Welcome to a historic Friday edition of WHAT THE TRUCK?!? Not only is this our massive 100th episode with host Malcolm Harris, but it also marks the official birth and kickoff of What the Truck Studios West out of North Fort Worth, Texas with Michael Vincent! The content and the vibes are only getting better, so buckle up for the fastest 45 minutes in freight.
In this episode, we tackle the latest hard-hitting headlines shifting the industry before diving into two incredible interviews you won’t want to miss.

Joe Ezzo (Product Management, Trimble Transport & Logistics): Joe bridges the gap between freight optimization and the ultimate workforce fuel—coffee! As the founder of Third Day Coffee, he breaks down the volatile geopolitical factors impacting diesel fuel prices and explains how Trimble’s new optimization logic acts as a “cost thermostat” to eliminate wasteful empty miles and deadhead time for fleets.

Mike Branch (VP of Data & Analytics, Geotab): With Geotab connected to over 6 million commercial vehicles globally, Mike’s team analyzed billions of data points to rank the 16 World Cup host cities on how drastically the tournament will disrupt commercial freight. Find out why Boston grabbed the #1 spot, why Mexico City surprised the data team with its resilience, and why Toronto landed flat at the bottom of the list.

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