In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH).

Who Should Listen:

Publishers looking to monetize idle or underperforming screen inventory
Advertisers & Brands eager to stretch their CTV strategy into the physical world
Ad Tech Leaders navigating the evolving standards between DOOH and programmatic video
Strategists & Planners who love blending performance, storytelling, and efficiency

What You’ll Learn:

The Secret to Better Screens: Why filling DOOH screens with premium, short-form video content is creating more engagement—and new revenue—for screen owners.
CTV Meets DOOH: How VideoElephant is helping bridge the education gap for advertisers by reframing DOOH as CTV outside the living room—and what that means for monetization.
The Measurement Moment: From tequila campaigns to political ads, hear how content-rich environments drive higher recall (+84% lift!) and why measurement standards are still evolving.

Big Ideas & Hot Takes:

“These are CTV screens—just not in the living room.”
– K.C. McLeod, on bringing familiar CTV buying logic to DOOH environments.

“Content isn’t just a filler—it’s the lever that makes your media mix resonate.”
– Tim Rowe, on why content-first strategy matters in high-attention spaces.

“Sometimes the best measurement is the check the publisher gets and the content the audience stays to watch.”
– K.C. McLeod, on balancing technical measurement with real-world impact.

Where to Go Next:

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com