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#907 Show Notes: https://wetflyswing.com/907

Presented by: TroutRoutes, Jackson Hole Fly Company

Sponsors: https://www.wetflyswing.com/sponsors/

What does it take to completely rethink how we carry gear on the water? In this episode, we dig into fly fishing innovation through the story of Fishpond and the mind behind it, Johnny Le Coq. From cassette tape cases to chest packs and carbon fiber nets, this one connects design, function, and purpose in a big way.

We get into the early days of Fishpond, how disruption shaped the brand, and why conservation became just as important as the gear itself. Jonny also shares what he's focused on now, including a powerful citizen science movement that's giving anglers a new way to protect the waters they love.

Show Notes: https://wetflyswing.com/907