Artificial intelligence is everywhere, but most leaders are still asking the wrong question.

Instead of focusing on tools, Geoff Woods believes the real shift is happening at the leadership level: how we think, how we make decisions, and how teams execute in a world where intelligence is suddenly abundant.

In this episode of Why Not Now?, Amy Jo Martin sits down with Geoff Woods, author of the #1 international bestseller The AI-Driven Leader and founder of AI Leadership. Geoff's work helps leadership teams rethink how they align strategy, prioritize decisions, and operate at the speed AI now makes possible.

The conversation begins with Geoff's own "Why Not Now?" moment. Despite feeling unqualified to write about artificial intelligence, he committed to the process anyway—using the book itself as a forcing function to research, experiment, and go deep. Five months later, The AI-Driven Leader was finished and on its way to becoming a global bestseller.

From there, Amy Jo and Geoff unpack what's really happening inside companies right now. Many organizations believe they've "adopted AI" simply because employees have access to tools like ChatGPT. But according to Geoff, that's only the starting point. The real opportunity is using AI as a strategic thought partner—one that helps leaders ask better questions, challenge assumptions, and unlock entirely new ways of solving problems.

Along the way, you'll hear why the most valuable leadership skills in the next decade won't be technical at all. They'll be human: judgment, creativity, emotional intelligence, and the ability to synthesize complex ideas.

In other words, the leaders who win in the AI era won't be the ones who adopt the most tools.

They'll be the ones who redesign how their teams think and work.

Learn more about Geoff: https://aileadership.com/

Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking

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