Podcast Summary

What Are You Made Of? with Mike “C-Roc” Ciorrocco

Episode: Selling a Podcast and Building a Legacy: Anjel B. Hartwell’s Entrepreneurial Story
Date: February 12, 2025
Guest: Anjel B. Hartwell

Episode Overview

This heartfelt episode dives deep into the story of Anjel B. Hartwell, an internationally recognized entrepreneur, author, and podcast host. Their discussion journeys through Anjel’s impressive and multifaceted career — from real estate leadership to spiritual awakening, groundbreaking podcast achievements, and personal healing following family trauma. The conversation explores the interplay between business success, resilience, personal transformation, and the importance of living authentically with intention.

Key Discussion Points & Insights

1. "What Are You Made Of?" — Ingredients of Success

• Metaphysical and Practical Roots
  • Anjel humorously and poetically describes herself as being made of “stardust and moonshine and the rivers and the seas and the oak trees … and work ethic” (01:48), blending her spiritual side with the gritty New England roots and resilience from growing up in a tough climate.

2. Real Estate Origins to Conscious Leadership

• Anjel spent 20 years in real estate, ultimately managing a sizable project and leading her trade association at the national level (02:32).
• Shares that she was always a natural leader — “I seem to leap. I’m a leaper.” (02:50)
• A profound spiritual awakening prompted her to explore hidden talents — “the artist, the healer, the performer” — and pivot from real estate into personal transformation work (03:15).
• Built a successful virtual speaking and consulting business from home as a single mom, predating the COVID virtual boom (03:46).

3. Pioneering Success in Podcasting

• Entered podcasting in 2018 with Men on Purpose Podcast, quickly reaching top 200 and generating high-ticket business (first $50,000 client from the show) (04:18).
• Created Wickedly Smart Women in 2019.
• Sold her podcast — “I was the first independent podcaster to sell a show that I’m aware of.” (05:46)
• On Podcast Valuation: The sale included the audience, show’s track record, Rolodex, and backend monetization methods (05:54).

Notable Quote:

“There’s actually not one way to evaluate it. There’s many different pieces… [the buyer] was looking for my Rolodex... a show that had proven to make multiple five figure paydays…”
— Anjel B. Hartwell (05:54)

4. Tragedy, Trauma, and Spiritual Awakening

• While professionally successful, Anjel’s personal life was rocked when her young son disclosed being sexually assaulted in daycare (08:19).
• The event catalyzed a psychological and spiritual crisis, escalating into a “breaking point” two years later (09:04).
• Her healing journey began after a literal injury (skiing accident) led her to yoga, culminating in a powerful and vivid spiritual experience:

  “My third eye burst open ... and I could see this golden white staircase and like, angelic beings… everyone in the park was a golden white orb of light.”
  — Anjel B. Hartwell (09:38)

• Yoga community support was vital in processing this awakening (11:01).
• From that point, Anjel began making life decisions based on peace and inner feeling, eventually leaving her marriage and business partners, and starting her speaking/consulting path (11:38).

5. Authenticity & Openness About Family Trauma

• The impact of her son’s trauma is discussed with honesty: “The guilt lived with me for years … peeling away the hunks of guilt.” (13:17)
• Chose not to suppress or keep secrets, breaking cycles of shame by actively talking about and seeking help (14:13).
• Education (via the “Little Iguana Children’s Safety Foundation”) empowered her son to speak about his experience (15:21).
• The aftermath included navigating her son’s subsequent struggles with addiction and healing, but concludes with hope — “He’s okay today. He’s almost 30 and he’s okay today. And he’s incredibly intelligent as well.” (17:41)

Notable Quotes:

“I didn’t stop talking about it... we’re not going to keep it a secret, we’re not going to perpetuate the wound…”
— Anjel B. Hartwell (14:13)

“It was hard af, Mike. It was not a fun journey.”
— Anjel B. Hartwell (18:32)

6. Transformational Change, Shedding Old Layers

• Her spiritual awakening led to leaving unhealthy relationships, partnerships, and even her career.
• Uses the metaphor: “Once you pop open… you can’t stay in those old things… It’s just like if you think about an acorn versus an oak tree, right?” (21:09)
• Shares she often stayed longer than she should, but deep healing and self-awareness led her to pursue her “highest expression” (21:56).

7. The Seven Cs and the Power of Clarity

• C-Roc observes that awakening brings an increased ability to confront what needs to change:

  “When you become awakened… your ability to confront increases… it’s amazing how you confront things so much earlier because you see it clearly…”
  — Mike “C-Roc” Ciorrocco (23:01)

• Anjel’s “Seven Cs for Creating Conscious Change” begins with “clarity” — confronting reality to get clear on what you want and don’t want (24:38).

8. Evolving Career: Consulting, Spiritual Strategy, and Legacy

• From online metaphysical seminars and women’s empowerment to advising entrepreneurs.
• Current work focuses on guiding “conscious change agents” in business model design, monetization, team-building, and legacy creation — blending 40+ years entrepreneurial know-how with deep spiritual practice (25:37).
• Brings unique skills as a mentor, “medicine woman” (Inca tradition), and strategic advisor (29:08).

9. Intent vs. Goals — The Foundation of Legacy

• Distinguishes intention (e.g., “to be available to spirit, to serve”) from goal-oriented targets (“get 100,000 followers”) (31:20).
• Encourages listeners to clarify intention as the basis for focus and meaningful action.

Notable Quote:

“Intention is the most important thing that you can do. Clear intention, so that your attention is directed on the things that you want to create.”
— Mike “C-Roc” Ciorrocco (30:19)

“There can be confusion for people around the difference between intention and goals… There’s a huge difference.”
— Anjel B. Hartwell (31:20)

Notable Quotes & Memorable Moments

• On Resilience:
  "I was generating, you know, hundreds of thousands of dollars from home in my PJs, like just talking with people over the phone."
  — Anjel B. Hartwell (03:46)

• On Selling a Podcast:
  "Maybe he would like to buy Men on Purpose. So I actually was the first independent podcaster to sell a show that I'm aware of."
  — Anjel B. Hartwell (05:46)

• On Healing After Family Trauma:
  "I was able to actually find compassion… because the person who did this was a 14-year-old boy… there’s no way the 14-year-old would have done this… if he hadn’t also had that happen to him."
  — Anjel B. Hartwell (13:17)

• On Personal Transformation:
  "Once you pop open, you can't stay in those old things … you grow beyond what has served you up until now."
  — Anjel B. Hartwell (21:56)

Timestamps for Important Segments

• [01:48] What Are You Made Of? Anjel’s roots and metaphysics
• [02:32] Real estate leadership — early career
• [03:46] Virtual business, solo motherhood, and entrepreneurial resilience
• [04:18] Entering & monetizing podcasting; Men on Purpose Podcast
• [05:46] Selling a podcast; how to value creative assets
• [08:19] Family trauma — the pivotal event
• [09:38] Spiritual awakening — the “third eye” experience
• [11:38] Choosing peace and authentic decisions
• [13:17] Guilt, compassion, and healing after abuse
• [15:21] The power of education (Little Iguana) in surfacing abuse
• [17:41] Recovery from trauma and addiction; full-circle healing
• [21:09] Metaphor of transformation: acorn to oak tree, and shedding
• [24:38] The Seven Cs for Conscious Change
• [25:37] Evolution into consulting, mentorship, and legacy-building
• [29:08] Spiritual medicine, intention, and consulting
• [30:19] Intention vs. goals — creating focus and meaning
• [31:20] Summary and next steps for listeners

Connect with Anjel B. Hartwell

• Podcasts: “Wickedly Smart Women” & “Leading Visionaries”
• Website: wealthylifementor.com
• Instagram: @angelb.hartwell

This episode stands out for its raw honesty, practical wisdom, and inspiring journey from crisis to impact, making it invaluable for entrepreneurs and anyone seeking freedom through personal growth and authentic legacy.