Thu Mar 21 2024

Jessica Fini on Honda EV Struggles, Influencer Marketing, and the Car David Grohl Bought for His Mom: What Drives Her Ep. 12Join us as this week as we talk with Jessica Fini, assistant vice president of the Product, Sales and Dealer Communications Division at American Honda Motor Co., Inc., as she shares her journey in the automotive industry from journalism to PR and her recent promotion.In episode 12 of the A Girls Guide to Cars Podcast, What Drives Her, we go into the realities of navigating social media influencers, promoting electric vehicles, and why Honda actually had to create an entirely new department dedicated to building trust with consumers and dealers in the context of EVs. Plus, hear Jessica's insider story of how the Foo Fighters used an Acura model to perfect their album mix, leading to Dave Grohl purchasing one for his mom. Visit us at A Girls Guide to Cars: ⁠https://agirlsguidetocars.com/⁠Connect with Jessica on LinkedIn: ⁠https://www.linkedin.com/in/jessica-fini...