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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

Why That Worked – Presented by StoryBrand.ai

Published: Mon Mar 24 2025

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday...

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