← What Are You Made Of?
What Are You Made Of?
When Pressure Creates Purpose: Architecture, Faith, and the Entrepreneur’s Journey with Lance Cayko
00:32:50
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- [00:01]
A
Welcome back to that one studio on the what are you made up show. It's your boy C. Rock here I'm with Lance Psycho. He's a serial entrepreneur and he specializes in architecture and leading design building from firm special leading design build firm specialized in residential and small commercial projects. He's also an educator and we're gonna have a great conversation today because he's gonna share what he's made of. What's up, Lance? Welcome to the show, man.
- [00:24]
B
Yeah, thanks for having me, Mike. It's awesome to be here.
- [00:27]
A
Yeah, well, you know, we only have amazing people on the show and you. That mean. Means you fall in that category. So I appreciate you spending the time with us today and we're going to dive into what you're doing and how you got to doing that. But we always start with the same question, what are you made of?
- [00:42]
B
I'm made of positive reactions because I'm a positive reactionary. If you, if you, if anybody who's listening, who follows me on LinkedIn or ends up following me, as soon as you connect with me, you're going to look me up, you're going to see my preferred pronouns are positive reactionary because that's. I live and die by the law of polarity. And the law of polarity is a universal law, right? So technically God made it. And I just have always seen his fingerprints all over my life because I try to pay attention to him when negative stuff happens. It's all part of the process. And that's when I usually get excited because when the negative stuff happens, I go, oh boy, the positive's coming. Like he's going to bless me with something really positive and amazing and mind blowing. As long as I just keep the faith that this, I just need to get through this and not, you know, self disintegrate in some kind of a way.
- [01:37]
A
I love that. I wrote a book called Rocket Fuel Converge. Setbacks become unstoppable. I've got a great relationship with God. I talk to Jesus every day. I pray a lot, all day, every day. And it doesn't make it easier though, when you're going through that. And I have said this recently. I love this. This is, this is a great way to kick the show off. You know, I said I'm kind of a freaking away. When things are getting tough, adversity strikes. I get a little bit excited because. And it's, it's counterintuitive to most people. Right. But like, I know I'm not quitting and I think you're the Type, too. As long as you don't quit and you keep going. I just keep saying that to myself, keep going, dude. Keep going, dude. Because I know what's coming, like you said. And if you can, don't mind elaborating for the. For the audience, like the law of polarity and your perspective of it.
- [02:25]
B
Oh, yeah. Thank you. Yeah. No, I'm glad we started off this way, too. I think it's perfect. My. I actually want to thank my children for gifting me with this story. So about four or five years ago, they. It was during COVID and all the. All the craziness and all of that. And they said, I was having dinner with just. Just two. I have four of them, but my two biologicals. I wasn't dinner with them. And my daughter piped up because she's just fascinated with this idea of me. Like, do you get nervous? Do you not get nervous? For example, like, the client. I was telling you, it's coming right after our interview today, very high profile, super famous celebrity. And she's like, aren't you nervous? So during the dinner about four or five years ago, she has that same kind of question in a little bit different way. She goes, it seems like you never get scared, dad. And she would have been about 11 at that time. 11, 12. And I go, oh, no, I get scared. She goes, when, like, you seem like you just, like, never get scared and you're never nervous. She's just fast. She's seen me speak in public, right? I'd bring her to lectures. She just fascinates her. And. And I go, she. And I go. I get scared when everything is going right. That's when I get anxiety because. And they. And they were, like, shocked. They just, you know, they stopped eating and go, what? And I go, yeah, Because I know something probably negative is coming to balance out the universe. Like, that's how it works. You can't have electricity if you don't have a positive and a negative charge, right? Like, the. The way our world operates, it has to have a night and a day. There's a ying and a yang, right? There's, like, opposites that attract. So I would be explaining this and telling this story over and over again over the last four or five years, guesting on other shows. And finally, I was guessing on. I can't remember which show it was, but this galaxy. She goes, I gotta stop. Yeah. I go, what? And she goes, what you're trying to define is the law of polarity. You know about this, right? And I go, no, this was just sort of an anecdotal, you know, but eventually empirical experience that I'm having over and over again and describing like all of these negative things that would happen to me. But then the most positive things happened after as long as I just kept the faith and I kept going and I kept. And I just stayed positive and again, didn't sort of self disintegrate and destruct, you know, turn to alcohol, turn to booze, turn to. Or turn to, you know, drugs, turn to just like, not good things, right. And just kept the faith like, no, I'm going to go to bed. Tomorrow's going to be an amazing day. That's how it works. It work every single time. It works like that. And so that's what the law of polarity is, is it's a physical law that says if things have to balance out, so you can't have just all negative charges, you have to have positive charges. It really relates to electricity and electromagnetism. But it's like, man, there's this energy, right? And like some people call it energy. You and I call it Jesus and God. But that's, that's really how, how it, how it happens all the time. I mean, I've got multiple stories and examples of that that I could go into. But, you know, it's just been a very big through line in my life and I try to share that with the public on my show, on this show, and is any other time I get the opportunity to do it with people. Because you're right, Mike, most people don't think like that. And I think this is part of, like, why I was put on the earth is to tell this, this story and given it being example and a leader and just live in that way and go like, you can do it too. Everybody can do it too. It's, it's. It's silly to think it's just going to be all positive, right? But it's also silly to think it's going to be all negative. Like it's a sort of gooey middle where beautiful things happen.
- [06:03]
A
Yeah, let's go deeper. I love this. So we'll go deeper here because. Because I was in an airport one time. I was in Miami, I believe. Miami airport? Yeah. I think it was after an amazing event and I was thinking, man, everything is just going great. I'm meeting the perfect people. The thing. Everybody's resonating with me and. But I just felt like, when's that other shoe gonna fall, right? And then I started to explore that because I was thinking, like, does it really have to fall? And although there is that law of polarity, I do believe that if we develop our nervous system and recalibrate our nervous system for the level of success that we're going towards and become, and create this identity that we can become. When the other things happen that we used to consider negative, they're still there, but we don't look at them the same way. We have a different perspective. So things. It is possible for things to go right because that thing that you used to view as a negative is actually part of it going right. So you get into this realm of, yeah, everything is going. It's going the way it is now. The problem is, I think we have a thing where we have. We want things to go our way. How that goes, right, how we get there and how we get there is where the negatives come in. Because it's not always our way. It's. It's God's way or whoever you believe in, but. But at the end of the day, it's not going to happen our way. This is why people should not wait to get started on something. If they don't know how to do something, they should just commit to the vision and go towards that direction and then let those negative charges happen. Which are teaching lessons, recalibration lessons. Right?
- [07:36]
B
Yeah, 100%. I just interviewed somebody on my show an hour before I got here, now joining you, and that's exactly what her advice to everybody was at the end was. It was advice to herself. Because that's like sort of the question I asked is like, if you're, you know, if you're, if you go back in time when you first started business, what is one piece of advice you give yourself? And this has been a reoccurring theme I've heard from people over and over again, especially successful entrepreneurs, is that they say, I would just start it sooner. I would have just done it. I wish I wouldn't have thought I had. Had everything planned out, like, and just trusted the journey. Right? Have the basics down. Have the basics down. That's easy. I just, I just met with a. Another architect who just started a business, sort of a competitor. But he's right, 16 years behind us, right? Because we're now 16 years strong with our firm. And it's, you know, that's what he asked. He's like, what do you tell me? What would you do for marketing? And I'm like, everything. Like, you gotta try everything and see what works for you. Like, there's no there's no. Just one silver bullet. Like, you gotta just go through it. And I go, you gotta trust the process. You gotta trust. You gotta trust that, like, you don't know everything, and you don't have to know everything. I'm like, you just gotta go and do it. And it is seven years, essentially, I think, because there's, you know, there's data on it. Like, you fail within your first seven. If you make it past seven, you don't. There's all these, like, number sevens all over the place. I think it's kind of biblical. And they. And you just gotta. You go through that and you're trusted. It's gonna happen, but you won't know unless you. Unless you don't take the leap. There's so many people that get analysis paralysis.
- [09:09]
A
Yeah. 100%. 100%. You know, the reason that it is too, is that commitment is important because commitment identifies the intention, and then your intention directs what you pay attention to. But when it gets hard and you don't feel like it, if you're not committed, you won't do it, you know, so. Amazing conversation, brother. I like this. We're aligned with some things, and I'm sure there's some things that we have different perspectives on, we'll discover later, but nonetheless. So how did you get started in the first place? And why did you not just be an architect? Why did you decide to expand, start a firm, teach, have a podcast, all these other added extras versus, hey, I'm just gonna be an architect, not that there's anything wrong with that. And I'm gonna make a living, and I'm gonna be the best architect I can be.
- [09:53]
B
Yeah, that's a great question. It's a big one with a. I will try to condense it as much as possible because my. I'm 42. My journey starts when I was 13. I actually wanted to be a builder first. Mike and I tried. I grew up in northwest North Dakota between a cattle ranch and a sugar beet farm. Fairly not well to do family is the nicest way of putting it. We just were those poor farmers, right? We didn't have, like, the fancy pivots that are the sprinklers, you know, that would be automatic. We had to do everything by hand. So I tried farming with my dad one summer. Hated it. I lasted for a week. It was just not my cup of tea. He and I did not get along. We were kind of speaking of law polarity, it was kind of like we were too neg and negative or positive. And positive. And we would just push apart, right? Just didn't feel it wasn't good. So I go, hey, I. This is not for me. Your. Your best friend. His name is Bruce. I've met him. He's a builder. I'm going to call him up. Don't worry. I've got even. I've got my replacement. My. My best friend Chris will come take my job. It's not a big deal. He's like, yeah, okay. So I call Bruce up, go, hey, man, I want to try construction. Like, I'll do whatever. I'll pick up garbage. He goes, great. You can be my gopher when you're you. I'll pay 7. 25 an hour. You go for this, go for that. When you're done going for the things, you can get up on the roof and learn how to. How to roof. I was the best gopher he ever had. So much so that, like, halfway through the summer, he pulls me aside and he goes, hey, I. How much do you think I'm paying you? 7.25 an hour. This is my first business lesson. How much you think I'm charging the clients? And I go, 7.25 an hour. He laughs. And I was embarrassed. And he's like, oh, no, no, no. This is. This is how it works, right? There's a multiplier. Like, I. I charge them two, three, maybe sometimes four times your labor. And I go, isn't that immoral? And he's like, no, no, no, no, no. And he explains overhead, the risk, all of it, right? Any. Any. Anybody who has any business prowess, like, this is how it works. And then the profit, like, you need profit to. There's an. He's got to have an incentive to take all this risk on employee me. Blah, blah, blah. So. And I went, oh. And then about 10 years ago, I read Rich Dad, Poor dad. And once I read that book, I real. Holy cow. I had the Rich dad, poor dad experience. Bruce was the first entrepreneur that I ever met, and I was just looking at him over that summer going, hmm. His relationship with money is like night and day compared to my dad's. My dad has this anxiety about money. Bruce has no anxiety about money. It's not that Bruce is a person with possessions and is super rich. It's just. It's not an issue. It's not something of. It's not a sore spot. So at the end of the summer, he pulls me aside one more time, and he goes, what do you want to be? And I go, well, I don't Want to take your job? I'm not here to take your company, obviously, but how do I do what you do? And he said one of the most mature things a man has ever said to me, like, emotionally mature and confident. And it was, next summer you don't work for me, then next summer you go work for another contractor and learn a different trade. So I did that religiously. 13 through 20, about 20 went to tech school and Wahpeton, North Dakota State School of Science. For the first time, I loved school. For the first time I was on the dean's list. And it was all because I was choosing my own path and doing what I wanted to do. And in that last semester, our capstone project was to build a house. And there was blueprints. And the word architect popped into my head. That's when I actually went, huh. As a 20 year old, I was like, I feel like it's a gift. I mean, first of all, for me to know what I wanted to do. Essentially at 13, a huge gift. Second big one was then all from God. From this thought entering my head, oh, if I become an architect next, I would get the clients first and I could flip them into building clients. What other builder would have that kind of a pipeline? I'd just crush them. It would just be a much easier pipeline sales wise. So I went, all right, yeah, I'm going to apply to North Dakota State in 70 miles north and go to architecture school. Applied there. Just really fell in love with academia even more. Became a scholar, graduated top of the class. And then the last, the third one, light bulb that went off then was developer. Because our capstone project, there was a skyscraper in our fourth year and the word developer popped up and it went, oh, I didn't know. Like, that's how it works. Like, that's who hires architects. I didn't know it was from a town of 500 people, you know, middle of nowhere. No one in our family is. I had the first degrees, right? Like, I'm the highly most educated. It's not a brag, it's just a fact. And then I went, well, I wanted to be that one day. Like, if I do all that, holy cow, I get paid three times. There's no anxiety about money. I solve that problem. I just, I just. My favorite quote is, like, lyrically is from Kanye West. It's having money isn't everything. Not having it is. Because if you don't have it, it is everything. It's just like the amount of pressure and anxiety and worry and I'm Not a guy with like all these possessions. Like, I, trust me, like, I wear. I, I actually just got a new truck, but I had ran it to death for 10 years, a Suburban. Almost had 300,000 miles on it. Gave it to my son. It's all beat up, you know, drove it around. So anyway, that's kind of why and the where's and the whys and where it comes from for this serial entrepreneurial journey that I'm on.
- [15:18]
A
Great, great, great story, man. I, I loved it. Yeah. The, the lessons that he taught you. I mean, I, I did, I've been the same. My dad was amazing. My grandparents, uncles were all stucco guys and drywall and plaster, and I grew up laboring and all that stuff. So I took myself back with that story. Yeah, yeah. And then in the money thing, the money thing is, is very interesting because we're programmed constantly with the news of that. There's a struggle, there's lack, there's scarcity, anxiety. You should be scared about this. Costs are rising. This and that. Affordability is a big topic right now. And, and it's just beat the heck into you. And it's like really beaten to submission is really what they're trying to do. But you know, it is true though, that in business and entrepreneurship, cash flow is your oxygen. And if you don't have that right, it can be scary, man. And, and so how did you, how did you get out of that? Like when you were going through those cash flow management situations, we first started out and getting, trying to get another, your next deal and all that. Like, how did you approach it? Maybe differently. What was the paradigm shift for you?
- [16:25]
B
Well, when we first started the firm, we were positively reacting to being laid off by both our respective firms that we work for. My business partner, Al Gore, he went out to New York City, got an very prestigious internship with Studio Daniel Liebskin, who's a world famous architect who actually redesign the World Trade Centers. After they fell that kind of a level, I came out to Boulder and worked for two young guys, national architects of the year, in the whole country. But then the Great Recession hit and they were just awful at business. So they had no stability, no cash flow. It was bad, right? So it was like, Al and I got to. You want to talk about the law of polarity again? It's like, man, that's all negative. Okay, Lance and Al, what is the opposite of these guys? Negativity? Like, what are they not doing that you could do in, in your business if you started a business? And then we Obviously did to capitalize on it. Like, what an opportunity. I was just so. I'm still so freaking grateful for it. I say this all the time in jest alike because our show on our podcast is mainly. It's half. Half the audience is architects. So I kind of tease our audience. I'm like, hey, if you guys aren't going to pick up these pieces, if you aren't going to do these things, like thank you, I'll do them, I'll take it. I'll cash the checks, I'll get the clients, I'll do all of those things. So that's kind of what we started in opposite of them when we started out. One really good example is this. I'll never forget it. This is probably in the. I was there working nine months basically and then I got laid off. It was, you know, to be fair to them too, was the Great Recession. I mean it was just awful. But still at the same time, like, hey man, I've been doing this for 16 years at my firm, I haven't laid anybody off. Like we've created an ecosystem here. That's the whole. What's the whole point? Right? Like it's a life goal of mine to not lay people off because I know how awful it makes you feel, what it does to you as a young man, especially in the society where you're already expendable, you know, between 20 and 30. So the. But when I was like halfway through my time there at this firm in Boulder, they could see the writing on the wall and they're like, wow, what if we got into government work? Because there was a lot of stimulus money, shovel ready projects, if you remember during that administration, they would say that. And I go, well, I got a connection, my cousin in Denver, he is part of a firm that that's all they do is procure government contracts. Let's go, I can get a meeting with him. Let's do that. See how we can team up. And so we went down there and it's me, one of the principals, owners from that. From the firm. I worked for my cousin about same my age. I grew up with him. And then the owner of the firm he worked for and I'll never forget it was like watching a deer in the headlights. So my cousin is like, we're talking just regular shop. And then eventually he asks a question to the principal and he goes, so how are you guys marketing? And that's where the deer in the headlights look. I was just like, he had no answer. It was like, if you've ever seen the deer in the headlights. Oh, big eyes, don't know what to say. Mouth is dropped. What the hell? And I was just like, oh, wow, I'm working for a guy who's not. There's no marketing strategy. This is insane. It was all word of mouth crap. You know this idea that like the architects have a problem with. I do all of this awesome work and yes they do. Like I do too. And it's like, oh, then this is going to get me more clients. I'm just going to have this thing that just perpetually. It's like that's not how it works at all. Maybe for some. For sure. For sure it works for some. I think it's less than half. So when we started our firm it was like, wow, what an opening we have. We are going to take advantage of the Internet as sort of this, I'm kind of Gen X, kind of millennial, but still like of a younger generation to go, no, no, no. The Internet is like amazing. I'm going to take advantage of it. We're going to do our outdo everybody's social media. We're going to outdo everybody's websites. We're going to take our Google business profile extremely seriously because nobody else seems to be in this whole state. And you know what has done for this in the last five years in particular, Mike? We've won, we've been a finalist for the Best of Mile High award for best customer service in Colorado, which is based on all of our five which out compete everybody for the last three years. And we're probably going to be a finalist again. And we've won last the last two of the three years and then we just won from a different like third party rating industry. Best Denver architect and best Longmont architect. So like if there's anything, I'm all about the referrals and everything and stuff like that. But like this idea that we couldn't be outbound with sales and then attract inbound too based on the marketing was just a huge niche that we exploited. I don't know, you know, I'm sure your audience is much more vast and like wide with the range of people I'm talking to right now. So I hope, I hope some of those people right now who are in other industries are going like, is this real what he's saying about architects? Because it is 100% man.
- [21:37]
A
You know, it's not. Doesn't even matter the industry you're in. You have to be a good marketer, right? Or you have to have somebody that is a good marketer, right? Because I talk about this a lot, man. That one is my brand, right? And that one is not about being the best. That one is about being you, unauthentic. I mean, unapologetically knowing who you are and then leaning into it unapologetically to get the message out. And so. And I learned this from some. Some great mentors of mine. I wake up every single morning, no matter what level I get to Lance, and I pretend nobody's ever heard of me. Nobody has ever heard of my company. Nobody knows what we do. And. Because it keeps me on my toes, because understanding that, that has to be the focus, because that's the oxygen. You're cutting the oxygen off if you don't spend most of your time or delegating most of some time to bringing business in the door, you know? And I. I always say, if we have a down week or down month, I'm like, hey, just fill the pipeline. Fill the pipeline. You know? And so that's why you've had success. Besides the work that you're doing, that. That is great, right? Because you could do, like you said, do that work, and nobody knows about it and nobody uses it. What's. What good is it? You know, there's an also in the Bible, it talks about not being lukewarm, right? Not being lukewarm. And so many people are lukewarm or under. And, you know, you got to be white hot for what you're doing.
- [22:57]
B
Like, Jesus flipped tables.
- [22:59]
A
Yeah, yeah, yeah. White hot. Like, otherwise, you get cut off. And so there's all kinds of lessons like that that I. When I'm reading, I pick up in business lessons. And, yeah, man, this is good stuff. So that's. That's what you see a lot as well. It's. I was in the mortgage real estate business. I saw the same thing. You know, people were processing the loans that they'd have come in and they wouldn't stay focused on marketing and promoting, and then their pipeline would have gaps in it, and they'd have up and down months like this, you know?
- [23:27]
B
So I do the same thing as you, Micah. I love that you were. You took the words out of my mouth pretty much. Where you're like, I wake up every day and pretend like nobody knows who I am. I wake up every day also and pretend like I'm broke and I hustle.
- [23:40]
A
Me, too. I say that too.
- [23:41]
B
Huge. Yeah, right? Yeah.
- [23:44]
A
I don't know. I don't know if that's 100 healthy, because I really? You know, sometimes when I, I do that, I, I just get to that point where like, holy cow, we're gonna be homeless. But we're, but we're not. But I'm like, but it's just a game I play with myself. And I think, you know what? I think as long as you can understand that it is a game you' playing and it's not affecting your health and adding extra stress, that I would say bad stress versus you stress. I think if you can have an awareness of that and you're operating as the master and causer of the game that's being played, I think that's okay. But I don't think everybody should do that unless they have control of that, because if they do, that could cause a lot of health problems.
- [24:24]
B
Yeah.
- [24:25]
A
You know, but. Yeah, I can't believe you said that. That's so funny, because I, I play that same game, man. We're always worse off than we think we are.
- [24:32]
B
Yeah. You know, we kind of touched on it too, about when to, when to, when to start a business, like, just do it. People, people do ask me that though, and I, you know, that's part of my answer. But what I really do is I kind of. It's just this contrarian. I flip it on its head and I go, best time to start a business is during the Great Depression or great Great Recession. And they go, what? And I'm like, dude, you'll never be hungrier. You'll. That'll. Then that'll push you into a corner of a corner of a corner and you'll be under immense pressure. And like, what is created under immense pressure? Right. If you take a piece of coal, push it down diamond, I'm like, you will. It will force you to be more creative, more lean, more hungry than ever before. And if you can survive that immense pressure, once the pressure is relieved, because we go in these cycles and we get into a boom cycle, you're going to crush. You are going to crush so hard. You just got to get through that part. And hopefully you'll never forget those lessons and always run a lean, mean machine. And then when it's a downturn again, you're like, oh, I got this. I could survive this. Matter of fact, I'm gonna thrive this time.
- [25:37]
A
Yeah, yeah. You know, I get to the. By the way, and, and you didn't mention this word, uncomfortable. You get real uncomfortable. And that feeling is not fun, but you just gotta embrace it. You know, I got to the point where in, you know, I've had Several businesses. But the ones that, you know, you're just starting out, right? I've always been in this, just starting out and building. And you go from stages, in stages. Like you go from, oh, shoot, how are we going to pay our people? I need, I just need another deal to come in so I can pay the people, pay the, pay the payroll this month, pay the overhead. Then you go to the next level where, okay, I just want to have enough in there so that I can have extra to start building a reserve. Then you go to the next level. It's like, I don't want to touch the reserve. We just have to enough, enough to keep building the reserve and not touch the reserve. And then. But the same feeling happens from when you were just trying to cover the bills to where you get to a six month a year Runway and you don't want to touch that. But it feels the same. Yeah, yeah.
- [26:32]
B
It's the delayed gratification stuff. There was a study, I'm not an NPR listener anymore, but when I was. I mean some of their stuff is okay when they're telling the truth. And one of the ones is they cited this study, I think it was like 20 years ago. And it was about. They put these, they put like a group of children in a room and then they, and they, this was. And it was like over a course of 20 years though study. They, they tested them like several times along the way to see where they ended up in life and what it was, was like. It was, they would put like food in front of them, marshmallows, candy. And the, the, the guy, the people that delayed the gratification of eating it later on went to live much more successful lives. The people who had, were just instantly hand mouth. Right. Had a much bigger problem with it. One of my best friend's name is Bill and he does all my editing for my fishing show. And he compliments me all the time on this. He's like, you're so. He knows how much I make. And it's, it's either, you know, we're doing well. And he's like, you are so good about delayed gratification and not spoiling yourself. He's like, you're just really perfectly frugal. He's like, not too much to where it's like cheap stuff. You know, you're cheaping out. He's like, but you just don't splurge on what you need to. You know, it's like you just make things work in the way they do. I'm with you. That. I love that kind of holding that feeling. I think it's real. It's a real smart thing, right? I mean, and the most, Some of the most successful guys in business do this, right? Warren Buffett lives in the same house, drives the same car, used car, eats the same thing every day. Oh, my God, he's so rich.
- [28:10]
A
Yeah. Yeah. Well, you know, I, I like to reinvest in the business. I'll. I'll splurge on reinvesting in the business, but I wear pretty much the same thing every day. A black T shirt. My hat, my. That one hat. It lasts as long as. Until the sweat stains start to, you know, come through. And then I switch the hat. You know, I'm very. And then, and then, you know, when I'm, When I'm out, man, I don't try to, like, impress anybody. I really don't care about impressing anybody. What I do care about, Lance, and I hear this out of you as well. I get this feeling from you too. I want to be a living demonstration for people.
- [28:44]
B
Yeah.
- [28:44]
A
You know, and, and I think that's. We, we talk a lot because we're podcast hosts and guests and what have you. But to me, the more important thing is not what I say, it's what I demonstrate. And, you know, I think these things that we're talking about today are really good reminders that continue that. So we're up against the clock here. I want to just touch on one thing real quick. What kind of fishing do you do?
- [29:06]
B
Oh, I do. I do a bunch of different fishing, but my. The one I prefer the most is I go on these very extreme hikes into deep. Into the alpine wilderness of Colorado. So the. One of the last ones, for example, that I went on was I took a. I took one of my clients because I now have this goal. I dated this gal a couple years ago, and she was an architect, too. And she. One of the best phrases she left me with, she goes, every project should have a friend, a photo and a fee. And I go, I'm missing the friend part. That's kind of silly. Why did I think I can't be friends with these people?
- [29:40]
A
Friend of photo.
- [29:42]
B
Yeah. And so one of my clients that I'm building for right now, he's a 67 year old in amazing shape, man. He's a doctor, moved from New York to Boulder, and I took him on a 16 and a half mile round trip hike. Eight miles, you know, eight and a quarter up, eight and a quarter back deep into the alpine wilderness. In the James Peak wilderness, our Indian Peaks wilderness. Sorry. And we ice fished. He'd never been ice fishing before. Like, you know, we're the only people up there. We're the only people on the trail. Totally off grid, pretty dangerous. That's the kind of stuff I like to do. And he ended up pulling through like a huge fish. It was almost 20 inches long. It was for an alpine. It's like a lake which is about 11,000ft in the air. Extremely rare to catch that big of a fish up there. It takes like 10 to 12 years for them to grow. That's the kind of fishing that I'm into, is these really long journeys where I get to recenter reground myself, take my best friends, take my new friends, take my children, and have those kind of epic adventures. And that's actually why I started the YouTube channel fishing with Lance, because I'm like, not everybody's going to get to do this. I would like to share this. I would like to share this with, with the universe.
- [30:57]
A
That's cool, man. I love that, that, you know, I, I grew up in, in the wood, in the woods and on the water, and I don't do enough of it anymore. I mean, I got into golf and golf takes up so much time and the weather's nice if you're gonna be decent at it, so I chose that. But I do miss those days sometimes, just hiking in the woods, the cold weather, fishing out where you can't see land and nothing. Like when a bass hits a. Hits a lure when it's really hot out. I mean, I, My gosh, that's. I miss that stuff. All right, well, Lance, where can people go deeper with you, man?
- [31:28]
B
Oh, it's Joe. Check out, check out my LinkedIn. Honestly, because I post personal stuff there, professional stuff. I really try to be a micro influencer in that way and just sharing and caring. And you'll keep up with everything I do. I'm the only. L, A, N, C E last name Psycho. C A, Y, K, O. I'm the only Lance Psycho in the world. So you find me, I'll link in with you. Go to our website, f9productions.com you can sign up for our newsletter. Keep up with everything. We're doing architecture, building, development, philanthropy, and then Inside the Firm podcast. I'm a host just like yourself. And we do two shows a week. I have folks like you on. And then Alex and I do another show on Friday where we're bringing everybody inside the Firm what it's like to be us. Serial entrepreneurs and everything we're doing and we just are very much Genesis 128 guys be fruitful and multiply and we don't hold anything back.
- [32:20]
A
Great stuff, brother. Thank you so much for your time today, man.
- [32:23]
B
Yeah, thanks for having me.
- [32:24]
A
All right, Hank, tell you. Well I'll wrap this up folks. That's this episode of the what He Made of show with your boy C Rock and Lance Psycho sharing what he's made of. Go check him out. Make sure you hit the subscribe follow button at the top of your favorite podcast platform and keep coming back. Thank you for making us well watched show and share them with your friends. I really appreciate it. That's what helps us get up the charts and I only care about getting up the charts to help our audience and also help our guests reach more people. Till next time, your boy C Rock signing off. For now, be that one.