← What Are You Made Of?
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- [00:01]
A
Welcome back to the what are you made of show with your boy C Rock here, and I'm with Matthew Williams. We were gonna get find out what he's made of today. So, Matt, welcome to the show.
- [00:10]
B
Hey, man, thanks for having me. Appreciate it. Looking forward to chatting.
- [00:13]
A
Yeah, bro. Well, you got quite a story we want to get into. Find out what you're made of. That's how we start the show. Every time is with that question. So what are you made of, man?
- [00:20]
B
Yeah, what am I made of? Oh, man. A series of really poor decisions that led to ultimate rock bottom and the start of a new Life back in 2010. So I guess, like, when I think of what I'm are built from an amazing community, intensity, effort, sobriety, and I got to throw it in there because it's part of my business. Peanut butter. So, yeah, man, it's. It's. It's a crazy thing. We obviously have a couple mutual connections, but, you know, as someone that, you know, grew up in New York, worked really hard, you know, did all the things, went to school, got the degrees, did everything, I was battling the whole side of addiction that I wasn't, you know, really ready to get honest with for a long, long time. Every time I, like, would move somewhere, it'd be like, you know, wherever I am, there I am. And it was just one of those things where eventually it blew up and, you know, I'm coming up on 16 years this Sunday, May 17, and, yeah, life changed.
- [01:17]
A
Thanks, man.
- [01:17]
B
I appreciate it.
- [01:18]
A
Isn't it interesting? Isn't it interesting? Oh, go ahead, finish. I'm sorry.
- [01:22]
B
No, man, it is. I mean, our mutual connection is someone very intricate. Just a huge intricate part of my. My story that, you know, kind of took me under his wing and was like, here's what we're going to do. And obviously, he's an. He's still an intimidating guy. But, you know, I was super scared of that guy when I first met him because I was in charge of teaching his kid.
- [01:45]
A
Oh, yeah, yeah. Ross Mandel we're talking about. So for those that don't go look him up.
- [01:49]
B
Yeah, I was talking. I was teaching Ross's now or his oldest daughter. She was my fourth grade student. And, you know, obviously I, you know, I love what I did. I, you know, I showed up to be a teacher. I showed up to be a coach. But I had that, know, secondary life of, like, you know, bartending and drinking and drugging on the weekends and everything kind of collided. May 15th of 2010, and my first day sober was May 17th, and Ross was one of the guys that was like, let me take care of you. Let me help you out. And, you know, introduced me to some really good people and a fellowship and a community that I didn't know really well, I knew existed, but didn't know.
- [02:24]
A
Yeah.
- [02:24]
B
And. Yeah, started over from there, kind of from. From nothing. So, yeah, I guess I'm made of a lot of really good. You know, made up of a lot of really good people that helped me out and when I was finally ready to ask for. So I always have to say that I wouldn't be anywhere today if I didn't get sober. I wouldn't be anywhere today if I didn't have the tremendous community of South Florida behind me that, like, loved on me when I couldn't love myself and picked me back up and kind of said, hey, man, just go do your thing.
- [02:48]
A
Yeah, man. Like, you said something about wherever you go, there you are. Like, it's funny, when you're. You're a drinker, you're a partier or whatever, you know, you go somewhere and then you always find that crowd that, like, obviously you go to the bar and then you find that you kind of gravitate towards the ones that are partying late, you know, or whatever, and it's kind of like, yeah, you got. So I'm big on identity, man. Like, your identity is where you're gonna. Who you're gonna be, where you're gonna be and do what you. You know, what you're gonna be doing, you know, and so until you change your identity, you know, and. And you can change your identity whenever you decide to, you know.
- [03:20]
B
I do, Yeah, I. I agree with that. You know, I definitely trying to try to keep up two. Two different lives for too long and that people pleasing and, like, you know, trying to be perfect and, you know, be everything that I could during the school day and. And to the. To the kids and the families and then bar and the restaurants and all the other crap that I was doing and, you know, never really, you know, kind of honoring who I was and what I was trying to do. And the people around me or if anybody got really too close, it's either, you know, run away, put up a wall, do something that would encourage them to leave me or, like, leave my presence and. And, you know, again, wasn't raised that way. I have tremendous, you know, tremendous parents, older brothers, like, great family growing up. I've heard some really tragic stories in sobriety. And, you know, I definitely, you know, had my thing and Why? I was hung up on a lot of things and not really, like, being who I was, and I didn't know who I was. And that's a. That's a scary thing when you get to, like, 28 years old and you're, like, looking at yourself like, I don't want to be here permanently. And I. I'm not really sure who I am because I've lost everything. And what did I really lose? Like, I was lost for a long time. So, yeah, I was a big. It was a big thing getting sober and trying to understand, or first get sober and then be like, all right, what. What the. What the hell do I want to do? Who am I? What I. What am I really? What am I built?
- [04:41]
A
You know?
- [04:41]
B
What am I made of? What. What can I really accomplish or give back to society?
- [04:46]
A
Yeah, I. I can relate to this so much, man. I mean, it's all fun and games until it gets dark. You know what I mean? Like, correct. I. I was in college, and, you know, I didn't drink until I got out of high school and I got to college and I started partying. It was like, you know, I've never seen parties like that before college. I've never seen girls like that before, and I never had that feeling before of, like, once I got into that, I felt like the man for some reason. And it's just like a facade, and it's all fun. And then. And then before you know it, the friends started leaving, going on their merry way to their. Back to their hometowns or work that they're going to be doing. And here I was hanging out still with the. The bad crowd, so to speak, and, man, it got dark. I. I remember that, man, I can relate to this so much. I never. I never had to go. I never went to rehab or anything like that, or AA or anything. I just figured, you know, what happened to me, man, and, you know, I. There's got to be. You know, Ross was the guy that took you under his wing and all that. For me, it was my wife. When I met my wife, you know, I was just like, man, I can't. I can't risk losing this. You know what I mean? I was lucky enough to meet her.
- [05:52]
B
It's crazy you say that, because kind of right. Right around the same last couple weeks, like, anytime I get closer to an anniversary, it's. It's interesting because about almost a month ago, 10 years ago, is where I met this girl who was super beautiful, very smart, well dressed, kind of super sassy, and ends up now being my wife. But she was, you know, one of my students nannies. And I was just like, who's this? You know, like. And, you know, I, I, I, I didn' anyone or try to attempt to get to really know people because, like, I was scared of them getting to know, like, figuring out who I was. But I remember, man, she was right there when everything, like, I started dating her. And three weeks ish later, I was walking out of, you know, jail with another DUI and was like, I mean, you should, you know, you're young, beautiful, all these things I just listed. And, you know, obviously this isn't a good look for me. And your family's probably like, what the hell are you doing? And, you know, told her to run away several times, you know, and that was like, the crazy thing, because she stuck by me, you know, she didn't have to. And she just said, you know, like, if, if you're not going back to New York and you're not, you know, leaving here and you're staying down here to get your life together, you know, why don't, why don't we just try this out? And she stuck by me. Ended up marrying her. I should say, she ended up agreeing to marry me. And we built an amazing life together, you know, started a business that she now runs way better than I did. I just have a really cool presence down here in the health and wellness community in South Florida here in Boca Raton. You know, I joked about, what am I made of? I said, peanut butter. Because I created a peanut butter snack bar company in early sobriety. That was a fun idea. I was biking around everywhere, no driver's license, sharing this product with people that I was, you know, families that were still like, hey, man, we know you up or screwed up. Sorry if I.
- [07:48]
A
No, you.
- [07:48]
B
Sorry if I.
- [07:50]
A
You be you.
- [07:52]
B
Yeah. And, you know, sorry, you know, I up and, you know, it's cool. Like, you're always good to our kids, and, like, you're a good teacher and you're a good coach. And, you know, several families, like the Mandels were supportive of me. And we're like, hey, like, you know, we, we get it, man. People make mistakes, and everyone's human. And, you know, as long as you're on the right path and you're doing the right thing and you're really focusing on, you know, leveling, like, leveling up your life and getting right with, you know, God and getting right with, like, the community and, and, you know, honoring your consequences, we're good. And, and that was it, man. It was like we created this cool little. I created this cool little bar, shared it with people, took it around everywhere I went, got into some gyms, some juice bars, some coffee houses, got a meeting with Whole Foods, got in front of the Whole Foods people, they were like, this is great product. Once we told them the story, they were like, boom. Love that. And let's. Let's. Let's, like, start to tell that story and let's start to share that. So what started as a fun little idea turned into this, like, I don't know, bigger community now that we're outside of the state. And, you know, Whole Foods was incredible to us. And anybody that gave me a chance, like, you know, I. I. That danger of. Right. Like, people pleasing. I try not to let anyone down, which is hard to do at times, especially when you're in a food product. But, you know, we're able. We were able to grow it, able to open a gym, able to do a lot of coaching in the recovery community, in the sober living communities that are down here, and really trying to help other guys that essentially come down here to get their life back together. And it's tough, man. I don't. You know, like you said, you found your wife, right? A lot of people come down here, relocate after they go through a rehab program. They might not know what the next step is. Right. They've gotten sober, which is a huge step. And then it's like, well, what now? You know, what am I gonna do?
- [09:39]
A
Because you know why? Because when your life is drinking and partying, when that goes away, I remember. I remember when I got married, like, we were like, the weekends would be like, okay, we're gonna go out, we're gonna go out. And then when we stopped, it's like, what are we gonna do if we're not going out? What is there to do? You know what I mean? Like, I didn't know what to do. Like, I was really. I. I know what you're talking about, because I was.
- [10:03]
B
My hands. I don't know.
- [10:04]
A
Yeah, yeah. You got to. You start realizing, wait a minute. There is a life outside of this, like, going out thing. Because, you know, and by the way, like, did you ever find the root of why you were doing those things? Because, like, connection matters to a lot of people, and there's a lot of connection when it comes to going out drinking and partying and stuff like that. Not that it's good connections all the time, but there is some kind of. I don't know.
- [10:27]
B
Did you ever Find the underlying, the underlying theme of that. After a lot of, a lot of honesty, a lot of soul searching, a lot of therapy, a lot of work on myself was at some point in my, my life, I thought that I wasn't enough. And that's what it really boiled down to. It's like I'm never going to be enough. I would either compare myself to my older brothers and my father and no one else was doing that but me. I would compare. You know, it's like you said, like you had your friends that were kind of like you'd drink with and then they'd go on their merry way. And you know, all my friends were going to law school or getting married and popping out kids. And we're living what seemed to be like the most majestic like course and like just launching into life and I was just like teaching, which I loved, bartending, running camps, doing everything I could to be, you know, Mr. Williams and like the upstanding guy. And then on, on the flip side, I was, you know, drinking and drugging and you know, trying not to let those two worlds collide, which is just fucking exhausting. Yeah. And you know, for me, you know, that, you know, still like, you know, those things, it's gotten less and less, but I, I can identify that. Right. You know, you can go to the self help groups and read the books and the Tony Robbins is. And the, you know, go check your market Gary Vaynerchuk's and just like listen to all these guys that have built something incredible and it's like at the core of what you're doing, why is it. Why, you know, like you said, like, what this is? What are you made of? You know, why you're doing what you're doing and if it's not something that you're truly passionate about, like, why the. Are you wasting your time doing it? Yeah, so there was a lot of that and I definitely, when I was starting up fro Pro and, and, and I had a lot of people that, that cared about me, but were like, dude, refrigerated snack bar product in Florida. Like, are you, are you a little slow? Like, are you dumb? Like, what's. Are you okay? And I was just like, it's. I think it's great, you know, and I had this belief that like this makes sense to me. Not the, not just that, because I always tell like people like, oh, you know, you know, like, you ever have this conversation with your buddies? I mean, you're a very successful guy. You've been on a ton of Shows, you know, a ton of people across the country, probably across the world, and it's like, you know, that, like, they don't see the hard work. They don't see what came into it, and they're like, oh, dude, you know, Mike, it must be nice, bro. And you're like, yeah, no, like, I. I don't know how old you are. We could. I'm sure we're close. I'm 49 in age. Right. I'll be 45 this year. And it's just, you know, it's like you put all this effort in this, all this and this thing and into doing something that maybe. Maybe you can relate, right? Doing something that you didn't like or doing something that was kind of like, I'm doing this not for me, I'm doing this for something else. And the risk. And that's the biggest thing I think I learned, whether it's, like, in relationships and business and finance or whatever, it's like, you got to take a risk. It might not work out, but, like, if it's aligned with who you are and what you're made of and what you're trying to do, it's a home run, right? And. Or it's on its way to being a home run, right? Like, you're not hitting home runs all the time. And that's where I think this battle has been toughest for my wife and I is like, you know, for a while, we were just doing this because, like, we just had full steam. And then, you know, some things changed in the world, and it leveled off, and then it dipped a little bit. It came back up. And we're just super fortunate because the team, we have that people, like I said, team. You have the people that you surround yourself with, what they're made of, what you're made of, coming together and building something that's epic, not only in the, you know, snack bar space, but in the fitness space, in the community space. And just truly trying to, as corny as this sounds, trying to make this place a little bit better than when I got here and after, you know, and after I'm gone.
- [14:09]
A
So, yeah, no, I mean, and thing is, is that everything you try, it's not really failure if it doesn't work out the way you thought it was. You learn something and you take it forward to the next thing. And I always have this thing. Keep going, dude. Keep going. I wake up in the morning and things aren't on my way. Keep going, dude. I remember some mornings where I'm just like, I gotta deal with this, man. Like, really keep going. I just go, keep going, dude. Just keep going. And then as long as I keep doing that, my nervous system recalibrates, too, to the next level. And then. And then I like the things that come up. Like, I can't believe I was stressing about this stuff in the past. Like, this is. This is nothing. Like. And I just, you know, I. I get this, like, I had these. I do these get togethers and. And the first one we had, I had this mansion, $25 million mansion we rented in Beverly Hills. And two weeks out, I'm in New York City for an event or something. I'm sitting in my hotel room and I get this email that says Airbnb cancels the reservation. And I'm like, what the heck? What do you mean cancels reservation? I look in there. Oh, we found it. It's a fraudulent listing. And I was losing my mind, man. I'm like, two weeks out, I got freaking 20, some 25 people coming into this mansion, this and that. And I'm like, what am I gonna do? And I just. At that point, I said, no, we'll figure it out. And come to find out. We figured it out. But I was. At first, man, I had my heart sunk. I'm like, oh, God. The third event that we did, just. Just. Actually a couple weeks ago, I got a message two weeks out again, where the location that we were going to have this place had a plumbing issue. And I'm like, okay, no big deal. I'm going to find out. I'm going to find another place. And I didn't even have the heart sync. I didn't have anything because I went through the thing before. So everything you go through is building you into the next thing where you're going to be able to handle things better going forward. So now you know what I do, Matt, I. I actually get. It might be kind of freaky, but I get, like, excited when things go bad, because I know. And as long as you go forward, everything always gets better. And then you have this lesson, you know?
- [16:01]
B
So, yeah, thrive in the chaos. Yeah.
- [16:04]
A
Like, just get excited, because if you keep going, dude, this is. Something's gonna. Great's gonna come from this, you know, that's the way I roll now. So can you hear a lot of, like.
- [16:12]
B
No, go ahead.
- [16:12]
A
No, no, go ahead. You're good.
- [16:14]
B
Let's say you hear a lot of those successful people that, like, you're working at something so much, so much, and a lot of people quit. Or again, like, some things come up, family finances or whatever, and they quit right before, like, something happens. And it's true. Like, it's. How. How do you handle things? And I've learned so many things. I know in a business, that production facility, I'm not a machine guy. Like, I had to learn how to take apart a machine, put it back together. There's so many things that I didn't sign up for, but it's like, if I don't know how to do it, how am I going to teach somebody else to do? Because they're not. I'm not going to be here every time. And how are we going to formulate this team and how we're going to all be on the same page where, like, no one's going to ever give as much of a shit as I do about the business. But, like, at least we have people that know what they're doing, that have. Have purpose and want to do it and get excited about it and face the same thing, where they don't freak out if something bad happens. They just kind of like, okay, cool, we know what to do here. This is the protocol. This is what we follow. If we need Matt, we call Matt. We need Chelsea, we call Chelsea. But it's like, those are the things, and the systems, I think, are super important when you're. When you're doing anything.
- [17:17]
A
Yeah, for sure, man. For sure. So. So tell me about this. When. When you see you're teaching Ross Mandel's daughter fourth grade, and then what, like, what was going on at that time? He. This is before he went away.
- [17:29]
B
Yeah.
- [17:30]
A
Okay. So this is before he went away. He's in it. He's doing his thing or whatever, and he's trying to be a motivational speaker at the time and maybe put UFC together for, like. For his own UFC fight thing together, like, all kinds of things.
- [17:39]
B
Correct.
- [17:40]
A
And.
- [17:40]
B
And yeah. And then.
- [17:41]
A
And then you had a DUI or something, and then how did that spur that thing? Where did you have any, like, a relationship with him prior to that?
- [17:48]
B
So I was. I taught there the whole year 2009 to 2010. Didn't have much interaction with him. He was, you know, a guy that you didn't see very often unless he was coming to something for school. One of those guys, though, and I always shared, like, you know, like, you know, you meet people and they kind of, like, they know who you are and they know what you're about, and you're like, man, I don't. This guy sees me and I. It was Very uncomfortable. But when all my stuff went down, his wife Stephanie, you know, had reached out to me and she's like, you need to call my husband. I was like, fuck, no, I'm not calling him. I was like. I was like, you know, Mr. Williams, you know, we're gonna. I'm gonna pick you up, we're gonna go somewhere, we're gonna have a conversation, you know, like one of that. I was terrified, but he was one. He was one of those guys. He introduced me to amazing people. He got me. He got me to get uncomfortable in a room full of people kind of telling them where I was at. And those people started, like I said, loving on me when I didn't know how to love myself and wanted me around and included me in stuff and picked me up and dropped me off. Cause I didn't have a license. I was looking at a one to three years in jail. Span of time of making really poor choices.
- [18:54]
A
And.
- [18:54]
B
Yeah, and then that whole thing with him happened and he. He went away. And, you know, I'd go down to Miami and visit him when I could. And as brutal. And I can't even imagine, like, I don't even know what it's like. And I would have conversations. I don't get to see him much as much anymore because, you know, he's out and he's doing his thing and he's busy, busy, busy. But, you know, I dropped some texts here and there to the. To the. To Steph and to the kids and just, hey, how you doing? Hope all is well. If there's anything I can do, let me know. So it's again, we're always here for each other, but it's like, it's a totally different time, right? Like, yeah, the girls are growing up and just, you know, beautiful, talented, smart, you know, in the world, you know, Steph's amazing. Ross is doing this long time ago, okay. Like, one of. One of the very beginning ones. And I've met a lot of other people from that, I guess the agency, right, that have either come down here to do their show, and I have a podcast of my own where it's. Nothing is stellar as what you're doing in terms of the level of exposure. But I've been doing stuff where it's like interviewing people, right, for about, you know, what's you call. We talk about your recipe or your ingredients. We just talk about, you know, what's routine, rituals and consistency that makes you successful. So it's just, again, interesting people telling their story, sharing why they. Who why they are who they are or why they are the way they are. And it's. It's cool, man. I love talking to people. I love the imperson and stuff. Like, I, I should probably do this for my podcast, but, like, I'm just an energy guy and this is obviously good energy here, but I always feel like definitely when I'm in person.
- [20:28]
A
Yeah, I, I actually toured the country last year. I go to different cities and rent amazing studios and did a lot of in person stuff too. So, yeah, I do both.
- [20:38]
B
Awesome.
- [20:39]
A
I do both, man. But this is just so much more convenient because I'm, you know, I homeschool my daughter and I want to be here, you know.
- [20:44]
B
Oh, wow, that's awesome. And where are you based out of again? Sorry?
- [20:47]
A
I live on the coast of Maryland, Ocean City at the beach. So I have a studio here at my house. And yeah, it's just a lot more convenient, you know. But have you been to Ocean City?
- [20:59]
B
Done a lot of damage there in the past?
- [21:00]
A
Oh, yeah. That's what you meant. Okay. Secrets and.
- [21:03]
B
Yeah, all that stuff. Oh, yeah, man. Yeah. All my buddies from college were, you know, a lot of Maryland guys. So, yeah, yeah, I'm more of the Ocean City. Stone Harbor, New Jersey. Okay, that, that, that Ocean City. And I know yours is a legit Ocean City, but. Yeah, the crabs, the cracking of the crabs, all that stuff. Oh, yeah, it's very, very familiar.
- [21:24]
A
I was in New York City one time, and I'm in the bar after a Yankees game and I ran into Mike Rowe from Dirty Jobs. And I went up to him like, hey, Mike, how you doing? Introduce myself, whatever. And he told me, asked me where I was from, and I said, ocean City. He said, oh, man. He said, I. I was at Secrets one time, which is like a Jamaica, USA. It's got like 10 bars in it. It's like you get lost in there, you drink these things. Guesses. Which is like half, Half rum runner and half pina colada, something like that. Anyway, you just get lost, right? And he said he passed out one time and fell asleep in there and they closed because you get. You can literally hide in there. And he woke up like four in the morning and the security guards woke him up. And he's telling me the story, right? I'm like, yeah, that's Ocean City, man. I get it, I get it. So then I go and I. I was in Dallas like two years later, and he was at the Ritz Carlton. I was for. There for an event and he was there and I Ran into him again, and he was telling me the same story again. I'm like, dude, the last time we were in New York about this, but. But, yeah, like, he couldn't remember. He told me that story already. But, yeah, man, I. I shoo, man. So, so. So with. With the fro pro, how did that all come? Like, where did you get the idea? And then take us through the. The evolution of that.
- [22:35]
B
Yeah, basically working, you know, recovery job. Fortunate enough. I had some, you know, my wife knew some. Some family friends and started to work for them and kind of didn't have a lot to do. So it was kind of like health and wellness stuff at a buddy, opening a gym. The gym. So I was, like, gonna get back into the coaching world, which I had done since I was about 17 or 18. So I started literally, like I said, making this thing for myself because, like, down here in Florida, if you don't have a car, the bus system isn't like any major city. There was no Uber. I got sober before Uber, which I think is hilarious because I feel old. But I would. I would pack a bag. I'd pack a bag with a change of clothes, a bathing suit, because I would ride my bike and it would rain for 10 minutes downpour, and then I'd be hot and I have to change, and I'd pack. Pack food, but you can't pack, like, a tuna sandwich or something like that. You had to pack something that, like, could travel in a. In a hot backpack for essentially going to work, being wherever you needed to go. I just started making these little snack bars. I like peanut butter. I'm a dessert guy. Like, I love anything dessert, Ice cream, cookies, cake. Always had that problem, like, in it. When I stopped drinking and drugging,
- [23:40]
A
I
- [23:40]
B
had a bit of a sweet tooth, you know, So I just started making these things, and they were actually healthy. It tasted like dessert. It was a. Or, you know, in my cupboard, and it was like, organic peanut. Or it was just peanut butter. You remember metrics? The protein stuff?
- [23:51]
A
Yeah, yeah, yeah, yeah.
- [23:52]
B
I had, like, metrics, which was, like, dirt cheap. And, like, I just threw all this stuff together, like, kind of made it in, like, the perfect baked brownie tray. Threw it together, and, like, would just cut it up, throwing in bags, put it in my backpack, and off I was. Started sharing it with clients, started sharing it. Like, you know, I would bike to these neighborhoods, these really wealthy neighborhoods. I would train parents, kids that, you know, knew me from being a teacher, and they're like, oh, yeah, this is what you're doing. And you know, one of the parents was like, this is really great. What do you call it? I'm like, I don't call it anything. I don't know. I freeze it. Frozen protein. Fro Pro, I guess. And she was like, dude, great name. Started like doing all this stuff. Oh here your websites. I kind of just didn't know what she was talking about because like I had no clue what I was doing. And she basically was like, this is a great product, go do something with it. I said, you got it. And started sharing with people I was coaching. Ended up started coaching at my buddy's gym them started passing them out to people. People like, this is great. One gal was like, hey, you want to sell this at my juice bar? Before juice bars exploded, started selling there. And it just kind of was like a trickling effect until we got in front of Whole Foods, sat there basically like we got shark tanked in the corporate office in Fort Lauderdale. Before Amazon came along, gave us a green light, gave us four stores. Four stores turned into two counties. Two counties turned into the whole state. Two whole state turned into 10 total states. But also it's like again, the cool thing about Florida as you know, it's like you visit, everybody visits Florida and if people come down here and they try or they meet somebody or they're down here on vacation, it's always great because they're like, oh, why don't we have Fro Pro here? And that's how we got into other states because people were like, oh, so. And so I met the guy that, he's the trainer and he's the guy that does the peanut butter and I worked out at his gym and then my buddy knows him and that's how we grew. Like I said, community was everything. I would be nowhere without it.
- [25:46]
A
What's in it besides peanut butter?
- [25:48]
B
It's organic. Yeah, organic peanut butter. Plant based protein, gluten free oats, honey and cinnamon. So it's like a healthy Reese's peanut butter cup again based off either cacao or vanilla base. And then we do a ton of different flavors. So we, we have about 14 or 15 flavors that are available online on our website. Whole Foods only carries six of those flavors. The top sellers. And then other places, it just depends. Some places like Joseph's Market down here, which is like a big Italian market, they carry a lot of our, they carry every one of our flavors because they're, they're, I mean they're obviously just really good people and they've given us a chance to carry every single one of our SKUs, which we really appreciate. But yeah, man, we're, we're. We got some things coming up, you know, I guess I don't know when this is going to air, but we got some things coming up that obviously you and I will talk off air about. About what we're trying to do and what we have coming up for the fall and the end of this year, which is exciting. We've been working on that for a couple years.
- [26:44]
A
And what's the, what's the. How many grams of protein in each bar?
- [26:47]
B
Yeah, so we're a snack bar. So that's the biggest thing. Like a fit guy like you or everybody's. Oh, man, make it bigger. We're a snack, you know, like we're a wake up have with your coffee. We're a midday kind of. Hey, I'm not taking away from your lunch for me. I'm a night guy. I have it at night because it's not like diving into a pint of ice cream. We got 10 to 12 grams of protein, 14 grams of carbs, everything. Yeah, we use honey, right? So we use like some people. Vegans can't eat it or certain vegans won't. But like, we're that bar for everybody, man. If they, if you've eaten Reese's Peanut butter cups and unfortunately, you know, no knock on Hershey's or whatever. But like, you know, if you've ever seen how a Reese's peanut butter cup is made. Yeah, I strongly encourage you not to. But like, we're just that healthy version, right? Like, if you like dessert, here's a great dessert kind of snack bar that has the added value of protein and, you know. Yeah.
- [27:38]
A
And they're frozen. They're frozen.
- [27:40]
B
They're best refrigerated. They don't have to be though. So you will find them. Typically, most, mostly any grocery store has it in the grab and go cooler or in one of the closed seal coolers. We've only had one or two places that carry it in frozen section. But yeah, refrigerated is great, but it doesn't have to be shelf stable. I have my golf bag. I have them in my gym bag. Have them in my car. They're good if they're shelf stable. Like they taste like cookie dough just kind of right out of the package.
- [28:10]
A
Okay. Okay, we're definitely gonna try that.
- [28:12]
B
I'll send you some. No, I'll send you something.
- [28:14]
A
Okay. Well, hey, the other thing I noticed checking out your Instagram was you golf right Big golf. Okay. I love golf. I'm like, buddy, why don't we play? Oh, we. I'm definitely gonna come down and play you. Trust me, I'm that kind of guy. If I say I'm gonna do it, I'm gonna do it.
- [28:29]
B
So please. Yeah, we got a whole host of courses and a bunch of dudes down here that are members of courses that I'm not, but we can get on pretty much anywhere.
- [28:39]
A
Audios.
- [28:41]
B
We. That's actually one of our best accounts for fro so funny story, though. I've been invited several times, still haven't played it really.
- [28:49]
A
So a lot of the guys up here, Ocean City is like, you know, like the. The Myrtle Beach North.
- [28:53]
B
Right.
- [28:54]
A
And a lot of the guys at our club in winter time, they go down there and remembers it out of use. So I haven't played.
- [28:59]
B
Where do you play? Where do you play up there?
- [29:01]
A
Ocean City Golf Club. We have Lighthouse, Sound Point. All kinds of different courses here. Yeah, there's tons.
- [29:07]
B
Love that.
- [29:08]
A
Yeah. So we'll definitely get together on that. All right, well, where can people go deeper with you or learn more about pro.
- [29:14]
B
Yeah. Easiest way is my Instagram Mwar MW Williams W I L L I A M S where you can check us out at. Go Fro Proo G O F R O P R O or Fro Pro snacks. Either one of those will lead you to the Instagram page. I have a very generic name, so Facebook's going to be tough to find me. Matthew Williams. But if you type in Florida, I think I'm like the first guy that comes up for Florida. Okay. But yeah, that's the easiest. And if, like, people are struggling, I'm happy to help. I've given my cell phone out on. On things like this before, but sometimes people don't like that, so I don't know. I don't care.
- [29:48]
A
Best thing to do probably is just have them DM you on Instagram @fro pro snacks or Moore Williams. Yeah.
- [29:54]
B
And more Williams will come directly to me. Fro Pro Snacks will go to my wife Chelsea and the. And the team there that I will eventually get if it doesn't come to me.
- [30:02]
A
Yeah, there you go. All right, folks, go check it out. Matt, thank you so much for your time today, man. I really appreciate you being here.
- [30:07]
B
Thanks, brother. I appreciate it.
- [30:08]
A
All right, hang tight while I wrap this up, folks. That's this episode of the Woody Made Up Show. Make sure you hit the subscribe follow button to the top of your favorite podcast platform and keep taking care of our guests, support them. They're coming in here to share lessons with you, to implement into your life, to make your life better and the lives around you better. Until next time. C Rock, sign off. Beat that one.