If you’ve ever wondered why your website traffic isn’t turning into bookings, this episode will give you immediate clarity.This isn’t about making your website prettier or starting over from scratch. It’s about understanding what couples are subconsciously looking for and making sure your homepage builds trust, connection, and confidence from the very first glance.🎧 Inside the episode: ✨ Why couples decide so quickly whether to stay on your website or click away ✨ What your homepage’s real job is (and what it’s not) ✨ The 5 essential elements every wedding business homepage needs to build trust ✨ Why clear positioning matters more than fancy design ✨ How emotional connection helps couples feel understood and seen ✨ Why social proof and authority reduce hesitation and risk ✨ The simple next-step your homepage must clearly guide couples to takeIf you’re a wedding business owner who knows you’re great at what you do but isn’t seeing consistent inquiries — especially if you’re newer in business — this episode will help you see your homepage through a couple’s eyes and make small changes that lead to more bookings. 💍🚀 Ready to build a wedding business that actually books, grows, and scales? Learn more about my full program here 👉 https://weddingproacademy.com📲 Come find me on Instagram: 👉 https://instagram.com/wedding.pro.academy
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