In this series, Going Deep, we’ll be doing bite-sized explorations into the most interesting industries, businesses and economic events… in Australia and around the world.

For today's episode, we're diving into the weight loss drug economy - a $58 billion industry built on injections that hack your hunger signal.

We've seen food companies scramble to reformulate their products, airlines calculate what lighter passengers mean for their fuel bill and gyms completely rewrite their pitch.

In this episode, we'll explore how Ozempic and Wegovy went from diabetes treatments to cultural phenomena…and what a world of meaningfully lighter people actually means for business, public health, and your hip pocket.

Note: This recording took place in February 2026. All numbers noted were accurate as of this date.

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The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.

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