Podcast
What Happens In Adtech
Hosted by Ryan McConaghy & Erik Requidan · EN
Adtech veterans Erik Requidan and Ryan McConaghy (@happensinadops) discuss all things adtech.
10episodes
Episodes
Newest firstAll episodes
013. Twelve Days on Clubhouse & The Future of Adtech w/ Eric Franchi
Mar 29, 202100:40:27Tap to summarizeThe podcast returns! To kick off this season (do podcasts have seasons?) Erik and I went with a big name. Eric Franchi is an OG of Adtech. In 2001 he co-founded Undertone and for an encore went on to start an early-stage adtech VC (MathCapital). Erik and I try to pick Eric's brain and see into the future of Adtech. We also discuss Clubhouse and Eric's show The Click. Honestly, this feels like an episode that people are going to be able to look back at in 12 months and go "damn... how did he see that coming?".
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012. Making Up People Who Like Mercedes w/ Keith Gooberman (Programmatic Mechanics)
Oct 29, 202000:57:31Tap to summarizeThis is far and away the most fascinating conversation we've had on this show. Keith Gooberman breaks down audience data and third party targeting from the buyer/DSP side of things. We talk about middlemen, the profit motive, shady sellers. It's a blast. From our rolling start all the way till the final moments this episode is jammed full of amazing insights and one-liners.
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011. Publishers as Data Consultants with Dave Pond (buzzfeed)
Sep 28, 202000:38:24Tap to summarizeDave Pond has a unique point of view. At Buzzfeed Dave has this position where he gets to sit in the middle of "what does our audience want today?", "what content does that mean we should make?", and "what does that mean for brands?" and frankly I'm a little jealous. In this week's episode, Dave walks Erik and I through this notion of publishers being data consultants for brands and what that means both from an organization POV but also how pubs need to think about data.
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010. Demystifying the Supply Path with Chris Kane (Jounce Media)
Aug 6, 202000:39:50Tap to summarizeOur second boomerang! Chris Kane and I spoke on my old podcast a little over three years ago. Since then Jounce Media has grown from a little startup thing to the master of the supply path. They're the reason bid caching became a hot topic. They put Google on blast for a half-assed sellers.json file. They put out the definitive guide to reselling. Oh and their blog is the single best source of SPO knowledge out there. So naturally, Erik and I try to peel the onion that is supply path and understand what Publishers need to know and how we can clean this whole mess up.
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009. Picking the brain of Paul Bannister (CafeMedia)
Jul 21, 202000:34:48Tap to summarizeThis week Erik and I get In. The. Weeds. with Paul Bannister (Chief Strategy Officer, CafeMedia). Paul walks us through WTF the W3C is and why publishers need to start caring, quickly. We get deep into how publishers need to get involved, the risks we run when we let adtech companies claim to speak for publishers, and whether anything will even get done.
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008. Zen and The Art of Brand Safety with Jay Glogovsky (NYT)
Jul 9, 202000:41:49Tap to summarizeThis week Erik and I chat with Jay Glogovsky of the NYT. We dig into how in God's name the NYT is going to move to only first-party targeting in 2021. We also make some detours into Brand Safety and how it affects news publishers and finally Jay gives his most un-Jay like yield advice.
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007. Prebid, Identity, and Yield w/ Steph Layser (News Corp)
Jun 23, 202000:49:07Tap to summarizeThis week (actually a few weeks ago) Erik and I chat with Steph Layser, VP of Ad Tech & Operations at News Corp. We really dig into prebid (org not wrapper), identity solutions, google (naturally), and what one metric every yield person should be paying attention to.
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006. Talking Identity In The Post Cookie World w/ Kristy Schafer
May 28, 202000:27:26Tap to summarizeThis week Erik and I dig into identity and what it looks like for publishers in a post-third-party cookie world with Kristy Schafer the VP, Americas at Permutive. This was one of my most fun/informative talks to date. Kristy mostly focuses on the buy-side which means she has a giant amount of knowledge not only on identity but how buyers are planning for it in the future.
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005. Market trends in the age of corona with Will Doherty
May 21, 202000:26:43Tap to summarizeThis week Erik and I talk to Will Doherty the EVP of Global Marketplace Development at Index Exchange. He's also the author of the IX Marketplace Pulse newsletter, which was made to help publishers make sense of the marketplace trends in this covid-19 world. We talk about trends or details Will noticed that may not have made the newsletter and what publishers should be doing or thinking about in the coming months.
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004. SPO, DPO, PADs with Scott Messer
May 14, 202000:36:28Tap to summarizeThis week Erik and I chat with Scott Messer, SVP Media at Leaf Group. It feels like we talk about a little of everything but more specifically we talk about SPO and whether it's good for publishers. We also dig into the yield strategies and how they might differ between short and long-tail publishers. Scott also shows off his extensive zoom background collection.
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