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Carla Michelotti, a legend in advertising and law, discusses the importance of rebooting, staying relevant, and the need to grow new muscles before our “old” brain muscles become atrophied by AI. Carla has held senior roles at Leo Burnett, BCom3, and the Publicis Groupe and today continues as an advisor to many firms and organizations, including the American Advertising Federation as its Government Affairs Chair, and the as a board member of BBB National Programs. In this conversation, she highlights the impact of AI on the legal and advertising sectors, and the necessity of adapting laws and business models to accommodate AI, truly an alien intelligence. She advocates for increased education and literacy about AI, especially regarding its use in children's AI companion bots, and stresses the importance of maintaining human involvement and particularly the business value that human wisdom has in an AI-driven world.

Learn more about the BBB National Programs Center for Industry Self-Regulation (CISR) initiative on guardrails for AI companion bots.https://industryselfregulation.org/incubator/ai