B (32:25)
It is absolutely serendipitous. I'm exactly where I'm supposed to be. I think design without purpose is. Is pretty meaningless. And so I'm really grateful to be exactly where I am. I am having so much more fun doing it for the interest of these women because this is what I want to do. And the fact that it serves them is just like that much better. Like it kind of drives it that Much more. Also, like, oh, my God, I have really bad ADHD. So the fact that I have 16 clubs to kind of iterate across now is just, like, wonderful. You know, you can never get bored. Like, you can never get bored. It's just like, oh, we can just skip over to Boston and figure something out over there, like, do something in the Bay. Like, it's a big world now. We can iterate across. But no, like, working with Washington, Spirit was. There were so many things, I think, stepping into that space that I was not privy to. And when I got there, I was equally amazed and shocked because I just didn't realize what the girls didn't have. And I think outside of all of the wonderful things I learned, I was really frustrated to see that. To see how limited the options were. There weren't many people kind of living in the gap that I'm now in. As much as there are a ton of people with licenses. I don't know how much they iterate intentionally. They just kind of slapstick. And there's. And so my time with Spirit was really important because I kind of got to get the lay of the land and really watch and do it from the perspective of a club that's very, I would say, of all of them, pretty prestigious. And so it was great to see it at that level, but then also seeing that all of them don't operate that way. They all don't get the same resources, and they need different help. And so that was really necessary to understand because I think outside looking in, people think or assume, you know, that everything's good, everybody has the same sort of resources and help, and that's not necessarily true. And so my time with Spirit has been really great, really educational. They've been. I would say I spend more time talking with Kim Stone, who's their CEO, and she's been a big advocate of mine. And so she has always put a battery in my back to just, like, try something new, to go hard and to, like, not. Not be afraid, which I think is really, really important. I think when you're. When you're afraid, it's hard. It's hard to crack a new barrier. Talking to some of the team, sometimes you can tell that they're a little bit afraid or they think that they know their audience, but, you know, a audience, not all of them. And so you may be selling to an audience who is okay with T shirts and hoodies, but there's a whole other audience who may be totally willing to spend $100 on a knit polo or $300 on a leather jacket if it's very nice, because they're women, and women purchase differently, and we like nice shit. And so if you give them something nice, they'll buy it. Versus, like, this $80 hoodie you want to sell them. That's just something screen printed that they'll probably just recycle in a couple of years and they won't care about it. I'm trying to deliver keepsakes, and so I really love spirit because it gave me a lot of room to stretch out. And even when they were, like, a little scared, because there were definitely some points where they were like, girl, we don't know about this, but we're gonna let you do it. You know, Yay.
