← What Are You Made Of?
What Are You Made Of?
Optimizing Life: Kayla Barnes-Lentz on Biomarkers, Longevity, and Health Discipline
00:33:28
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- [00:00]
A
Welcome back to the Woody made of show. It's your boy C. Rock here. And I'm here with Kayla Barnes Lentz. And I'm excited to have her because I met her husband a while back and he was telling me the whole time, by the way, I didn't tell you this, Kayla. He was talking about you the whole time.
- [00:15]
B
You were. What you're doing.
- [00:16]
A
I'm like, man, I gotta speak to her. And we just not hadn't had a chance to connect yet until today. So I'm excited to have you here to share you with the audience and hear more about what you're doing and why you're doing it. So welcome.
- [00:29]
B
Thanks so much for having me.
- [00:31]
A
Yeah, my pleasure. All right, well, let's get into it. We start the show the same way every time with the question, what are you made of?
- [00:39]
B
Optimal biomarkers. So I believe I'm the most publicly measured woman on the planet. I've been doing this posting about it online since about 2017. But yeah, I mean, I could tell you everything I'm made of. I could let you know my inflammation levels, you know, in the top 1% of 18 year olds. I just became the first woman to have my ovarian age test. But outside of, you know, all the health pursuits, I'm also made of faith. I love Jesus, I love my husband. I'm a wife, so got a lot going on there.
- [01:09]
A
Love it. Yeah. Great answer. Matter of fact, that's one of the best answers I've heard over the thousand interviews we've done. Because you've included the faith part, which is my favorite. And then of course, this health thing, man, I. You know, they say you're the average of the five people you surround yourself with. It's a cliche thing, but it's true. Yeah, but it couldn't be more true. Recently for me, over the last year and a half, hanging out with all these people that are doctors and experts in longevity, biohacking, functional and integrative medicine, it's. They. They've really rubbed off on me and I love that. Yeah, for you, did you start hanging out with people first and that's how you got into this, or how did this all start for you, this journey?
- [01:46]
B
Yeah, no, actually it was a very solo pursuit at first. So, I mean, I graduated in 2009. I started my first company in 2009. I started studying nutrition in college. You know, like right after that, I didn't finish. I have like a few credit hours left, but I just wanted to be able to Perform better, to be honest with you. You know, I didn't really come from a lot growing up. Grew up on a very standard American diet. Had food stamps at times, you know, a bit of a chaotic, you know, upbringing. And I was like, I want something very different for my life. So I was like, I'm going to be an entrepreneur. I'm going to build businesses. I'm going to be successful. But, you know, I knew that in order to do that, I was going to have to really upgrade my biology because I was 18 at the time. You know, I'm very young, but still I had brain fog. I didn't appropriate focus. I'm like, I know this can be better. Started initially with just some of these, you know, nutritional swaps, upgrading, some of that stuff, like organic all pro, no processed foods, all, you know, just whole foods. And I felt so much better. Really started. I was, you know, an athlete in high school, and, you know, I was gymnast since I was like 4, but really honed in my exercise regiment. Started to feel even better. And then I went pretty deep down the rabbit hole. So as I was building my first businesses, I was also doing the Institute for Integrative Nutrition and the Institute for Integrative health practitioners and Dr. Daniel's brain health Health certification, which really flipped my view of health because it went from just what do we see on the outside to how can we best care for our brain? Because if I could make my brain better, I could work more, I could be more focused, I could have better, you know, outcomes from my work. So that was the initial interest. And then in about 2018, I got ready to open up a longevity medicine clinic. These are super popular now, but back in 2018, they really weren't. So I was taking a lot of the therapies I was already doing, so things like hyp or cold therapy or ned. And, you know, myself and a business partner at the time were like, let's just make a business out of this. And once we hired the medical team, I had unlimited access to every lab in the world, really. And these were all things that my western docs had never recommended. I had never been asked to do a gut test or an advanced thyroid panel or even an advanced lipid panel. You know, the. The cardiovascular markers that we're operating on these days aren't really telling us much. We need to be looking a lot deeper. I had never done a biological age test or, you know, advanced micronutrient pan, or none of these have been recommended. So started ordering these, you know, just hundreds and hundreds of labs and thousands and thousands of markers. And my results started coming back in. And I'm in my 20s at this point still, you know, my late 20s. And there were, there was nothing massive. I don't have a health story. Like many of the practitioners, you probably know, something major in their life had occurred and that really like pushed them into that. But I just started getting back these labs and very type A, very disciplined, motivated. And I saw a lot of areas that can improve. You know, my gut health can improve, my hormone health can improve. And so I started to operate off of a very strict protocol. So I asked my medical team at the time, can you create the most science backed, you know, best protocol for longevity that you could imagine. And I was already doing so much of the stuff. My, my whole life was just work. Hyperbaric oxygen chamber. My, my husband and I actually, I don't know when you guys talked, but before our first date, I sent him seven labs. I also had our first date in a multi. Yeah, he was. And I knew he was like the one. Not only because, you know, he's this amazing man of God and like the best leader ever. Just the most generous, kind person. But he was totally on board with the lab. Like he sent me over a whole bunch of stuff he already had. He took all the labs right away. We had our first date in a multi person hyperbaric chamber at my clinic. Like that was our first date.
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A
Love it.
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B
I was like, he's either going to be in or out like real fast because this is not normal. And then I stuck him in an ozone sauna after. And anyone that's ever been in a no zone sauna, it's pretty intense. So he was still, he was still there. And then we got married, you know, four months later, so.
- [05:44]
A
Whoa, whoa, four months late. Well, okay, I want to touch on that. But before I do that, you know, most people aren't okay with setting standards and this is the way it's going to be with me. Not. You know, you can change and obviously evolve with together, but this is like some things that are important to me and not being okay, I mean being okay with that person not being okay with it and self selecting out.
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B
Yeah.
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A
So at a young age you were like that, which is amazing. And if you, if you're like that throughout everything in your life, life seems to be a lot better. But most people can't fathom people leaving them. They have this abandonment issue.
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B
Yeah.
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A
And they put that over top.
- [06:20]
B
Yeah. I'm an enneagram one I don't know if you know, actually, Warren introduced me to the entire idea of these Enneagrams, but they're like personality typ. I'm a one. We're like, big truth seekers. We're, like, very moral. Like, we. We see the world in, like, a little bit of black and white, too. So for me, foods are either absolutely not on the table, and this can. This always isn't a great thing, too. I mean, my husband has always encouraged me to see more of the gray. But to me, either foods are optimal or they're never going to be in my diet. You know, that's just how I see the world. So when we started dating, I'm like, I live a very odd life, especially back then, because now longevity is popular. But I used to have to spend minutes explaining to people what I was doing when they're like, what type of labs are you doing? Like, why are you exercising so much? What do you. It was crazy. My family thought I was insane. I came home with, like, a continuous glucose monitor, like, 10 years ago. My mom's like, when did you develop diabetes? You're so thin. How did this happen? And I'm like, no, mom. I'm just checking what's going on. I don't have diabetes. But now longevity is so much more popular. But I think at the end of the day, it's super important to, like, be honest about who you are, especially if you're entering into a relationship.
- [07:33]
A
Yeah. And that goes for business, too, and communities. And when you start, there's a thing I learned from a friend of mine, and he got it from a billionaire. He told him there's a thing called clues, patterns, choices. Like, you'll get clues from people, and then if you start to see a pattern, it's your choice. The people are the people. Like, they. They have flaws. Everybody's flawed. Everybody's got their own patterns and different things. At the end of the day, you can't blame the other people. It's clues, patterns, and then you get to make a choice. And, you know, that's huge. Now there's a competitive juice flowing in you. I have a feeling. Because when you looked at your panels, you looked at all your markers, you're like, oh, there's room for optimization here. And then it seemed like it became like this competitive thing for you. Is that the case?
- [08:18]
B
Yeah, I mean, I'm definitely a competitive person. And, you know, I think the best person to compete against is yourself. So it's. It's not me versus whoever else. It's it's me versus me. And that's a bit cliche, but I think it's so true. And it's also, I mean, what is it? Obviously I'm biased, but what's a cooler industry than health? Like, you're getting all this data in. You can literally make an intervention. You can watch that data improve. That is amazing. And it's so cool. Why wouldn't you want to do that if you could?
- [08:49]
A
Yeah, for sure. You know, and then also on this journey, I know, like if you're in the gym, there's times where you'll hit plateaus, whether it's lifting or cardio or different things. Right. But when you've gone through this journey of optimization, have you noticed that you hit plateaus as well? And then what if. So what do you do to break through the plateau?
- [09:09]
B
Well, the interesting thing is it's not really a plateau because we're always, from the second that we're born, right. We're aging, so we're in decline. So we're kind of always fighting against it. So it might not necessarily be a plateau because you would be declining if you weren't otherwise exercising every day and still prioritizing your sleep. But with that being said, I mean, there's definitely, and I will say this too, if you look deep enough, so I'm looking at thousands of numbers, there's always going to be something you can optimize. So if you feel like your gut health is in a great place, your toxic burden is in a great place, your ovarian age is in the right place, you know, all these things are status quo, you can always go looking for something deeper and, you know, probably find it if you look hard enough. But there's also there, it's life. So let me give you an example. You know, I had the lowest toxic burden that we've, we've ever seen. Like when I was running my clinic is in the top 1% 0 toxins in the high range. And this is a very comprehensive lab. It's by a company called Vibrant Wellness. They're looking at hundreds of different environmental toxins, things like parabens, phthalates, bpa. They're looking at a bunch of different endocrine disrupting chemicals, are looking at heavy metals, molds, mycotoxins, super comprehensive. So I had zero toxins in the high range. But we were living in LA, Los Angeles during the LA fires. I went from having zero toxins in the high range to having over 35 in the high range overnight. That's Actually why we left because as soon as I got that test back, I was like, we gotta go. We can't live here. So it's very dynamic and things are always shifting. I mean, you can be traveling and you know, I did a huge speaking segment. I would say I was in Australia for like 15 days. All over these different countries, like six, seven different countries. You know, my, I got back my gut health was not optimal anymore because, you know, you drink the water somewhere, you can try to be as good as you can. And as soon as I land, I don't even eat out at restaurants. I don't eat out at the speaker dinners. I go to the health food store, get all my food stored in the room, but just from exposures, you know, so there's always something to, to be optimizing, which is fun because we would be bored if you're just like, okay, now my health is perfect and it's going to stay there.
- [11:20]
A
Yeah, so true, so true. Well, speaking of water, what is the, what is your view on that and how do you maintain, you know, drinking.
- [11:29]
B
Oh, goodness. I would say that water. Water optimization or clean water is one of the most important things because we know that tap water. So there's something called the environmental working group. You can go to the local tap water database, type in your zip code and it'll show you all of the contaminants at what levels in your drinking water municipality. So it's going to blow your mind, you'll see, you know, depending on where you're at. But high levels of arsenic or cadmium or all these either heavy metals or toxins that are not health promoting. They're very, they're negative for your health. So I think water filtration is an absolute must. Like for me, you couldn't pay me to drink tap water. I really hope that we get to a place of the tap water because water should be accessible to everybody. It is so wrong and unfair that you do have to spend a lot of money to be healthy. But not drinking tap water is a big one. Also the largest source of microplastics and nanoplastics is in tap water. We know that there's pharmaceuticals, a variety of different pharmaceuticals in tap water. So you can get a countertop unit like reverse osmosis for a couple hundred dollars. We used to have the Aqua Tru. I think that's a good brand. No affiliation, but I think it's a high quality product. Now I do. I have a whole home, reverse asthma or whole home system. It's not Reverse osmosis, it is carbon block. And then we have a specific drinking water filtration as well. Because it's not just the water that you're drinking, the water that you're showering in, it's obviously making steam. Then you're breathing in through your lungs. Your lungs don't have many defense capacities. So then it's kind of hitting the capillaries in your lungs and getting distributed throughout your body fast. So a little shower water filter can be really helpful as well if you're not going to do something like whole home filtration. But yeah, tap water and water filtration, I would say that. And outside of doing the basics, like mastering the basics, high quality sleep, you know, eliminating ultra processed foods from your diet, completely focusing on whole foods, social connection, stress reduction, exercise and things of that nature are the basics of longevity. And you have to do those on a daily basis. And then if you want to layer in a few more additional maybe advanced things, I would say water filtration would be my first, one second would be air filtration.
- [13:53]
A
And what about now, by the way? I was in, when I first started in sales back in 1998, I got into sales, right. And I was going into houses, testing water for people and then if they had problems, we would show them. And then we would have our little system we bring with us to show them the difference and we'd run the water through it. I didn't know what the heck I was doing. Honestly. I was learning as I was going and it wasn't, I didn't understand these, this whole longevity thing back then. And so I would sell them carbon systems, pH, like acid neutralizers, ROS, all these different things. And in our house we have as well. So I guess I was a little ahead of the game, not necessarily intentionally. I was just learning sales back in the day. So now what about hydrogen water? And you see all these different things that hydrogenate the water and all that?
- [14:38]
B
Yeah, you know, this is not a topic that I'm an expert at, but I'll give, you know, my thoughts in general. I mean, I think that there could be benefits to hydrogen water. I think that a lot of products on the market, so I, in the other room I have a hydrogen inhalation system. So I don't know that a lot of the products that are on the market are efficacious ways to deliver this hydrogen. So at the end of the day, I think we should be really cautious about what products we're choosing. I don't have Any brands right now that I can recommend that I think are amazing. But I do know that there is some decent research on hydrogen for its antioxidant capacities. But at the same time, it probably wouldn't be my first intervention. Like I'm a big fan of, you know, like majoring in the major. So focus on the biggest parts of longevity. So nailing all those, mastering the basics, getting outside to optimize your circadian rhythm. Going to bed before 10 o' clock so you get those optimal levels of deep wave sleep, ensuring you're getting enough REM and deep together, ensuring your latency is not too quick. So I'm big fans of mastering those things. And then after that, to be honest, I think sauna is probably the best intervention. But, yeah, not an expert in hydrogen, but I think that we need to be cautious of the ways that we're getting it. But I will, I'll be able to report back to you. So I'm parsing out a therapy, like I said. In the next room I have a hydrogen inhalation machine. So I'm going to look at a bunch of biomarkers before I'm going to do the recommended protocol, which I think is about 20 sessions of this hydrogen inhalation. And then I will retest test those biomarkers to see if there's been any movement. I'm really big on data. You know, if I can't see a shift in the biomarkers, then it kind of needs to fall out of my protocol.
- [16:19]
A
Yeah, yeah. Do you know Dr. Paul, by the. By the chance created echo water? It's a hydrogen flask.
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B
I am for. Yes, we are familiar with each other.
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A
Okay. I just didn't know. Okay. And then the other thing is, when you're getting. How often do you get your blood work done?
- [16:32]
B
Well, I do ultra comprehensive blood work four times per year. So that is like about 250 longevity lab marks markers. That is a gut test, that is a total toxin test. That is a mitochondrial test, that is a telomere test, ovarian age test. We are looking at micronutrient testing and we are looking at a couple cancer screenings. So super comprehensive four times a year. If there's anything particular that I'm working on, then it's more frequent. So let's say there's a marker that I'm trying to optimize, like micronutrients. I will retest in about three weeks after I've made the intervention.
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A
Gotcha. All right, and then what about VO2 Max?
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B
Yeah, I have an at home V. Yeah, I have. I have, obviously, the wearables, which you get like a marker of. So I wear a whoop. I wear an aura ring. I have an at home VO2 max measurement, which is kind of nice. And then I do the in office testing about once a year.
- [17:32]
A
Yeah. So you. Have you done the treadmill one where you wear the mask?
- [17:36]
B
Yeah, so I'll do that one about once a year. And then I actually have a mask at home, too now. It's very new to me, so I'm still working with the. The company to kind of calibrate it, but I'm excited for that because before, the best at home VO2 max mask was about six grand, and the one that I have now is only a couple hundred dollars. So if I can figure out how to really get it in a great place where I'm getting super accurate measurements, I think this could be, like, a game changer for at home VO2 max. I think. Yeah. VO2 max is amazing. These are, like gold standard biomarkers. Right? Grip strength. I mean, my grip strength as a woman is 106. It's, like, you know, pretty unheard of.
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A
Warren's not getting away, is he?
- [18:15]
B
Not getting away? But it's awkward when I have guys come. We have guys come over the house and they try it. Because everybody that comes to the house, they, like, get thrown into longevity stuff. Whether it's the hyperbaric oxygen chamber, which is behind me, people love doing it, or group strength. But sometimes, you know, men will come over, and it's pretty close to mine. And I asked my husband. I'm like, do I tell them and be honest, or do I just say it's okay? He's like, kayla, I think you just say it's okay. I'm like, okay.
- [18:43]
A
When I was doing the VO2 max on the treadmill, man, I, like, I have had this thing where, like, if I can't breathe effectively, I feel like I start to get worked up, you know, and because it kind of. I don't know, it was kind of weird, but once I saw that, too, I'm the same way. Like, anytime I see a measurement, I get competitive. I'm like, all right, I'm focusing on this. I'm zeroing in on this thing. And I've been on this thing for probably six months now. Like, really, you know, dialing in on the VO2 Max and making sure that I'm committing to getting that number better.
- [19:11]
B
Yeah.
- [19:12]
A
Yeah. And the only thing.
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B
Are you doing, like, a Norwegian 4x4 or. What are you doing for VO2?
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A
Well, I go to the clinic here. I don't know what it's called, but I was on the treadmill and I had the machine and it was hooked up to the. I don't know what it was called, honestly.
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B
Well, that's the test. But what are you doing to improve it?
- [19:27]
A
Oh, yeah, to improve it. Oh, oh, oh, yeah. I'm doing zone. I'm mixing up a lot of things, but zone two, three to four times a week for 45 minutes to an hour. I do hit training. I do lifting too. I don't know how much. See, you know, I think, I think you get into zone two if you, if you wait, lift weights the right way.
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B
You can, right?
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A
Yeah. Because your heart rate. My heart rate gets up there around 120, 125 when I'm lifting weights because I don't put a whole lot of rest in it.
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B
Yeah.
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A
So I'm probably doing zone two four to six times a week, actually, because I'll do the StairMaster and watch my heart rate the whole time. And. And then, and then, of course, nitric oxide, making sure that my nitric oxide, I have plenty of that. I'm friends with Dr. Nathan Bryan and use his lozenges and man. And by the way, when you take those before lifting, like, you get the best pump, it's the craziest.
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B
But I'll have to try that.
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A
Yeah. What else? I drink pomegranate juice.
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B
You know what you should do, because it's the most science backed is it's. It's called the Norwegian 4x4. So you only need to do it once a week. You could do it twice a week if you're feeling, you know, really adventurous. But it's four minutes of all out, so you want to get to about 90 to 95% max heart rate followed by four minutes of rest four times. So that's like the gold standard for improving VO2 max, because you're in that really high intensity state for long enough. And you can do it on a rower, you can do it on a bike. I do mine on the treadmill. But you're in that state long enough to really push your aerobic capacity. And there's just so many benefits to doing this high intensity interval training. I mean, you know, zone two is amazing. And if you have the time to do, you know, 80% of your training in that zone two and then, you know, 20% in zone five, that's amazing. But if you're listening to this podcast and you don't have enough time to do, you know, three to four days per week of zone two, then hitting that high intensity. That research is now really supportive of it being so, so important. So that balancing obviously with strength training, incredibly important. But incorporate the, the Norwegian 4x4 and I can assure you that your VO2 max will, will increase. It's the worst workout of my week, but it's worth it.
- [21:38]
A
I did that actually for a little while and I don't know why I didn't stay consistent with it. I got to add that back in once a week on the rower, I would do the four minutes and then four minute rest, especially when I'm traveling. It's so easy if you have a gym like most gyms and hotels have rowers. Yeah, and, and yeah, I was doing that. And then that'll help your grip strength too when you're rowing because you're holding on. Yeah, like that for like, for a while. But yeah, it's basically 16 minutes of work and 16 minutes of rest, you know, in between broken up. So yeah, I love that. Okay, so I'm gonna put that back into my, my regimen. All right. Now with AI being, you know, getting better and better and better, does that help you with the thousands of things that you're looking at?
- [22:14]
B
Yeah, definitely.
- [22:15]
A
Yeah.
- [22:16]
B
I mean, a lot of, a lot of doctors have zero interest in looking at as much data as I have. I mean, obviously my medical team is like, you know, used to this stuff, but yeah, it's great for, you know, just simplifying things. I'm so excited about everything AI is going to do. I mean, AI is already helping and you know, prefacing it with AI is not HIPAA compliant. So know that your data is not probably protected you, it can hallucinate. So always check with a medical doctor. But I mean, it's identifying, it's helping people solve diagnoses that they've been, you know, unable to get help with for decades. It is helping to identify new treatments, it is helping to synthesize information. I think it's going to help democratize things like functional and longevity medicine. These are very expensive to have these types of doctors and they're in high demand and kind of like low inventory of these types of doctors. But AI can really help be, you know, a nutrition coach for you and a workout, you know, coach. It can ping you with accountability. So I'm really excited. Actually one of the tests that I've recently done that I'm most excited about is I was the first woman ever to have her ovarian age tested. And for women this is a really big deal because the ovaries are like the pacemaker of longevity for women. So once we hit menopause, the risk of all cause mortality increases, the risk of cardiovascular events increases dementia, etc. And so if we can push out, you know, menopause a little bit, that would be amazing for women's longevity. But there's never been a way to accurately track the age of the ovaries. The best, the best way that we had to do that before was the age at which your mother entered menopause. So my mom went into menopause about five years early, but we have very different lifestyles. So anyways, I was the first woman to have this test done and it was made possible by machine learning. It's a machine learning model. So it takes some pretty standard biomarkers. Things like AMH was anti mullerian hormones, a measurement of ovarian reserve in a woman, things like fsh, lh, estrogen levels, you know, first time of your menstrual cycle. And then it runs over a hundred thousand conditional pathways to determine, you know, what your ovarian age is. And so I'm super grateful to AI for that because now, I mean, my result was negative five years, which they trained this on a data set of about 40,000 women. These are non theoretical biomarkers. So real biomarkers, markers from real women. And then they had an endpoint of menopause. So they saw what happened in these biomarkers up until menopause. So I was the first woman to publicly do it. But they had this data set and they've never seen anyone with a five year younger ovarian age, especially not at my age. So they've never seen it in general, but typically older woman, so a woman in her 40s might be like minus two years ovarian age. So I was thrilled about that because it shows that what I've been doing for the last decade is working and that commitment and dedication is, is worth it. What I'm really excited about now is that I can have my baseline and incorporate an intervention. So the first one's 40 sessions of hyperbaric retest and then see if this intervention does anything for ovarian aging, at least in an end of one.
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A
Yeah, and what should people listening, what target should they have for their biological age? How much younger?
- [25:32]
B
I mean, first of all, I have to speak on general biological age tests. So the test I just talked about, this is built on data that is non theoretical. So general biological age tests are built on theoretical data. So when you get a biological age test, we don't have a data set of biomarkers of individuals all the way up until their death. Right. We are just estimating based on other population data. So there can be massive swings in these biological age clocks. So I took general biological age clocks off of my recommendations for a few reasons. And if you have unlimited income and you want to buy biological age clock. Amazing, Amazing. The, the younger the better, I would say. So at least you know, you want to be minus five years, I would say from a biological age standpoint, but also to go back to ovarian age. The ovarian lifespan is only 40 years, whereas the human lifespan is 81. So minus 5 on an ovarian biological age is much more significant than minus 5 on a regular biological age. So at least minus 5. The younger the better if you are going to do this testing. But the reason why I pulled it out of my own recommendations to individuals is that if you take a biological age test and you get plus 10 years or minus 10 years, what actionable data do you really derive from that? Not much. I would rather someone spend that $500, which is about what it costs, on a in depth cardiovascular panel, a hormone test, a deep thyroid panel, because all of those are actionable. If you get a elevated lp, which is a cardiovascular genetic marker that is higher than you would like, that's actionable. If you get elevated apob, that's actionable. If you get, you know, you know, lower than optimal thyroid levels, those are actionable. So yeah, not sure if that was the answer you were looking for exactly. But I think we have a responsibility to anyone that's speaking to an audience of if they are going to be investing money in longevity, where's like their biggest bang for their buck. And again, if you have unlimited money to spend on longevity, I still do biological age testing. Go for it. But it really changed my mind when my friend Matt Kimberlin, he is like a renowned longevity researcher, he bought all the same tests, he did multiple tests on the same day with the same blood spot and sent them off to the same labs and he had like 10 to 20 years difference in what the result came back from the same day from the same sample.
- [28:01]
A
Wow. Wow.
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B
Yeah.
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A
And this is stuff that people don't hear, you know, they take everything like for gospel, you know. And then that leads me to the next thing is how do people differentiate or, or filter through all the stuff that's out on Social media when they're listening to it with all these experts, quote, unquote.
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B
Yeah.
- [28:20]
A
And I know you see it and you're probably like, oh, I don't know what they're talking about. A lot of them, you know, it's the. This is dangerous because, you know, I deal with this too. We, we have access to the top 1% podcasts and above. Right, Right. And we have clients, over 200 active clients that we go get on top podcast. But one thing I always do is I want to make sure that person is legit. Right. Because I'm representing them and they're representing us. And so good marketers that know how to get attention and can speak and shoot content are dangerous if they don't know what they're doing. Right.
- [28:49]
B
Yes.
- [28:50]
A
So, yeah. What are your thoughts on that and how can people filter through all that?
- [28:53]
B
Yeah, it's. It's a real problem. And I told my husband, not that, you know, recently, like, I need to, to not be on social media because there's actually so much misinformation. It's. It's wildly harmful. And my little part of the world is like, female misinformation. I'm like, it's harmful to women that they're reading these things. I saw this post and it had over 80,000 shares, and it said that if women don't eat breakfast within the first hour of waking, that their ovary shrink. Okay. 80,000 shares. I don't even know how many millions. There is zero scientific data to support that. You know, I reached out to all before. I pretty much say most things or make posts about things. I have an entire network, so I have a podcast too. And I've interviewed over, you know, 120 medical doctors and Ph.D. researchers. All the guests on my show at this point are that. And they're all primarily women talking about women's health. So I make sure to fact check things in depth and look at the research. So at the end of the day, I think that it's important to. If people are citing studies, which I see this all the time on the Internet now, make sure they actually include the study or they give it to you if you ask, that's a big one. Like, are they operating off real research? And then does the research say what they are claiming? It says that's really important. And if you don't know how to read research, which is fine. Most people are not taught that, you know, throw it in chat GPT or something or some sort of AI and ask it to confirm it. But I think either having credentials, something like being a medical doctor, which even, you know, there's medical doctors that also, you know, necessarily don't get it always right all the time. But I think, think that's a one good filter. Researchers are a good filter. And then if you're following someone that is not any of those, like myself, even though I am kicking around just going back to school and getting my Ph.D. at this point, but ensuring that they're honest with you and that their motives are not misaligned like people that promote different products every single day on their Instagram. To me that's a red flag. If they're constantly having a brand deal and then promoting something, it shows that they are kind of just going where the money goes. But yeah, I think just looking people that share their data. I mean, I am sharing my data with my audience, you know, saying this worked or this didn't based on this data. And that's still incredibly rare for this. I don't know many health influencers that do that, to be honest with you. I think everyone should. I think it should be a requirement, if you're claiming something works, that you should show the data to support that.
- [31:17]
A
Yeah, I, you know, they cut people off of Instagram all the time for weird stuff and YouTube and all that, but they should put some kind of requirement in there. If you don't have that research, then. Then they delete the post or shadow ban it.
- [31:29]
B
Yeah, it's, that's such a tricky. Because then it could be like suppressing, you know, free speech, which I love. But I mean, we need to do a lot better. It's, it's, it's very alarming these days about, you know, some of the wild misinformation and a lot of it's targeted towards women. And it's so sad. I mean, that post, you know, one of my team members called me like freaking out, thinking she wasn't going to be able to have children because her ovaries were shrunk because she didn't have breakfast within the first hour of waking. I mean, that's problematic. Yeah.
- [31:57]
A
And you know, here's the thing. I'm not stroking this with a broad brush, right. For everybody that's a chiropractor. Okay, Just. But I just want to, I want to preface it by that saying that. But there's doctors that are chiropractic doctors, right. And they put doctor on their Instagram or their LinkedIn or whatever, and then they're pushing all this content out and people just see Dr. And they assume that they're a medical doctor. Right. And some, some know what they're talking about and, but most, I don't think really studied like they should. But that doctor label and even medical doctors, they, some are just on strictly western medicine and that's it. And they haven't done the research and you know, they'll speak out against things that work. So it's very important. Look, we're up against the clock. I could talk to you for hours, Kayla, but we're up against the clock. Where can people go deeper with you that want to learn more about you? You?
- [32:43]
B
Well, thanks so much for having me. So my website is Kayla barnes.com K A Y L A B A R N E s dot com. I'm on Instagram, I'm on all socials at Kayla Barnes. X is female longevity. And then you can also find my protocol @femical longevity protocol.com and yeah, I'm, I'm pretty much on all platforms. I also do long form YouTube content which is kind of fun. So you can see my morning routine, midday routine, evening routine, mean, all that stuff.
- [33:11]
A
Awesome. Go check her out, guys. Kayla, thank you so much for being here today. I appreciate it.
- [33:16]
B
Thanks so much for having me.
- [33:17]
A
All right, hang tight while I wrap this up, folks. That's this episode of the what are you made of show. Make sure you hit the subscribe follow button at the top of your favorite podcast platform and keep coming back. And until next time, be that one.