Transcript
A (0:00)
Welcome back to the what do you made up show. It's your boy C Rock here. I'm with Beverly Cornell, and we were just chatting a little bit before I hit record, but she's, she's pretty unique and I want to get into her story and how she got to doing what she's doing and, and yeah, she's the founder of Wickedly Branded and she's here with us today. Beverly, what's going on?
B (0:18)
Hi. I'm good. It's, it's getting warmer out. I'm glad for that. That's what I'm excited about is the warm weather.
A (0:23)
Yeah, me too. Yeah, Trust me. Because it's been rough. It's been, you know, this is one of the coldest winters we've had and a lot of snow, and I'm just done. I, I even, I took a trip to Florida to try to get away from it for a while. When we got down there, it was like 40 degrees falling out of the trees. Oh, they, yeah, they were, they were, yeah. Yeah.
B (0:43)
How much snow have you gotten so far this year?
A (0:45)
This past time we just got 14 inches and.
B (0:48)
Wow.
A (0:49)
And then probably five, six inches before that. But, like, it's just been really cold and windy and, you know, I'm done with it. So. Um, but, but anyway, I see you like the color pink just a little bit.
B (1:01)
Yeah.
A (1:03)
Yeah. So we have some pink hair, pink glasses, pink lights in the background.
B (1:06)
Yes, yes.
A (1:08)
Yeah, I, I, I like that because it stands out, you know, and we use purple a lot with the black and white. And I just, I like things that stick out. And you're in that, in that industry of, you know, getting attention. Right?
B (1:21)
Trying. Yeah, exactly. Doing our best to, and just really being ourselves fully.
A (1:27)
That's huge, too. Yeah, that's huge too. For sure. Well, let me ask you the question that we start the show with. What are you made of, Mike?
B (1:34)
I, I feel like when I read this, when I was preparing for the, the interview today, I was like, wow, that's a great question. And I was thinking about all the different ways, you know, I could say I'm of grit and resilience and all those things, but I was like, that's really, like, not the truth. I believe that I'm made of. I'm, I'm a cultivator. I, I've spent my entire life learning how to grow in unfamiliar soil. I was adopted. I've lived abroad as an exchange student twice. And I've built my career while moving all over as a military spouse. I'm A stepmom. I'm a foster mom and I'm an adoptive mom. So every season has required me to reroute, rebuild, and create stability in places that like they're non existent. Like when I arrived, there was nothing. I had to kind of start from scratch and rebuild our home, our, our, our schedule, everything, all these different times over my life and that kind of life. I feel like when you are constantly rerooting and rebuilding and growing in that way shows you what growth, how growth really, really works. You cannot force yourself to root. Well, I don't believe like you can't force a vegetable to grow in soil that's just not prepared. So you have to prepare the environment, you safety in places where you can. And I think probably the most powerful thing is pay attention to timing and your capacity. So that's exactly how I approach my work now. I help people grow wherever they are. But very important here, not by asking them to push harder. I think the hustle culture is very toxic. But by helping them change the conditions around their work so growth becomes more sustainable.
