Podcast
What Next?
Hosted by Publicis Groupe · EN
"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
32episodes
Episodes
Newest firstAll episodes
The Currency of the Belonging in Sport
Nov 1500:36:10Tap to summarizeChristian Godden, Head of Strategy at Malmo FF on the role of community in driving international partnerships and long-term development for Sweden's most successful football club. The former strategic Director and Partner at BBDO in the Nordics, advising global brands on marketing and communications, explains Malmo FF’s unique model of competing in human currency rather than financial resources. Owned by its 14,110 members, it puts community engagement at the heart of its business, with initiatives like educational programs and job placement services. It is community and relationships, he argues, that work harder for the club than data-driven strategies in brand building and societal development.#Sports #Business #Communications
Transcribe →SOLVE: How Talking and Listening Can Transform the Hybrid Workplace
Nov 800:33:57Tap to summarizeDr Katie Best, leadership coach and consultant on how to solve 10 of the toughest leadership problems. Her titular book addresses common leadership challenges, clustered into three main areas: managing oneself (avoiding burnout, making good decisions, increasing influence), managing teams (cultural issues, employee performance, staff engagement), and leading change (strategy implementation, hybrid working). With an academic background at The LSE and King's College London Business School, she explains how making good decisions, handling burnout, managing cultures in teams, is ultimately all about good communication and listening, especially in a hybrid workplace. Finally, she argues the case for her own model of SOLVE: State your problem, Open the box, Lay out your solution, Venture forth! and Elevate your learning. #Leadership #FutureOfWork
Transcribe →Collaborative Leadership in the Age of Job Churn
Feb 15, 202500:45:13Tap to summarizeJack Klues, former director at Publicis Groupe, on the current talent crisis in the advertising industry. The architect of what is now Publicis Media built his career at Leo Burnett Media and says that long-term employee growth over constant job churn is about companies investing in their people. The role of leaders, he says, is to foster a supportive environment in the age of AI, shifting from boss behaviour to collaborative leadership. And short-term pitch cycles and the commoditization of talent, he argues, degrade trust, respect, and integrity in client-agency relationships.#Business #Leadership #AI
Transcribe →Digital Business in the Era of the Entrepreneur
Feb 8, 202500:38:46Tap to summarizeKass and Mike Lazerow are serial entrepreneurs, investors, and authors of Shoveling $!it: A Love Story About the Entrepreneur’s Messy Path to Success. As the co-founders of Golf.com and Buddy Media—acquired by Salesforce for $745 million—they bring a wealth of experience from decades of building businesses and supporting nearly 100 early-stage startup founders as angel investors and advisors. They explore how AI and no-code platforms are breaking down barriers to entry, fueling a record surge in new businesses and reshaping the rise of entrepreneurs as the new franchisees. The heart of their message is that the balance between passion and persistence is the key to business success. Pre-order their book here:www.shovelingshit.com#Entrepeneur #DigitalBusiness #Leadership
Transcribe →AI, Elite Creativity and the Curse of the Mushy Middle
Feb 1, 202500:32:51Tap to summarizeAndrew Essex, a seasoned executive at Tata Consultancy Services on the future of business, creativity, and brands in an AI-driven world. The founding CEO of the award-winning agency Droga5 and CEO of the Tribeca Film Festival argues for the importance of human ingenuity and the need for brands to maintain their value, and gives us his vision of the evolving role of Madison Avenue. He predicts that excellence in craft and the hybridization of creativity and technology will be the way to thrive in an AI world, and says that continuous learning and curiosity is the way to navigate the changing landscape effectively. #business #leadership #advertising
Transcribe →Aging, Climbing the Second Mountain and the Locus of Internal Meaning
Jan 25, 202500:41:35Tap to summarizeSeth Green, Dean of the University of Chicago Graham School on how to navigate career transitions while keeping sight of our North Star, ‘traveling lightly" as we balance purpose over material wealth in achieving a fulfilling life. The co-architect of the University’s Leadership in Society Initiative, aimed at helping accomplished individuals transition to meaningful second careers, argues the importance of lifelong learning, especially in a rapidly changing world in which many are now climbing two career mountains. Ultimately, he says, we need to align our careers with personal values and to balance joy and meaning in work. Title draws on David Brooks' concept of the "Second Mountain." #Business #Leadership
Transcribe →The Future of Sports Streaming and the Transformation of the Viewing Experience
Jan 17, 202500:44:21Tap to summarizePeter Naylor, seasoned media executive on the impact of streaming television and the superior experience it provides. The former global Vice President at Netflix argues that Sports streaming will explode our expectations of the viewing experience as Netflix and others begin to leverage the advertising potential of what was the last bastion of traditional media. And through his involvement with Sandy Hook Promise, a nonprofit focused on gun violence prevention, he reminds us of the power and responsibility of media influence as it expands exponentially, particularly on children. *This episode was recorded on December 11, 2024.
Transcribe →Climate Security: the Opportunities for Business
Jan 11, 202500:42:39Tap to summarizeDonna Dupont, founder and chief strategist for Purple Compass on the importance of good governance and forward planning in business as we face the challenges of climate security and extreme weather events. As an award-winning designer and futurist who helps organizations build their future literacy, she argues how in preparation for future risks, we can see future opportunities. She reminds us that the ramifications of climate change impact every one of us, both as leaders and as individuals, but that in business, it will affect how we hire talent, how we manage risk and where potential clients might or might not spend their money. #ClimateChange #Business #FutureOfWork
Transcribe →Storytelling in the Digital Age and the Speed of the Startup
Dec 14, 202400:51:10Tap to summarizeScott Donaton, currently Chief Marketing and Content Officer at Versus Game, on brand storytelling and the agility of startups. The former Global Chief Creative and Content Officer at Digitas who became CMO at Hulu argues that Versus Game's AI-driven engagement engine which gamifies content to enhance user interaction is a glimpse of the future in media. He says that companies need to embrace the Next Big Thing – especially the AI era of brand storytelling, and to move at the speed of startups if they are to stay competitive. #Marketing #Media #FutureOfWork #BrandStorytelling
Transcribe →Everything can be taught: the art of leading by inspiring
Dec 7, 202400:49:28Tap to summarizeDavid Kenny, Chairman of Nielsen, dives deep into the evolving landscape of talent, data, media, and technology. David explores the critical intersection of people and business goals, offering powerful insights on creating synergy between the two. He discusses how to navigate the complexities of industry shifts, the importance of adaptability in leadership, and how the future of data-driven decision-making will impact companies and consumers alike. #Leadership #Media #Technology #Data #BusinessStrategy #Innovation
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