Transcript
iHeart Advertising Host (0:00)
This is an iHeart podcast. Guaranteed Human.
Jacob Goldstein (0:04)
I'm not like a coffee connoisseur, but recently I tried coffee from a company called Perk and I loved it. And I'm not just saying that because this is an ad for Perc, though. This is an ad for Perc. I really did think the coffee was delicious. The bag I'm drinking at the moment was grown in Peru. Perc sources coffee from all over the world. They have lots of different kinds of coffee to choose from and they color code their bags. Blue bags are more mild coffee and pink bags are more wild coffee. That Peruvian coffee I'm drinking now is wild, and if you're on the fence, I recommend trying wild. The other morning I had my first sip and I thought of that Will Ferrell line in old School where he hits the beer bong and then he says once it hits your lips, it's so good. Find the coffee that matches your vibe and get 15% off your next order with promo code problem@percccoffee.com that's P E R C coffee.com promo code problem being a small business owner isn't just a career, it's a calling. Chase for Business knows how much heart and effort go into building something of your own. Manage all your business finances, from banking to payments to credit cards all in one place with their digital tools, plus access online resources designed to help your business thrive. Learn more@chase.com business chase for business Make More of what's yours the Chase mobile app is available for select mobile devices. Message and data rates may apply JPMorgan Chase Bank NA Member FDIC Copyright 2026 JPMorgan Chase Co. You know who's listening to the radio? Voters. Lots of them.
Michael Hufford (1:49)
So if you're running for office, this
Jacob Goldstein (1:51)
right here great place to reach them.
Michael Hufford (1:53)
And and it's not like social media
Jacob Goldstein (1:55)
where people are just swiping through ads. With radio, they're engaged.
Michael Hufford (1:59)
Plus it's 1/10 the time and cost of video.
Jacob Goldstein (2:01)
Don't just campaign, connect with millions all
Michael Hufford (2:04)
over the country, even thousands in the smallest communities.
Jacob Goldstein (2:07)
With radio be on the air in just 48 hours. Visit winwithiheart.com that's winwithiheart.com. Pushkin. I'm Jacob Goldstein. This is what's yous Problem. And my guest today is Michael Hufford. He's the co founder and CEO of a company called Ligenesis. Michael and his colleagues are working on a new kind of medical treatment. If it works, it will save lives. And I have to say, the Way the treatment is supposed to work is wild. It's for people with end stage liver disease who don't qualify for a liver transplant. And what ligenesis does is they take healthy liver cells, just cells, and they inject those cells into the patient's lymph nodes, and then the patient grows one or more little new livers in those lymph nodes. This has worked in experiments in animals, and now they're trying it in people. In our conversation, Michael told me about the science of why this might work. He told me what it would mean for patients if it does work. And we also talked about why it might not work. And then we talked a little bit about the future of regenerative medicine more broadly and the possibility of a world where no one dies waiting for an organ transplant. But to start, Michael told me some truly interesting facts about the liver and Greek mythology.
