Episode 122: IP Lifecycle or Intellectual property isn’t just about filing a trademark or patent—it’s the full journey of your ideas, inventions, and creative assets. At TrailBlazer Consulting, we define the IP lifecycle as a living process: creation, documentation, protection, utilization, monitoring, and disposition. When managed strategically, IP becomes more than a legal checkbox—it transforms into a scalable asset that drives revenue, strengthens negotiations, and safeguards legacy. In this episode of What Counts, we break down why most companies get IP wrong, how to build governance-ready systems, and how to treat IP like equity—because it is. Episode Length: 00:20:10