← What Are You Made Of?
What Are You Made Of?
Selling a Podcast and Building a Legacy: Anjel B. Hartwell’s Entrepreneurial Story
00:32:46
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- [00:00]
A
Foreign.
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B
Hey, hey, it's your boy, C. Rock here in that one studio. We're doing a little dance, getting this thing fired up here. We have a great guest for you today. I'm excited to share with you. Angel Hartwell's here. Angel B. Hartwell. Am I supposed to include the B, I assume absolutely. Okay. Angel B. Hartwell. Because we don't want to confuse her with Angel S. Hartwell, if there is one. So, Angel B. Hartwell, welcome to the studio here on the what do you Made of show.
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A
Oh, well, thank you so much for having me, Mike. I'm excited to be here.
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B
Yeah, let's do this, man. I'm excited about what you do. You know, let me get into it real quick here. It's. You're an internationally known author, artist and evolutionary alchemist, a be the change movement to watch award winner and one of America's premier experts.
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A
She's.
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B
You've appeared multiple times in major media. Creator, executive producer and host of 14 time award winning, number one Apple, internationally ranked wickedly smart women podcast. I mean, there's a. I can keep going here. I don't know if you want me to do that or not, but three times.
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A
You can stop there.
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B
Visionary podcast. I mean, you've done amazing things and especially in the podcast space too. Like, that's my world. And I just, I, I, you know, anybody that's achieved things like this, I just, I know what the work that goes into this. So I truly appreciate that. So great job with that. You guys can check her out@wealthylifementor.com and on Instagram, angel with a J. Angel B. Hartwell. All right, angel, let's get into it. This show is all about the ingredients that have gone into making you who you are. And we start with a question. What are you made of?
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A
Well, I mean, how metaphysical can we go, Mike? I'm, I'm made of stardust. Go Deet made of stardust and moonshine and the rivers and the seas and the oak trees and the, you know, the dolphins. I'm made of all the things. Yeah. I mean, if we want to be more surface. I grew up in New England, so I'm made of dirt as well. You know what I mean? Dirt and rocks and, and, you know, work ethic and, you know, the ability to withstand the cold, which is kind of cold here right now.
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B
Yeah, yeah, I love it. All right, so where do you think this success came from with all these podcast awards?
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A
Well, let me, let me give you a little backstory. So I spent actually 20 years in the real estate business. My last project was 51 single family houses, 56 apartments in an office building with two partners. And I was also the national chairperson of my trade association. And then I had a spiritual awakening. So I've always been, you know, a leader. I've always been somebody who, you know, I was the A plus student and, you know, naturally just find myself in places that most people take a long time to get to. I seem to leap, I'm a leaper. And, you know, when I had my spiritual awakening, I left the real estate business and I spent a couple of years just discovering all these latent parts of myself, parts that I didn't know existed. The artist, the healer, the performer. You know, I have a crystal singing bowl CD that was an award winning thing. So then, then the award winning thing is just something that's part of my DNA too. I just keep winning awards. Yeah, I keep racking them up. And I spent about 10 years in the personal and professional development space after I had my spiritual awakening. And at the end of that 10 years, that's when I got into the podcasting space. So during that 10 year period, I, I was probably on a thousand different virtual st. Actually built my business doing virtual speaking from home, mostly in my pajamas and my yoga pants. Starting in 2008, long before COVID happened, because I was a single mom and I was raising my kiddo and I needed to be the mom who was there at the end of the school day. I, I chose to be the mom who made the brownies for every football game. And at the same time, I was generating, you know, hundreds of thousands of dollars from home in my PJs, like just talking with people over the phone and speaking on virtual events. And then I got into the podcast space. So I started podcasting in 2018. My first show, Men on Purpose Podcast. Within the first four months, it was in the top 200. And I had my first five figure payday from that show. A $50,000 client came out of that show. Then I started Wickedly Smart Women in 2019 and realized that having two at that time was more than I could handle. So I decided to Men on Purpose on hiatus and I ended up three months later after making that decision. I had a bank of episodes. You know how that works. Three months after that decision, I was an icon of influence at the New Media Summit. And it was literally when Covid shut us down. And I was at that event and there was a guy there who was also an icon. He was a host of Another show, a paid host. He wasn't. It wasn't his show.
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B
Right.
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A
And he wanted his own thing. And so we're having a little mastermind afterwards, and he's, he's sitting there saying, I just want my own show. I just want creative control. I just want to help men. I just want to help them be on purpose. And all of a sudden, the idea came into my mind, maybe he would like to buy men on purpose. So I actually was the first independent podcaster to sell a show that I'm aware of. So I sold.
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B
How did you evaluate that?
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A
Well, it's a good question. I actually have a tip sheet of the seven things my buyer was looking for when it came time to sell my. So there's actually not one way to evaluate it. There's many different pieces of the puzzle that the. The buyer was looking for. He was looking for my Rolodex. He was looking for a pro. You know, it was a show that had proven to make multiple five figure paydays because of the way I had everything structured in the back end. So there was a lot of different, a lot of different, you know, factors that went into valuing that sale. So anyway, then I decided a couple years ago to start leading visionaries. So I've been, you know, playing in the podcast space now since 2018.
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B
Yeah, I didn't even know what a podcast was until 2019. Well, there you go. First guy that asked me on a show, I'm like, no, I can't, I can't, I can't. And then he's like, why do.
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A
Why you're a great leader.
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B
You know, I want to interview you. Entrepreneur, successful. I said, you know, by the way, I was, I was in real estate mortgages for 20 years.
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A
Well, there you go.
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B
I created a company with three of my best friends. It was Delaware to Miami, and same kind of thing. Had an awakening. But I said, no, I can't. He said, why? I said, I don't have an ipod. He's like, what are you talking about? I'm like, I don't know what I'm talking about. Obviously, I thought you had to have an ipod for a podcast. Why do they call it a podcast if you don't need an ipod? So anyway, so, yeah, but I fell in love. The first get. First episode I went on, I was like, oh, man, I'm hooked.
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A
This is it.
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B
This is the way. So, yeah, and you know what? Podcasting, a lot of people get into it angel. And they think, I want to be like. And you Know, this big thing and get sponsors or get a deal with Spotify and all this other stuff.
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A
Right.
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B
But they miss the opportunity, number one, a network and relationship. But two, it's a great way to meet people and do business and. And. And, you know, a lot of people try that other route to be famous. That's right. They don't make it.
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A
That's right.
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B
Most people don't make it. What is it the top.001% would make that. So you gotta look at the. The avenues that are available to you and understand how to leverage. So. And you've done a great job with that. So. All right, so you're in the real estate game. I understand that game. And take us through where you had this catalystic moment where you were just like the, you know, the spiritual awakening, whatever you want to call it, how that came about, and then take us through it.
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A
Yeah. So here I was at the top of the game, right? I was the national chairperson for my trade association. I was building this huge project with two partners. My son was about three at the time. And while I was in this phase of having the spiritual awakening, he was actually sexually assaulted in daycare. And that was the beginning of the break, you know, the psychological break, the spiritual break, the, you know, looking at my life and saying, what the fuck am I doing? Excuse the language. We're gonna have to be you.
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B
No, be you. Please be. Be authentic.
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A
And about two years after that happened, I. That was when I broke. You know, like, I, Like, I held it all together, but eventually I broke and I. I literally actually injured my knee skiing. And when I came to the physical therapist, I said, you know, could I do this yoga thing? Because I was, you know, a gym girl. I was on the gym machines and everything. And he was like, well, you can do yoga if you, you know, just. If anything hurts, don't do it. And so I started this yoga practice in 2001, and within weeks, probably four months at the most, was when I had the spiritual awakening. I was out with the yoga teacher in the park. She took us out in the park. And before that, you know, things were starting to, you know, everything was starting to crack. And I realized that, like, she would say in yoga class, look down at your heart. And I was like, I can't look down at my heart. You know, I was literally living from the neck up, right? And in the park that day, I was in final Savasana next to an oak tree, and my third eye burst open. And my eyes were. My physical eyes were closed. But My third eye burst open and I could see this golden white staircase and like angelic beings and these golden orbs of light going up and down this staircase. What was the really freaky thing was when I sat up in the park and opened my physical eyes, everyone in the park was a golden white orb of light. Like my physical eyes were seeing everyone being a golden white orb of light. And that was pretty, you know, astonishing to me. And I, I'm really grateful I had the yoga community because if I didn't know what was happening to me, I probably would have taken myself immediately to the psychiatrist to have drugs.
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B
Yeah, yeah.
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A
But what ended up happening was I had a supportive community. Like you talk about networking, right? I had a supportive community who understood what I was going through and was able to support and guide me through that experience. And that ultimately led me to leave my marriage. It led me to leave my business partners behind. You know, the next year I left my business partners behind and I started to heal. Like my life shifted. I stopped being somebody who spent 29 out of 30 days, like in a panic all the time. And I started to be more peaceful and I aimed myself at peace. And I started to ask the question, you know, what's going to bring me closer to peace and what's going to take me further away from it? And I started to make my decisions based on feeling, like how I was feeling internally rather than what the world was telling me I should be doing or I should be wanting. And you know, very quickly, within months of starting to make those decisions, it also became clear that I needed to start sharing my experience with others. And that's how I got started in the speaking space and, and in the consulting space.
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B
Gotcha. Okay, so let's go back a little ways. How did you find out about your son? Like, how did that.
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A
He told us.
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B
How old was he?
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A
Three years old. He was very, he was very articulate. My. I started talking to him when he was in uter. He was an incredibly articulate child. Like, very articulate. He didn't tell us for a week, but when he did tell us, he was very articulate about exactly what had happened. And it was, you know, you know, a three year old, when a three year old says that so and so touched my pickle and he put his pickle in my mouth, you know, you, you're not going to question a three year old who says that.
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B
No.
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A
You know what I mean?
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B
And then, and then, oh my gosh, I just can't imagine the initial shock and feeling that you'd have an anger and I don't want to put any words in your mouth, but like I'm talking about for what I would do, like guilt and.
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A
Yeah, oh yeah, the guilt. The guilt lived with me for years. The guilt lived with me for years. I, I literally have spent the last 20 plus years like peeling away the hunks of guilt. Right. I, I, I was able to actually find compassion because the person who did this was a 14 year old boy. And I realized pretty immediately that there's no way the 14 year old would have done this to my 3 year old if he hadn't also had that happen to him.
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B
Right. There's something there.
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A
Yeah. So I was able to find compassion for that and it was like a bomb that went off in our family. You know, I'm pretty sure, I can't say for certain, but I'm pretty sure that it's likely that my son's father also probably had sexual assault when he was a child because of what, how his, you know, how triggered it made him, the whole experience made him, One of the things that I did was I didn't stop talking about it. And I'm, I mean, obviously I'm still talking about it. You know what I mean? For many people, it's a topic that nobody wants to hear about, nobody wants anybody to be talking about. I, I didn't stop talking about it right away. I was, you know, we're gonna get him help, we're gonna get ourselves help, we're gonna talk about this, we're gonna let people know that this happened. We're not going to keep it a secret. We're not going to, you know, perpetuate the wound or suppress the wound to the, to the family unit as well as to him, you know, by keeping it under the, you know, under the covers.
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B
Yeah.
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A
So, yeah, it was a pretty intense time in our life.
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B
And how, how about, how about was there a thing where you, you got help and all that, but like, were you concerned with like keeping an eye on certain things that could happen or.
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A
Well, so that's one of the things I also did immediately was he, he was in a, in home daycare when this happened and so I immediately took him out of that. But he was also in preschool and I immediately sent him right back into preschool because I also had a knowing that if I tried to control and protect, you know, wasn't going to be healthy for any of us. So I put him right back into his preschool. And you know, one of the reasons, so let me Let me actually give you a little bit more of why he told us why he was able to tell us. He was in this preschool and three months prior in the preschool, this local guy who's running this thing called the Little Iguana Children's Safety foundation has been running it for years. They have this late character, the Little Iguana. And the Little Iguana had come to his preschool and taught them about stranger danger and run, yell and tell and stop, drop and roll and like all of these little safety things. And I remember picking him up at the, from school that day and he was talking about stranger danger and stop, drop and roll and what to do if, you know, somebody touches you in the wrong way and all of those things. I'm like, oh my God. He's not, he's just three. He's just three years old. Isn't it a little early for us to be talking about this stuff? But it was because of the Little Iguana that he was able to tell us that he had already been trained by this, you know, presentation by the Little Iguana. This how powerful you can be when you're a speaker, right? Or when you, you know, when you are putting your message out into the world. The Little Iguana put their message out into the world. And this little boy immediately understood that he needed to tell. He needed to tell us. It took him a little bit to tell us, but eventually he told us. And, and that was why was because of the Little Iguana.
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B
And that's amazing. And what about like watching for things in the future so that he doesn't repeat the cycle, so to speak?
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A
Oh yeah, well, so what can happen with people who've been abused like that is either, you know, it usually the cycle repeats when it's been suppressed. Right, right, right. But the other thing that can happen is you turn into self abuse. Right. So people who have been abused will either turn into abusers or they will start to self abuse. And we definitely went through the whole self abuse thing with him badly. That, yeah, we, we. My story with my son is, is beautiful and incredibly painful. You know, when he hit puberty, he went into the heroin hole and had multiple suicide attempts. And ultimately, you know, it's been a long, it was a long, hard journey. But he's okay today. He's almost 30 and he's okay today. And he's incredibly intelligent as well. So he's, he's literally. He reached out to me this spring and he said, mom, you have no idea how right you were. About crystals and vibration and sound. And he is empirically calculating things that I experientially understood and had applied in my life. And so he's. He's literally calculating all of that empirically now. He's doing the physics and the quantum calculations of all of that now. So he's okay. And it was hard. It was hard af, Mike. It was not a fun. Not a fun journey. Yeah. Not a fun journey.
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B
So I heard about. As I became an adult, I heard about the daycare that I used to go to, and it was a Greek family, and they had a son there. And I remember who this kid was. And they eventually found out that he was doing that. The kids. And I had a thought to go through my head. Like, wait a minute. I got to go back through all the memories I have suppressed. Maybe that something there to make sure. And I started, like, think. Nothing. I didn't come to any conclusions, but I just, like, shocked me, and I'm like, wait a minute. I was there and, you know, since I was a 6 until I was probably about 5, and I was like, if that happened there, like, did it just start after I left or what? Like. But I didn't. I didn't remember anything, and I don't have any behaviors or anything that I'm questioning, you know?
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A
Yeah.
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B
But. Yeah, it's like, still like something that hit me, you know, and, man, when you told me that, it was just, like, triggered that memory.
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A
Yeah. Well, and. And the truth is, Mike, that even if you were not personally assaulted, if you are an environment where your friends were being assaulted, there could be subliminal effects. Energy, you know. Yeah, totally energetically, you know, subliminal effects that you have. Have picked up. So, you know, if you're triggered by this, then I would highly recommend speaking to somebody. Just.
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B
Yeah.
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A
You know, just to get the help.
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B
Reminded me. Yeah, it just reminded me of that. You know, I don't. I don't really have any emotions that came up.
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A
It's more.
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B
It's like. It reminded me of that story.
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A
Yeah.
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B
Yeah. It's just wild, man. All right.
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A
And then.
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B
And then the marriage, like, the spiritual awakening led to you deciding that you didn't want to be married anymore. So what was going on that you were suppressing, I guess, prior to the spiritual awakening that came to light?
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A
Oh, all the things. I mean, you know, I grew up the daughter of a raging alcoholic and probably an undiagnosed either borderline personality disorder or narcissistic mom. So, I mean, I've been unpacking all of the trauma for decades now. And you know, the, the marriage was, you know, the marriage was a problem. It was a big problem and it needed to be done. And so, you know, as I went through my awakening, it just became clearer and clearer that things had to go that weren't serving anymore. And the marriage was one of them. The partnership with my business partners was another. The career was another. You know, it's just once you pop open, once you pop open, it's. You can't say, you know, x thing or Y thing or whatever. You, you just have to keep moving forward towards your highest expression of who you are and who you came here to be. And in that process, a lot of things that you came out of fall away. It's just like if you think about an acorn versus an oak tree, right? So those phases in my life when I was an acorn, I popped open and, and, and the acorn parts are gone. You don't see the acorn parts anymore. You don't see the little acorn hat on the top of the oak tree anymore. You know what I mean? You just, you grow beyond what has served you up until now. And, and you learn the process of, you know, we're coming into the year of the wood snake, right? You learn the process of shedding. You of acknowledging what's serving, what's not serving. And of course, you know, I am, I'm actually the kind of person who often stays longer than I should.
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B
That's it. Listen, here's the thing I found out. When you become awakened, it's different than woke policies, but when you become awakened, you, your ability to confront increases until you do that, until you really peel back the layers and do the self analysis and self work and all that, and then feel confident and able. Confronting is something that you put on the back burner and then pressure builds up and chaos builds up and then eventually you're forced to confront something. But when you're become more able, it's amazing how you confront things so much earlier because you see it clearly and you're like, okay, I know I need to do this. This needs to happen. It's going to be easier now than later. And so that's what you were able to do.
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A
Yeah, yeah. And you know, I actually have a whole process now that I've created called the seven Cs for creating conscious change. Where I now am in a place in my life where I am actively looking at, okay, I want to change this, I want to change this. I want to change This, I want to change this rather than having the change. Bulldozer coming, you know, roll me over. I. I want to be. I want to be an active initiator of the change rather than be at, you know, at the mercy of it.
- [24:22]
B
Yeah, yeah. You have permission to change your mind and change things, but most people think they need a license to do it, you know, and we don't need permission from people. We don't need permission. You just do it. And yeah, by the way, One of the seven Cs is Confront or no?
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A
Well, the first C is clarity. Like really getting clear on what it is that you want or don't want. So, you know, confronting would be part of, you know, getting clarity means you have to confront what's actually going on.
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B
It's.
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A
It's the precursor. Getting clarity is confronting is the precursor to clarity.
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B
Yeah, you know, I did a thing right. I was doing a talk one day and I was talking about the C words and different C words, and there's so many C words that lead to elevation and performance and commitment. Clarity, Commitment, consistency, Courage. Courage, confront, caring. I mean, it was just. I was blown away by all the C words that were like, had to do with that. And I kept thinking of more and more and more and I'm like, wow, this is a crazy, like. So, all right, so then from there, how did you start to do what you do now? Like, what is it that you do besides podcasting? What is it that you do now that where you're generating income? And then how did you, you know, get to do that?
- [25:38]
A
Right. So what I started doing was I started just doing seminars online and I started teaching about some of the things that I had experienced. And ultimately that's evolved over the last 20 years. I mean, I was originally, you know, teaching things about sound and crystals and metaphysical stuff and talking to angels. And then that transformed into working with entrepreneurs, mostly women. I spent the, you know, the first decade, decade working with women, helping them to feel great, speaking and powerful, asking for money. Because it became clear to me that I was a messenger and I was here to deliver a message. And there were a lot of us who were messengers. And. And so that evolved when I got into the podcast space. When we went, my son and I went through that big, our big rite of passage where we had a near death experience with one another. We had a big rite of passage where, you know, that happened back in 2016 and that disintegrated everything that was going, you know, I was another life death experience, a death rebirth. Experience that disintegrated everything that was going on in my life, my house, I, you know, I'm no longer living in my house. My business fell apart. Everything fell apart in 2016, 2017. And that's when I got into podcasting. And when I got into podcasting, I decided that I really wanted to work as a consultant. I, I've never been a coach. I've never gone through the coaching, always been a mentor, trusted advisor, guide, consultant. And so now I really help people who are called, who have a legacy mission that they want to bring to the world. And I help them with business modeling and I help them with, you know, monetization strategy and I help them with communication strategy. But I also bring the spiritual technologies to the table. I, I have been initiated as a shaman in the Inca tradition. I'm a medicine carrier. I don't like to call myself a shaman. I prefer to call myself a medicine woman. So I've married everything. Like, I've married 40 plus years of entrepreneurial experience with 20 plus years of metaphysical transformation and evolution in my own life. And many, many, many tools are in my toolbox. And I love to really work with people to who are what I would call the conscious change agents. They're really here and it's across every industry. So I've worked with people in the law, I've worked with people in education, I've worked with people in the medical community. I've worked with people across every industry. And my people are people like, if you think of an industry as a field, they're like this seed of light in that field and they're here to create change in that field and I'm here to support them putting the foundations in place. You know, back from my old real estate days, I like to help people get the foundations in place. Like, what are you offering? Are you doing the math to make sure that the money is going to be there, that's going to be enough to not only sustain you, but your team and maybe this can be a legacy that lives on after you. So I do a lot of the, you know, foundational work with people to help them to succeed. And I'm now at a place where I'm also doing rev share and consulting for equity, so.
- [29:08]
B
Oh, nice. I like that. Yeah. What about the medicine? Are you talking about ayahuasca and things like that?
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A
No, I actually have never been called to the, the plant ayahuasca. I have, you know, have, have been open to it, but I've never been called to that. So My medicine. I've worked with crystals. I work with other plant beings, but not necessarily ingesting. So, you know, I. I work with sound. I work with mostly. Mostly intent at this point. Right?
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B
Yeah.
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A
Each of these tools that expand your consciousness are great tools. The danger is getting attached to the tool. And every time I get attached to the tool, my spirit says, oh, yeah, we're not going to do that anymore. We're going to move on to this next thing. And what I've come to understand at this point in the journey is it's really about the intent. So my intent is always to be a pure, clear channel for the people that I'm working with. And my intent is always to deliver whatever the medicine is that needs to come through when I'm working with my clients.
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B
Yeah. So, you know, intention is the first step in a formula that I. I didn't create or discovered. Intention, attention, direction. Our attention is very. There is a limited amount of attention. We can have abundant mindset and all that. There's no unlimited amount of attention. And in a room like right now where you're sitting and where I'm sitting, there's trillions of things we could be paying attention to. So how do we decide what we pay attention to? Well, that comes from the direction, from your intention. That's why that, what you're talking about right there. Nail on the head. Intention is the most important thing that you can do. Clear intention, so that your attention is directed on the things that you want to create. The universe you live in, the world you live in. And I created. I didn't keep saying I created, but, like, in my mind, I frame this from this realization of how important your intention is. And most people don't know what they want. And now their. Their attention is being directed by other people or other stimulus. So, yeah, I love. I love that. So where could people go? Oh, you want to comment on that?
- [31:20]
A
Yeah, I just wanted to say quickly, too, that there can be confusion for people around the difference between intention and goals. So an intention is, for me, like, one of my intentions is to be available to spirit. Right. To be available to the divine. To be available for opportunity, to be available for collaboration, to be available to serve. That's an intention different than, you know, oh, I want to get 100,000 followers, which is a goal. And so I just want to make sure that people are clear that there's a huge difference between intent and. And goals. Yeah.
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B
Yeah, I agree. 100.
- [32:11]
A
Yeah.
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B
Where can people go deep with you, Angel?
- [32:14]
A
Well, they can tune into either of my two podcasts, Wickedly Smart Women or Leading Visionaries. Or they can find me@wealthylifementor.com thank you.
- [32:25]
B
So much for your time. It's been a pleasure. I enjoyed talking to you today.
- [32:28]
A
Oh, it's my pleasure, too.
- [32:29]
B
All right, hang tight while I wrap this up, folks. Thank you so much for being here on the Woody from that one studio, it's your boy, C. Rock and Angel. Angel B. Hartwell. I want to throw be in there again. Angel B. Hartwell sharing what she's made of. Keep coming back, subscribe, go support angel, and until next time, be that one.