
Hosted by Amy Jo Martin · EN

What happens when a world-class athlete, digital innovator, and fearless adventurer decides to pivot? Renegade member Georgia Sapounas, VP of Innovation & Digital at the NBA’s Cleveland Cavaliers, did just that and shares her remarkable journey from elite figure skater to leading digital transformation in sports. In this episode, Georgia and Amy Jo go deep fast into the power of surrender, bold decision-making, and the Renegade mindset that fuels Georgia’s success. From working at the Olympics to spontaneously traveling the world, Georgia embodies the "Why Not Now?" spirit—proving that trusting your gut can lead to unexpected and extraordinary opportunities. One of the biggest lessons from Georgia’s story is the importance of trusting your instincts - even when the logical choice says otherwise. She also highlights the power of surrendering to uncertainty, showing that real growth happens when you let go of rigid plans and embrace the unknown. Finally, Georgia’s approach to innovation - both in her career and personal life - proves that taking small, intentional steps toward new ideas can lead to game-changing results. If you’ve ever faced a crossroads in your career or life, this episode is for you. Georgia will inspire you to take your next leap! Learn more about Georgia: https://georgiasapounas.com/ Get Amy Jo’s newsletter: http://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking Learn more about Renegade: http://www.renegade.global/ Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com Follow Amy Jo… Instagram: http://www.instagram.com/amyjomartin/ X/Twitter: http://twitter.com/amyjomartin Facebook: http://www.facebook.com/AmyJoMartin/ YouTube: http://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: http://www.instagram.com/whynotnow/ Buy Amy Jo’s book: http://amyjomartin.com/book Follow Renegade Global: http://www.instagram.com/renegade_global

Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that’s now leading a cultural shift toward mindful drinking. In this episode, you’ll hear about a pivotal dinner conversation with his wife that sparked Bill’s bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that’s not just about great beer but about impact, community, and purpose. Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs. From navigating investor rejections to becoming a B Corp with a mission, Bill’s story is a masterclass in purpose-driven leadership. Whether you’re an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”. Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/ Get Amy Jo’s newsletter: http://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking Learn more about Renegade: http://www.renegade.global/ Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com Follow Amy Jo… Instagram: http://www.instagram.com/amyjomartin/ X/Twitter: http://twitter.com/amyjomartin Facebook: http://www.facebook.com/AmyJoMartin/ YouTube: http://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: http://www.instagram.com/whynotnow/ Buy Amy Jo’s book: http://amyjomartin.com/book Follow Renegade Global: http://www.instagram.com/renegade_global

It's hard to believe it's the end of 2018. Looking back, there have been so many key moments where guests said things that clicked & resonated. This episode is a mix of the guests you voted for as making the most impact on you this year, as well as my favorites. Martha Beck talks about life being an adventure, Jen Sincero discusses the most important thing you need to do to make money, Marie Forleo explores listening to your inner voice & Danika Brysha shares the one thing we can do to truly take action. To learn more about monday dot com, and for a free trial, go to http://hey.monday.com/amyjomartin To learn more about the Renegade Accelerator, go to http://renegadeaccelerator.com Get Amy Jo's newsletter: https://amyjomartin.activehosted.com/f/21 Join the Why Not Now? Private Facebook Group: https://www.facebook.com/groups/whynotnowpodcast/ Follow Amy Jo… FB: http://www.facebook.com/amyjomartin Twitter: http://www.twitter.com/amyjomartin Why Not Now? Insta: http://www.instagram.com/whynotnow Buy Amy Jo's Book: https://amyjomartin.shop/collections/frontpage/products/renegades