In this episode of This Week in Marketing Today, we explore how AI, video marketing, and event strategy are reshaping the creative industry in 2025.Host Oliver joins the show to discuss the power of niching down, how the events industry bounced back post-COVID, and why human connection still beats automation — even in the AI era.

🎯 You’ll Learn:How to pick a profitable niche in video or events

Why hybrid events and live experiences are back stronger than ever

How AI is transforming video production and event logistics

The emotional side of video storytelling (and how to capture it)Speed-to-market strategies for post-event content

How to price your creative services based on value, not time

The discipline and mindset needed to push through tough seasons

Outbound marketing and cold outreach tips for creatives🎧

Perfect for:Videographers, event marketers, creative founders, and entrepreneurs looking to grow a human-centered brand in the age of AI.

👉 Subscribe for more weekly insights on creative business, video strategy, and marketing that actually works.

0:00 – 0:25 Intro – Welcome back! Kicking off this week’s episode on video, events, and niching0:26 – 2:10 Niching Down – Why picking a specific niche helps you scale faster and build authority2:11 – 4:40 COVID & Events – How the events industry was hit, adapted, and came back stronger4:41 – 5:45 AI & Human Connection – Why events and real-life experiences still matter in an AI world5:46 – 8:10 AI’s Impact on Video – Where automation helps (and where it can’t replace humans)8:11 – 11:11 Hybrid Events – The continued power of hybrid experiences and global reach11:12 – 13:30 Event Marketing Mistakes – What marketers get wrong and how to fix bottlenecks13:31 – 15:36 Emotional Storytelling – How to capture real emotion and authenticity on video15:37 – 20:08 Discipline & Mindset – How to stay focused, avoid burnout, and build creative endurance20:09 – 23:00 ROI & Value Pricing – Selling outcomes, not hours, and proving video’s real value23:01 – 26:19 Client Value & Saying No – Why turning down the wrong clients can grow your business26:20 – 31:10 Marketing Strategy – Outbound vs inbound, and why cold outreach still works31:11 – 37:13 Cold Outreach Tips – Handling rejection, scaling volume, and playing the long game37:14 – 41:09 Behind the Scenes – Filming BTS content without disrupting your client’s experience41:10 – 48:23 Scaling & Founder-Led Brands – Transitioning from solo founder to scalable systems48:24 – 50:10 Advice to My Younger Self – The truth about business: harder than you think, but worth it50:11 – 50:44 Outro – Final thoughts, thanks for tuning in, and don’t forget to subscribe! #VideoMarketing #EventMarketing #AIandMarketing #CreativeBusiness #Podcast #MarketingToday #NichingDown #HumanConnection #HybridEvents #CreativeEntrepreneur