Loading summary
A
What you are doing with the NWSL is so freaking cool, and your shit is so awesome.
B
My God, I have really bad ADHD, so the fact that I have 16 clubs to kind of iterate across now is just, like, wonderful. You know, you can never get bored. I think I just decided if someone wasn't going to give me the opportunity, I was going to create it for myself. And it wasn't something that was foreign to me as a black woman. I'm going to go and get it.
C
Can we be friends?
B
Of course.
A
I would like to be friends with you, too, but I'm. I have. I'm not going to ask you straight up.
C
She's going to play it cooler.
A
We'll do it next time or something. Attention. The party is about to commence.
C
Welcome to the party. What's up, party people? I'm Julie Foudy.
A
And I'm Abby Wambach.
C
I'm so excited about the guests that we're about to have on Dama Wells.
A
I know. I know.
C
Because my fashion sense is not good.
A
I don't. I mean, I think that yours is great. It's you, you know, like, it's. It's who you are. Like, are we walking red carpets? Like, I don't want to.
C
No.
A
Do I prefer to be in sweatpants? Yes. And I also think I've seen you dressed up. You dress up nice. You clean up good.
C
Thank you, Abigail.
A
You do.
C
Because I feel like I really don't care about it, which I really don't care. I'm like, I would be in sweats all day, every day, but then I have to. For television especially. That's the thing I love about podcasting, honestly, is we can wear our sweatshirts and hats, and I don't have to shower or anything.
A
Truth.
C
And I'm in my pajama bottoms and slippers, which I literally am right now. So I. But for television, I. Full disclosure, because you have to clean up a little bit. And mind you, with Turner Sports, TNT Sports. Like, I don't wear heels anymore. After Covid, I gave up on heels. I was like, this heel thing. Why do we even care? Like, I'm wearing Tenn shoes. So we're. I wear tennis shoes all the time, which is very acceptable now in the television world. Of course.
A
Yeah. But why would you ever start wearing heels? That's such a weird thing that. Because the TV is not even.
C
You had to, like, you had to wear, like, there was a certain dress code to it. And I was like, I'm not gonna do that.
A
Yeah.
C
But what I discovered is I have this stylist, Wendy, bless her, who two times a year. This is the best thing about it. Two times a year. Because you can't re. Wear a lot of the clothes. Right. You can wear them a couple times, but you can't keep rewearing them. So I'm like, why would I go and shop and spend hundreds and hundreds of dollars on this? So what I do, I don't do rent the Runway, because a lot of people do that. And television, which I get.
B
Right.
C
I do TJ Maxx, Marshalls and Nordy's wreck.
A
That's what I'm talking about.
B
Yes.
C
I love it so much.
A
Yes.
C
I'm not gonna pay 100 bucks for the. For the pants when I can get them for 30 bucks.
A
I know.
C
And I only gonna wear them, like, four times.
A
So you hire a stylist two times a year to go shopping for you.
C
Yes. And she loves that idea. She lives in San Diego, and she's like, my Marshalls in San Diego is one of the best in the country. They get all these designer brands that come through it. I'm just gonna tell you when it hits. And twice a year, we get this huge room. She comes early. She pulls it all for me. Takes me two hours. They think I'm nuts because I have, like, three carts full. But I walk out of there for, like, and twice a year, and I have. And it's all so well priced. I love it.
A
That's amazing. I feel impressed that you have a stylist that you're doing this with. Good job.
C
Yeah.
A
I am too cheap for that. I am too cheap for that. But I, too, interestingly enough, usually go on, like, two shopping Bing excursions a year.
C
But are they to TJ Maxx? I doubt it, because I would love this.
A
They're not, but I'm not. Like, I went through a phase at the end of my career where name brand stuff was, like, really important to me for some reason.
C
Yeah.
A
And now it is not. I am not. Like, it doesn't matter to me. Like, I am. I don't. I don't find value in a 500T shirt.
C
No.
A
Like, I cannot. I cannot make that make sense for me.
C
No.
A
I think, like, purse.
C
Like, why are we spending $2,000 on a tiny little purse?
A
Don't get me started. Don't get me started.
C
What are we doing?
A
You can't even fit anything in the purse. Don't even get me started. Too small.
C
No.
A
And. And I like, the thing that I have realized in my mature age is I don't wanna, like. Because I feel like being on television and on podcast. It would be kind of funny if our editor would edit all of the times that I've worn this specific yellow shirt jacket.
C
Careful what you wish. Jack will be on it.
A
Even just like on our pod that we haven't even been going. But if you were to go to. Through all the. We can do hard Things.
C
Oh, yeah.
A
Yeah. Like, probably. We have over 500 episodes on we can do hard things. Probably 35 times I've worn this, and I'm kind of embarrassed that I keep rewearing it, but I'm also kind of, like, proud of myself.
C
Yeah. You know, Exactly. I'm proud of you. I think that's great. I know. I think we live in such. And especially I live in Orange County. It's such a materialistic society down here.
A
Oh, geez.
C
That.
A
It's like LA too, man. But I love trying to remember beach cities are different.
C
Yeah. That's why I moved to a beach city. Because I was like, I cannot. I said to my husband, we either got to get the hell out of here.
A
Yeah.
C
Or we're gonna go to a super chill beach city where they're wearing flannels and sweats all day and hats, which is where we're at, because.
A
That's right.
C
I was like, I don't. I don't want. I don't want the rest of that. I don't want our K learning that. And so you constantly have to have reminders. I've taught Izzy that she does not need to go and buy the 200 earrings. She can get them at TJ Maxx for $20, sometimes 12. And you lose them anyways. So what are we doing?
A
That's right.
C
So. So she.
A
She's.
C
She's onto it now. She's like, mom, I was at TJ Maxx. I was like, yes. Anyway, so this is not an ad for TJ Maxx.
A
Hey, you wanna know. You wanna know what our kids do? Which I don't know if Izzy does.
C
Yeah.
A
They. They're all into the thrift stores. Vintage.
C
Yeah, Totally. I love that.
A
They're just like that. Like, literally, our son, that is the only place he will shop.
C
Yeah. And that, I think, is my next progression. Because I feel like we're just putting. So there's so much consumption and new clothes and, like, you look at the. Just the racks and stores, and you're like, why? Why can't we just recycle this? And, like, so I love that the young kids are into vintage gear and going and getting, you know, in secondhand stores. I love it. So that's very good. Okay, coming up, Dama Wells, a name you're going to be hearing a lot of because. Which is why we're so excited as we're talking about our fashion sense. She is literally redefining women's sports fashion. But before we get to Damo, let's get this party started with the highlights and headlines you'll want to celebrate this week in women's sports. Our party starter is brought to you by Ally the bank. This week, that is your ally. Okay, first up, Abigail. Great news. U.S. women's National Team back in action. Two games this week on January 24th in Los Angeles. I love that near home, that one's versus Paraguay. And then this is so cool. The second game's January 27th in Santa Barbara. Let's go versus Chile. And it's. They say it's the first official game that the U.S. women's National Team has ever had in Santa Barbara. However, we were there in 1991 before the 91 World cup in an. I guess it was an unofficial game because it wasn't against another country. I think we played like an all star team and maybe a boys team.
A
Got it.
C
So. But yeah, my sister's in Santa Barbara. Santa Barbara's very excited. The stadium's at UC Santa Barbara. I think it holds about 15,000 doll. It would be really cool. Very excited because these are their first two games of 2026. But it doesn't fall in an official FIFA window. So that means that clubs. Because it's not an official FIFA window, clubs don't have to release. Release players.
A
Right.
C
Good thing is NWSL hasn't started its season yet, so they will be released. So this entire roster is NWSL players. So all European players. So are not going. Going to be released. So no Lindsay Heaps, Johannes, who both pay for. Oh, Lianna at the moment. More on that in a second for Lindsay Heaps. No Emily Fox, who's with Arsenal. No Chelsea players. So that means no Naomi gma, no Cat Macario, no Alyssa Thompson. But you know who will be there, Abby.
A
I do, I do.
C
Trin. Trin, Trin, Trin. Ride trim in. Let's go. Not the full triple espresso back, but single shot is there with Trinity. We're very excited about that. And also Gotham players are out because they're at the inaugural FIFA Women's Champions cup that's happening over in England. Also big news as I just Mentioned in the soccer world is that U.S. women's national team captain Lindsay Heaps, who right now is with Ol Leones with Leon, is announcing and she announced last week that she is heading home to play with the NWSL expansion team Denver summit for the 2026 season. She'll actually join the squad in June after her Leon team finishes their season. But it makes great sense. Of course, she's a Colorado native. Um, she's coming back closer to her home and her family and closer to her husband, who Tyler Heaps is the San Diego FC sporting director. Not quite close enough probably, but literally the couple has just spent. I just read this. They've only spent 60 days together during their first year of marriage because Lindsay's been over in France and Tyler, of course in San Diego. Isn't that crazy?
A
That is really something. That is really something. I mean, it makes sense. I understand A lot of, a lot of my friends, we all, we were like, we got married and then you had to go on the road the next day. You're like, bye, bye.
C
So I, I, you know, the Colorado community and Denver community is so pumped she's coming back and so are we. Also, if you're wondering why Sam Coffey is not on that U.S. women's National Team roster, that is because she's heading the other way across the pond. Yes. I don't know if you saw this news party people last week as well. She's headed from the Portland Thorns to Manchester City. So Sam has made more than 42 appearances for the U.S. women's National Team, almost a hundred for her Portland Thorns during her four year spell there. But the Thorns captain, US Women's National Team midfielder, has decided that Man City is where she wants to go. They're sitting atop the women's super league table in England and reportedly they had been searching for a defensive midfielder and they're trying to pursue their first league title since 2016 because basically Emma Hayes and Chelsea won every single one since then. Pretty much. Not entirely, but. So you have one national team player heading to Europe and another one that's coming home.
A
Yes.
C
Will be a constant discussion we're having going.
A
It will be. And, and I, I will, I want to remind our listeners at least this is my hope, my hopey hopey hope this year, right this to 2026 year. It will be the, the preliminary year lead up into the Women's World cup for 2027. So when you think about it from like a cycle perspective, last year and this year are good years to go over and try out European teams and try out the European cities and live there and really embed yourself there. My hope and my, my belief is that potentially they come back prior to the 2027 Women's World Cup. And I know some of them have longer term deals, but I really do think that, that, that going over and getting some international experience is not all bad. Just come back, girls. Just come back. Like I, I respect your decision to go. Just come back. You know, like, like Lindsay Heaps. She's coming back. Jules, I got two words for you. Okay. Lindsey Vaughan.
C
Oh, my gosh.
A
So as of the recording of this, we don't have her January 18th result for Lindsey Vaughn, but on January 10th, she won her 80 freaking 4th World cup race. And again, worth reminding the party people, she is a four time Olympian for 41 years old, five years retired due to nine seat knee surgeries.
C
Nine.
A
Yeah, nine broken bones and significant ligament damage over the years. Partially replaced knee in 2024 that includes titanium implants. I also have a titanium implant in my leg. She called this surgery a game changer as she actually started to live pain free for the first time in a long time. Oh my gosh. I just know what it feels like to be walking around in pain. And she thought, maybe I can make a comeback. Oh, and a comeback she is making, my friends. In December of 2025, she won her 83rd women's, her 83rd World Cup. Her first World cup win in seven freaking years. Becoming the oldest skier to win a World cup race and then won another. As we just mentioned, she won her 84th World cup race on January 10th. And it's just weeks before Milan Cortina Games start on February 6th. Yo, Lindsay. She describes Cortina as her second home. Super comfortable and successful there. And Jules, I don't know if you saw the replay tv, I don't know if you saw the replay between the 83rd World cup win and the 84th World cup win.
C
Oh, I didn't.
A
But the 83rd World cup win, her response was so just like relief and emotion and tears, right? Yeah. And her 84th World cup win. It was kind of like she did this, right?
C
She put her face fist up. I did see, he was like, yeah.
A
And so it's like so cool to watch even like the progression of confidence that she must have gotten from that 83rd.
C
Like she's like, I can do this.
A
Is she gonna win gold? Like that's my big question. Is she gonna go? And having had retired for seven years, come back and win a Gold medal in the Olympics. Yeah.
C
Yeah. Five years. Retired seven years since she had won that World cup title. Her 83rd. Then she wins her 84th. And on the 84th, she's like, F. Yes, I can do this. No longer do I have the tears. I have the fist pump. Like, so good. I did not see that. That's cool. Okay. So good.
A
Yeah. That is.
C
That is your party.
B
Yeah.
C
That is your party starting.
A
Go ahead.
C
Thanks to Ally for sponsoring this segment. And as we know, Ally is more than a bank. And their do it right approach helps customers unlock. And their do it right approach helps customers unlock their economic potential and guides their efforts as a leading sponsor in women's sports. Just like us. Ally believes that when women in sports win, and Lindsay does a lot of that, we all have a reason to pate. Ally Bank Member, fdic.
A
Jules, have I ever told you about this experience I had during the 2007 Women's World cup in China?
C
No, I don't think so.
A
So we.
C
Maybe. I can't remember.
A
Yeah, we ended up losing to Brazil, and it was the biggest loss of my entire career. We lost 4 to 0. I was devastated. And the whole team was devastated.
C
Yeah.
A
After the game, we all went back to the hotel, and we were in the lobby crying, when all of a sudden, we saw the Brazil team bus pull up, reminder everyone they just beat us. Okay. And if you know anything about the Brazilian women's national team, they are very celebratory before and after their games.
C
That's a nice way of putting it.
A
Yeah. They are beating the drums, they are singing, dancing, and for the most part, it's a beautiful ritual. But when you've just suffered the most devastating loss of your life, it doesn't feel very good. So they have to come through the lobby, you know, to get to their rooms, and so we have to cross each other. And it truly felt like throwing salt in a fresh wound. Jules. And thinking back to some of, like, the harder moments of my career, could you imagine if we had booked a house on Airbnb, if we had the option to, like, stay as a team in one house? How fun that would have been, Jules. We would have had our own kitchen, and maybe U.S. soccer would have hired a chef for us. Maybe would have had a pool, a sauna, a cold plunge, and most importantly, I think a place to cry in peace. Honestly, thinking about my friends and family, too, who traveled in for these big sporting events, it would have been so convenient and more cost effective to have them all staying in a house booked on Airbnb too. So I wish I could travel back in time to tell my family to host their own homes on Airbnb while they were traveling the world to watch us play. And it's a practical way to earn some extra income and make use of your space while you're away. Maybe girls playing now and their families can learn from our mistakes. Your home might be worth more than you think. Find out how much on Airbnb.com host.
C
Abigail every winter I hit this point where I'm like, every sweater I own is either like stretched or.
B
Yeah, yeah.
C
Old or it looks worn. And it, it, the sweater is like begging for retirement. So I've been rebuilding my basics. I don't know about you. And on, on Quint and because it's basically like a one stop shop. And I know like the Mongolian cashmere one is so popular and you can see why because it's so soft and it's so nice. That one I love. But I also just recently got the organic cropped cotton cardigan. So Izzy was home for the holidays, saw it, came in and I showed it to her. I was like, look what I got. She's like, mom, that would be perfect for Eugene, Oregon. I'm taking it. I was like, oh. So I gave away my, my cotton cardigan. It's so cute. To Izzy. So I think that everyone, if you want a little refresh, this is, this is where you need to go refresh your wardrobe with Quince. Don't wait. Go to quince.com welcome to the party for free shipping on Your order and 365 day returns now available in Canada as well. That's Quince. Q-U-I-N C E.com welcome to the party to get free shipping and 365 day returns. Quint.com welcome to the party. Abs. Here's what I've learned the hard way. When you run a business, I mean, and you know this well, doing it yourself quietly turns into doing absolutely everything yourself.
A
Yes.
C
And eventually that stops feeling brave and scrappy and it starts feeling exhausting, as you know. And that's why QuickBooks has been such a relief, because QuickBooks gives you an actual team, AI agents and trusted experts. So doing it yourself no longer means doing it alone. I am such a fan of that. Accepting the support you and your business so critically need and deserve. And there's a reason so many people trust QuickBooks, right? Everything works together. It's all in one place. The data is connected, your books stay accurate. You actually get real insights you can use in real time. So instead of just juggling a million tools and kind of guessing your way through things, you get to make smart, confident decisions about your business. Outdo it with Intuit QuickBooks. Learn more about Intuit QuickBooks@quickbooks.com. Okay, party people. Now to the partiest part of our party. Today we are stepping into the space where sports, culture, fashion, and music collide. And honestly, this one is an interview and a conversation we have been so excited about. Our guest is Damo Wells, a creative director, designer, DJ and cultural curator who is literally helping redefine what women's sports looks and feels like. She's the founder of Dead Dirt, the creative force behind the Washington Spirit's visual identity. And to no one's surprise, her business has continued to scale, highlighted by partnerships with unrivaled Golden State Valkyries and now a major multi year licensing deal with the NWSL to design merchandise across all 16 clubs. Damo's work isn't about shrinking women's sports into something safe or predictable. It's about storytelling and identity and culture. And she's coming out of music, fashion, and black regional culture. She's bringing all of that into women's sports in such a refreshing and real way. And we're going to keep it real, too. Abby and I have many strengths. Personal style, probably not one of them.
A
Speak for yourself, Julie.
C
We are not going to say we need you, but we need you. Dumba Wells, welcome to the party.
B
I was gonna say we need, like, we need, like, air horns or something.
A
Yes. Oh, my God.
C
We need you, Damo. Oh, my goodness.
B
I'm happy to be here.
C
How are you? Thank you for doing this and all the craziness.
B
I'm great. I'm great. I'm great.
A
Yeah.
C
Are you in LA right now?
B
Yeah, I'm in Los Angeles. Okay.
C
Okay.
A
Where did this come from? Like, where did this idea of getting into the women's sports space come from for you?
B
To be honest, sports came to me. It wasn't necessarily something I sought out. I started Dead Dirt just because I didn't have anywhere else to create. I think I was seeking out things that weren't really working. And so I didn't take that rejection for a no. I just figured I would go about it on my own. And in doing that, I built Dead Dirt to just kind of house my ideas in fashion since I wasn't really getting those opportunities. And then Washington Spirit kind of just came knocking. So I'm born and raised from the D.C. maryland, Virginia area, and A lot of my culture work has been in uplifting that area, and so people know me there for that. I have a good, you know, community there. And so I think that was, you know, part of the reason why they had come. But also, we had a big moment with Natasha Cloud of the WNBA where she. She had worn some of our pieces to one of her games. This was before she had left. She was playing for the Mystics at the time, and she was like, you know, sideline wearing one of our pieces in a moment that had, I wouldn't say viral, but it just got a lot of exposure. Gq, sports, like, covered it or something, and she had, like, a big moment with it. And then Spirit saw that and was just like, you know, who made that? I think someone on their team saw it and then pushed it forward and they reached out, and then it's all.
C
Been up from there, all went up from there. Before we go to what you've created with Dead Dirt Rewind, as you were just saying that you got into things that maybe didn't quite fit and tell us what those things were and then what gave you the inspiration to get out of it? Because I'm sure there's a lot of people in life, right, who get into stuff or trying to find a career path, and they're like, this isn't fitting, but they stay in it for far too long. So tell the party people about all the stuff. Because it blew my mind, honestly, of what you've been doing.
B
Well, I think transition is always a bitch for a lot of us. And so I had been in music and Entertainment for about 10 years prior to this. Like you said, I had been a dj. I had worked for a major streaming platform prior to that, and I really love that work, and it's still part of me. And so it's not necessarily something that I would say, oh, it's like you pivot more than you build on, and you kind of know when it's time to move on. And I think that that's sometimes very difficult because it can feel like starting over depending on what it is and what it looks like. And so for me, I think I felt like I had done everything I needed to do. And when I looked around, I just was like, this space is turning into something that isn't really resonating with me anymore. So what does moving on look like? And so I had always wanted to design, but when I was young, it wasn't necessarily something that my environment supported. My family didn't quite understand it, so they Didn't. It wasn't something that they could get behind. And then just none of the schools I went to understood the pipelines to get into those spaces. They weren't particularly supportive. So I didn't see a way into it when I was young. And I think when you grow up, you know, kind of poor with underserved things, you don't really understand your pathways until you're grown. And that's essentially what happened. I think music really opened up a lot of gateways for me to know what was there. You know, you get told you need to have a design degree or you get told you need to have certain experiences in order to design, which is, you know, kind of true. And just getting rejected from everything across the board, whether it's a education program to, to learn to design better or whether it's a, a gig to, to start to work into design. Just getting rejection across the board. And.
C
Oh, you were.
B
Yeah, yeah, 100%.
C
So you were trying to get in.
B
Yeah, yeah. And they were like, no, yeah, I was getting rejected. Yeah, I was getting rejected across like for like a year. And finally I was ready to quit and getting frustrated and just like, fuck it, I'm gonna start my own thing. I know how, I know enough about how these systems work. I'd also dabbled in it enough throughout the years where I just wasn't giving it my all. And I think at that point I was ready to do that. And so I think I just decided if someone wasn't going to give me the opportunity, I was going to create it for myself. And it wasn't something that was foreign to me as a black woman. You know, I wasn't going to wait for someone to make my opportunity for me. I'm going to go and get it. And so here we are.
C
I mean, just that moment where you're like, eff it, I'm going. That takes a lot to get to that. What, what? Inside you was like, no, I can do this. Because you, you literally started a one woman creative agency on your own coming.
B
Out of the D.C. area. The pipeline is very much like, get a good government job. We see how that's, we've seen how that's turning out right now.
A
Right?
B
A lot of things I was gonna say.
C
You didn't even mention you worked with the Department of Energy for like seven years.
B
I was like, that's like so many lives ago. You know, like my, my educational background is in environmental policy. Like the Department Energy paid for me to go to school for environmental policy. Like that was what I went to school for. And it's partially the only reason why I went to school for that is because that's what they would pay for. Not necessarily because that's where my passions lie.
A
These are like total polar opposite lives, right? Like you're going from like this government job that is going to pay you a certain amount every month forever. You're going to get a big, you know, a pension if you work here for this many years, etc. And then you.
C
Boring.
A
But then you have this decision to go the I what I would describe it as like the most vulnerable path. I think that the way of an artist is like the way of vulnerability and how vulnerable you can actually get in the pursuit of mulling the insides of you out and to make your insides come into the physical world. Right. Like, I think that that is what art is. And it's, I think, very serendipitous that you chose to participate and work with women's sports because it feels like you're like the same. Like, we gotta go create our own world. There wasn't as many eyes on us when I played and similar to when Julie played. But this access that these players now have of developing their own brands and their own, their own capability of being the storytellers of themselves and who they are, they don't necessarily have to even attach themselves to other brands. They can create their own. And then how fashion and how the authenticity and the personalities of each player have played such an important role in creating these little mini brands for themselves so that they can sell themselves out into the world in a more interesting way. Like, I, you know, like I just recently learned, like, what tunnel fits what that means, you know, that never happened when I was a player. And what you are doing with the NWSL is so freaking cool. And your shit is so awesome. Like, I am not a fashion icon by any means, but I like would wear it. There is such a huge gap in sports apparel between, like, you either only get to wear sport sporty stuff with sweats and that's it, right? And like, so it feels so serendipitous.
B
It is absolutely serendipitous. I'm exactly where I'm supposed to be. I think design without purpose is. Is pretty meaningless. And so I'm really grateful to be exactly where I am. I am having so much more fun doing it for the interest of these women because this is what I want to do. And the fact that it serves them is just like that much better. Like it kind of drives it that Much more. Also, like, oh, my God, I have really bad ADHD. So the fact that I have 16 clubs to kind of iterate across now is just, like, wonderful. You know, you can never get bored. Like, you can never get bored. It's just like, oh, we can just skip over to Boston and figure something out over there, like, do something in the Bay. Like, it's a big world now. We can iterate across. But no, like, working with Washington, Spirit was. There were so many things, I think, stepping into that space that I was not privy to. And when I got there, I was equally amazed and shocked because I just didn't realize what the girls didn't have. And I think outside of all of the wonderful things I learned, I was really frustrated to see that. To see how limited the options were. There weren't many people kind of living in the gap that I'm now in. As much as there are a ton of people with licenses. I don't know how much they iterate intentionally. They just kind of slapstick. And there's. And so my time with Spirit was really important because I kind of got to get the lay of the land and really watch and do it from the perspective of a club that's very, I would say, of all of them, pretty prestigious. And so it was great to see it at that level, but then also seeing that all of them don't operate that way. They all don't get the same resources, and they need different help. And so that was really necessary to understand because I think outside looking in, people think or assume, you know, that everything's good, everybody has the same sort of resources and help, and that's not necessarily true. And so my time with Spirit has been really great, really educational. They've been. I would say I spend more time talking with Kim Stone, who's their CEO, and she's been a big advocate of mine. And so she has always put a battery in my back to just, like, try something new, to go hard and to, like, not. Not be afraid, which I think is really, really important. I think when you're. When you're afraid, it's hard. It's hard to crack a new barrier. Talking to some of the team, sometimes you can tell that they're a little bit afraid or they think that they know their audience, but, you know, a audience, not all of them. And so you may be selling to an audience who is okay with T shirts and hoodies, but there's a whole other audience who may be totally willing to spend $100 on a knit polo or $300 on a leather jacket if it's very nice, because they're women, and women purchase differently, and we like nice shit. And so if you give them something nice, they'll buy it. Versus, like, this $80 hoodie you want to sell them. That's just something screen printed that they'll probably just recycle in a couple of years and they won't care about it. I'm trying to deliver keepsakes, and so I really love spirit because it gave me a lot of room to stretch out. And even when they were, like, a little scared, because there were definitely some points where they were like, girl, we don't know about this, but we're gonna let you do it. You know, Yay.
C
That's what you want.
B
That's exactly what I want. And I think at this point, like, it's proven itself to work. And I'm also, like, not ever trying to do anything that's gonna put them at risk. Like, I've worked in enough corporate environments to know where my boundaries should be. So, yeah, my time with them has been great.
C
Abigail. This time of the year, I always try in January to get back to healthy eating. I don't know about you, but, like, over the holidays, I kind of go off the rails. And so it's like, okay, let's get back to that. But you also don't have the bandwidth to plan much because everyone's back at work and things are crazy and flying at you in January. And so, like, figuring out recipes, grocery shopping, buying all these ingredients, it's all. It's all too much.
A
Yep.
C
And that has completely changed thanks to Hungryroot, because it's honestly the easiest way to eat healthy. My newest obsession, I don't know about you, but my new obsession has definitely been their kale Caesar salad. It features kale, of course, but it also has yummies like white beans, fennel, apples.
A
Right, nice.
C
Radicchio sprinkled with imitation parm made from puffed quinoa. Right. Walnuts and almonds. How good is that? Doesn't that sound good?
A
Puffed quinoa become parm. That's good. Okay.
C
I don't know. I'm gonna try it, but it's amazing. It's really good.
A
I'm gonna try it.
C
And they don't just have one recipe or two recipes you can choose from. They have 10 of thousands of recipes each week. You get to tell them what you love and what you don't love. And so it just simplifies the whole process because there's always something that fits whatever mood that I'm in. And you can. You can do smoothies, you can do kids snacks, all of that high quality proteins, all of it things that, like, you actually want in your house. And best of all, it helps me stay consistent. So February and March usually kill my resolutions, but Hungryroot is here to genuinely make eating healthier and the easiest part of my week. Take advantage of this exclusive offer. For a limited time, get 40% off your first box, plus get a free item in every box for life. Go to hungryroot.com wttp and use code wttp that's hungryroot.com wttp code wttp to get 40 off your first box and a free item of your choice for life.
A
All right, Jules, it's a new year. Yeah. So that means resetting, refocusing, and getting your space ready to support how you actually live and work.
C
Yeah, exactly. And we talk a lot about preparation on the show. And honestly, your home plays a huge role in that. I spend my new year. This is full disclosure. January is all for me about decluttering.
A
Yes.
C
Like, it's an obsession, Abby. Because then I feel better. I'm creating a space we can live comfortably in, happily in. Which is why I'm excited to tell everyone about our sponsor, Wayfair. They have everything to help you. Then after you've decluttered, get organized, have that space actually reflect how you want your new Year's intentions to be lived out. And I know.
A
And, Jules, Wayfair makes it super easy. Like the bedding, the towels, the storage furniture, Everything is one place. One place.
C
And I have actually been really focused on making my outdoor spaces because when you're inside a lot, all day, working, I want my outdoor spaces to be a place I can sit and enjoy and even work. And so I. I spruced up my entire outdoor living area. The side patio, full new patio set. Yeah. So I can have, like, coffee there. I can work there. It's sunny. It's the sunny side of the house in the morning and especially in the winter. That's really nice. So it's fabulous.
A
I love that, Jules, I should come by maybe and visit you.
C
There you go. We can work together, which we do all the time anyways.
A
I know. I also think what's great is that Wayfair has, like, the most massive selection for every style and for every budget. And it's fun to, like, visualize the pieces in your space. And I know our listeners will find something that they love. I Just, I just absolutely know it.
C
That's right, party people get organized, refreshed, and back on track this new year for way less. Head to Wayfair.com right now to shop all things home. That's W a Y F A I R.com Wayfair Every style, every home, every party. Abby. OCD is one of those conditions people think they understand, but most really don't. About 1 in 50 people in the U. S live with OCD and because it's so misunderstood and stigmatized, many go 10 to 15 years before getting the right diagnosis. And that's a decade or more of unnecessary suffering. And that's especially heartbreaking because OCD is actually very treatable. When you get the right kind of care, it has to be specialized. Traditional talk therapy isn't recommended for OCD and in some cases can even make symptoms worse. And why I want to tell you all about nocd. NOCD is the leading provider of evidence based treatment for ocd. Sessions are fully virtual and they're covered by insurance for more than 155 million Americans.
A
That's incredible.
C
Visit nocd.com and book a free 15 minute call with their team to learn more about how NOCD can help. That's nocd.com. When it expanded to all 16 teams. Right? So that's 16 different cities that you have to understand and fan bases and all of that. How do you even approach that and what has helped you? Because it sounds like, and I've heard this before you talk about this, that your DJing gigs gave you a sense of how to feel the vibe of a city. And I was like, that is fascinating.
B
It's a combination of that. It's community first and foremost. It's how do you speak to that community first? How do you speak to where they're from? And I think it gets overlooked often because these clubs are typically run by people who are not from there, which is like just part for the course, because that's business. But I think you have to care about that. I think the people who are at the helm of the business, at the top of the business need to give a shit about the city they're in and making sure there's someone in the building who has a complete understanding of that culture so that they can inject it into the companies. Because ultimately what we're trying to do is build a heritage. You know, the nwsl, when you zoom out, is, and I love to say this because it's like my favorite thing to say, like, because I think people forget this Also, it's like, it's like a teenager. You know, this league is like, what, like 15 years old, 16 years old. And so, like, that's a teenager. She's 16, girls. And so, like, what were you doing at 16? You're still figuring it out. And so. And there's a bunch of new clubs that are, like, figuring it out. And so we don't have the benefit to, like, latch onto, you know, clubs that have preexisted before us, much like some of the European teams or women's teams, you know, across the pond that are oftentimes sitting underneath their men's clubs and they just attach to their men's team's heritage and they get to inherit that. We don't have that benefit, which I think is a pro, actually, but it makes that heritage part a little bit harder. So we have to understand what it takes to build that. And I don't know that people, business wise, come in with that as a value understanding. And that is the thing that is at the top of my value system and how I incorporate it into what we do. And I think we've seen the fruits of what that looks like.
A
It's amazing because I think that that is what is the great differentiator between. I do believe that this is like one of the biggest differences between men and women's sports.
B
Huge.
A
Yeah. And I think, like, from the time that I remember playing and even now, like, we're always trying to give credit to the, to the women who, who came before us like, that we stand on the shoulders of giants. And, you know, Billie Jean King is also a part of this podcast and it's like all of these elements, like, what I'm curious about though, in terms of you, like, digging into like, one NWSL club. Julie and I are part owners of Angel City. And when you, like, dig into this club and you're thinking about what kind of creative flair you're going to put into some design of whatnot, like, how do you even begin? Are you like in like the, are you in meetings with the, the team or the, the employees or the, the fans of the city? I know that you live here, but, like, how does that even begin? Like, and, and is your demographic high end, more fashionable, like person or could in fact you bring. Because I just feel like it's such a missed vertical in so many fine and so many businesses in sports world. Like, this is like a completely untapped market to me. Like, are you finding that to be true that. That people are desperate for your stuff that they're, like, really excited to get the, you know, the Damo Wells dead dirt, you know, merch collab.
B
They're typically pretty excited. You know, for me, working with Washington Sperry made a lot of sense because I was. I'm born and raised from that place. And so it's almost like being a trusted vessel. I think as we move into other regions, you know, as much as we'll still be like the anchor point and the umbrella brand, we'll also start to bring in other people who act similarly, you know, who are trusted vessels from these respective places. But doing our research also is, like. Is not as hard as you think. I think if you know what to look for, where to look, and bringing in the right people who can help inform what that creative looks like from a true cultural, authentic standpoint.
A
You know, my business brain is going crazy. I'm like, oh, what about ncaa? Oh, what about.
C
All of. There's so much need to your point.
A
Like, wow, this is like a very. You are. I'm very excited to see what happens.
C
Yeah, yeah, yeah. How did you. How did you actually name. What does dead dirt mean? What is the background on that? I'm dying. I haven't seen anything on that. I'm like, she hasn't explained this.
B
Oh, man. It's because, you know, when I started Dead Dirt, I was in such a, like, weird transition, probably a little depressed. And it was like this process of unearthing a lot of things that were maybe in the way of me even doing any of this because I really didn't want to, you guys. I wanted to stay in my safe little bubble of what I was already doing. And it was like. Even though I was, like, I was becoming a little bit bored and miserable where I was, but it was safe. And so I was like, we've done this before. We've started over before. Why would you want to do that again? And so I was, like, kind of battling internally with myself about whether I was going to pursue design. It was like this rediscovery of a dream deferred, and I'm just like, are we really going to do this? And so it took a lot of internal work that I just was avoiding and things that I probably had buried, pun intended. And so I think in just doing all of that work, that was how that name came to pass. And I think it's funny because some people interpret it negatively, because they just do. I don't know, but I don't care. It means what it means. It really means the unearthing of the things that are in your way. That's really what it means. It means to till your own soil so that things can grow.
C
It's good.
A
I love the name.
C
Yeah, I do, too. And I love that, like, you to me, like, dirt already seems dead, but you're like, no, it's even more dead than that. It's dead dirt.
B
Yeah, I mean, it's like dirt is, like. No, I think it's, like, twofold, you know, because dirt has the potential to really bring forth all of the nourishment that you ever could need if you nourished, if you. If you tilled it correctly, if you nourished it correctly, if you brought forth the things that you actually, you know, need it to flourish. But if you don't, then, yeah, it's. It's dead. It's not gonna work. And so I think it's. It's ironic, too, because now being in sports, everything we do is, like, out on the grass in the dirt. So sometimes people, like, try to make that correlation a little bit. And so I think that's funny, but it's really more about, like, your internal work.
C
Okay. As much as we dread this Damo, that's like, what about us? How can you help these. The us? I was gonna say these old bags us. Then I stopped. I was like, don't. Don't do it. What do we need help with? Like, I. I don't know if you've seen. We did this tunnel because, as Abby was saying, we didn't have. This tunnel fits, you know, the walk from the bus or your car.
A
We just wore sweat to and from.
C
To the locker room. Yeah, you didn't have to worry about that stuff. But in podcast style, we did do, like, oh, if we had that, this is what it would look like. Maybe that will help frame kind of how we need to be helped. Do you want to see them?
A
Yeah.
C
Okay. This is mine.
B
Explain the swap. Julie, tell me what's going on. I need you to voice it over. Is this your strut? Is this your model walk? Is this your strut?
C
That was my red carpet model walk.
B
Okay. Period.
C
And then this is the piece that makes me double sexy. Put the glasses on.
B
I love the glasses. Wait, wait. Now I gotta put mine on.
C
Get your glasses on, Damo. I've seen your glasses. Yeah, that's what I need. I need sexier glasses. I think Damo's glasses are rad.
B
I love glasses. Today I decided to be different and, like, not wear glasses. But, you know, I had to put mine On. Because you put yours on.
C
Okay, good. So you like my glasses?
B
Yeah.
C
Maybe I'll just spice those up a little bit. Okay, well, look at Abby's.
A
Yeah. You know, I'm just wearing just my clothes.
C
If you're not on YouTube, bounce over to YouTube to watch this.
A
I am. I'm strutting up and I'm. I'm taking myself pretty seriously.
B
Uh huh.
A
You know, I'm like, oh, there's a camera.
B
I think as long as you wear it with confidence, you're good. That's half of. That's half the battle. People don't realize half of the battle is just like, are you wearing it with confidence? Like, yeah.
A
Okay, there we go. Camera moves a little. That's it.
B
I think it was awesome.
A
You can see that we take ourselves very, very seriously.
B
I think it was awesome. I mean, you wouldn't be any fun if you took yourself.
A
Too serious. That's so true.
B
I don't take myself too serious.
C
You're right though. Like, you have to feel confident in it. That's the challenge for me, like, especially like in the broadcasting world, like when you're actually on real TV and you're doing stuff, you can't wear a hat like I do on the podcast every day. And you and a sweatshirt. You have to get a little bit more dressed up. But what I finally come to realize is like, I don't like heels, so I stopped wearing those. And like, I just like, keep it simple. Like a blazer, cute blazer and a shirt and tennis shoes and I'm fine. And that makes me feel better. And I was like, I, that's gonna be me. Yeah, that's okay.
B
Also a uniform is cool, you know?
A
Yeah, I'm into a uniform.
B
Yeah. When you get to a certain point too, I think it's totally fine to have a uniform. Like, I have arrived to that. Like, I have a uniform. I have a default uniform when I'm like moving around a lot and I don't need to get a fit off every day. Like, I'm working, I need to just get out of the house. Today was one of those days. I'm just like, I need to get to the office. I have things to do today. Like, I did my hair today for you guys, you know.
A
Yes, thank you.
B
Thanks. But like, usually I don't give a. I put on a bandana and, you know, a track jacket and some jeans and I'm out of the door, you know, Like, I'm not like, stressful, stressing myself out. So a uniform Is.
C
Okay, good. I'm seeing behind you because I can finally see now that that is some of the. We were waiting for our Angel City one to come.
A
Do you have an Angel City one right there?
B
Yeah, I can. I can.
C
Can you give us a glimpse of it real quick?
B
Yeah, I'll have to unplug. Give me two seconds.
A
Yeah. Thank you.
C
Thank you. I want to see it. I did see that Angel City colors. I was like, wait, that's it.
A
All of the stuff I want all of the. All of the club stuff like this. It's a knit polo. They're great, these knit polos.
B
So you have one coming in the mail.
A
I know.
C
We were so sad. We're gonna definitely show it on Social.
B
When we get started. Funny enough, these are the tiny baby ones that I was sampling to get made. So these are, like, little ones.
A
Oh, my gosh. It's so great.
B
They kind of fit perfectly into this little. A little square, but.
A
Oh, my gosh, look at that.
C
It says Los Angeles on the back, Angel City on the front. It's got the logo, and the Dead Dirt logo, I think, is on the other side. Right.
A
It's great. It's great.
C
I've seen all 16 and y' all have you.
A
They're great.
C
I've just seen images of them. I haven't seen real irl, but they are.
B
Well, we'd love to have you guys. We have. Our opening is February 7th, so they'll be on display in LA.
C
Really?
B
Yeah, yeah, yeah.
C
Okay. Because you're LA based and we're LA based. I was just gonna say, like, we need to. We need to meet you in real person.
B
Yeah. Yeah. I'm LA based.
C
Can we be friends?
B
Of course.
C
Okay.
A
Thank you.
C
I need someone cool and creative in my life.
A
That's so good. I would like to be friends with you too, but I'm. I have. I'm not gonna ask you straight up.
C
She's gonna play it cooler.
A
We'll do it next. Okay.
C
I'm also putting this out there. One day, we're gonna have a welcome to the party collab capsule with Damo Wells. There it is. We're getting her. Putting it out there. Thank you so much, Dom. I'm so proud of you and all that you're doing in this space.
A
Good job.
C
Incredible.
B
Thank you for having me.
C
I feel like. Honestly, I feel like we're so lucky in women's sports to have you so think. I know you said it chose you, but you had to choose it back, so thanks for choosing.
B
I'M so, so beyond happy to be here. So thank you for having me.
A
Jules Damo. You know, there's something about artists that I am so fascinated by.
C
Yeah.
A
Like.
C
And you live with one.
A
I do, but it's like they. It's like they walk around the world and they just think, this is my assumption. This is my projection. They just think it could be more beautiful. Like, it's like churning themselves inside out to try to make the world more understandable and more beautiful. And Damo is just like the perfect example of this. And I don't know, it feels like there's something really interesting that could potentially happen here with women's sports, fashion, and could. I'm. I'm going to. Is Dhamma the one that's going to make it happen? Right. Like, can she be a person in a new business that creates a new industry? Right. That is such an untapped and unseen world in sport. Like, women, women fans never get. They just pink it and shrink it Right. In the past. And I think she's going to deal with that. But I loved. I loved her. Her artist way.
C
Yeah. I think that we all need to tap into an artistic side to ourselves because I see us like, the, the non artistic ones as athletes is like, we're just gonna grind through things, Right?
A
Yeah. Yeah.
C
And I love that the artist is like, why? Why would you do that? Like, when you can make the world a more beautiful place by doing something different? Like, I don't need to keep with this job. I don't love. And I. And I feel like we all need a little bit of that side of like, okay, I am going to take this leap and be willing to fail instead of grinding through something I don't want to be grinding through because I realized, like, I can do more purposeful things elsewhere. That's right. And we get stuck. So that's what I loved about that story as well. She's like, no more.
A
Yeah. Glennon is very good at quitting things.
C
Yeah.
A
She's like, this is not like her body.
C
It's not quitting, though. It's like, no.
A
Yeah. But her body will not allow her to do something that is not meant for her.
B
Yeah.
C
It's like, it's knowledge. It's like, no. I know this from my core.
A
Yeah.
C
This is not right.
A
Yeah, that's right. That's good.
C
Yeah. And that takes like this inner knowing that I think. And if I was to say, I mean, there's so many great attributes to professional athletes and their ability to reframe and find the positive and the silver lining. And as we do all the time. But there's also something inside you when you know it's not right, get out and do something else. And that's what I love about artists.
A
Yeah.
C
Okay.
A
Yeah. They feel the fire.
C
Yeah. And you need people in life that feel it. Right.
A
Yeah.
C
Okay, party people, don't forget to subscribe to, especially if you want to see the Tunnel fits with Domo. You might as well go to YouTube. Check them out. The incredible red carpet walk that Abby and I tried to emulate. Go to YouTube. Click that little bell icon so you don't miss new episodes when they go live.
A
And just take a second. It would really. It does mean a lot to us. If you could rate, leave a comment and subscribe to the podcast on Apple Podcasts, Spotify or wherever you get your podcasts. And be sure to follow us TikTok and Instagram welcome to the Party show where Julie, Billy and I will bring the party straight to your feed. Shout out to Kate Diaz for our music. We love you, Julie. Hands in. Hands in. Hands in. USA on three. One, two, three.
C
Usa.
A
Usa. Usa. We're so close. Welcome to the Party is an independent production brought to you by Treat Media. Treat Media makes art for humans who want to stay human. Silver Tribe is our production partner and you can also watch our full conversations on the welcome to the party YouTube channel and follow us at welcome to the Party show on Instagram and TikTok.
Host: Treat Media
Aired: January 20, 2026
Guests: Abby Wambach, Julie Foudy, Billie Jean King, Damo Wells
This episode dives head-first into the intersection of sports, culture, fashion, and music, spotlighting Damo Wells—a groundbreaking creative director who has rapidly become a pivotal tastemaker in women’s sports. Abby Wambach and Julie Foudy (with Billie Jean King in spirit) enthusiastically explore how Damo is changing the narrative, look, and feel of the National Women’s Soccer League (NWSL) and women’s sports lifestyle merchandise. The episode balances playful banter with deep dives on identity, community, and breaking barriers, making for a vibrant and inspirational listen.
"She is a four-time Olympian, 41, five years retired, nine knee surgeries... She called this surgery a game changer. And a comeback she is making, my friends."
(Abby Wambach, 14:20)
"I just figured I would go about it on my own... If someone wasn't going to give me the opportunity, I was going to create it for myself. And it wasn't something that was foreign to me as a Black woman. I'm going to go and get it."
(Damo Wells, 00:07 & 28:00)
“The way of an artist is the way of vulnerability... to make your insides come into the physical world.”
(Abby Wambach, 30:26)
"I'm trying to deliver keepsakes.”
(Damo Wells, 34:56)
(50:33) Playful tunnel walks—Julie and Abby perform their own "tunnel fits" fashion show for Damo:
"Half of the battle is just like, are you wearing it with confidence?"
(Damo Wells, 52:29)
Show-and-tell (54:14): Damo gives a sneak peek at her Angel City collar knit polos and discusses her club-specific designs. Excitement for her gallery showing on Feb 7 in LA and affirmation of her local, LA-based presence.
"There's also something inside you when you know it's not right—get out and do something else. And that's what I love about artists."
(Julie Foudy, 59:12)
On creating your own lane:
“If someone wasn't going to give me the opportunity, I was going to create it for myself. And it wasn't something that was foreign to me as a black woman. I'm going to go and get it.”
(Damo Wells, 00:07 & 28:00)
On moving from comfort to courage:
“Transition is always a bitch for a lot of us... I was ready to quit and getting frustrated and just like, fuck it, I'm gonna start my own thing. I know how, I know enough about how these systems work.”
(Damo Wells, 28:25)
On authenticity in design:
“Design without purpose is pretty meaningless. And so I'm really grateful to be exactly where I am, having so much more fun doing it for the interests of these women.”
(Damo Wells, 32:25)
On community and legacy:
“This league is like, what, 15 years old? ...What were you doing at 16? You're still figuring it out... We have to understand what it takes to build that.”
(Damo Wells, 43:23)
On the creative process and confidence:
“As long as you wear it with confidence, you're good. That's half of—the battle. People don't realize half of the battle is just, are you wearing it with confidence?”
(Damo Wells, 52:29)
On why women’s sports fashion needs Damo:
"Women fans never get... They just pink it and shrink it, right, in the past. And I think she's going to deal with that."
(Abby Wambach, 57:53)
“Welcome to the Party” uses this episode to show how creative minds like Damo Wells are turning women’s sports into a culture of self-definition, pride, and joy. If you’re seeking a dose of empowerment, real talk, and visionary takes on what’s possible in sports and life, this conversation delivers with fun, warmth, and radical optimism.