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Ana Zamora
At the Just Trust, we're working to make sure the United States becomes a global leader in justice and public safety innovation, not just a leader in our incarceration rates. There's so much opportunity to move us from a system of punishment for the sake of punishment to one that actually centers prevention, safety, accountability, rehabilitation and healing. Right now, that means powering innovative programs and policies that significantly improve our institutions and make our neighborhoods safer. But we can't do this alone. Your support helps us continue to push for meaningful change in this moment. Together, we can build a justice system that works for everyone. Visit thejustrust.org donate to join us in this mission.
Glenn Dahl
Today it's morning in New York.
Ana Zamora
Hey, everybody, I'm Mandy Patinkin.
Glenn Dahl
And I'm Kathryn Grody. And we have a new podcast. It's called Don't Listen to Us.
Ana Zamora
Many of you have asked for our advice.
Glenn Dahl
Tell me, what is wrong with you people. Don't listen to us.
Interviewer (Lemonada Media host)
Our take it or leave it advice.
Glenn Dahl
Show is out Every Wednesday, premiering October 15th.
Interviewer (Lemonada Media host)
A Lemonada Media original.
Ana Zamora
Lemonada.
Welcome to When It Clicked. I'm your host, Ana Zamora, founder and CEO of the Just Trust, an organization fighting for a criminal justice system that works better for all of us.
In this series, I'm talking to people from all walks of life to ask why they're working to transform our justice system.
We may come to this issue for very different reasons, but ultimately we all want the same thing, to create safety and opportunities for all. Some of my guests have made mistakes in the past and have been to prison. Some have a family member who has been to prison like I do. And others are driven by human rights, racial justice, faith or economics. Whatever their reason, all are welcome at this table.
Interviewer (Lemonada Media host)
Today we're talking to Glenn Dahl, the co founder and former CEO of Dave's Kitchen Killer Bread. I'm sure you've tasted it or at least seen the iconic image of Glen's brother Dave on the front playing his guitar.
Ana Zamora
While Dave had a journey from incarceration to innovation, becoming the face of the brand, Glen was the heart, the steady.
Interviewer (Lemonada Media host)
Force behind the business of their family bakery. I really relate to Glen as someone who also has a brother that's been through the criminal justice system, I know just how profound that experience is on a family.
Ana Zamora
That's why I'm so excited to bring.
Interviewer (Lemonada Media host)
You this conversation today with Glenn about second chances, transformation, and really, really good bread.
So, Glenn, for our listeners who don't know your story, who is Glenn Dahl?
Glenn Dahl
Okay. Well, I guess the Best way to explain me is I'm a second generation baker. I grew up in a bakery, started when I was 9 years old for 10 cents an hour. Ended up buying my family business, which was then called Nature Bake. And then my brother Dave had been in and out of the business, helping me over the years, in and out of trouble, giving him another chance. He'd come back and he would not do well and then he'd be gone. But through all that time, it was obvious he was a talented, inventive baker and he had a lot to offer as far as his imagination. And the long story short is the day's killer bread story is we became wildly successful.
Interviewer (Lemonada Media host)
You sure did. I think I had a piece of Dave's Killer Bread toast for breakfast this morning. It's one of my favorites. So thank you so much for sharing a little bit about your story. We're going to get a lot more detailed and for right now, I want to break it down a little bit and I want you to take me back to your early years growing up in your family of bakers. How do you feel like that kind of shaped how you thought about issues related to safety, justice, crime, people who commit crime.
Glenn Dahl
When I was younger, people who committed crime went to prison and they deserved it. It was pretty black and white. There was no nuance, like maybe this person shouldn't have been given that much time or maybe this person shouldn't have gone to prison at all. None of that was in my mind. I was brought up as you do the crime, you're going to do the time and you deserve it.
Interviewer (Lemonada Media host)
That's right. I mean, I was raised the same way.
Ana Zamora
I'd love to hear a little bit.
Interviewer (Lemonada Media host)
About your relationship with Dave during your childhood. At what point did you kind of see him take a different path than you were and start, you know, a path of drugs and crime?
Glenn Dahl
We actually lived together when he was about 17.
He was having a lot of trouble and.
I'm afraid that I wasn't a great influence at that point. You know, I was eight years older and doing my share of party and I was never heavy duty drug user or anything, but I was, you know, I liked to party. And so I think between the people who are around me and everything, I think he got his first introduction into that kind of lifestyle. He.
I think he has always been troubled. I don't even know how to put it, but his life has always been difficult for him.
When he was young, he would sit in a rocking chair and just rock, rock, rock, rock, rock, like crazy. He had the demons. He needed to get out. And when he discovered drugs, he thought he had discovered the. The treatment for the demons. And it was a shame to see that happen.
Interviewer (Lemonada Media host)
Everything you're saying resonates so much with me and my own experience with my family and my older brother. So I really, deeply resonate with everything you're saying. Okay, I'd love to go back now to 2004 when I understand Dave was released from prison. What was going through your mind when you found out that he was gonna be released? And can you take me back to that moment when picked him up from prison?
Glenn Dahl
Yes, I remember it very well. It was very late 2004, actually, just after Christmas, if I remember right. And so I picked him up downtown, and the first thing he wanted to do was go to Burger King. So we went to Burger King. And the other thing that I noticed, which I have been in, I've been doing a lot of work with people, returning individuals, and.
Notice that the overload. The overload of you in this very regimented prison lifestyle. And when you get out, the whole world is banging around you. We don't even notice it. But they.
Interviewer (Lemonada Media host)
It's overwhelming.
Glenn Dahl
Total overwhelming. Yes. So I was a little worried about him at that point, you know, that that overwhelming thing would send him back to the drugs. But he didn't get back into drugs, and thank goodness. And we ended up having a great New Year's, bringing the family together from all over the place. Everybody came and celebrated the fact that Dave was out, and that started a really good thing in the family. My dad was no longer with us, but my mom was just, you know, over the moon to get her son back.
Interviewer (Lemonada Media host)
Oh, that sounds like a wonderful moment. And then I also understand that at some point you decided you wanted to bring Dave back into the family business. After 15 or so years of him being away. What was that conversation like with him? How did that go?
Glenn Dahl
Well, first of all, I asked him if he wanted to. And unbeknownst to me at that time, he had actually been finding everything he could trade, magazines, whatever that he could to read about the industry. And so he had already been hoping that he could come back to the family business.
Interviewer (Lemonada Media host)
Oh, good.
Glenn Dahl
And so I was tickled. You know, to have my brother back was a dream. He was arguably, actually not that arguably, the most talented baker of the bunch of us. So.
I was happy to have him back that way. And I was also happy to have my brother back. We had been pretty close before things went south, so it was joyful and it was scary.
Interviewer (Lemonada Media host)
Yeah, I know what feeling you're talking about. When you see your loved one and you have a lot of hope. You see them making good decisions and you're excited and you're joyful. But there's always that feeling in the back of your head that says, is this gonna last? And I know that that anxiety very, very well.
Ana Zamora
We want to hear when it clicked for you. When did you start paying attention to the justice system? Maybe you were a victim of a crime and didn't get the help you needed. Maybe you also had a loved one who went to jail or prison. Maybe you learned about it through your faith community. Send us a voice recording on your phone. You can share your name or not, where you live and a little about the moment when the justice system came into focus for you. Reach us@infohejustrust.org hello, I'm Gretchen Rubin.
Gretchen Rubin
And I'm Lori Gottlieb. We're two friends, one a happiness researcher and the other a therapist. We are here to tackle the problems of everyday life with all of you, from big issues to small. We'll share advice and fresh perspectives, and we'll also highlight responses from you, our listeners to the questions we discuss. Whether it's that pet peeve that's been bugging you for years, a tricky dilemma, or just something you've always wondered about. We'll talk it through the since you asked podcast from Lemonada media premieres on September 23rd. Wherever you get your podcasts.
Interviewer (Lemonada Media host)
Glenn, in previous interviews that I've heard with Dave, he has really credited you with trusting him and giving him enough free reign to really innovate in this new emerging business. Can you share how Dave's killer Bread got started and what your role was in that and what his role was in that?
Glenn Dahl
He made a bread one night, and you may have heard this story. He was making the bread overnight and then leaving it out for people to try in the morning. And he said, try this bread. It's killer. And so the people tried the bread. And then from there on, everything that Dave met. There's Dave's killer bread. It's his killer bread. Not Dave's killer Bread. There's Dave's killer Bread. And so we got it kind of stuck, obviously. And so we went to our people, we were using that at that point for publicity. And we said, hey, we're thinking about calling it Dave's Killer Bread because it was originally just going to be Dave's Bread.
So anyway, the publicity people said, no, no, what a Terrible, terrible idea. You can't have an ex felon calling his Bread killer and put it out on the market. Nobody's going to buy that. They're going to be freaked out. As we were going across a bridge, I remember this moment very, very well. My son was sitting in the back and he was a big part of it. He was a co founder and Dave was sitting in the passenger seat by me. And almost all at once we kind of looked at each other and went, f those guys.
We'Re going to do what we want to do. And so we fired them. We didn't hire another agency. We did everything in house after that.
Interviewer (Lemonada Media host)
Wow. Wow. That was probably a very smart decision given how extremely successful the brand has been. Thank you for sharing that. You've touched on Second Chance hiring a little bit that I want to talk a little bit more about that. I'd love to get into how you did that for Dave's Killer Bread.
Glenn Dahl
So that is one of the reasons why we were so successful, because we brought people in and we gave them a job working beside anyone else with dignity. We treated them the same way. They weren't like second class citizens. And with time they started being managers. By the time that I left, the bakery president was a formerly incarcerated individual and he was doing a great job too. I mean he and we had lots of other management people, lots of people in there who were doing these fabulous jobs who had worked up from nowhere to get to that point.
Ana Zamora
What about if you were talking to.
Interviewer (Lemonada Media host)
A business owner that doesn't currently hire formerly incarcerated individuals and is really hesitant to do so, what would you say are the rewards of doing that?
Glenn Dahl
Oh, the rewards are very, very plain. You will get very, very loyal employees. The loyalty factor on our reentry people was very high. You felt closer and you wanted more. For someone who's come out and you felt like they were your own little brother or your, you know something, there was something special about them. So when they left, it was a bigger disappointment than just some guy off the street.
Interviewer (Lemonada Media host)
Can you tell me a story or share an anecdote of someone that worked at the company.
That really sticks with you? A really rewarding story of somebody who had been to prison that came to work at Dave's Killer Bread.
Glenn Dahl
There's a lot of them, but there's this one particular individual. He came at Dave's recommendation. Dave knew him on the inside. And when he came, he had, I hope this isn't a bad thing to say, but he had murder eyes. You know, he would scare you and he actually was a convicted murderer. Let's just say within a few months, his eyes brightened up and he turned out to be the biggest sweetheart that you'd ever want to meet. And helpful. He would help anybody in any situation. You need to move this weekend. I'll be there. You know, that kind of guy. And he has gone on to have an extraordinarily successful life. He stayed with us for a few years, but he went on and. And he comes into town once in a while. We always have to meet on. He's just the most fabulous person. And he was the kind of guy, you know, when you first met him, you crossed the street so you didn't have to be close to him. He was that guy.
Interviewer (Lemonada Media host)
How much do you think that transformation that he has had and the success that he has found, how much do you think of that is attributed to his experience at Dave's Killer Bread and specifically you all being willing to hire him?
Glenn Dahl
You know, I've spent. Put a little extra effort in getting to know him, which I think is very important, too. Don't just hire people, throw them out there and train them, whatever, and then just expect them to do well. It's like with any employee, to be perfectly honest.
Interviewer (Lemonada Media host)
Well, exactly. I was just going to say that.
Glenn Dahl
Go out and see how they're doing, you know, shake their hand once in a while, thank them for the work they're doing, ask them their opinion about things that are going on. People really respect that and then follow through on it, if it makes sense.
Interviewer (Lemonada Media host)
Yeah, I mean, I think, you know, people who have been to prison are people at the end of the day. And, you know, as an employer, you know, I know that the best way to ensure that my team is working at their best is to get to know them a little bit and check in with them every once in a while. That's the same for people who have been to prison. The same for people who haven't been to prison.
Glenn Dahl
That's right.
Interviewer (Lemonada Media host)
That's right. So I'd love to get into some reflection questions. You know, I imagine. I can only imagine that a family business is a lot to navigate, and these days you're on the other side of that. You're retired. I understand. So now that you and Dave are not working together anymore, I'd really love if you could share, you know, how has your relationship evolved? What is it like today, you and Dave?
Glenn Dahl
Well, our relationship throughout the business part was pretty rocky. We went back and forth. You know, there was a lot of hard times and there's been a lot of good times. It's never been better than it is now. The two of us have kind of been able to put aside anything without the business being in the way and try to understand each other good. And as far as a family business goes.
And if you want reflection.
I miss the people.
I miss the family business. When it was smaller.
Before we got way big, I mean, big was nice. But before it went crazy and we got investors and all that stuff, I missed that part of it because I could walk the floor. I knew most of the people out there and I was very proud of what we had done. I still am.
But it was so much easier to just enjoy being in business, enjoy the fact that we were making this great product and everybody loved it.
Interviewer (Lemonada Media host)
Everybody loves it.
Glenn Dahl
Yeah. So, yeah, I do miss that.
Ana Zamora
Two films, one powerful message Our justice system needs a new story. Sing Sing from A24 and Daughters from Simpson street are two new films that shine a light on the cracks in our justice system and, and the resilience of those impacted by incarceration. And while they're beautiful and entertaining, they're also calls to action. You can watch Daughters now on Netflix and Sing Sing in a theater near you.
What if the justice system wasn't just about punishment? What if it could support more productive lives, healthier families, and stronger communities?
Glenn Dahl
We changed the quality of life in the neighborhood. Homicides around 44% in the first couple of years.
Ana Zamora
I'm your, I'm your host, Ana Zamora, and I'll show you what a better justice system actually looks like because it's already happening. Season two of When It Clicked from Lemonada Media is available December 10th. Wherever you get your podcasts.
Interviewer (Lemonada Media host)
Okay, I want to hear a little bit more about retirement life. I know it sounds like you're missing the day to day on the floor of running the business, but I also know that since you've retired from the company that you have a couple of things that you're working on. Can you tell us a little bit about what projects or initiatives that you're focused on right now?
Glenn Dahl
I spent a lot of time in the prison since I retired. Actually a little before I retired, maybe two with several different organizations. The ones that I'm working with right now are a place called Southeast Works, which we do a lot of reentry work. If you're from Portland, you may have heard of them. We do a lot of employment work for marginalized people. We have in the past done a lot of training and we continue to do training. Although the money for that is kind of dried up right now. But I'm also treasurer for the Inside Alliance. We go in the prisons, we do this elsewhere, and we help people understand that they're in control of their own lives and that thoughts are just thoughts and that the past and all the other nasty things that have gone on in your life are there, but they don't have to control you. Your crazy brother, your crazy mother, the crazy upbringing you have, those things don't have to control you. And we give training and group session to help people realize that they are in charge of their own lives.
Interviewer (Lemonada Media host)
Well, thank you for that. Okay, my final question related to that is what final message would you like to leave with our listeners about the importance of giving folks second chances and the potential for transformation?
Glenn Dahl
Why it's important is a relatively simple part of that question. And that is.
If we don't change the way we punish and incarcerate without any hope or very little hope of rehabilitation. But if we treat people with the people who earn it.
We treat them with dignity, they should be given the opportunity to find ways to change their life instead of just being housed. If we don't do that, it's just gonna get worse, worse and worse and worse. And we've seen that. It's proved every day.
Interviewer (Lemonada Media host)
Every day. Well, I am in agreement with you 100% on that one, Glenn. Thank you so much for this conversation and for all the work that you have done for sharing it today and all of the good work I know you're gonna continue to do. And next time I'm in Portland, I might, I might give you a call. Maybe we can get a cup of coffee.
Glenn Dahl
That'd be wonderful. I would enjoy that a lot.
Ana Zamora
Thanks for listening to When It Clicked. To learn more about Second Chance Hiring, you can check out the Responsible Business Initiative for justice@rbij.org you can also go to the US Chamber of Commerce's website and which has tons of resources like.
Interviewer (Lemonada Media host)
The benefits of hiring formerly incarcerated individuals.
Ana Zamora
And an employer guide to tax credits and programs. We've linked to both of these in the show notes. When It Clicked is a production of Lemonada Media and the Just Trust. I'm your host Ana Zamora. Hannah Boomershein is our producer.
Interviewer (Lemonada Media host)
Muna Danish is our senior producer. Ivan Korayev is our our audio engineer.
Ana Zamora
With additional engineering support from Johnny Vince.
Interviewer (Lemonada Media host)
Evans Music is from apm.
Ana Zamora
Jackie Danziger is our VP of Partnerships and production executive. Producers are Jessica Cordova Kramer and Stephanie Whittles. Wax Follow When It Clicked Wherever you get your podcasts or listen ad free on Amazon Music with your prime membership.
If there were a magic wand to create safety, we'd be using it already. But real safety is complex, and every community has unique challenges and opportunities. That's why we launched you'd've Got Options, a storytelling effort to show how programs like Cahoots in Oregon, the Baton Rouge Community Street Team, and many others are working alongside local law enforcement to prevent violence, respond to crisis, and build safer, stronger communities. The reality is we do have options, and these stories show us what's possible when we rethink safety. Visit our website@thejusttrust.org to learn more.
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Air Date: February 5, 2025
Host: Ana Zamora (Founder/CEO, The Just Trust)
Guest: Glenn Dahl (Co-founder and former CEO, Dave’s Killer Bread)
In this thought-provoking episode of When It Clicked, Ana Zamora invites Glenn Dahl—baker, entrepreneur, and brother to Dave of Dave's Killer Bread—to discuss the intertwined journeys of family, redemption, and second chances. Glenn reflects on how his family's bakery became a pioneer in second-chance hiring, providing meaningful employment to formerly incarcerated individuals, and why reimagining justice means focusing on rehabilitation, not just punishment.
[03:22-04:49]
“When I was younger, people who committed crime went to prison and they deserved it. It was pretty black and white. There was no nuance…” —Glenn Dahl [04:49]
[05:15-07:03]
“I'm afraid that I wasn't a great influence at that point...between the people who were around me and everything, I think he got his first introduction into that kind of lifestyle.” —Glenn Dahl [05:38]
“He had the demons. When he discovered drugs, he thought he had discovered the treatment for the demons.” —Glenn Dahl [06:15]
[07:04-08:25]
“The first thing he wanted to do was go to Burger King.” —Glenn Dahl [07:08]
“The overload of...you in this very regimented prison lifestyle. And when you get out, the whole world is banging around you.” —Glenn Dahl [07:32]
[08:47-13:05]
“He was arguably, actually not that arguably, the most talented baker of the bunch of us.” —Glenn Dahl [09:13]
“‘What a terrible, terrible idea. You can’t have an ex-felon calling his bread ‘Killer’ and put it out on the market.’” —Glenn Dahl recalling consultants’ advice [12:15]
“Almost all at once we kind of looked at each other and went, ‘f those guys. We’re going to do what we want to do.’” —Glenn Dahl [12:53]
[13:27-16:57]
“We brought people in and we gave them a job working beside anyone else with dignity. We treated them the same way. They weren’t like second-class citizens.” —Glenn Dahl [13:27]
“The loyalty factor on our reentry people was very high…” —Glenn Dahl [14:26]
“He had murder eyes…Let’s just say within a few months, his eyes brightened up and he turned out to be the biggest sweetheart…And he has gone on to have an extraordinarily successful life.” —Glenn Dahl [15:13; 15:51]
“Don’t just hire people, throw them out there, and expect them to do well. Go out and see how they’re doing, shake their hand…ask their opinion.” —Glenn Dahl [16:39]
[17:38-19:26; 21:06-22:22]
"It's never been better than it is now. The two of us have kind of been able to put aside anything without the business being in the way and try to understand each other." —Glenn Dahl [18:08]
“We help people understand that they're in control of their own lives and that thoughts are just thoughts...the past and all the other nasty things that have gone on in your life...they don't have to control you.” —Glenn Dahl [21:30]
[22:36-23:18]
“If we don't change the way we punish and incarcerate without any hope or very little hope of rehabilitation—and if we treat people who earn it with dignity—they should be given the opportunity to find ways to change their life instead of just being housed. If we don’t do that, it’s just gonna get worse, worse, and worse. And we’ve seen that. It’s proved every day.” —Glenn Dahl [22:43; 23:02]
On Judging Without Nuance:
"When I was younger, people who committed crime went to prison and they deserved it..." —Glenn Dahl [04:49]
On Brand Courage:
“Almost all at once we kind of looked at each other and went, 'f those guys. We’re going to do what we want to do.'" —Glenn Dahl [12:53]
On Second Chance Hiring:
“You will get very, very loyal employees. The loyalty factor on our reentry people was very high.” —Glenn Dahl [14:26]
On Transformation:
“He had murder eyes…within a few months, his eyes brightened…and he has gone on to have an extraordinarily successful life.” —Glenn Dahl [15:13; 15:51]
On Ongoing Human Connection:
“Go out and see how they’re doing, thank them for the work they’re doing, ask them their opinion.” —Glenn Dahl [16:39]
On What He Misses:
"I miss the people. I miss the family business when it was smaller." —Glenn Dahl [18:45]
On Hope and Systemic Change:
“If we don’t do that, it’s just gonna get worse, worse, and worse…” —Glenn Dahl [23:11]
Glenn Dahl’s personal and professional journey epitomizes the impact of second chances—on individuals, businesses, and entire communities. Through family resilience, daring branding moves, and intentional second-chance hiring, Dave’s Killer Bread became a beacon of transformation. Glenn urges a justice system—and a society—that prioritizes dignity, ongoing support, and the possibility of redemption.
For more about second-chance hiring and related resources, visit the show notes or organizations mentioned by the episode’s close.