Two cousins. Countless miles. One bold mission: bring whiskey to a new generation - and a new audience.

In this episode of The Whiskey Hue, we sit down with AnnaAxster and Wendelin von Schroder, founders of Lodestar Whiskey, who went from filmmakers turned accidental music execs - running their own label and touring America - to building a whiskey brand that’s rewriting the rules.

They share how green-room pours with country starsturned into a full-blown love affair with the craft: from the viscosity and sweetness of their high-rye bourbon and single-malt blend, to why color, flavor, and texture aren’t accidents.

We dive deep into what it takes to source barrels, launch in Southern California, and build community before chasing sales.

And we talk representation - why it’s time whiskey spoke to women who’ve been left out of the conversation for far too long. It’s smooth. It’s fiery. It’s full of heart - just like the whiskey itself.

Pour a glass, hit play, and discover how these two arelighting a new path in the world of spirits.

EPISODE TIMESTAMPS00:00 Intros

04:30 Lodestar Quick Intro

06:12 But First! Their Music Industry Escapades

13:30 Where the Whiskey Love began – First sips with Dads, to Green Rooms of Country Stars

17:50 Blended Whiskeys: consistency

20:53 Bringing Women into the World of Whiskey

24:22 Flavor, Color, Texture, Not by Accident.

27:22 What makes a Bourbon a Bourbon?

30:00 Sourcing the Barrels

33:00 Critical Mass for Sales

37:00 Launch a Whiskey, Build a Community First

42:50 Representation Matters To Women Consumers

53:00 Burn some Oak, taste some Vanilla

57:00 Flaviar: Whiskey Club

1:02:00 Anna and Wendelin celebrate their industry peersThis episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students.

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